ashley marc hovelle / amh aw15

Cov er ed in d ay dr e ams t he s pa C e b e t w e e n our t hough t s

aw 15 ↑ Covered in Clouds Digital Print T-shirT anD Jersey Trousers

to dream is at the very essence of what it means to be human.

We invite you to escape reality with our collection - Covered in

Daydreams: the space between our thoughts. Here your mind

can become lost in thoughts of what the fabric of the world

offers.

Ashley Marc hovelle’s aW15 collection distracts our mind

from reality with fine digital prints and detailed hand-drawn

embroidered applications. We proudly introduce our most

detailed garment yet: The 1.5 million stitch sweatshirt. this

takes 24 hours to embroider using 12 machine heads works

simultaneously. Every square metre contains 760,000 stitches.

inspired by the symmetry and magic of MC Escher, the aW15

collection showcases all over embroidery applications with

welcome bursts of sunshine yellow from the depths of white

clouds. Using the finest fabrications this collection allows

summers to be dreamt away and welcomes crisp winter days.

AMh continues to offer the latest premium street wear looks

with a refined collection of monochromatic branded jersey-

wear. these include sweatshirts, t-shirts, t-sweats, and collared

sweatshirts with water resistant zips. Brushed reverse fleece

fabrications distract our mind from reality through our instinctual

sense – touch. Seen throughout our previous collections our

pieces are cut with set-in and raglan sleeves. For aW15 we

have introduced close fitting necklines in the form of turtlenecks

so you can tuck yourself away this winter.

We bring daydreams to life with laser cut heat pressed satin,

matt finish applications, high build prints and new abstract logo

forms. the monochromatic digital prints bring to life the crisp

white clouds we see in our minds eye, and the black space

between our thoughts.

Ashley Marc hovelle

: THE SPACE BETWEEN OUR THOUGHTSCOVERED IN DAYDREAMS

AW15 ASHLEY MARC HOVELLE 5

↑ Covered in Clouds Digital Print sweATshirT

4

← Covered in Clouds Digital Print T-shirT anD Jersey Trousers

↓ one Cloud Digital Print sweATshirT anD Jersey Trousers

AW15 ASHLEY MARC HOVELLE 7 6


↑ Covered in Clouds Digital Print sweATshirT ↑ Covered in Clouds Digital Print sweATshirT



↑ Cloud ThouGhT EMBrOiDErED sweATshirT

← Cloud rePeAT EMBrOiDErED sweATshirT anD Jersey Trousers



1.5 miL L ionst i tChsweatshirt → 1.5 MilliOn StitCH sweATshirT/T-shirT


12 AW15 ASHLEY MARC HOVELLE 13

i t taKes 24 hours to embroider one swe atshirt



↑ 1.5 MilliOn StitCH T-shirT

us ing 12 maChine he ads worK ing s imuLtaneousLy

with 760 ,000 s t i tChes p er sQuare me t er



→ 1.5 MilliOn StitCH FABriC

→ 1.5 MilliOn StitCH sweATshirT anD Jersey Trousers



↑ 1.5 MilliOn StitCH T-shirT

→ 1.5 MilliOn StitCH FABriC



← AND ↑ 1.5 MilliOn StitCH T-shirT anD UMBrElla london underCover



↑ Cloud FleeCe T-sweAT anD Jersey Trousers

Cov er ed in d ay dr e ams t he s pa C e b e t w e e n our t hough t s

aw 15

→ Cloud FleeCe T-sweAT


AW15 AMH 29 28

← Cloud FleeCe T-sweAT anD Jersey Trousers


30 AW15 AMH 31

→ dAydreAMer HEat SEalED Satin sweATshirT


32 AW15 AMH 33


↑ dAydreAMer HEat SEalED Satin T-shirT anD Jersey Trousers ↑ Believer HEat SEalED Satin T-shirT anD Jersey Trousers


34 AW15 AMH 35

← ABsTrACT A HigH BUilD Print T-shirT

↓ ABsTrACT A HigH BUilD Print sweATshirT


36 AW15 AMH 37

↑ CollAr sweATshirT anD Jersey Trousers

→ T-sweAT anD Jersey Trousers


38 AW15 AMH 39


40 AW15 AMH 41

→ T-sweAT anD Jersey Trousers

↑ AMh loGo MattE FiniSH T-shirT → AMh loGo MattE FiniSH sweATshirT

42 AW15 AMH 43


↑ AMh loGo MattE FiniSH sweATshirT


44 AW15 AMH 45

← AND ↑ Cloud FleeCe t-SWEat


46 AW15 AMH 47

teXtured brushed FLeeCe

↑ AND → Cloud FleeCe T-sweAT


48 AW15 AMH 49

↑ AND → TurTleneCK sweATshirT

tu rtL e n e C Ks 50 AW15 AMH 51


COVERED IN DAYDREAMS

54

JERSEY TROUSERS BLACK | 100% ComBed Cotton fLeeCe with

A white ContrAst gros grAin stripe At inside Leg. tAppered sLim fit. fuLLy funCtioning zip fLy And

trouser styLe wAistBAnd with popper fAstening And drAwCord At inner. side entry poCKets And jetted

poCKet At reAr with Button fAstening.

AW15 AMH 55

: THE SPACE BETWEEN OUR THOUGHTS

desiGned in london37 CAmdeN HigH sTreeT

LONdONNW1 7je

MAde in PorTuGAlAT ONe OF THe BesT jerseyWeAr FACTOries iN THe WOrLd WHO mAKe FOr LUXUry FAsHiON HOUses: giveNCHy, KeNzO ANd dries vAN NOTeN.

QuAliTyWe ONLy Use THe BesT FABriCs ANd OUr gArmeNTs Are mAde FrOm THe sOFTesT COmBed COTTONs.

ATTenTion To deTAilOUr iNvisiBLe sTAB sTiTCH OrigiNATes FrOm THe 80s WAy OF mAKiNg Hems ANd sLeeve LiNes AppeAr seAmLess TO THe eye.

FiTWe eNsUre THe BesT FiT FOr ALL OUr gArmeNTs.

about us


AW15 AMH 57 56

E: [email protected] a: 37 CaMDEn HigH StrEEt, lOnDOn, nW1 7JE

PhoToGrAPhy: kErStin zU PanProduCT PhoToGrAPhy:

anDrEa CaDOrin anD ElEna MOraProduCT sTylinG: ElEna MOra

Model: BlaiSE OSa YalEkHUEGrAPhiCs: StEPHEn gaUll

FAshion desiGn, sTylinG And CreATive direCTion: aSHlEY MarC HOVEllE

looKBooK desiGn And ArT direCTion: anDrEa CaDOrin

©2015 aMH allrigHtS rESErVED tHE DESignS anD aPPliCatiOnS in tHiS DOCUMEnt arE intEllECtUal PrOPErtY OF aMH

all traDEMarkS aCknOWlEDgED anD rEMain PrOPErtY OF tHEir rESPECtiVE OWnErS


ashley marc hovelle / amh aw15

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