ashley furniture marketing show
DESCRIPTION
Sales in the Digital AgeTRANSCRIPT
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Ashley Furniture Marketing Show
Sales in the Digital AgeMiranda McCage, MediaSauce
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A limited number of channels
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Millions of channels
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Control what people see
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Everyone has a voice
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Whether you request feedback or not...it’s online
69% of people have provided feedback to a brand online, either on their website or through a 3rd-party service.
Source: FEED Digital Experience Report, Razorfish, 2009
69%
31%
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Social Media Has Shifted Who People Trust To Influence Their Decisions
Recommendations from people known 90%
Consumer opinions posted online 70%
Brand websites 70%
Editorial content (e.g. newspaper article) 69%
Brand sponsorships 64%
TV 62%
Newspaper 61%
Magazines 59%
Billboards / outdoor advertising 55%
Radio 55%
Emails signed up for 54%
Search engine results ads 41% Source: Nielsen Global Online Consumer Survey, April 2009
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The Good News
Consumers are more receptive and actively engaged with brands
than ever before.
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65% of consumers say that their digital experience either positively or negatively changed their opinion about a brand.
65%
35%
97%
3%
Source: FEED Digital Experience Report, Razorfish, 2009
Of that group...
97% say that their digital experience influenced whether or not they eventually purchased a product or service from that brand.
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5 Digital Engagement Ideas
1. Drive repeat visits with Facebook
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5 Digital Engagement Ideas
1. Drive repeat visits with Facebook 2. Leverage Twitter to push inventory
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5 Digital Engagement Ideas
1. Drive repeat visits with Facebook 2. Leverage Twitter to push inventory3. Crowd-source ideas
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5 Digital Engagement Ideas
1. Drive repeat visits with Facebook 2. Leverage Twitter to push inventory3. Crowd-source ideas 4. Blog to gain customer loyalty
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5 Digital Engagement Ideas
1. Drive repeat visits with Facebook 2. Leverage Twitter to push inventory3. Crowd-source ideas 4. Blog to gain customer loyalty5. Grow your customer database and increase
repeat visits with targeted emails
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Engagement = Brand Affinity
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WHAT DO YOU NEED
TO DO NOW?
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There are 31 BILLION searches on Google every month.
Recognize the Importance of Search
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Understanding Search Basics
PAIDRESULT
PAID RESULT
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ORGANIC
Understanding Search Basics
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www.yournamehere.com(www.godaddy.com to buy)
Buy Your Primary Domain Name
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Monitor What People Are Saying
www.google.com/alerts
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http://search.twitter.com
Monitor What People Are Saying
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Control Your Brand Presence
http://knowem.com
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Get Connected
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connect with mediasauceMiranda McCageCell: [email protected]
OR CONNECT WITH ME ONLINE:
www.facebook.com/mirandamccagewww.twitter.com/mirandamccage or @mirandamccagewww.linkedin.com/in/mirandamccage