CHAPTER 1 EXECUTIVE SUMMARY

Wings iNet Technologies (I) Pvt. Ltd. is a growing company located in the city of Pune. It provides IT services to increase efficiency, enhance productivity and reduce operating cost of customers business. The core area for business of the company is providing software solutions to hospitality industry. Its customer centric approach helps to provide best possible solution for improving quality service provided by the hospitality industry. The project aimed to identify business areas for the company.

The project consisted of surveying consumers and collecting primary and secondary data. The project area consisted of selected regions of Vidarbha Region & it helped to understand the potential as well as existing customers so as to enable the organization to make a correct decision for implementation of their marketing strategies.

Scope of the market research was wide because research covered most of restaurants & as numbers of respondents were in sufficient numbers it made the analysis easier. Before going to survey I made my own database of restaurants and hotels of Nagpur and then visited some good restaurants as per the feedback given by some local people. This helped me a lot to cover almost 200 working restaurants and to crack the deal into sales.

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This project helped me a lot to learn a lot about customer relation management, talking with the clients and customers, patience during work and to generate the needs of our product to the customer. By this project I learnt about the CRM, Sales in B2B as well as B2C. As it was a tough job to cover 200 restaurants here in Nagpur where there is no such good restaurants as compared to metros. But the main objective of our project is to find a potential market and to convert the deal into sale. Make people aware about the product and to generate the need for the customers. To cover such number of restaurants and to get the relevant data, I applied a descriptive research method in the project, using a questionnaire. I also searched secondary as well as primary data for other important data.

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CHAPTER 2 OBJECTIVES OF THE STUDY

The Market survey was carried out keeping in mind the following objectives:

Primary objective:I.

To find market sales potential for Captain Pad and application development.

II. To find customers requirements. III. To find out existing systems.

Secondary objective:I. To increase the Brand awareness of the company. II. To suggest different modes of Restaurant problem solving.

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CHAPTER 3 COMPANY PROFILE

After 12 years of embedded software/hardware products developments now AIWA groups has diversified in providing software business solutions under Wings iNet Technologies (I) PVT. LTD. Founded in 2007 for providing innovation software productivity tools for the hospitality industry like restaurants, hotels, hospital etc and offshore software development services in the IT industries.

OVERVIEW:Wings iNet Technologies (I) Private Limited was founded in 2007 to develop innovative productivity tools for the hospitality industry like restaurants, hotels, hospitals etc. After 12 years of embedded software/hardware product development now we diversified to providing innovative software productivity tools for the hospitality industry and offshore software development services to the US IT industry. Our array of services includes hardware, software development, maintenance, reengineering, Software testing and technical documentation. We specialize in the implementation distributed networks applications and latest cutting edge technology. Our core competency lies in the development and maintenance of wireless distributed and enterprise-wide robust applications using the latest technologies.

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We generate solutions that provide a fusion of business practices and technology strategies. Our approach focuses on i m p l e m e n t i n g seamless solutions for your business needs. Over the years, we have leveraged our position in the global market with an enviable list of clients and a phenomenal growth rate achieved through IT innovation, dedicated teams and timely implementation of solutions. We follow the right methodology for each scenario thereby generating substantial value to our customers by reducing time-to-market and insuring a high level of predictability in time, cost and quality. The focus of the company is to provide end to end solutions to Hotel and Restaurant industries with its cutting edge technology and innovative solutions.

MISSION:Our mission is to provide the distributed network applications with passion and perfection by providing high quality of services for customer satisfaction.

VISSION:To become leading software company which provides best of wireless restaurant management system for making a value difference to the hospitality industry.

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OUR TEAM:Our team is comprised of individuals processing a diverse array of professional experiences in their specialized field of work. Our team is dedicated to provide best services possible to our customers. We strive to exceed expectations and provide first class services with a team of talented and competent staff. Software Business solutions providers Wings iNet technologies has launched a wireless solution for restaurant with the brand name CaptainPad. In this solution captain carries a smart wireless touch pad device. The whole menu is loaded in the CaptainPad device. With the use of CaptainPad the overall efficiency of restaurant increases.

PRODUCTS:

CaptainPad is the cutting edge technological solution for automating the order execution processes, in hotels and restaurants. Gone are the days where waiter/captain takes order on a paper pad, physically takes it to billing counter and a kitchen. Here is a solution where waiter carries a smart wireless touch pad device. The billing station and the kitchen have wireless printers. The whole menu card is loaded with the waiter device. Waiter can now send the order from his device wirelessly to the kitchen and billing station. KOT and billing information is generated instantaneously. Waiter need not go anywhere. Not only this smoothens and speeds up the order management but also improves customer satisfaction. It also generates various Management Information Systems.

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Fig-3.1 Captain Pad device offers many advantages - efficient execution of orders, avoids mistakes in communication with the kitchen and the cashier, faster turnover and better customer satisfaction. The system provides a number of statements like sale summary, cash and credit sale, sales tax, discounts & tip summary, performance of various captains, summary of all menu items and many more statements to enable the management for better control and take decisions to increase revenue.

Problem Definition:In conventional restaurant management, captains take order on a paper pad, gives it to waiter for making its entry with the operator and take it to kitchen, bar or pantry etc. In this situation not only the legwork of waiter is increasing lot of manual interaction and interpretation is required. Not only everybody's precious time is wasted in turn customer also waits for the service from the waiter resulting in pressure situation and poor order management.

Proposed Solution:Page 2 of 78

With CaptainPad solution captain can take orders on a wireless touchpad handheld in which your all menu items are already loaded, captain just has to add the items and order from his device, instantly the KOT/BOT comes out at their respective departments. Captain and waiter need not leave the service area and hence can give better service to their customers.

How it Works

Fig 3.2

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WIRELESS ORDER MANAGEMENT SYSTEM

Days are gone when a captain/waiter used to take orders on paper and move from desk to desk and then to chef. Now captains are ready to carry CaptainPad (a wireless cutting edge technology solution for automation of the order execution processes) through which they can send the order from the device electronically to the kitchen and billing station. KOT and billing information is generated instantaneously.

Features /Advantages of Captain Pad. Increase Table Turnover. Enhance suggestive selling. Enhance customer service. Increase traceability of items. Maximum staff utilization. No billing errors. Decrease stress. Billing without manipulation.

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Commercial Benefits of Captain Pad. Improve Sales Performance. Increase Profitability. Reduce Labor Cost.

Secured Transaction. High performance smart restaurant. Analysis of reports. Complete business Management.

Captain Pad is Smallest, lightest and long lasting handheld ordering solution encapsulating every advantage of Point of Sale system in the palm of your hand.

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AN ENHANCEMENT TO HOSPITALITY

A revolutionary solution to take on the quickest orders, effective execution and fast billing procedures. The CaptainPad System developed by Wings iNet Technologies (I) Pvt. Ltd. Is set to revolutionize the way the hospitality industries operate. The CaptainPad system incorporates the use of electronic hand held ordering devices to assists wait staff takes and relay orders to the preparation areas and POS terminals, by wireless transmission.

Wings iNet Technologies (I) Pvt. Ltd.Redefining Order Management

Wings iNet Technologies (I) Pvt. Ltd. A leader of CaptainPad Technology in India. A leading software organization, engaged in web based application development. The focus is to provide complete end-to-end solution to hotel and restaurant industries through its innovative approach and use of the latest cutting edge technology. CaptainPad enables a consistent service to be delivered to the customer orders that are transmitted directly from table to kitchen and bar as well as updating Point of Sale instantaneously. As a result, customers are served quicker, printed orders are more accurate than individual handwriting and nothing leaves the kitchen without being input into the system.Page 1 of 78

CAPTAINPAD MMS (MATERIAL MANAGEMENT SYSTEM)

Fig- 3.3

Current stock levels with color indication about the stock level.

Various Reports like inward, outward, purchase cost, and stock. Printed Reports of all operations in store. Role base Access control for security. User friendly & easy operations. Remote access using dial up or LAN.

consumption,

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Special features :

35 different types of MIS reports. K.O.T./B.O.T Audit and Reports. Keeps track of cash balance. Table status. Multi outlet handling. Wireless ordering. Department wise K.O.T./B.O.T.

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CAPTAIN RMS (RESTAURANT MANAGEMENT SYSTEM)

Fig 3.4

Wireless restaurant management system. Precise MIS report. Fast order execution.Page 1 of 78

Increased table turnover. Minimum billing errors. Reduce labor cost.

ADVANTAGES: Enhanced suggestive selling. Enhanced Customer service. No lost or incorrect orders. Fast operation. Maximum staff utilization. No manipulations in billing. Decreased stress.

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CAPTAINPAD CMS SYSTEM

Fig 3.5

Easy Operation:Ease of use is of paramount importance in the hospitality industry! No one

can afford to be spending minutes processing a transaction and thats one of the fundamental principles that CaptainPad POS was developed on.

Interactive table display:Struggling to take control of the floor? CaptainPad POS can help.

POS has graphical display that gives a clear picture in the blink of an eye.

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Flexibility in operation :CaptainPad POS allows the user to switch between various operating

modes such

as table, bar and take away at touch of a button, eliminating

complex or time consuming process.

TECHNICAL SKILLS

1. Operating Systems 2. Methodology 3. Languages 4. Web Technologies 5. Applications GUI 6. Databases 7. Web Servers

MS Dos, Win 3.11, Win95, 98 and Win NT, Win XP, Linux. OOAD, UML, Software Engineering. C, C++, Java, PL/SQL, HTML, and XML. Java (Servlet, JSP, EJB, JDBC, Applet, JavaScript) WAP (WML, WML Script). Java Swing, AWT, MSVC++ 6.0. Oracle 8, MS Access, SQL Server, and MySQL. Apache, Tomcat, Weblogic Server and JBoss.

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Table 1

COMPONENTS REQUIRED FOR CAPTAINPAD SYSTEM:

PC with Pentium IV with 1GB RAM , Windows XP Home with minimum 40 GB hard disk drive. Printers, as per requirement, as how many departments you have. PDU, it is Printer Driver Unit, made by us only in India, it is a storage device

used to connect with printers. Wi-Fi units, depends on how massive your premise is. Waiters Screen, a digital device made by us, used to keep in preparation area so that waiter can see the items for their respective tables and can get a ticket also by print option. PDA Palms, wireless touchpad device, depend on your number of captains who are going to use it.

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ADVANTAGES AND COMPARISION

HEAD 1) Sales

CAPTAINPAD RMS Increases sales by 30%, owner Observation. Decreases Minimum by 10%. Prevents malpractice by innovative design concept. Better in service Looks Professional. Increases, owing to reduce errors, better service. Ensure data and transactional security.

OTHERS Not taken care.

2)Labor cost3) Malpractices

Increases Labor cost.

Possibility is there.

4) Service 5) Style 6) Customer Satisfaction 7) Security

Not taken care. Not taken care. Not taken care.

Not taken care.

Table 2 WHAT IS CAPTAINPAD OVERALL ADVANTAGE?CaptainPad system is a fully customized solution in which you won't find a single loop hole. It has the following advantages: Increase Table turnover, by giving fast service to your customers at the table. Maximum staff utilization, by giving their more time to their respective areas. Increase traceability of items, you may find that why your items being

cancelled and from where. Billing without manipulation. Improve sales performance, by increasing no. of customers. Complete MIS solution which really helps to the account and purchase

department. Secured transaction with no errors.Page 1 of 78

REPORT GENERATIONCaptain Pad restaurant software solution generates following reports:

Account Statement

1) Statement. 2) Receipts Statement 3) Credit Sales Statement 4) Cashier Sales Statement. 5) Department Sales Statement. 6) Discount Statement. 7) Bill Reprint Statement 8) Tax Statement. 9) Cashier wise cash handover Statement. 10) Expenses Statement. 11) Sale Summery Statement. 12) Item Incentive Statement.

Restaurant Statement 1) Department wise item sale Statement. 2) Cancellation Statement. 3) Complementary food Statement. 4) Ingredient consumption / Kitchen tally Statement.

Monthly StatementPage 2 of 78

1) Monthly Item Analysis Statement. 2) Monthly Sale Statement. 3) Monthly Credit Customer Sale Statement.

4) Monthly Tax Collection Statement. 5) Monthly Receipts Statement. 6) Monthly Expenses Statement. 7) Monthly category wise sale Statement. 8) Monthly Department wise Statement. 9) Monthly Party Statement. 10) Monthly Parcel Statement.11) Weekly Average Item Consumption Statement.

Stock Statement 28) Inward Item Statement. 29) Outward Item Statement. 30) Return Item Statement. 31) Item Consumption Statement. 32) Stock Status Statement. 33) Purchase Statement. 34) Item Cost Statement.

In CaptainPad system there are 34 different types of report generation. Just on a single click Cashier or Owner can take print of any sales or any record and can be directlyPage 1 of 78

attach to report file. No need of handy work to prepare bill or other reports. Owner can search for any type of report or records as per required. A versatile inventory management tool allowing owner to control food and beverages costs. It has complete features including recipe control, stock discrepancy report, product price control and stock re-order point calculation. It also generates Tax collection report, Discount report, Summary report, Item sale report, Item cancellation report, Duplicate bill report, Item incentive report, Credit sale report, Cashier transaction report, Department wise item sale report, Complementary food report, etc. with beautiful format. Company provides 15 days training to captains, but the captain feel confident within 5 days while working in rush hour. Because the system has made very much user friendly. A captain who knows how to operate mobile phones can easily operate PDA. Different players of restaurant management industry CCS Software Pvt.Ltd. (Restaurant Billing, POS, HMS, CMS, MMS) EZee Technologies.

Hospitality Management System (eHSM) Hyder Software (For Billing and POS) Hot Soft (For billing)

HARDWARE IMAGES

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Hardware required for installing the system is as follows:

WAITERSCREEN

CAPTAINPAD

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K.O.T & B.O.T PRINTER

BILL PRINTER

SERVER

PDU

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WI-FI BOX

SOFTWARE SCREENSHOTSSome software home pages from the system are as follows:

Fig3.6

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Fig- 3.7 Setting Data

Fig 3.8Manage Data Fig -3.9 ORDER ENTRY COCKPIT

Store Report

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Fig 3.10 Stock ReportFig 3.11

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Fig 3.12 Credit Sales (Sample Report)Page 1 of 78

CHAPTER 4 REVIEW OF LITERETURE/CONCEPTUAL BACKGROUNDWings iNet Technologies (I) Pvt. Ltd is a leader of Captain Pad Technology in India. A leading software organization, engaged in web based application development. The focus is to provide complete end-to-end solution to hotel and restaurant industries through its innovative approach and use of the latest cutting edge technology. Captain Pad enables a consistent service to be delivered to the customer orders that are transmitted directly from table to kitchen and bar as well as updating Point of Sale instantaneously. As a result, customers are served quicker, printed orders are more accurate than individual handwriting and nothing leaves the kitchen without being input into the system. The main Product of the company are: Point Of Sale Material Management System Central Management System

POS is customized solution for restaurants. It is an order management system and can be used very efficiently for handling customer rush in restaurant and increase the speed.

MMS is an automated material management system which handled materials in stores. It tracks usages and wastage of materials.

CMS is a Centralized Management System which has server at central place where all the restaurants branch data lives. It easily gives financial summary of combine or individual branches. It also persist data at branch end due to any system crash.Page 1 of 78

Table 3 There are various generals where it has been published. Such as DNA, Indian Express, Economic Times, Maharashtra Herald, Times of India and many more.

DNA

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ECONOMICS TIMES

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INDIAN EXPRESS

MAHARASHTRA HEARLDPage 1 of 78

TIMES OF INDIA

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CHAPTER 5 RESEARCH METHODOLOGY

Research in common parlance refers to a search of knowledge. One can also define research as a scientific and systematic search for pertinent information on a specific topic. In fact, research is an art of scientific investigation. Redmon and Mory define research as a Systematized effort to gain new knowledge. It is actually a voyage of discovery.

Marketing Research:Marketing research is the function which links the consumers, customers, and public to the marketer through information. Information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of market as process.

Research Design:Research design is the plan, structure, and strategy of investigation conceived so as to obtain answer to research question and to control variance. There are three types of research design:a) Exploratory research: It focuses on the discovery of ideas. It is generally based

on the secondary data that are readily available.

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b) Descriptive studies: It is used to know the characteristics of certain group such

as age, sex, occupation or income. Descriptive studies are well structured.c) Casual design: It investigates the cause and effect relationship between two or

more variables. The design of casual research is based on reasoning along well tested lines.

SAMPLE:Sample is a part of the population which is selected according to some rule for studying some characteristics of the population. It refers to the technique or the procedure the researcher would adopt in selecting items for the sample.

Sample Design:Some of the popular complex random sampling designs are as follows:a)

Systematic sampling: In systematic sampling only the only the first unit is selected randomly and the remaining units of the sample are selected at fixed intervals. It is used when list of population are available and they are of considerable length.

b) Stratified sampling: Under stratified sampling the population is divided into

several sub-populations that are individually more homogeneous than the total population and we select items from each stratum to constitute a sample.c) Cluster sampling: In cluster sampling the total population is divided into a

number of relatively small subdivisions which are themselves cluster of still smaller units and ten some of these cluster are randomly selected for inclusion in overall sample.Page 1 of 78

d) Area sampling: If cluster happen to be some geographic subdivisions, in that

case cluster sampling is better known as area sampling. The plus and minus points of cluster sampling are also applicable to area sampling.e) Multi-stage sampling: Multi-stage sampling is a further development of the

principle of cluster sampling. Ordinarily multi-stage sampling is applied in big inquires extending to a considerable large geographical area, say, the entire country.

DATA:A Fact on which the decision is based to take a particular action. The task of data collection begins after a research problem has been defined and research design/ plan chalked out.

Data Collection Method:There are two types of data viz. primary and secondary.

Fig 5.1a) Primary data: The primary data are those which are collected afresh

and for first time, and thus happen to be original in character. There are several methods of collecting primary data such as: Observation method. Interview method.Page 1 of 78

Through Questionnaires. Through Schedules. I have used all the above methods for collecting primary

data. The observation method was most commonly used.

a) Secondary Data: The secondary data are those data which have

already been collected by someone else and which have already been passed through statistical process. Usually secondary data are available in: Various publication of central, state or local Govt. Technical and trade journals. Books, Magazines and newspapers. Historical documents, public records. Websites,

I have used both internal and external source in collecting secondary data. They are as follows:i.

Internal source: Internal secondary data includes the

data generated within the organization. Company profile.Page 1 of 78

Company senior person.

i.

External source: External secondary data is collected

from outside of organization like:

Internet; www.captainpad.comMore information; www.google.com

www.yellowpages.com www.eatingout.com www.justdial.com

With the help of both primary and secondary data, it helps me a lot to collect the information required for the project. I have used others methods to collect data like depth interview, content analysis, through projective techniques and consumer panels. I have make a scrutiny of available data because it is possible that data may be unsuitable or may be inadequate in the context of project.

CHAPTER 6 DATA ANALYSIS AND DESIGN

The main objective of our problem is the Lead Generation & Market Research As well as Presale in Nagpur area region to find a potential market.

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Here we use a descriptive statistics to find the basic features of the data to study because they provide a simple summary about the sample and the measures. Describing the data is called as Descriptive Statistics. Sample size of our project is 200 working restaurants.

To be filled by the Executive1. Number of captain used by the restaurant?

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The above figure shows that 35 % restaurants in Nagpur working with only 1-2 Captain. There are 7 % of restaurant having No Captain, There are 10-11 (5 %)

Garden Restaurant in Nagpur that have 8 and above Captain. Our main purpose of Captain Pad is to decrease the number of captains in number and to increase the efficiency of the restaurants.

2. Number of departments in a restaurant?

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Here only 60% of restaurants are having business with kitchen followed by bar which have only 2% %. But as our product is mainly for both the kitchen as well as bar because KOT and BOT can work simultaneously and can helpful in saving the time of customer as well as the captain. By this company cant get an exact figure to create a good market to do a good business in Nagpur. But if we look to the restaurants having both Kitchens as well as Bars that makes the healthy market of 38 %. So it might be a good opportunity in future for the company and the company must open their outlet in Nagpur to give fast and secure after sales service. 3. Number of departments in a restaurant?

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Above figure shows that 17% of the Restaurant in Nagpur have 50- 75 covers, maximum 33 % of the Restaurant in Nagpur have 100-150 covers and there are 6-7 Garden Restaurant in Nagpur (i.e. 3 %) have 500 and above Covers which shows that there might be a good rush in these restaurants (Garden Restaurant) and that create a good opportunity to do a business.

4.

Number of hall in a restaurant?

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Above figure shows that 47 % Restaurant in Nagpur area have 1 Hall only mostly seen in one Department Restaurant and 8 % of Restaurant in Nagpur have 4 and above hall. Those restaurants having maximum hall or room or many department their service is very slow but if they were use Captainpad in their Restaurant then service will automatically increases and No. of Waiters Decreases.

5. Restaurant Interior Design.

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Above figure shows that 26% Restaurant in Nagpur have very good interior design or very good ambience and 38 % of the Restaurant in Nagpur have good interior design and 36 % of the Restaurant have normal interior design, those who are investing on interior or ambience in Restaurant, He might be potential customer and we can approach for Captain pad to such Restaurant.

To be filled by the CustomerPage 1 of 78

6. What is the approximate number of customers visiting your restaurant in a daily basis? 50-100 100-200 200-500 > 500

Fig. 6.3Here the above graph shows that more than 54% restaurants are having a range of 50100 customers per day followed by 24% having a range of 100-200 which shows that there might be a good rush in these restaurants and that create a good opportunity to do a business.

1. Are you using any software?

Yes NoIf yes, which system do you use?Billing Machine Stocks POS Wireless Tech.

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Accourding to above question, out of 200 restaurants in our locality 21% are using billing machine for their final billing which is mostly seen in normal Restaurant. 52% are using POS (Point of Sale), 26% are using Stocks and only 1% are using Wireless Technology which is the lowest of the above four. Accourding to the above given data, the restaurants in Nagpur are not very technology concious. Still they are using manual system for their order placing. But here the stocks and POS are almost same in data, most of the resturants are using POS in their restaurants that include Hotels as well as their restaurants. They are using POS alone. They are not using CaptianPad for their process. But as per the trend in the market and as per the present situation the POS cant be switched by stocks. Because stocks is the easiest way to complete the transaction but its not the secured way to complete the daily transaction. Here in Nagpur the restaurants daily transaction are almost of 20K to 40K on an average. But it fluctuates in a manner that almost all restaurants in Nagpur are veryPage 1 of 78

concious about the interior and the service they provide. Most of the restaurants are not very costly but they are very concious about the interior. On an average its a very good place to invest in. As per our sample size of 200, the restaurants can get our product because they understand the value of service and the interior of their restaurants. Some of the restaurants here in Nagpur has very good interior. As per the data, the product can arise their needs and provides a complete solution for their restaurants and it might get a good response in the future.

1. What are the problems faced by your current system? Delay in generating bills Man handling of resources Slow performance of the system

Most of the restaurants in Nagpur are working with billing machine and hand billing but every restaurant faced a problem somewhere with their system. Here 86% of the restaurants are facing a problem of slower performance which is huge. This mightPage 2 of 78

affect the sales as well as the restaurant image. So to overcome these problems our product could make a good business in the future.

1. If your system breaks down, what is the time required getting it repaired? 2-6 hrs 6-12 hrs More than 1 day

Every system faced a problem sometime whether it is technical or any other. In Nagpur, the customer uses hand billing and software for their billing. Here the data shows that more than 50% of the restaurants when faces a problem with their systems they get repaired in between 6-12 Hrs. that might get a good response to us because our company provides an online software maintenance and 1day maximum hardware maintenance.

1. On a scale of 1-5, rate the security efficiency of your present system? (1-Poor, 3-Average, 5-Excellence) 1 2 3 4 5Page 2 of 78

The restaurants in Nagpur are not very conscious about their security system. Here the 33% of the restaurants are satisfied with their existing system. The main reason for this is they are not using any technology to secure the services provided in their restaurants. They are just using TV to watch inside the shop. But if we see at the 20% and 13% this can be a target customers for our product.

1.

If you are provided with a system which could solve your present problems as well as it could also take care of your billing system, will yoube interested in using a such a product? No If Yes

Demo Appointment:-

Date:Name: -

Time:Mobile No:-

As per the given data, 31% of the sample size is interested in our product and 69% is not interested in our product because they are not able to purchase but out of 69% around 25% might get interested in the future. So its a great response to us that they are getting interested in our project and will create a great opportunity to spread in the future. According to our research, the restaurant owners are not very technology conscious. They dont want to go for such a big project. They dont like to invest in such a big project. But they well understand the product and will like to contact in the future as per their needs.

2. In which product you are interested?Page 2 of 78

POS

Captain Pad

Most of the restaurants in Nagpur are using their own products for complete billing process. But as per the given data, most of the restaurants like to purchase our product. They are working with their own software. Most of them like to work with their own POS but need to install our hardware (CaptainPad) to compatible with their own software, so that it will reduce their purchasing cost, As the TRP of our business is our CaptainPad and mostly like to install this product in their restaurants to reduce the purchasing cost. For this the company has to reduce the cost of POS so that it will increase in sales. The cost of POS will reduce that generates the potential market.

To be filled by customer and executive3. Restaurants Status Page 2 of 78

Following are the list of Restaurant and their status according to customers feedback and executive feedback, in Nagpur area as shown in following table. SR.N O.1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27

RESTAURANT NAMEFIRE N ICE DWARKA RESTAURANT KRISHANAM RESTAURANT CREAM CORNER SHRI GANESH SAGAR ARJUN BAR & RESTAURANT SHRAVAN RESTAURANT BULLOCK CART SANJYA CHAULLAH V5 RESTAURANT & BAR DURVA HOTEL SHIVANI HOTEL AANGAN FLAVOURS RESTAURANT DOSA PLAZA LA HOREI DELUX RAS KUNJ STEP JNN AMBER RESTAURANT CLOUD 7 RESTO BAR BRINDAVAN RESTAURANT BIRYANI DIPLOMAT BAR & REST HOTEL DARSHAN TOWER ARFAT RESTURANT AL-ZAM-ZAM HOTEL NANDANIHOT

STATUS

AVERAGE INTERESTED FOLLW UP HOT HOT FOLLW UP (COST PROBLEM) COLD HOT (COST PROBLEM) DEMO COMPLETED (FOLLOW UP) FOLLOW UP HOT COLD FOLLOW UP (REQ SOFTWARE) COLD HOT AVERAGE INTERESTED AVERAGE INTERESTED COLD COLD FOLLOW UP AVERAGE INTERESTED HOT COLD HOT HOT HOT (COST PROBLEM) HOT

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28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60

FIONNA LOUNGE RAM BHANDAR HOTEL MEGDOOT AMITY BAR & RESTAURANT VILLAGE TADAKA HOTEL PAL PALACE HOTEL RAJSONS THE TREAT FAMILY REST BABUJI SOUTH INDIAN LIKHIT RESTAURANT SANGAM RESTAURANT UNDERWORLD SPORT CAF GHATE RESTAURANT PARN KUTI FAMILY REST FOUNTAIN IZZIERS KHANA.COM(ROYAL TOUCH) MIRCH MASALA KAVERI FAMILY REST RAJDHANI KINGS LOUNGE MUGHALS SUVIDHA BAR & REST M.L.CANTEEN ANNEX UBEROI'S BARTANIA ANAND BHANDAR NAND & SONS RASOI GHAR SAGAR RATNA AJIT BAKERY SALT & PEPPER HAVELI BAR & RESTAURANT MACHAN

FOLLOW UP HOT HOT COLD HOT COLD COLD COLD COLD HOT FOLLOW UP FOLLOW UP HOT AVERAGE INTERESTED HOT HOT CONTACT TO HEAD OFFICE(MUMBAI) INTERESTED IN SOFTWARE CONTCAT TO MAIN BRANCH FOLLOW UP COLD COLD COLD FOLLOW UP CONTACT TO MAIN BRANCH COLD HOT DEMO COMPLETED (FOLLOW UP) AVERAGE INTERESTED AVERAGE INTERESTED AVERAGE INTERESTED COLD HOT

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61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90

RESTAURANT ZAIIKA THE DABHA THE GREEN JAZZ & LOUNGE CULCUTTA ROLLS FOOD DARBAR UVERSHI BAR & REST ANAGAN GARDEN & BAR KHATIKA'S VYANJAN BABBU'S FAMILY REST BOMBAYWALA ORCHID RESTAURANT TWO AND HALF IDALI ANAND BHANDAR NANKING TITO'S FAMILY REST PANCHAWATI GAURAV THAT BAAT SHAHEEN THE GREAT MARATHA SHRIKRISNA RESTAURANT RAGHUVEER RESTAURANT ANNAPURNA AJANTHA REST & BAR RAJENDRA BAR & REST IDEAL RESTAURANT DOSA D' LITE INDORE NAMKEEN TRUPTI RESTAURANT SHRI GAYTRI SAPANA BAR & REST YASH BAR

HOT AVERAGE INTERESTED DEMO COMPLETED (COST PROB) COLD DEMO DONE (COLD) HOT (SEND QUOTATION ) COLD AVERAGE INTERESTED FOLLOW UP COLD FOLLOW UP COLD COLD HOT CONTACT TO HEAD OFFICE(NASHIK) THALI RESTAURNT AVERAGE INTERESTED AVERAGE INTERESTED INTERESTED IN SOFTWARE FOLLOW UP HOT AVERAGE INTERESTED POTENTIAL CUSTOMER , FOLLOW UP FOLLOW UP COLD COLD COLD THALI RESTAURNT COLD POTENTIAL CUSTOMER , FOLLOW UP

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91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120

CHASKA PRESIDENT PARK BAR & REST 7 HILLS BAR & RESTAURANT RAYFAL BAR & REST COIN MULTICUSINE REST MENERVA LOUNGE GAYATRI'S LAKE SIDE GRILL RINGZ RESTAURANT THE MOKSH CHECKERS THE NIRVANA K.P.GARDEN REST NEW HIGH WAY GLORY SHIKARA RESTAURANT A-1 RESTAURANT RAHUL RESTAURANT INDORE HEART BEAT THE BARREL FAMILY REST RAYFAL BAR & REST SURBHI RESTAURANT ARYAN'S CHINTAMANI BAR & REST RASOIIGHAR RESTAURANT BULLET BAR & REST GAJAL BAR & RESTAURANT ZINQ KAMAT RESTAURANT CLASSIC BAR & REST RAJ DARBAR

HOT HOT COLD COLD AVERAGE INTERESTED HOT HOT FOLLOW UP AVERAGE INTERESTED POTENTIAL CUSTOMER , FOLLOW UP HOT FOLLOW UP COLD HOT AVERAGE INTERESTED AVERAGE INTERESTED CONTACT TO NANDANVAN BRANCH AVERAGE INTERESTED FOLLOW UP COLD COLD FOLLOW UP AVERAGE INTERESTED FOLLOW UP COLD CONTACT TO MAIN BRANCH AT SADAR. HOT AVERAGE INTERESTED POTENTIAL CUSTOMER , FOLLOW UP POTENTIAL CUSTOMER , FOLLOW UP

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121 122 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 152 153 154

SIGRI RESTAURANT HOTEL PIYUSH JAGAT RESTAURANT AMERICAN DESI PARANIP'S FOOD COURT WOW RESAURANT GINGER & GARLIC TDS VARDAI THAT HOTEL THE LEGEND INN PRINCE BAR & RESTAURANT SHRI GUJRAT LODGE HOTEL GANRAJ HOTEL GREEN CITY HOTEL KAMAL GURUKRUPA RESTAURANT HOTEL PRESODENT HOTEL AGRAWAL HOTEL HOTEL INN HOTEL HOTEL HOTEL HOTEL CHANAKYA SIDDHART SKY LARK PRITAM MIDLAND PARADIES

CONTACT TO HOTEL L.B AT SADAR COLD COLD FOLLOW UP AVERAGE INTERESTED COLD AVERAGE INTERESTED POTENTIAL CUSTOMER , FOLLOW UP THALI RESTAURNT FOLLOW UP HOT PROVIDE ONLY RM SERVICE PROVIDE ONLY RM SERVICE FOLLOW UP PROVIDE ONLY RM SERVICE THALI RESTAURNT FOLLOW UP FOLLOW UP PROVIDE ONLY RM SERVICE HOT COLD FOLLOW UP COLD COLD PROVIDE ONLY RM SERVICE COLD POTENTIAL CUSTOMER , FOLLOW UP PROVIDE ONLY RM SERVICE FOLLOW UP FOLLOW UP COLD HOT HOT

HOTEL SHIVRAJ HOTEL BLUEMOON HOTEL WOODLAND HOTEL SATKAR GRIHA HOTEL RAJHANS 4 SEASON PINTU SAOJI MARATHA FAMILY REST THE SPOON

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155 156 157 158 159 160 161 162 163 164 165 166 167 168 169 170 171 172 173 174 175 176 177 178 179 180 181 182 183 184

GOAN PARRY'S MEJBAAN RESTAURANT HOTEL AMIR HOTEL RAMA HOTEL RAHUL DELUX GALAXY RESTAURANT MANUHAR RESTAURANT HOTEL RAJDHANI HOTEL GRAND HOTEL SHANTANU HOTEL SANSKRITI HOTEL GIRIRAJ HOTEL GOVIND HOTEL CHINDAMBARA HOTEL TOURISTINN SHRI VAIBHAV HOTEL KANISHK BARBEQUE SHRIGOVINDADHR MA HOTEL HERITAGE GOKULVRINDAVAN SINGH FAST FOOD & CATERS HOTEL NORTHVIEW BOLLYOOD TADAKA ESKIMO POINT HOTEL ADI THE MAJESTIC MANOR DELHI DARBAAR ANAND'S GARDEN REST TANDUR GARDEN REST

COLD HOT POTENTIAL CUSTOMER , FOLLOW UP PROVIDE ONLY RM SERVICE COLD HOT COLD PROVIDE ONLY RM SERVICE PROVIDE ONLY RM SERVICE PROVIDE ONLY RM SERVICE COLD COLD FOLLOW UP FOLLOW UP PROVIDE ONLY RM SERVICE PROVIDE ONLY RM SERVICE PROVIDE ONLY RM SERVICE FOLLOW UP COLD FOLLOW UP FOLLOW UP COLD PROVIDE ONLY RM SERVICECONTACT TO C.P CLUB , RAMDASPETH

COLD POTENTIAL CUSTOMER , FOLLOW UP FOLLOW UP FOLLOW UP POTENTIAL CUSTOMER , FOLLOW UP FOLLOW UP

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185 186 187 188 189 190 191 192 193 194 195 196 197 198 199 200

TRUPTI GARDEN REST TIGER SAOJI DWARK GARDEN REST RAJU SAOIJI PINTU SAOJI DELUX BAR AND REST MARATHA GARDEN REST ROBUSTA LOUNGE CROWZ THE LOUNGE BEANS & BUDDIES SIDDHIVINAYAK REST THE FOOD AVENUE FOOD 8 AVENUE HOTEL TURNING POINT HONEY RESTAURANT HOTEL GOKUL

POTENTIAL CUSTOMER , FOLLOW UP COLD HOT COLD FOLLOW UP FOLLOW UP FOLLOW UP FOLLOW UP AVERAGE INTERESTED FOLLOW UP COLD AVERAGE INTERESTED COLD COLD AVERAGE INTERESTED PROVIDE ONLY RM SERVICE

Table 4

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According to above data analysis and design we found that restaurant customers status as follow, 19 % of the customer is showing high interest in captain pad only. 12 % of the customer is showing average interest in captain pad only. 25 % of the customer is not interested in Captainpad and POS. 26 % of the customer may be potential customer, so we have to follow up, may be in future they will be our customer or we can convert in future. And Remaining 18 % of the customer showing good response from their side but

they doesnt want to change their system, or they satisfied with their old system, or they providing only Thali in the restaurant, or restaurant sale is less or, they want POS only etc,Page 2 of 78

CHAPTER 7 FINDING

Findings of the research show that companys potential customers are restaurants with high cost grade & good interior. As fewer competitors were found against CaptainPad, company has a large market to tap & make maximum benefit from it. In Nagpur regions Restaurant we found that maximum customers are using CCS Software Pvt.Ltd for their billing i.e. POS, if we can integrate our captain pad with this software with minimum cost then we can easily converted. Also in this 2 month survey we found out of 200 Restaurant, 19% (i.e. approx 39 customers) of the customer are interested in captain pad and 12 % of the customer is average interested in captain pad and 26 % may be potential customer and 18 % of the customer showing good response. And remaining 25 % of the customer are not interested, so we have to follow up all 75 % of the customer and those who are showing high interest in captainpad , follow up must required. Accourding to the above given data, the restaurants in Nagpur are not very technology concious. Still they are using manual system for their order placing. But here the stocks and POS are almost same in data, most of the resturants are using POS in their restaurants that include Hotels as well as their restaurants. They are using POS alone. They are not using CaptianPad for their process. But as per the trend in the market and as per the present situation the POS cant be switched by stocks. Because stocks is the easiest way to complete the transaction but its not the secured way to complete the daily transaction. Here in Nagpur the restaurants daily transaction are almost of 20K to 40K on an average. But it fluctuates in a manner that almost allPage 2 of 78

restaurants in Nagpur are very concious about the interior and the service they provide. Most of the restaurants are not very costly but they are very concious about the interior. On an average its a very good place to invest in. As per our sample size of 200, the restaurants can get our product because they understand the value of service and the interior of their restaurants. Some of the restaurants here in Nagpur has very good interior. As per the data, the product can arise their needs and provides a complete solution for their restaurants and it might get a good response in the future. In these areas people are already knows about Captain pad and so many demos are already done, so please keep in touch with these people.

CHAPTER 8Page 2 of 78

LIMITATION OF THE PROJECT

Technology fear: Some restaurant owner or manager might thinks that they are not able to handle such technical system and cant afford it.

Cost: As many of the restaurants are working with only 1 captain, so it might get a problem to sale at such places and very costly system .

Future perception: Many people think that they can purchase the product of Rs.1Lakh. But if they cant use it as per their needs then their purchase can be wasteful. So it might get a fear to some restaurant owners or managers to look for future.

In Nagpur the restaurant industry is not so much in terms of sales. There is no hotel or restaurant that does a business of more than Rs. 1lakh per day. But there are some good restaurants that took interest to install our product into their restaurants because there interior is good and there is a huge rush in some hotels and restaurants.

CHAPTER 9Page 1 of 78

SUGGESSTIONSThe company gave a list of some restaurants and hotels here in Nagpur and then I found some good restaurants by consulting with friends and colleague. Then I made my own database of restaurants and hotels on the basis of the location, uses, services, departments. After making my own database I search some good restaurants to cover it and then make prepared self accordingly to crack the deal. But before I went to them I went some normal restaurants so that I can be prepared to talk to them because different locations have different needs and wants. There is a good market for the company to do a business in future. At a minimum, the current market uses billing machine and billing software called CCS Pvt.Ltd i.e. (Sanjay jains Software) and handling for their restaurant billing. Factors that need to be examined in the future include: The existing restaurants are using billing software to complete the payment

process. The company has to make their CaptainPad in accordance to work with their existing softwares. The company has to lower the cost of its software which is certainly so high as compared to the other existing softwares in the market. The company can increase the cost of CaptainPad. So that the cost of software can be recovered. The company can decrease the maintenance cost by 2% so that it can attract more and more customers. The company can increases the Battery backup of CaptainPad.

CHAPTER 10Page 1 of 78

FEEDBACK AND PRESS RELEASE

With the help of press release I can say the Mission is on target. Many customers become aware of CaptainPad. It shows positive feedback.

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CHAPTER 11 CONCLUSION

Captain-Pad of Wings iNet Technologies is an innovative product & everyone appreciated the Cutting edge technology used in it to solve the problem of Restaurant and Hospitality industry. Findings of the research show that companys potential customers are restaurants with high cost grade & good interior. As fewer competitors were found against Captain-Pad, company has a large market to tap & make maximum benefit from it.

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BIBILOGRAPHY

1. REFERENCES: Principles of Marketing. Marketing Research. Research Methodology. By Phlip Kotler. By G.C Beri By C.R Kothari.

Marketing Management and Strategy By M.Baker

2. WEBSITES: -

www.captainpad.com www.google.com www.wekipedia.com www.marketingprinciples.com www.yellowpages.com www.justdial.com www.eatingout.com

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ABBREVATIONS

Following observations have been used during the report

BOT CMS KOT MMS POS RMS

bar Order Ticket Central Management System Kitchen Order Ticket Material Management System Point of SaleRestaurant Management System

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ANNEXURE QuestionnaireExecutive Name: - __________________________ Area: ___________ __________________________ Date: - ____________ SR No: -

Restaurant DetailsTo be filled by the ExecutiveName: - ______________________________________________________________ Address:-_____________________________________________________________ Contact No:-__________________________________________________________

Interior DetailsNo. of captain:- ________________ No. of departments:- ____________ Captain Suit:- __________________ No. of covers:- ________________ No. of halls:- _________________ A/C or Non A/C:- ______________

Interior DesignVery Good Good Normal

Administrative DetailsOwners Name:- _______________________________________________________ Mobile No.:- ___________________________________________________________ Availability:- ___________________________________________________________ Managers Name:- ______________________________________________________ Mobile No.:- ___________________________________________________________ Availability:- ___________________________________________________________

To be filled by the Customer1. What is the approximate number of customers visiting your restaurant in a daily basis? 50-100 100-200 200-500Page 1 of 78

> 500 1. Do you use any electronic billing system? Yes No POS Wireless Tech.

If yes, which system do you use? Billing Machine Stocks

1. What are the problems faced by your current system? Delay in generating bills Man handling of resources Slow performance of the system

1. If your system breaks down, what is the time required getting it repaired? 2-6 hrs 6-12 hrs More than 1 day

1. On a scale of 1-5, rate the security efficiency of your present system? (1-Poor, 3-Average, 5-Excellence) 1 2 3 4 5

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1.

If you are provided with a system which could solve your present problems as well as it could also take care of your billing system, will you be interested inusing a such a product? No If Yes

Demo Appointment:-

Date:Name:-

Time:Mobile No:-

2. Customers Feedback 3. Executive Feedback

4. In which product you are interested?POS CaptainPad

Customer Sign With Stamp

Executive Sign

1) Catalogue

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2) Customer listPage 2 of 78

PUNE Mezza - 9 Tamanna Residency Le royale residency Saundarya Garden Nawab Chotte Nawab Greenpark Rajwada The Somilliar New Shere e punjab ZK'S Copa Cabana Shaurya Satish Exicutive Shivar Garden Yashodhan Changs Restaurant 11 East Street Caf Sheetal Arch Apoorva Restaurant Valentine Square Kwality Hkhybar Mayur Chang's

Area Hinjawadi Hinjawadi Hinjawadi Hinjawadi M.G.Road Kalyaninagar Aundh Aundh Baner Nashik Phata Lullanagar Chowk baner Baner Baner Pimpale Saudagar Wakad viman nagar M.G Road M.G.Road Swargate Jagtap Dairy M.G Road Wakad Viman Nagar Viman Nagar

NAGPUR Ashoka Restaurant Naivedhyam Bawarchi Restaurant Hotel Palace Centre Point M.S Rippos Aarya Bhavan C.P Club Mustard

Area Sadar Bardi Sadar Chandrapur Ramdas peth Sadar Ramdas Peth Civil lines Sadar

GOA Vinanti Restaurant Mircho Go Colva Kinara

Area Panjim Madgao Colva Beach

BANGLORE Anjepar Tamrin Golconda Chimney

Area

AHMEDABAD BON - HOMIE Not just Grill

Area Mani Nagar Prahalad Nagar Area Near station Beed Road

MUMBAI Has juce bar The Jail Flag Wedding Caf LATUR Gayatri Bhoj One and Only Gayatri Retreat

Area Vashi Andheri Malad Andheri Area Near Bus stop

AURANGABAD Atithi hotel Nishant Park

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