ashish rana project related to the marketing this project is very halp ful for the student

7/30/2019 ashish rana project related to the marketing this project is very halp ful for the student

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A

PROJEC T REPO

RT ON

A n a ly tica l a n a lysis o f d iffe ren t usage o f d a ta(sim ca rd ): F o rCDM A

& G S M

MA S TE R O F BU S INE

S S ADMINISTRATION

(2 0 1 0 -2 0 1 2 )

SUB MIT TED TO

SUB MIT TED B Y MR.SO MES H SHA

R MASANJEEVKr. MISHRA


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M

BA -2 YEAR

1

0 3 2 0 7 0 0 29

TO WHOM IT MAY CONCERN

This is to certify that Mr. SANJEEV KUMAR MISHRA student of MBA IIISemester in our institute has successfully completed his/her summer training

project entitled Analytical analysis ofdifferent usage of data: F or CDM A& G SM for the partial fulfillment of the Master of Business Administration

degree.

(ARPAN KHASTGIR)

(SOMESH SHARMA)Director Project GuideIIEM


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PREFACE

The project titled Analytical analysis of different usage ofdata(sim

card): F or CDM A & GSM is an outcome of my summer training project as a

part

of my MBA from INVERTIS INSTITUTE OF ENGINEERING AND

MANAGEMENT, BAREILLY.

To familiarize with the company as corporate world and its various

aspects of functioning, salient features, growth strategies.

I have taken utmost care to prepare the project. I hope that analysis

and summary will certainly help the organization to make an effort to

innovate their work culture and functioning.


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ACKNOWLEDEGEMENT

I am fortunate to have an opportunity to undergo the Summer

Training at AIRTEL The training has been useful for me in understanding

the various pragmatic aspect of the management function in practice in the

real world.

A work is never the work of individual. It is a combination of ideas,

suggestion and contribution of supporting people.


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DECLARATION

I hereby certify that the work which is being presented in this report

and entitled as Analytical analysis of different usage ofdata(sim card): For

CDM A & GSM is an authentic record of my work This matter embodied

in this report has not been submitted by me for the award of any to degree.


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TABLE OF CONTENTS

History of AirTel1.1 Introduction

1.2 General profile of organization

1.3 History ,performance, structure

Introduction to GSM2.1 Meaning of GSM2.2 History of GSM2.3 GSM Growth in India2.4 GSM (Players in Bareilly)

Introduction to CDMA3.1 Meaning of CDMA3.2 History of CDMA3.3 CDMA Segment Overview3.4 CDMA Growth Drivers3.5 CDMA Operators

SWOT Analysis of Telecom Industry

Growth of GSM & CDMA till 2007

5.1 Objective of Research5.2 Scope of the Study5.3 Research Methodology5.4 Analysis and Interpretation5.5 Conclusion based on survey conducted5.6 Recommendation5.7 Limitation of the study

Bibliography

Annexure


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SUNIL BHARTI MITTEL


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EEXXCCUUTTIIVVEE SSUUMMMMAARRYY

The project is an extensive report on how the Airtel company markets its

strategies and how the company has been able in tackling the present

tough competition and how it is cooping up by the allegati ons of the

qualit y of its products. The report begins with the history of the products

and the introduction of the Airtel Company. This report also contains the

basic market ing strategies that are used by the Airtel Company of

manufacturing process, technology, production policy , advertising,

collaboration, export scenario, future prospect and government policies. The

report includes some of the key salient features of market trend issues.

In todays world of cutthroat fierce competition, it is very essential to not

only exist but also to excel in the market. Todays market i s e n o r m o u s l y

m o r e c o m p l e x . Hence f o r t h , to survive in the market, the

company not only needs to maximize its profit but also needs to satisfy

its customers and should try to build upon from there.

Sunil Bharati Mittal is the Chairman & MD of Bharti Group, India, The largest

Telecommunication player of India having its presence in more than 19 Circles of

India.

Today, Airtel has a national network with a presence in nearly every major sector. The

Company is one of the Indias Largest Telecomm sector Company having a Market

Capitalization of more than Rs.60, 000 Crores.


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Sunil Mittal & his brothers own 32% of the Company and are therefore worth

something like above Rs.20, 000.

- Sunil Mittal was born on 23rd October, 1957. Sunil Mittals Net worth is US $ 11.5

Billions according to Forbes 2008 Data. and he is Indias Top 10 Richest person.

- Sunil Mittal was born in Rajasthan, India and he has 3 Children.

- His monthly Salary is Rs.1,25,000 per Month

- He lives in Delhi, India.

Here is a History of How Sunil Mittal has founded Bharti AirTel Group -

- Sunils father was Satpaul Mittal, a well-respected and much liked politician of

Ludhiana, India.

- Satpaul Mittal has 3 sons, one is Sunil Mittal. All of the 3 sons went into business

and all the brothers are still partners in AirTel.

- Sunil has started small, both in terms of Age & Vision.

- Sunils first Venture was to import scrap and then moved it into bicycle parts at the

age of 19 only.

- Sunils second venture was to manufacture stainless steel sheets. And this Business

took him to Mumbai from Ludhiana. Sunil Mittal was used to sit on low stools in

small cubicles in Pydhonie and Abdul Rehman Street, trying to persuade traders to

buy his sheets.


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- Bombay Experience taught Sunil 2 things. First, that he was a natural salesman and

Second, that he had to get out of Ludhiana. He needed to move to Mumbai, a big city

to think big and to take bog actions in his life.

- In 1979, Sunil moved to small MPs flat that his father had been allotted in Delhi. At

a time when everybody dreamed of being an exporter, Sunil moved into imports

instead. He made huge profits importing steel and zip fasteners till one day, he ran

into a harassed Japanese salesman in the Capitals Bengali Market.The salesman

worked for Suzuki and had been sent to India to find a dealer for the Companys

generators. Suzuki operated on the assumption that the Indian market would mirror

the rest of the world where generators were used to power fairs, outdoor exhibitions

and hot-dog stands. Sunil knew better. He realized that in a country that was always

short of power, he could sell generators to households that wanted an alternative

during electricity cuts. So this was Sunils Third Venture.

- So Sunil Mittal became a dealer of Suzuki in its generator Business. Sunil quickly

created the Consumer genset market and in no time at all was the largest importer of

Suzuki generators in the whole world. This experience was the turning point in his

life. By this experience, he learned to do Business with Foreigners and moved into the

branded product sector.

- By early 1980s, Sunil was a Millionaire. The genset Business was booming, He

had a flair of trading and hed made a fortune from property development.

Inevitably, the Big Boys (Birlas & Shrirams) enter into the market and his Business

close.


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How well, in the early 1983, The Birlas & the Shri rams were given licenses to

manufacture gensets in India. To protect this developing Industry, the government

promptly banned all generator products And thus Sunil was out of Business.

- So Sunil had started finding alternative Income source. The Japanese company

Suzuki had a Sympathy on his so the company recommended that he would be

appointed as a dealer for the nwe Maruti Suzuki Car.

Sunil Mittal Says, All the other dealers were appointed on the basis of political

influence. The only single request that Suzuki made was that I should be given a

dealership. Even then, they turned me down and gave it to somebody else.

- The Big Break Sunils 4th Venture

Well, well the story doesnt end here. The 4th Venture of Sunil Mittal was not the

Bharti Airtel but it was the Push Button Phone from Taiwan. He decided that this

was the future and began to import the components for the phone, entirely illegally.

Yes, the 4th venture of Sunil Mittal was an entirely illegal venture.

He launched this phone in the Indian market with the brand name of Mitbrau which

was looking like a German name. But in reality it means Mittal Brothers. He has

chosen this name just to attract the Indian customers. Basically he wanted to sound it

like a foreign brand name because Indian consumers didnt like Desi brands at that

time.

- Fortunately, Government opened up the telecom market and Mittals were among the

top 5 businesses chosen to manufacture handsets. His business uses the brand name,


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Beetel And the Beetel did the sales of Rs.25 Crores and that was huge sales in those

days.But Sunil was not satisfied.

- The Big break came in 1992, when the Government invited bids for mobile

telephony. Sunil saw the story about bids in The Economic Times news paper. When

he was in Goa for a New Year holiday and decided that he was going to become

among the bidders.

Sadly, his father died within days. Even though he had worked hard, took a break of 6

months from the business to put together his master plan for mobile telephony.

- When the Government of India first opened up the telecom sector, nearly every

global telecom player made a beeline for India. And among them, Mittals seemed like

Pygmies.

The problem was that he didnt have much money and he didnt have much

reputation in the market. So What he did? Well, he pushed Vivendi into going with

him after a single meeting. Later, after the deal had been signed, the Company sent a

team to India to check out exactly who the Mittals were. The team reported back that

they were small-timers and likely to remain so. Vivendi pulled the plug days before

the bid was to be submitted.

After that Sunil did a phone to Vivendi. He called the Company in the Paris and said,

When you agreed to go with me, you sensed something. You saw something in me.

Remember that something. Go with your instincts. Forget what your team has told

you.


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Against the odds, Vivendi stuck with him.- AirTel did well in the Delhi Circle but

when the 2nd round of licenses were awarded, the Company only won Himachal

Pradesh, with the multinationals still in the game, and such players as HFCL

(Himachal Futuristics) on the rise.

And rumors run in the market that weather the single family run company (Bharti

Group) will survive?

- After that in 1999, the mobile telephone industry was in a bad shape. The telephone

players couldnt pay the huge license fees. So government came with new policies but

for that, government asked operators to clear all existing dues.

So Sunil has talked with bakers and somehow cleared all the dues. So when many

operators could not clear the dues, Sunil swooped down and bought up their licenses.

And thus at a stoke, he acquired Andhra Pradesh, Karnataka, Chennai & Punjab.

Later on Kolkata.

After that during the 4th round of Licenses, Airtel won 8 new circles. Gujarat, MP,

Tamil Nadu, Kerala, Maharashtra, Western UP & Mumbai.

- But now the another trouble comes.And the trouble was, The Big Boys

(Ambanis/Reliance Group) wanted to enter in the Mobile Telephony market.

The general market view was that, Airtel is in trouble. Because, The Ambanis were

Big. The Ambanis were Smart. They had never failed at anything they had tried. And

they had the Government of India wrapped up no matter which party was in power.


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Not only this but the government policies were also in favour of Reliance (CDMA

operators). Government had allowed Reliance/CDMA Players to enter into the market

at very low cost and this is the reason why they claim that CDMA was a cheaper

technology.

- And after that, another trouble, BSNL has announced that it would set up its own

low price network. The general view was that the mobile telephony market would

now be transformed.

This bad phase was lasted a year and Sunil Mittal says, It was one of the most

difficult periods of my Life.Because morale was so low, I went around meeting our

people and giving them hope, I began to watch movies in which the underdog won,

the sort of story where guerillas defeated a big army. Everywhere I went, I told my

people that I knew that we were not expected to win. But I would tell them, if we can

win against the odds, then we make history.

And at the end, The Reliance Venture is not a failure by any standards. It has around

10-12 Million subscribers against Airtels 14 Million. And thus 2 distinct markets

have been developed. One is dominated by AirTel and the other was dominated by

Reliance.

NO POLITICS

- Sunil Mittal was planning to enter in the politics by the time he was fifty in 2007.-

But afterwards, he changed his plans. He has lost his fascination for politics. He has

seen other businessman enter the Parliament and does not believe that they have been

able to make a significant difference.


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- He quotes, Christopher Bland, The Chairman of British Telecom. Once upon a time,

Christopher told Sunil that, Do yourself a favour. Each time you feel like joining

politics, go and take a shower.

Sunil today says that, his achievements are attributed to God and some Divine

Intervention has played a role in his success!!!!!!!!!!

Worldwide presence

Coverage map of Bharti Airtel across 19 countries


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Airtel is the 5th largest mobile operator in the world in terms of subscriber base and has

a commercial presence in 20 countries.

Its area of operations include:

3 countries in theInd ian Subcon ti nen t :

Bang lade s h , Ind ia and Sri L anka

16 countries in A fr ic a : Burk ina Fa s o, Cha d , D e m ocra ti c Repub li c of the Cong o ,

Repub li c of the Congo, G abon, G han a , K eny a , M adaga s ca r , M a la w i,N ige r ,N iger ia ,

Seyche ll e s , S ierra L eon e , T anzan ia , U ganda and Z a m b ia .

Airtel owns 70 % of War id T e lecom in Bang lade s h through a joint venture.

Bharti Airtel Limited will take management control of the company and its board, and

will relaunch the company's services under its own Airtel brand. The Bangladesh

Telecommunication Regulatory Commission approved the deal on January 4, 2010.
http://en.wikipedia.org/wiki/Indian_Subcontinenthttp://en.wikipedia.org/wiki/Indian_Subcontinenthttp://en.wikipedia.org/wiki/Bangladeshhttp://en.wikipedia.org/wiki/Bangladeshhttp://en.wikipedia.org/wiki/Africahttp://en.wikipedia.org/wiki/Burkina_Fasohttp://en.wikipedia.org/wiki/Burkina_Fasohttp://en.wikipedia.org/wiki/Chadhttp://en.wikipedia.org/wiki/Democratic_Republic_of_the_Congohttp://en.wikipedia.org/wiki/Republic_of_the_Congohttp://en.wikipedia.org/wiki/Republic_of_the_Congohttp://en.wikipedia.org/wiki/Republic_of_the_Congohttp://en.wikipedia.org/wiki/Gabonhttp://en.wikipedia.org/wiki/Gabonhttp://en.wikipedia.org/wiki/Ghanahttp://en.wikipedia.org/wiki/Kenyahttp://en.wikipedia.org/wiki/Kenyahttp://en.wikipedia.org/wiki/Madagascarhttp://en.wikipedia.org/wiki/Malawihttp://en.wikipedia.org/wiki/Malawihttp://en.wikipedia.org/wiki/Nigerhttp://en.wikipedia.org/wiki/Nigeriahttp://en.wikipedia.org/wiki/Seychelleshttp://en.wikipedia.org/wiki/Seychelleshttp://en.wikipedia.org/wiki/Zambiahttp://en.wikipedia.org/wiki/Warid_Telecom_(Bangladesh)http://en.wikipedia.org/wiki/Bangladeshhttp://en.wikipedia.org/wiki/Bangladeshhttp://en.wikipedia.org/wiki/Bangladeshhttp://en.wikipedia.org/wiki/Africahttp://en.wikipedia.org/wiki/Burkina_Fasohttp://en.wikipedia.org/wiki/Chadhttp://en.wikipedia.org/wiki/Democratic_Republic_of_the_Congohttp://en.wikipedia.org/wiki/Republic_of_the_Congohttp://en.wikipedia.org/wiki/Republic_of_the_Congohttp://en.wikipedia.org/wiki/Gabonhttp://en.wikipedia.org/wiki/Ghanahttp://en.wikipedia.org/wiki/Kenyahttp://en.wikipedia.org/wiki/Madagascarhttp://en.wikipedia.org/wiki/Malawihttp://en.wikipedia.org/wiki/Nigerhttp://en.wikipedia.org/wiki/Nigeriahttp://en.wikipedia.org/wiki/Seychelleshttp://en.wikipedia.org/wiki/Seychelleshttp://en.wikipedia.org/wiki/Zambiahttp://en.wikipedia.org/wiki/Warid_Telecom_(Bangladesh)http://en.wikipedia.org/wiki/Bangladeshhttp://en.wikipedia.org/wiki/Indian_Subcontinent


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Airtel

In Ind ia ,the company's mobile service is branded as Airtel. It has nationwide presence

and is the market leader with a market share of 30.07% (as of May 2010).

On 19 October 2004, Airtel announced the launch of a BlackBerry Wireless Solution in

India. The launch is a result of a tie-up between Bharti Tele-Ventures Limited and

Re s earch In M o ti on (RIM).

The App le iPhone 3G was rolled out in India on 22 August 2008 by Airtel & V odafon e .

Both the cellular service providers rolled out theirA pp le iPhone 3GS in the first quarter

of 2010. However, high prices and contract bonds discouraged consumers and it was not

as successful for both the service providers as much as the iPhone is successful in other

markets of the world.

On May 18, 2010, 3G spectrum auction was completed and Airtel will hav to pay the

Indian government Rs. 12,295 crores for spectrum in 13 circles, the most amount spent

by an operator in this auction. Airtel won 3G licences in 13 telecom circles of India:

D e lh i , M u m ba i , A ndhra P rade s h , K arna tak a , T a mi l N adu, U tt ar Prade s h (We s t),

Raja s tha n , We s t Benga l , H im achal Prade s h, B iha r , A ss a m ,N or th E a st , J a mm u &

K a s h mi r . It plans to launch 3G services in October 2010.
http://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Research_In_Motionhttp://en.wikipedia.org/wiki/Apple_Inc.http://en.wikipedia.org/wiki/Apple_Inc.http://en.wikipedia.org/wiki/Vodafone_Essarhttp://en.wikipedia.org/wiki/Apple_Inc.http://en.wikipedia.org/wiki/Delhihttp://en.wikipedia.org/wiki/Delhihttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Andhra_Pradeshhttp://en.wikipedia.org/wiki/Andhra_Pradeshhttp://en.wikipedia.org/wiki/Karnatakahttp://en.wikipedia.org/wiki/Karnatakahttp://en.wikipedia.org/wiki/Tamil_Naduhttp://en.wikipedia.org/wiki/Tamil_Naduhttp://en.wikipedia.org/wiki/Uttar_Pradeshhttp://en.wikipedia.org/wiki/Uttar_Pradeshhttp://en.wikipedia.org/wiki/Rajasthanhttp://en.wikipedia.org/wiki/Rajasthanhttp://en.wikipedia.org/wiki/West_Bengalhttp://en.wikipedia.org/wiki/West_Bengalhttp://en.wikipedia.org/wiki/Himachal_Pradeshhttp://en.wikipedia.org/wiki/Himachal_Pradeshhttp://en.wikipedia.org/wiki/Biharhttp://en.wikipedia.org/wiki/Assamhttp://en.wikipedia.org/wiki/Northeast_Indiahttp://en.wikipedia.org/wiki/Jammu_%26_Kashmirhttp://en.wikipedia.org/wiki/Jammu_%26_Kashmirhttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Research_In_Motionhttp://en.wikipedia.org/wiki/Research_In_Motionhttp://en.wikipedia.org/wiki/Apple_Inc.http://en.wikipedia.org/wiki/Vodafone_Essarhttp://en.wikipedia.org/wiki/Apple_Inc.http://en.wikipedia.org/wiki/Delhihttp://en.wikipedia.org/wiki/Delhihttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Andhra_Pradeshhttp://en.wikipedia.org/wiki/Karnatakahttp://en.wikipedia.org/wiki/Tamil_Naduhttp://en.wikipedia.org/wiki/Uttar_Pradeshhttp://en.wikipedia.org/wiki/Rajasthanhttp://en.wikipedia.org/wiki/Rajasthanhttp://en.wikipedia.org/wiki/West_Bengalhttp://en.wikipedia.org/wiki/Himachal_Pradeshhttp://en.wikipedia.org/wiki/Biharhttp://en.wikipedia.org/wiki/Assamhttp://en.wikipedia.org/wiki/Northeast_Indiahttp://en.wikipedia.org/wiki/Jammu_%26_Kashmirhttp://en.wikipedia.org/wiki/Jammu_%26_Kashmir


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Subscriber base in India

The Airtel subscriber base according to Cellular Operators Association of India (COAI)as of May 2010 was:

Metros

Chennai - 2,704,067D e lhi - 6,204,025M u m bai - 3,066,905K o lka ta - 2,821,065

"A" Circle

A ndhra Prade s h - 13,547,616G u jarat - 5,760,204K arna taka - 13,209,270M ahara s h tra - 6,701,424T a mi l N adu - 8,423,702

"B" Circle

H aryana - 1,554,034K era la - 3,185,876M adhya Prade s h - 7,202,200Punjab - 4,921,266Raja s than - 10,802,138U tt ar Prade s h ( E a s t) - 9,671,973U tt ar Prade s h (We s t) - 4,317,918We s t Bengal - 6,001,669

"C" Circle

A s s am - 2,570,283B ihar - 9,652,206H im achal P rade s h - 1,346,666J a mm u and K a s h mi r - 1,976,568N or th E a s tern S ta tes - 1,538,853O r iss a - 4,373,802
http://en.wikipedia.org/wiki/Chennaihttp://en.wikipedia.org/wiki/Delhihttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Kolkatahttp://en.wikipedia.org/wiki/Andhra_Pradeshhttp://en.wikipedia.org/wiki/Gujarathttp://en.wikipedia.org/wiki/Karnatakahttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Tamil_Naduhttp://en.wikipedia.org/wiki/Haryanahttp://en.wikipedia.org/wiki/Keralahttp://en.wikipedia.org/wiki/Madhya_Pradeshhttp://en.wikipedia.org/wiki/Punjab_(India)http://en.wikipedia.org/wiki/Punjab_(India)http://en.wikipedia.org/wiki/Rajasthanhttp://en.wikipedia.org/wiki/Rajasthanhttp://en.wikipedia.org/wiki/Uttar_Pradeshhttp://en.wikipedia.org/wiki/Uttar_Pradeshhttp://en.wikipedia.org/wiki/West_Bengalhttp://en.wikipedia.org/wiki/Assamhttp://en.wikipedia.org/wiki/Biharhttp://en.wikipedia.org/wiki/Himachal_Pradeshhttp://en.wikipedia.org/wiki/Jammu_and_Kashmirhttp://en.wikipedia.org/wiki/Northeast_Indiahttp://en.wikipedia.org/wiki/Orissahttp://en.wikipedia.org/wiki/Chennaihttp://en.wikipedia.org/wiki/Delhihttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Kolkatahttp://en.wikipedia.org/wiki/Andhra_Pradeshhttp://en.wikipedia.org/wiki/Gujarathttp://en.wikipedia.org/wiki/Karnatakahttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Tamil_Naduhttp://en.wikipedia.org/wiki/Haryanahttp://en.wikipedia.org/wiki/Keralahttp://en.wikipedia.org/wiki/Madhya_Pradeshhttp://en.wikipedia.org/wiki/Punjab_(India)http://en.wikipedia.org/wiki/Rajasthanhttp://en.wikipedia.org/wiki/Uttar_Pradeshhttp://en.wikipedia.org/wiki/Uttar_Pradeshhttp://en.wikipedia.org/wiki/West_Bengalhttp://en.wikipedia.org/wiki/Assamhttp://en.wikipedia.org/wiki/Biharhttp://en.wikipedia.org/wiki/Himachal_Pradeshhttp://en.wikipedia.org/wiki/Jammu_and_Kashmirhttp://en.wikipedia.org/wiki/Northeast_Indiahttp://en.wikipedia.org/wiki/Orissa


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INTRODUCTION

TO

THE TELECOM

INDUSTRY


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Introduction

To

GSM

(Global System for Mobile)


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Chapter 1.1

Meaning of G.S.M

(Global System for Mobile)

GSM (Global System for Mobile Communications, originally Groupe SpcialMobile), is a standard set developed by the European Telecommunications Standards

Institute (ETSI) to describe technologies for second generation (or "2G") digital cellular

networks. Developed as a replacement for first generation analog cellular networks, the

GSM standard originally described a digital, circuit switched network optimized for full

duplex voice telephony. The standard was expanded over time to include first circuit

switched data transport, then packet data transport via GPRS. Packet data transmission

speeds were later increased via EDGE. The GSM standard is succeeded by the third

generation (or "3G") UMTS standard developed by the 3GPP. GSM networks will evolve

further as they begin to incorporate fourth generation (or "4G") LTE Advanced standards.

"GSM" is a trademark owned by the GSM Association.

The GSM Association estimates that technologies defined in the GSM standard serve

80% of the world's population, encompassing more than 5 billion people across more

than 212 countries and territories, making GSM the most ubiquitous of the many

standards for cellular networks.


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Chapter1.2

History of GSM

The development and success of GSM has been an outstanding example of international

enterprises in action. Below you will find a brief history of GSM, describing how it all

comes about and how the Association was born, has grown and evolved. We also include

the many people who contribute to the associations tremendous growth and highlight the

major achievements and milestones along the way. This history is complete from 1987

through 1997, a further update will be available in due courses.

The ultimate out come of the battle for dominance between these two competing cellular

data transmission technologies may lie more in their history then their respective merits

ton understands the current prevalence of GSM, one need of a foundation in the forces

that converged to push one technology ahead of their other.

One of the most contentions battles being waged in the wireless infrastructure industry is

the debate over the efficient use and allocation of finite airwaves. For several year, the

words two methods Code Division Multiple Access (CDMA) and Global System for


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Mobile Communications (GSM) have divided the wireless world into opposing camps

Ultimately, the emergence of a CDMA is relatively new, and the network is not as mature

as GSM.CDMA cannot offer antinational roaming, a large GSM advantage.

Early European analogue cellular networks employed an uncoordinated mix of

technologies and protocols that varied from country to country, preventing

interoperability of subscriber equipment and increasing complexity for equipment

manufacturers who had to contend with varying standards from a fragmented market. The

work to develop a European standard for digital cellular voice telephony began in 1982

when the European Conference of Postal and Telecommunications

Administrations (CEPT) created the Groupe Spcial Mobile committee and provided a

permanent group of technical support personnel, based in Paris. In 1987, 15

representatives from 13 European countries signed a memorandum of understanding to

develop and deploy a common cellular telephone system across Europe. The foresight of

deciding to develop a continental standard paid off, eventually resulting in a unified,

open, standard-based network larger than that in the United States.

France and Germany signed a joint development agreement in 1984 and were joined by

Italy and the UK in 1986. In 1986 the European Commission proposed to reserve the 900

MHz spectrum band for GSM. By 1987, basic parameters of the GSM standard had been

agreed upon and 15 representatives from 13 European nations signed a memorandum of

understanding in Copenhagen, committing to deploy GSM. In 1989, the Groupe Spcial

Mobile committee was transferred from CEPT to the E uropean T e leco m m un ic a ti ons

S tandards I n s tit u te (ETSI).
http://en.wikipedia.org/wiki/European_Telecommunications_Standards_Institutehttp://en.wikipedia.org/wiki/European_Telecommunications_Standards_Institutehttp://en.wikipedia.org/wiki/European_Telecommunications_Standards_Institutehttp://en.wikipedia.org/wiki/European_Telecommunications_Standards_Institutehttp://en.wikipedia.org/wiki/European_Telecommunications_Standards_Institutehttp://en.wikipedia.org/wiki/European_Telecommunications_Standards_Institute


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Phase I of the GSM specifications were published in 1990. The historic world's first GSM

call was made by the Finnish prime ministerH arri H o lkeri to Kaarina Suonio (mayor in

city ofT a m per e) in July 1 1991. The first network was built byT e lenok i a and

S ie m ens and opera tedby Rad io li nja. 1992, the first s hort m e ss ag ing s erv ice (SMS or

"text message") message was sent and Vodafone UK and Telecom Finland signed the

first international roaming agreement. Work had begun in 1991 to expand the GSM

standard to the 1800 MHz frequency band and the first 1800 MHz network became

operational in the UK in 1993. Also in 1993, Telecom Australia became the first network

operator to deploy a GSM network outside of Europe and the first practical hand-held

GSM mobile phone became available. In 1995, fax, data and SMS messaging services

became commercially operational, the first 1900 MHz GSM network in the world

became operational in the United States and GSM subscribers worldwide exceeded 10

million. In this same year, theG SM A s s oc ia ti on was formed. Pre-paid GSM SIM cards

were launched in 1996 and worldwide GSM subscribers passed 100 million in 1998.

In 2000, the first commercial G PRS services were launched and the first GPRS

compatible handsets became available for sale. In 2001 the first UMTS (W-CDMA)

network was launched and worldwide GSM subscribers exceeded 500 million. In 2002

the first multimedia messaging services (MMS) were introduced and the first GSM

network in the 800 MHz frequency band became operational. E DG Eservices first became

operational in a network in 2003 and the number of worldwide GSM subscribers

exceeded 1 billion in 2004

By 2005, GSM networks accounted for more than 75% of the worldwide cellular network

market, serving 1.5 billion subscribers. In 2005, the first H S D PA capable network also
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became operational. The firstH S U P A network was launched in 2007 and worldwide

GSM subscribers exceeded two billion in 2008.

The G SM A ss oc ia ti on estimates that technologies defined in the GSM standard serve

80% of the global mobile market, encompassing more than 5 billion people across more

than 212 countries and territories, making GSM the most ubiquitous of the many

standards for cellular networks.

The Euro-Asian alternative: GSM

Analyst consider Qualcomms major competitive disadvantage to be its lack of access to

the European market now controlled by global system for mobile communications

(GSM). The wireless world is now divided into GSM ( much of western Europe ) and

CDMA ( north America and parts of Asia ).

Bad timings may have prevented the evolution of one, single global wireless standard.

Just two years before CDMAs 1995 introduction in Hong Kong, European carriers and

manufacturers chose to support the first available digital technology Time division

multiple access (TDMA). GSM uses TDMA as its core technology. Therefore, since the

majority of wireless users are in Europe and Asia, GSM has taken the worldwide lead as

the technology of choice.

Mobile handset manufacturers ultimately split into two camps, as Motorola, lucent and

Nextel chose CDMA, and Nokia and Ericsson eventually pushed these companies out

and dominant GSM players.
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Advantages of GSM:

GSM is already used worldwide with over 450 million subscribers.

International roaming permits subscribers to use one phone throughout Western

Europe. CDMA will work in Asia, but not France, Germany, the U.K. and other

popular European destinations.

GSM is mature, having started in the mid-80s. This maturity means a more stable

network with robust features. CDMA is still building its network.

GSMs maturity means engineers cut their teeth on the technology, creating an

unconscious preference.

The availability of subscriber identity modules, which are smart card that provide

secure data encryption give GSM m-commerce advantages.

GLOBAL SYSTEM FOR MOBILE (GSM) TELEPHONY SOME

SALIENT FEATURES:

GSM has the highest cellular mobile subscriber base, worldwide (76%) crossed one

billion in Feb. 2004. one billion of the worlds 1.5 billion of mobile phones are of the


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GSM system (fixed phones world-wide are 1.2 billion). GSM services are available

in 206 countries with a total of 616 GSM networks.

Advantages of GSM

GSM is mature; this maturity means a more stable network with robust features.

Less signal deterioration inside buildings.

Ability to use repea ter s.

Talktime is generally higher in GSM phones due to the pulse nature oftransmission.

The availability ofSu b s cr iber Iden tit y M odu les allows users to switch networksand handsets at will.

GSM covers v ir tua l ly a ll par ts of the w or ld so international roa mi ng is not aproblem.

The much bigger number ofs ub s cr ibers g loba ll y creates a betterne tw ork effectfor GSM handset makers, carriers and end users.

Tools for unlocking GSM phones are widely available. Meaning it is easier tokeep the same phone and go with another carrier using the same technology.
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GSM Overall Efficiency

For Subscriber For operators

Low costEntry Handset

WideChoice andavailability of

handset Internal

Roaming

Easy

Subscription

Economies ofscale due todominant marketshare in India

Choice of

multiple vendors Capex

optimization

Lowersubscriberacquisition cost

Seamless


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Chapter -1.4

GSM ( Global System for Mobile communication ) Player in

Bareilly

AIRTEL

BSNL

IDEA

TATA DOCOMO

UNINOR

AIRCEL

RELIANCE GSM

VODAFONE


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AirTel

Brand Name: Airtel

Industry Telecommunications

Founded 7 July 1995

Founder Sunil Bharti mettle

Headquarters New Delhi India

Products Fixed-line and telephony, broadband

And fixed-line internet services,

D ig it al te lev is io n,IP T V and ne tw orkservices

Subscriptions: Post Paid, Pre Paid

Employee 22858 (June 2011)

Bharti Airtel Limited (NSE: BHARTIARTL, BSE: 532454), commonly known

as Airtel, is an Indian telecommunications company that operates in 20 countries across

South Asia, Africa and the Channel Islands. It operates a GSM network in all countries,

providing 2G or 3G services depending upon the country of operation. Airtel is the fifth

largest telecom operator in the world with about 230.8 million subscribers across 19

countries at the end of June 2011. It is the largest cellular service provider in India, with
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over 171.85 million subscribers as of August 2011. Airtel is the 3rd largest in-country

mobile operator by subscriber base, behind China Mobile and China Unicom. Airtel is

the largest provider of mobile telephony and second largest provider of fixed telephony in

India, and is also a provider of broadband and subscription television services. It offers its

telecom services under the Airtelbrand and is headed by Sunil Bharti Mittal. Bharti

Airtel is the first Indian telecom service provider to achieve this Cisco Gold Certification.

To earn Gold Certification, Bharti Airtel had to meet rigorous standards for networking

competency, service, support and customer satisfaction set forth by Cisco. The company

also provides land-line telephone services and broadband Internet access (DSL) in over

96 cities in India. It also acts as a carrier for national and international long distance

communication services. The company has a submarine cable landing station at Chennai,

which connects the submarine cable connecting Chennai and Singapore.

It is known for being the first mobile phone company in the world to outsource

everything except marketing and sales and finance. Its network (base stations, microwave

links, etc.) are maintained by Ericsson, Nokia Siemens Network and Huawei, business

support by IBM and transmission towers by another company (Bharti Infratel Ltd. in

India). Ericsson agreed for the first time, to be paid by the minute for installation and

maintenance of their equipment rather than being paid up front. This enabled the

company to provide pan-India phone call rates of Rs. 1/minute (U$0.02/minute). Call

rates have come down much further. During the last financial year [200910], Bharti has

roped in a strategic partner Alcatel-Lucent to manage the network infrastructure for the

Telemedia Business


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Airtel is the market leader in India with about 152,495,219 out of the total 745,000,000

subscribers in India or about 20.46% market share as of

December 2011

BSNL Mobile

Industry Telecommunication

Founded 19th century, incorporated 2000

Headquarters New Delhi

Key people rakesh Kumar upadhyay

Products fixed line and telephony, Internet services,

Digital television, IPTV

Employees 281635 march 2011


Bharat Sanchar Nigam Limited (abbreviated BSNL) is a state

owned telecommunications company headquartered in New Delhi, India. BSNL is one of

the largest Indian cellular service providers, with over 90 million subscribers as of July

2011, and the largest land line telephone provider in India. However, in recent years the


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company's revenue and market share plunged into heavy losses due to intense

competition in Indian telecommunications sector.

BSNL is India's oldest and largest communication service provider (CSP). It had a

customer base of 90 million as of June 2008. It has footprints throughout India except for

the metropolitan cities of Mumbai and New Delhi, which are managed by Maha nagar

Telephone Nigam (MTNL). As of June 30, 2010, BSNL had a customer base of 27.45

million wire line and 72.69 million wireless subscribers.

Idea cellular


Founded 1995

Headquarters San tacruz E a st , M u m ba i, Ind ia .

Key people Kumar Mangalam Birla

Products M ob il e te lephon y,W ire le s s In ternet service

Employees 6,481 march 2010


Idea Cellular, usually referred to as Idea, is an Indian wireless telecom company based

in Mumbai, India. Idea is the 3rd largest mobile services operator in India, in revenue

terms, and recorded of over 98.4 million customers as of August 2011

In 2000, Tata Cellular was a company providing mobile services in Andhra Pradesh.

When Birla-AT&T brought Maharashtra and Gujarat to the table, the merger of these two

entities was a reality. Thus Birla-Tata-AT&T, popularly known as Batata, was born and

was later branded as !dea.
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Then Idea set sights on RPGs operations in Madhya Pradesh which was successfully

acquired, helping Batata have a million subscribers, and the licence to be the fourth

operator in Delhi was clinched.

In 2004, Idea (the company had by then been rechristened) bought over the Escortsgroups Escotel gaining Haryana, Uttar Pradesh (West) and Kerala and licences for

three more UP (East), Rajasthan and Himachal Pradesh. By the end of that year, four

million Indians were on the companys network. In 2005, AT&T sold its investment in

Idea, and the year after Tatas also bid good bye to pursue an independent telecom

business. And Idea was left only with one promoter, the AV Birla group. Rs 2,700 crore

adding Punjab and Karnataka circles. Modis joint venture partner, Telekom Malaysia,

invested Rs 7,000 crore for a 14.99% stake in Idea. Just around then, Ideas subsidiary,

Aditya Birla Telecom sold a 20% stake to US-based Providence Equity Partners for over

Rs 2,000 crore.

Customer service

The company has its retail outlets under the "My Idea" banner. The company has also

been the first to offer flexible tariff plans for prepaid customers. It also

offers GPRS services in urban areas.

Idea Cellular won the GSM Association Award for "Best Billing and Customer Care

Solution" for 2 consecutive years.

IDEA Cellular has been recognized as the 'Most Customer Responsive Company' in the

Telecom sector, at the prestigious Avaya Global Connect Customer Responsiveness

Awards 2010


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Tata docomo

Type joint venture


Founded Nov 2008

Headquarters New Delhi India

Service mobile network.

Subscriptions: Pre Paid

TATA DoCoMo, referred to as DoCoMo (not to be confused with NTT Docomo), is

aT a ta T e le s erv ices Limited (TTSL) owned cellular service provider on

theG SM and C D M A platform-arising out of the Tata Group's strategic joint venture with

Japanese telecom giantNTT Docomo in November 2008. Tata Teleservices received a

license to operate GSM telecom services in 19 telecom Circles and has been allotted

spectrum in 18 of these circles, under the brand "TATA DoCoMo". Tata Docomolaunched GSM services on 24 June 2009. It first launched in Sou th Ind ia and currently

operates in 18 of 22 telecom circles. It has licence to operate in D e lhi but has not been

allocated spectrum from the Government. Tata Teleservices is the country's fifth largest

operator in terms of wireless subscribers (including both CDMA and GSM), afterBhar ti

A ir te l , Re li ance Co mm un ica t ions and V odafone and state run playerBS N L . Tata
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DOCOMO offers both prepa id andpostpaid GSM ce ll u lar phone network in 18 circles. It

has become very popular with its one second pulse especially in semi-urban and rural

areas.

On 5 November 2010, Tata DOCOMO became the first private sector telecom company

to launch 3G services in India . Tata DOCOMO had about 42.34 million users at the end

of December 2010.

On October 2011,Tata Indicom was named as Tata DoCoMo

Type joint venture


Founded 2009

Headquarters Gurgown India

Key people Sigve Brekke

Service mobile telephony

Employees 2,000


Uninor is a mobile operatorin Ind ia. The company holds Unified Access Service(UAS)

licences . to offer mobile telephony services in each of Indias 22 telecom circles, and

has received spectrum to roll out services in 21 of these (excluding Delhi). The company

is a joint venture between T e lenor G roup, a telecommunications company headquartered

inO s lo, N or w ay, and Unitech Group, an Indian real estate company. Telenor owns a

controlling majority stake in the company (67.25%), which has been branded Uninorin

the Indian market.

Uninor offers mobile voice and data services based on the G SM technology, currently on

a 4.4 MHz spectrum. Uninor services are commercially available in 13 circles across
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India. With a value for money proposition in the market, Uninor targets youth and other

communities within the Indian mass market.

As of 2011, Uninor had 26 million customers, 2,200 employees and a sales force of

7,000 people. Uninor products and services are available from a more than 330,000 retail

outlets serviced by 1,600 distributors all over the country.

The company Unitech Wireless was until 2009 a subsidiary ofU n it ech G roup, holding a

wireless services licence for all 22 Indian telecom circles since 2008. In early 2009,

Unitech Group and Telenor agreed to enter a joint venture where Telenor Group would

inject fresh equity investments of INR 61.35 billion into Unitech Wireless to take a

majority stake in the company. This was operating capital invested directly in Unitech

Wireless by Telenor Group.

Telenor Group conducted these investments in four tranches, and subsequent to approvals

from the Indian Foreign Investment Promotion Board (FIPB) and the Cabinet Committee

of Economic Affairs (CCEA) took 67.25% ownership of Unitech Wireless.[2] In

September, the company announced its brand name as Uninor.

Uninor launched its first eight circles on 3 December, 2009, after completing one of the

worlds largest GSM Greenfield launches which was also one of the fastest telecom roll-

outs ever in India. The brand was built around an ambition to serve the young, aspiring

India. Six months later, five additional circles were launched including metros like

Mumbai and Kolkata, making the brand commercially operational in 13 telecom circles

of India. These circles together account for over 75% of Indias population.

Uninor has facilitated rapid scaling of the company through a lean operation model,

where a large share of the network infrastructure is outsourced to business partners. With

a relatively recent infrastructure in place, Uninor operates one of the most modern GSM

networks in the country. Uninors modern equipment has enabled it to introduce targeted

offerings and serve a large audience with limited spectrum. As the first mobile operator

in India, Uninor introduced Dynamic Pricing, a concept that gives consumers discounts

that are based on current network traffic at an individual site and change with location

and time. About 40% of Uninors customers are on a Dynamic Pricing plan.

Over the summer of 2010, the company further simplified its strategy with a focus on

three core areas excellence in mass market distribution, basic services and cost efficient
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operations. Changes were also made to the product mix and marketing communication

making them simpler, more direct and clearly positioning Uninor as an affordable mass

market service.

Uninor has grown from 0 to 26 million customers (as of Q2, 2011) within less than two

years, and is now emerging as the most successful of the new entrants that obtained

licenses in 2008. The company has more subscribers than all of the other entrants

combined.

Type joint venture


Founded 1999

Headquarters Chennai India

Key people Sandip Das CEO, Gurdeep Singh COO

Products mobile telephony And internet services


Aircel group is a m ob il e phone service provider in India. It offers

bothprepa id and po s tpa id GSM cellular phone coverage throughout India. The Aircel

group is a joint venture between Maxis Communications Berhad of Malaysia and Sindya

Securities & Investments Private Limited, whose current shareholders are the Reddy

family of Apollo Hospitals Group of India, with Maxis Communications holding a

majority stake of 74%. Aircel commenced operations in 1999 and is today the leading

mobile operator in Tamil Nadu, Assam, North- East and Chennai.

It is Indias fifth largest GSM mobile service provider & seventh largest mobile service

provider (both GSM and CDMA) with a subscriber base of over 51.83 million, as of

January 31, 2011. It has a market share of 6.72% among the GSM operators in the

country.
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Additionally, Aircel has also obtained permission from D epar tm ent of

T e lec o mm un ic a ti ons (DoT) to provide In terna ti onal L ong D is tance (ILD) and N a ti onal

L ong D is tance (NLD) telephony services. It also has the largest service in T a mi l N adu.

Type public limited company

Brand Name: Vodafone

Industry Telecommunications

Founded 1984

Founder Sunil Bharti mettle

Headquarters London United kingdom

Area served worldwide

Products Fixed-line and telephony,

Internet services, D ig it al te lev is io n,


Key people G erard K le is ter le e (Chairman) V itt or io Co lao (CEO)

Employee 83862 (march 2011)

Vodafone Group Plc is a global telecommunications company headquartered

inL ondon, U n it ed K ingdo m . It is the world's largest mobile telecommunications

company measured by revenues and the world's s econd- large s t measured by subscribers

(behind Ch ina M ob il e ), with around 341 million proportionate subscribers as of

November 2010. It operates networks in over 30 countries and has partner networks in

over 40 additional countries. It owns45% of V er izon W ire le s s , the largest mobile

telecommunications company in the United States measured by subscribers.

The name Vodafone comes from voice data fone, chosen by the company to "reflect the

provision of voice and data services over mobile phones".
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Vodafone has its primary listing on the L ondon S tock E xchange and is a constituent of

the F T SE 100 Index. Ithad a m arket cap it a li s a t ion ofapproximately 93 billion as of 9

March 2011, making it the third-largest company on the London Stock Exchange.

INTRODUCTION

TO

CDMA

(Code division multiple access)
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Chapter 2.1

Meaning of C.D.M.A

(Code division multiple access)

TATA

RELIANCE

MTS

Code division multiple access (CDMA) is a form ofm u lti p l ex ing and a method of

M ultiple accesses that divides up a radio channel not by time, nor by frequency

(as infrequency - d iv is ion m u lti p l e acce s s),but instead by using different pseudo-randomcode sequences for each user. CDMA

is a form of" s pread - s pec tru m " signaling, since the modulated coded signal has a

much higherband w id th than the data being communicated.

CDMA also refers to digital ce ll u lar te lephony s y s te m s that make use of this

multiple access scheme, such as those pioneered by Q ualcomm, and W-CDM A

by the In terna ti onal T e leco mm u n ic a ti on U n ion or ITU.

CDMA has been used in many communications and navigation systems,

including theG lobal P o s iti on ing S y s tem and in the O m n iT R A CS satellite system

for transportation logistics.
http://en.wikipedia.org/wiki/Multiplexinghttp://en.wikipedia.org/wiki/Multiplexinghttp://en.wikipedia.org/wiki/Multiplexinghttp://en.wikipedia.org/wiki/Multiple_accesshttp://en.wikipedia.org/wiki/Multiple_accesshttp://en.wikipedia.org/wiki/Multiple_accesshttp://en.wikipedia.org/wiki/Timehttp://en.wikipedia.org/wiki/Timehttp://en.wikipedia.org/wiki/Frequency-division_multiple_accesshttp://en.wikipedia.org/wiki/Frequency-division_multiple_accesshttp://en.wikipedia.org/wiki/Frequency-division_multiple_accesshttp://en.wikipedia.org/wiki/Frequency-division_multiple_accesshttp://en.wikipedia.org/wiki/Spread_spectrumhttp://en.wikipedia.org/wiki/Spread_spectrumhttp://en.wikipedia.org/wiki/Spread_spectrumhttp://en.wikipedia.org/wiki/Bandwidthhttp://en.wikipedia.org/wiki/Bandwidthhttp://en.wikipedia.org/wiki/Bandwidthhttp://en.wikipedia.org/wiki/Cellular_networkhttp://en.wikipedia.org/wiki/Cellular_networkhttp://en.wikipedia.org/wiki/Qualcommhttp://en.wikipedia.org/wiki/Qualcommhttp://en.wikipedia.org/wiki/W-CDMAhttp://en.wikipedia.org/wiki/International_Telecommunication_Unionhttp://en.wikipedia.org/wiki/International_Telecommunication_Unionhttp://en.wikipedia.org/wiki/International_Telecommunication_Unionhttp://en.wikipedia.org/wiki/Global_Positioning_Systemhttp://en.wikipedia.org/wiki/Global_Positioning_Systemhttp://en.wikipedia.org/wiki/Global_Positioning_Systemhttp://en.wikipedia.org/wiki/Global_Positioning_Systemhttp://en.wikipedia.org/wiki/Qualcommhttp://en.wikipedia.org/wiki/Qualcommhttp://en.wikipedia.org/wiki/Qualcommhttp://en.wikipedia.org/wiki/Multiplexinghttp://en.wikipedia.org/wiki/Multiple_accesshttp://en.wikipedia.org/wiki/Timehttp://en.wikipedia.org/wiki/Frequency-division_multiple_accesshttp://en.wikipedia.org/wiki/Spread_spectrumhttp://en.wikipedia.org/wiki/Bandwidthhttp://en.wikipedia.org/wiki/Cellular_networkhttp://en.wikipedia.org/wiki/Qualcommhttp://en.wikipedia.org/wiki/W-CDMAhttp://en.wikipedia.org/wiki/International_Telecommunication_Unionhttp://en.wikipedia.org/wiki/Global_Positioning_Systemhttp://en.wikipedia.org/wiki/Qualcomm


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Chapter 2.2History of CDMA

Code Division Multiple Access (CDMA) is both a modulation

And multiple access schemes.

Researches started even from 1950s

Claude Shannon and Robert Pierce had provided CDMAframework in 1949.

De-Rosa-Rogoff defined the direct sequence spread spectrummethod in 1950.

Rake receiver was first patented by Price and Green in 1956

Cellular spread-spectrum application was suggested by Cooperand Nettleton in 1978.

IS-95, the narrow band CDMA mobile network, has been

standardized in 1993 and commercial networks were introducedin 1995.

3G wideband CDMA systems, such as CDMA2000 in U.S. and

European WCDMA developed from 1990s and still ongoing.


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Chapter 2.3

CDMA Segment overview

Present Standard: CDMA 2000 1x

Started in March 2003

Offered by 6 operators

LG and Samsung hold majority deviceMarket share

Streaming media options

Always on internet connectivity @ 114 kbps


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Chapter 2.4

CDMA growth drivers

Nationwide roaming

Bundled internet facility

CDMA phones come with adata port where consumerscan connect to internet at14kbps

Easy subscription availability,starting from Euro 10 only

Huge variety of content

Online bill view

SMS based service activations

Aggressive launch

There was a big debate in India just before the launch of CDMA services that will it

Succeed or not? Recent trends reveal that CDMA is here to stay, but that doesn'tmean that it is going to overpower GSM.

Nationwide roaming helped to boost subscribe base, option of connecting tointernet using a simple data cable proved as a catalyst in promoting CDMA services inIndia.

The call tariffs over CDMA were initially lower as compared to GSM but todayCDMA and GSM call tariffs are moreover same.

The calls are tariffed again on the distance parameter, which is already explained


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earlier.Reliance Infocomm was the first private operator to start with the CDMA servicesin India. However, BSNL and MTNL offered CDMA before Reliance they wereunable to tap subscribers.Reliances strategic alliance with LG and Samsung to offer their handsets along with

their subscriptions proved to be a catalyst in the process. Tata Indicomm, which was thesecond private operator to offer CDMA services initially, failed to attract consumers butsince early 2004, it has revived its strategy and has been able to gain some market share.


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Chapter 2.5CDMA OPERATERS

CDMA Operators RELIANCE

Brand Name: RIM- Reliance India Mobile

Industry telecommunications

Founded 2004

Founders Dhirubhai ambani

Headquarters navi Mumbai Maharashtra india

Key people hasit shukla

Products Fixed-line and telephony, broadband

And fixed-line internet services,

D ig it al te lev is io n, IT and ne tw orkservices


Late Dhirubhai Ambani built Reliance from scratch to be in the reckoning for a place

in the global fortune 500 lists the achievement is even more significant due to the fact,

that the entire growth was achieved in an organic manner and in a span of just 25 years.

Dhuribhai was not just firmly rooted in traditional Indian values, but was also a

quintessentially modern man the man of the new millennium. This was clearly reflected

in his passion for mega-sized projects, the most advanced technology and highest level of

productivity.
http://en.wikipedia.org/wiki/Digital_televisionhttp://en.wikipedia.org/wiki/Digital_televisionhttp://en.wikipedia.org/wiki/Telecommunications_networkhttp://en.wikipedia.org/wiki/Telecommunications_networkhttp://en.wikipedia.org/wiki/Telecommunications_networkhttp://en.wikipedia.org/wiki/Digital_televisionhttp://en.wikipedia.org/wiki/Telecommunications_network


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The corporate philosophy he followed was short simple and succinct- Think big.

Think differently. Think fast. Think ahead. Aim for the best. He inspired the Reliance

team to do better than the best not only in India but also in the world.

Dhirubhai Ambani, Founder & Chairman of the Reliance Group, had an acute sense that

education alone empowers people. He was the great communicator. He communicated to

inspire, to guide, to educate and to motivate.

He employed telephone as a powerful tool to achieve these goals. He used telephone to

defeat distance, to compress time and to remain abreast of events. He was acutely aware

of the power of information and communication. He would often say: make the tool of

infocomm available to people at an affordable cost, they will overcome the handicaps of

illiteracy and lack of mobility.

He wanted a telephone call to be cheaper than a postcard. This, he believed, would

transform every home, empower every Indian, remove the roadblocks to opportunity and

demolish the barriers that divide our society.

Dhuribhai Ambani was of the conviction that infocomm would energize enterprises,

galvanize governance, make livelihood an enjoyment, learning an experience, and living

an excitement.

Reliance infocomm is a fascinating outcome of this conviction. It is a major initiative to

translate his inspiring dream into reality.


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TATA INDICOM

Brand Name: TATA or TATA Indicom

Network: CDMA 2000-1x

Network Coverage: 6 Telecom circles

Subscriber base: > 2 million

Market Share: 8 10%

ARPU (Mar. 03-04): Euro 10-12



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TATA INDICOM

Tata Teleservices is part of the INR 64,350 Crore (US$14.3 billion) Tata Group, that hasover 90 companies, over 210,000 employees and more than 2.16 million shareholders.With an investment of over INR 9,000 Crore (US$ 2 billion) in Telecom, the Group has aformidable presence across the telecom value chain. The Tata Group plans an additionalinvestment of around INR 9000/- Crore (US$ 2 billion) in this sector in the next twoyears.

Tata Teleservices spearheads the Group's presence in the telecom sector. Incorporated in1996, Tata Teleservices was the first to launch CDMA mobile services in India with theAndhra Pradesh circle.

Starting with the major acquisition of Hughes Tele.com (India) Limited [now renamedT a ta T e le s erv i ces ( M ahara s h tra) Limit ed] in December 2002, the company has swunginto expansion mode. Tata Teleservices operates in 20 circles i.e. Andhra Pradesh,Chennai, Gujarat, Karnataka, Delhi, Maharashtra, Mumbai, Tamil Nadu, Orissa, Bihar,Rajasthan, Punjab, Haryana, Himachal Pradesh, Uttar Pradesh (E), Uttar Pradesh (W),Kerala, Kolkata, Madhya Pradesh and West Bengal. The company has a customer base of

over 3 million. The investment in the company as of March 2004 totals INR 5995 Crore(US$ 1200 million).

Having pioneered the CDMA 3G1x technology platform in India, Tata Teleservices hasestablished a robust and reliable telecom infrastructure that ensures quality in its services.It has partnered with Motorola, Ericsson, Lucent and ECI Telecom for the deployment ofa reliable, technologically advanced network.

The company, which heralded convergence technologies in the Indian telecom sector, istoday the market leader in the fixed wireless telephony market with a customer base of1.8 million.

Tata Teleservices' bouquet of telephony services includes Mobile services, FixedWireless Phones, Public Booth Telephony, and Wireline services. Other services includevalue added services like voice portal, roaming, post-paid Internet services, 3-wayconferencing, group calling, Wi-Fi Internet services and data services.

Tata Teleservices has recently, marked its entry into the Prepaid segment by launching100 % Sacchai True Paid, across all its existing 20 circles. With the latest initiative, Tata
http://www.tataindicom.com/misc/ttml/ttml.asphttp://www.tataindicom.com/misc/ttml/ttml.asphttp://www.tataindicom.com/misc/ttml/ttml.asp


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Indicom has opened up new frontiers for the Indian prepaid customers by offering 1-second pulse and 100 % talktime on True Paid.

The company will be shortly launching a new service for Corporate called Push-To-Talk (first across the world to partner with Qualcomm for BREW Chat). This servicewill be available for the masses across the country. Tata Indicom has also launched acollection of 1000 mobile games one of the largest collections of mobile games in theworld.

The company has launched prepaid FWP and public phone booths, new handsets, expandWi-Fi across public hotspots, new voice & data services such as BREW games, picturemessaging, polyphonic ring tones, interactive applications like news, cricket, astrology,etc.

Tata Teleservices has a strong workforce of 5500. The company is in the process ofrecruiting personnel for its new circles and will create more than 20,000 jobs by March2005, which will include 10,000 indirect jobs through outsourcing of its manpowerneeds.

Today, the company serves more than 3 million customers in over 824 towns. With an

ambitious rollout plan both within existing circles and across new circles, TataTeleservices will offer world-class technology and user-friendly services to over 1000cities in 20 circles by March 2005.


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Chapter 3

SWOT Analysis of Telecom Industry

Strengths

Huge wireless subscriber potential

Fastest growing mobile market in the world Consumers are

ready to pay for cutting edge services Government

proposes to hike FDI limit in Telecom to 74% Unified

license regime

Weakness

Lowest call tariffs in the world

Market strongly regulated by Government body Governingboth ISP and Telecom sectors

Too many authorities ruling the sector

Huge potential for low end and cheap handsets

Wide scale Consumer churn in Telecom and ISP

Wide spread VAS deployment is restricted due to language andliteracy problems

Primarily a voice based market


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Opportunity

To offer value added services on GSM, CDMA and IP

Language independent services

Mobile Marketing concepts

Content influenced buy local culture and Global success stories

M-Commerce

Unified messaging platforms

Foreign investment in form of equity or technology

Threats

Low cost service providers no possibility of breaking even inshort term

Weak IPR protection

Software and digital content Piracy

Political instability

Regulatory interference


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Chapter 4

Growth of GSM & CDMA


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Chapter 5.1

Objective of the Research

To make a comparative study of GSM & CDMA mobile service in Bareilly.

To study and analysis the positioning and strategy of leading service provider oftelecom industry in Bareilly.

To study and analysis the market share of Major Player in service provider.

To analysis the factor that affect in choosing the service.

To analysis the major services uses by consumer.

To analysis the Satisfaction level of consumer from there service provider.

To collect the suggestion of Consumer regarding there service provider.


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Chapter 5.2

Scope of the Study

Scope defines the units to be covered and the practical implications of the study. To getgood results there must be a specific area and a respondent to which yours study isconcerned. There fore we covered following areas for our study-

Butler Rajendra nagar

I met the peoples of all ages groups with any type of demographical profiles becausemobile is today a service which is used by everyone for convenience of the study. Idivided the respondents in following segments.

Students

Businessman Serviceman

Youth

In the study we have included the following service provider-

GSM

Airtel

BSNL

Vodafone

Aircel

Uninor

Reliance GSM

Tata docomo

CDMA

Reliance infocom


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Tata indicom

MTS

The finding of the survey will be useful for the above mentioned service providers. Theywill be able to know about where they stand in the market and how to repositionthemselves to gain a differential advantaged.


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Chapter 5.3Research Methodology

Sampling Design

Sampling design is a definite plan, which is determined before any data are

actually collected for obtaining a sample from a given population. I have used

convenience-sampling techniques. In this type of sampling technique data is

collected as per the convenience of the researcher.

Sampling unit

A decision has to be taken concerning a sampling unit before selecting sample

sampling unit of my study includes

Students

Businessman

Serviceman

Youth

Sample Size

Sample size refers to the number of times to be selected from the universe to

constitute a sample. It should be optimum and must lead to the population so that

it leads to reliable results. In our study the sample size of respondent I have


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100 peoples.

Data Collection Method

I have used primary as well as secondary data in my study.

Primary Data to collect consumers response.

Secondary Data to study the positioning strategy of leading players in telecom

industry.

Data collection Instrument

A structured schedule was administered for primary data collection. For

secondary data collection various magazines, newspapers and Internet were

used for study.


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Chapter 5.4Analysis and interpretation

Q1. Do you have a mobile?

Yes No

Yes 100

No 0

Total no. of respondent 100


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In my survey of 150 peoples I find that 96% people have mobile and rest of 4% have no

mobile. So I can say that today all most people have mobile.

Q2. Which service you are using?

Yes No


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By the analysis of the market I come to know that 84% peoples are using GSM

Service. And the rest 16% using CDMA. So I can say that GSM is ruling our

telecom market.

Q3.(a) Which network you are using?

AIRTEL UNINOR

AIRCEL IDEA

TATA DOCOMO RELIANCE GSM


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VODAFONE BSNL

Q3.(b) IN CDMA service.

TATA RELIANCE CDMA MTS


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Q4. Are you prepaid or postpaid user?


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postpaid

prepaid

Prepaid is a big phenomenon in India. Although detailed statistics are not available

for each operator but on an estimate 60-70% of the subscribers (of all the

Operators) are prepaid customers. The reasons for prepaid being so successfulin India are:

During the days when incoming calls were not free, it was difficult to control theIndividual expense limit which prepaid easily solved.

To avail a postpaid connection one needed documentation like address proof etc.

Roaming on prepaid further boosted the prepaid subscriber base.

Teenage users whose parents wanted them to exercise restrain, founded easier

To give them prepaid connections.

Retail channels earned good commission selling prepaid coupons to consumersand therefore, they invested more on promoting prepaid.

Research Says

Prepaid mobile service in both case GSM & CDMA have a great share in the

market. In my research I have found that the 73% of the mobile are using the


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Connection of prepaid basis and t he rest27% peoples are using the post paid

Connections. But one another thing I have find that those peoples are the

heavy user of the mobile is prefer to the CDMA connection.

Q5. Why you choose this service?

Ans . COST SERVICE

CHOICE ADVERTISMENT

FRIENDS FAMILY


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90

8070

60

50

40

30

20

10

0

cost

service

airtel

idea

tatadoco

mo

reliance

vodafone

uninor

bsnl aircel

reliancecd

ma

tataindico

m MTS

There are many factors which affect the preference the preference of the

customer in choosing a particular mobile service these is the followingfactors.

CostServiceRegular connectivityReloaded with fixed valueChoice of handsetAdvertisementFriends & peer groups

Among all these factors I have realized that the customer is affected most by


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the service of the service provider then after the cost customer gave preference

to the cost and then after this customer gave preference to the regular

connectivity and there is also a big effect of friends & pear groups on customer

choice. Other factor have also effect on the consumer choosing but they have

little bit less effective.

Q6.From how long you are using mobile service?


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0-3 MONTHS 3-6 MONTHS

6 -12 MONTHS MORE THAN 1 YEAR

Series1

0-3 3 to 6 6 to 12 More than 1

year

In my survey I have find that the most of the peoples are using mobile from

more than one year.


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Q7 Which service attract you more?

SMS MMS

GPRS INTERNET

ROAM SERVICE TARIFF PLAN

VAS ANY OTHER

As shown in this chart I have also studded that which service attract the

Customer more and we have found that the most liked service by the customer is

SMS service and the other services are also attract the customer like GPRS,

Roam service, Tariff plans, Customer care and Internet etc..

But other services like VAS, Handset choice less attract the customer.

Q8. Mark the point on scale indicating the overall satisfaction level?

Excellent

Good

Average

Poor

Very Poor


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Values

C u s t o m e r S a t i s f a c t io

Series

Excellent G ood Average Poor Very Poor

Scales of Satisfa

Q9. Are you satisfy with customer care services.

Yes No

Q10. Are you using value added services?

Yes No

Q11. If yes, than you satisfy with this service.


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Yes No

Chapter 5.5CONCLUSION BASED ON SURVEY CONDUTED

Consumer is a king

Problem and complaints of Customers:

Problem relating to delivery:

Some customers face problems relating to delivery. The problem is non-time delivery

and because of that problem it

ashish rana project related to the marketing this project is very halp ful for the student

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