asean new normal - intage singapore iwj_new... · 2020. 6. 24. · 10 survey design ： capture the...

June 22, 2020. West Japan Branch

Center for Co-Creating the Future

ASEAN New Normal ＜Quantitative survey＞

How do we feel and act in the world

after the new coronavirus?

Capturing business opportunities after a game change

Confidential 【Intage Original Survey】

Disclaimer

This document was made for the purpose of discussion and examination in your company, and we do not guarantee the possibility.

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Copyright© 2020 INTAGE Inc. All Rights Reserved. 1

ALL CONTENTS

❶ Key message ❷ The basic information

―Actual situation of infected people with new corona in various countries ―Basic information on each country

❸ Research design ❹ Health and hygiene ❺ Food ❻ Work and lifestyle (consumption) ❼ Childcare & Beauty ❽ Mobility ❾ Values of consumers


❶ Key messages and suggestions for the New Normal

①【Changes in the sense of distance between people and society】 Reviews of the concept of distance from the people and society around you is underway.

②【Changes in clean consciousness】 Generating and raising awareness of disease prevention and hygiene、 the true value for importance of “health” is called into question.

③【Changes in sense of time】 The idea of time changes in proportion to the distance, and it becomes routine.

【New Normal 】 The evaluation of company's activities on social issues influences the choice of brand (product).

【New Normal】 Take action to prevent getting sick for people around you. IN: Behavior that enhances "immunity" from inside the body. OUT: Action to enjoy "fashionable mask" for hygiene.

【New Normal】 Diversifying styles that face working, shopping, eating, socializing, and religion. Shorter distance: remote work, delivery, EC Longer hours: time for husband and wife, cooking time, urban farming

Copyright© 2020 INTAGE Inc. All Rights Reserved.

Country Population（Unit: 1 million people）

270.6 96.5 69.6 329.1 126.1

Population of the city（Unit: 1,000 people)

JABODETABEK： 31,713

Ho Chi Minh City： 8,598 Hanoi：7,520

Greater Bangkok： 11,562

NY：8,538 LA：3,976

1 city and 3 prefectures(Tokyo,

Kanagawa, Chiba and Saitama)

36,584

GDP per capita: country（In U.S. dollars）

3,847 2,342 6,595 60,055 38,402

Population Composition （population pyramid）

Religion (rate)

Islam 87％ Christianity 10％ Others 3％

Buddhism 80％ Others 20％

Buddhism 94％ Islam 5％

Christianity 72％ Others 10％ No religion 18％

Shinto 48％ Buddhism 47％ Christianity １％ Others ４％

3

❷ Basic information about each country

'Basic information' for understanding the countries surveyed: population (city, country, composition), GDP per capita, religion

※1：Statistic Bureau https://www.stat.go.jp/ ※2：JETRO https://www.jetro.go.jp/ ※3：GENERAL STATISTICS OFFICE of VIET NAM https://www.gso.gov.vn/Default_en.aspx?tabid=491 ※4：Ministry of Land, Infrastructure, Transport and Tourism https://www.mlit.go.jp/ ※5：PopulationPyramid.net https://www.populationpyramid.net/ ※6：Ministry of Foreign Affairs https://www.mofa.go.jp/mofaj/ ※8： https://news.gallup.com/poll/200186/five-key-findings-religion.aspx

※1

※1

※1

※5

※1

※1

※2 ※3 ※4

※6 ※2 ※6 ※7


0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

3月15日 3月22日 3月29日 4月5日 4月12日 4月19日 4月26日 5月3日 5月10日 5月17日 5月26日 6月1日 6月7日

4

❷ ASEANでのコロナウィルス感染実態

（Number of people）

Decla

ratio

n o

f a sta

te o

f em

erg

ency (M

ar. 2

0)

PS

BB

Massiv

e s

ocia

l reg

ula

tion

s (A

pr. 1

0))

Special Capital Region of Jakarta

Possib

ility o

f lifting

the P

SB

B m

ajo

r socia

l restric

tion

s (J

uly

2)

April 23 - May 23, Ramadan

Entry

and e

xit re

strictio

ns to

Jakarta

(M

ay 1

4)

Shorte

ned o

pera

tion tim

e o

f public

transp

orta

tion

in T

ransja

karta

and o

ther a

reas (M

ar. 1

6)

PSBB : Massive social regulations ・No lockdown ・Nightclubs, spas and cinemas closed, restaurants open for takeaway and delivery only ・Supermarkets are open as usual ・Limited use of private vehicles, no ride sharing ・The prohibition against working at workplaces and offices In principle.

❷ Actual situation of infected people (Jakarta)

PSBB

Mitig

atin

g o

f Worsh

ip A

ctiv

ities

(June 5

)

Mall R

eopen (Ju

ne 1

5)

Offic

e re

opened w

ith 5

0%

of th

e n

um

ber o

f work

er (Ju

ne 8

)

※Information as of June 7, 2020

Mar 15 Mar 22 Mar 29 Apr 12 Apr 5 Apr 19 Apr 26 May 3 May 10 May 17 May 26 Jun 7 Jun 1

First in

fecte

d p

erso

n (M

ar. 2

)

Fore

igners b

anned fro

m e

nte

ring th

e c

ountry

(A

pr. 2

)


0

50

100

150

200

250

300

350


5


Decla

ratio

n o

f natio

nw

ide e

pid

em

ic.

Sta

rt for s

ocia

l seq

uestra

tion

measu

res

(Ap

r. 1)

Ho Chi Minh City/Hanoi

Pro

hib

ition o

f entry

by fo

reig

ners (M

ar. 2

2)

Route

bus se

rvic

e re

osta

red (M

ay 4

)

Dom

estic

epid

em

ic decla

ratio

n (F

eb. 1

)

❷ Actual situation of infected people (Ho Chi Minh City/Hanoi)

Mitig

atio

n o

f socia

l sequestra

tion m

easu

res

(Ap

r. 23

)

Busin

ess su

spensio

n o

f ente

rtain

ment fa

cilitie

s (M

ar 1

5)

Busin

ess su

spensio

n o

f resta

ura

nts, g

ym

s, etc

. (M

ar. 2

4)

Recre

atio

nal fa

cilitie

s reopened (M

ay 7

)

Except fo

r food a

nd d

rug sa

les,

all o

pera

tions a

re su

spended (M

ar. 2

8)

Sto

re R

eopened.

Infe

ctio

n p

reventio

n

measu

res a

re a

pre

requisite

(April 2

4)

Ele

menta

ry a

nd m

iddle

schools re

starte

d

(May 4

)

Social sequestration




Social sequestration measures ・Service businesses other than daily necessities, public transportation stopped and meetings restricted.It does not control the movement of people. ・The prohibition against passenger transport by public transportation in principle ・Stay at home unless it is urgent or truly necessary ・Recommended to work from home

First in

fecte

d p

erso

n (Ja

n. 2

3)


0

500

1,000

1,500

2,000

2,500

3,000

3,500


Declaration of a state of emergency / Curfew

6


Bangkok

Decla

ratio

n o

f a sta

te o

f em

erg

ency(M

ar. 2

6))

The curfew ・The curfew（From 10 pm to 4 am the next morning） June 1 - after mitigation(from 11 pm to 3 am the next morning) ・BTS/MRT operates normally (a mask is required)

❷ Actual situation of infected people （Bangkok）

Rela

xatio

nof c

urfe

w (J

un

e 1

)

Cu

rfew

(Ap

r. 3)

The re

gula

tion o

f resta

ura

nt,

street fo

od a

nd d

rink m

ark

ets

and su

perm

ark

ets w

as m

itigate

d.

(May 3

)

Ele

menta

ry a

nd ju

nio

r hig

h sc

hools w

ill resta

rt (July

1))

Callin

g fo

r work

ing fro

m h

om

e (M

ar. 2

3)

shoppin

g m

all re

opened

(May 1

7)

Liftin

g d

ecla

ratio

n o

f a sta

te o

f em

erg

ency

(to b

e c

onfirm

ed a

t the e

nd o

f June)




First in

fecte

d p

erso

n (Ja

n. 1

3)


0

500,000

1,000,000

1,500,000

2,000,000


Stay at Home Order

7


State of New York and California

Decla

ratio

n o

f a sta

te o

f em

erg

ency(M

ar（

Mar. 1

3）

First in

fecte

d p

erso

n (Ja

n. 2

2)

❷ Actual situation of infected people （New York State, California）

Ban o

n g

oin

g a

bro

ad(M

ar. 2

0)

Sta

y a

t Hom

e O

rder C

A (M

ar. 1

9)

Sta

y a

t Hom

e O

rder N

Y (M

ar. 2

2)

Sta

y a

t Hom

e O

rder (N

Y),(C

A) R

ele

ase

(undecid

ed)

School c

losu

res fo

r ele

menta

ry a

nd ju

nio

r hig

h sc

hools

CA(M

ar. 1

2), N

Y（

Mar. 1

2)

50 states have resumed economic activities by region with their own resumption plans *Different by state/county/city ・Recreational activities with a low risk of infection Horticulture, landscaping, tennis, drive-through, movie theater ・Beach ・Religious events (less than 10 people) Plans for future gradual easing Phase 1: Construction, manufacturing, wholesale and some retail trade, agriculture, forestry and fisheries Stage 2: Professional services, finance and insurance, retail trade, office work, real estate Stage 3: Restaurants, services for food and drink, hotels Phase 4: Arts, Entertainment, Recreation, and Education

Resu

mptio

n o

f som

e

econom

ic a

ctiv

ities

(May 2

1)

*D

iffere

nt b

y

state

/county

/city



Stay at Home Order ・Closed nonessential and nonurgent business closed since 8pm on March 22. ・Limited public transportation is in operation. ・Going out to purchase necessities of life is allowed. ・Shopping malls shut down ・Dine-in (eating and drinking in the restaurant) is prohibited. Take-out and delivery are still allowed. ・Work from home except for the essencial business.



❸ Survey design ： Three methods (surveys) to capture changes.

Surveying changes in life due to corona (past and present)

Quantitative survey

(AMP)

Changes in the number of social

media statements due to Corona(A year

ago and now)

SNS analysis

Qualitative survey

Global Corona Influence

Liv

ing

pers

on

Capturing changes in the lifestyles and values of people living in ASEAN

Bu

sin

ess Developing products and services in response to changes in consumer habits and values

After Corona

Current Situation

Changes New Movements

The results of "SNS analysis" and "qualitative research" are not included in the downloadable version.


❸ Survey design：Countries and categories covered by the survey

Target country

Indonesia Vietnam Thailand ※ America

As a target country for expansion As advanced country ※Quantitative only

Survey Category

Health hygiene

Food Work

lifestyle

Childcare Beauty

Mobility Values

Capturing “Actual situation", “Changes" and “New Movements" with respect to six categories


❸ Survey design ： Capture the actual situation of consumers (quantitative survey)

Indonesia Vietnam （Ho Chi Minh City, Hanoi） Thailand

USA

Survey panel AMP（mobile） Web survey（ＰＣ）

Area Indonesia：JABODETABEK Vietnam：Ho Chi Minh City, Hanoi Thailand：Greater Bangkok

Nationwide

Sample Each country has 800 samples / 3200 samples in total （Vietnam has 400s in each city)

Cell allocation 400 samples for men and 400 samples for women Male Female Married・Couple, no kids 130ｓ 130ｓ Married with kids (5 years old and below) 130ｓ 130ｓ Married with kids (6 years old and above) 140ｓ 140ｓ

Age 20~49 years old

Household income

SEC A,B $40,000 over / year

Number of questions

30questions count Picture（optional）Including 1

30questions count Picture（optional）Including 1

Survey period Friday, May 1 - Thursday, May 7, 2020

Fact-finding survey for global total 3200 samples


❸ Survey design ： Quantitative Survey respondents attributes

Age and generation

Family structure

Based on marriages, from no children to with children (analysis can also be done by age of youngest child)

Household income ※Indonesia outgo

Occupation

Analysis from office workers and other industries

Classify income into three groups: high income, middle class and low income

Male/female 20-49 years old, and many millennials also collected

(%) TOTAL USA TH VN IDNTOTAL

3327 836 824 838 829

Male 20 - 24 yo 3.8 1.6 1.2 9.7 2.8

Male 25 - 34 yo（millennial） 18.6 15.9 12.9 22.9 22.7

Male 35 - 49 yo 27.4 32.3 35.6 17.1 24.7

Female 20 - 24 yo 3.5 1.3 2.1 7.5 3.0

Female 25 - 34 yo（millennial） 21.3 18.4 18.2 24.5 24.0

Female 35 - 49 yo 25.4 30.5 30.1 18.4 22.8

20 - 24 yo 7.3 2.9 3.3 17.2 5.8

25 - 34 yo（millennial） 39.9 34.3 31.1 47.4 46.7

35 - 49 yo 52.8 62.8 65.7 35.4 47.5

(%) TOTAL USA TH VN IDN

Married, w/o kids 1073 25.3 24.9 25.0 24.9

Married, with kids（3 yo and below）686 23.2 22.3 28.0 26.5

Married, with kids（11 yo and below)1140 24.5 24.2 25.6 25.7

Married, with kids（12 yo and above)428 29.7 29.9 20.1 20.3

(%) TOTAL USA TH VN IDN

Office worker 45.4 27.4 56.2 43.0 55.5

Other than office worker 40.5 39.7 37.4 53.8 31.1

Housewife, unemployed,

student, others14.0 32.9 6.4 3.2 13.4

High income $160,000+／year 14.1%

Middle 67.9%

Low income Below $60,000／year 17.9%

High income120,000THB+／month 14.8%

Middle 58.1%

Low income Below 50,000THB／month 27.1%

High income45,000,000VND+／month 16.1%

Middle 64.7%

Low income Below15,000,000VND／month 19.2%

High expense10,000,001RP+／month 12.8%

Middle 68.9%

Low expense 3,000,000RP and below／month 18.3%

ＵＳＡYHI

ＴＨMHI

ＶＮMHI

ＩＤＮMHE


❹ 衛生・健康サマリー

Health hygiene

4. 【Actual situation / Changes】

・Important to stay clean (disinfection, cleaning, laundry, showering)（IDN)

・Government, religion and society work together on hygiene.（IDN）

・The movement to ban the use of eco-bags. The movement that disregards

conventional habits and environmental awareness.（US)

【Remaining / New Movements】

・Rapid expansion of medical technology such as online (remote) medical/robot

(VN/IDN/US)

・COVID-19 hygiene behavior (prevention of epidemics, avoiding crowds) remains

・Masks have become standard with the entry of various industries,

have become a fashionable item.（VN/US）

Note: findings including SNS and Qualitative study


❹ “Actual situation” and “Changes” in hygiene / health ＜Quantitative survey＞

●Hand washing frequency averages about 8 times a day , hand disinfection frequency averages about 5 times a day.（Ｑ７，Ｑ８）(NA)

―In Vietnam, the frequency of hand washing and hand disinfection is about 4 times a day,

lower than other countries due to lack of the "hand washing habit" from the past.

―In Indonesia, the frequency of hand disinfection is as low as 4.7 times, and alcohol is permitted for Muslims,

but it's still possible that the spread and supply is slow.

9.4times/day 8.1times/day 4.7times/day 8.1times/day

TOTAL

7.6times/day

Hand washing

5.5times/day 5.6times/day 4.0times/day 4.7times/day

TOTAL

4.9times/day

Hand disinfection

【Actual situation】



Hand washing

US ：80％

TH ：83％

VN ：64％

IDN ：90％

Cleaning Laundry Shower Gargle Ventilate

79％Up 38％Up

Returning home Wipe the floor times

35％Up

Washing clothes times

36％Up TTL 24％Up

Shower times Gargle times Ventilate times

26％Up

US ：32％

TH ：38％

VN ：32％

IDN ：50％

US ：33％

TH ：34％

VN ：25％

IDN ：47％

US ：28％

TH ：42％

VN ：27％

IDN ：48％

US ：13％

TH ：19％

VN ：41％

IDN ：22％

US ：19％

TH ：33％

VN ：23％

IDN ：30％

●Increased preventive actions in Corona（Ｑ９）（MA)

About 80% of respondents in each country answered an increase in the number of times

they wash their hands (eating, returning home, and after using the toilet)

In Indonesia, behavioral changes related to "staying clean" have been observed,

such as increased use of room cleaning and laundry.



0%

20%

40%

60%

80%

100%

Han

d w

ash w

hen

you

get h

om

e

Han

d w

ash b

efore yo

u eat

Han

d w

ash w

hen

you

go o

ut

Disin

fect yo

ur h

and

s and

fin

gers

Han

d w

ash after u

sing th

e to

ilet

Gargle

Clean

ing th

e floo

r

Clean

ing b

ath an

d to

ilet

Wip

ing d

ow

n th

e furn

iture

Wash

ing clo

thes

Wash

ing to

wels an

d lin

en

Use o

f antib

acterial/ san

itizing d

etergents

Use b

leach

Sho

wers an

d b

aths

Faca-wash

ing

Wash

ing h

air

Ro

om

ven

tilation

There is n

o activity in

creases

Hand wash cleaning Washing shower Others

USATHVNIDN

15


●Increased preventive actions in Corona（Ｑ９）（MA)

―In Vietnam, 41% of people have increased “the number of gargles”.

―In Indonesia and Thailand, about 40% increased “the number of showers”.

―In Indonesia, 47% have increased "the number of washing clothes".

―In Indonesia about 50% have increased "the number of room cleaning".




●Changes in preventive behavior / What will remain?（Ｑ6）（MA)

In Indonesia and Vietnam, having high rates of mask continuity.

Diligent hand washing and sanitizing practices remain in each country.

【Changes】

Continuation rate

77％

Wearing a mask

TTL

US ：

TH ：

VN ：

IDN ：

Work from home

Hand washing

Mask Disinfectant Sanitizing detergent

Train/Bus Unused

Continuation rate

94％

Continuation rate

77％

Continuation rate

75％

Continuation rate

59％

Continuation rate

46％

Diligent hand washing Use disinfectant at home Use Sanitizing detergent Refrain from the train/bus Work from home

50%

73%

97%

87%

US ：

TH ：

VN ：

IDN ：

95%

93%

92%

96%

US ：

TH ：

VN ：

IDN ：

85%

60%

82%

79%

US ：

TH ：

VN ：

IDN ：

78%

69%

71%

82%

US ：

TH ：

VN ：

IDN ：

65%

46%

64%

64%

US ：

TH ：

VN ：

IDN ：

49%

30%

38%

62%

Continuation rate=Future actions / Current actions



●Changes in quarantine behavior / What will remain?（Ｑ6）（MA)

―In Indonesia and Vietnam, continue to avoid public transportation and crowd.

―In Thailand, tends to go back to the original way of life (public transportation, crowd).

―In US and Indonesia, remains using "detergent" with sanitization effective.

―In Indonesia, remains in the habit of working from home (62% continuation rate) > work-style reform

Continuation rate=Future actions / Current actions

【Changes】

0%

20%

40%

60%

80%

100%

Wear a m

ask

Wash

you

r han

ds

frequ

ently

Carry a san

itizing an

dd

isinfe

cting so

lutio

n

Use san

itizing an

dd

isinfe

cting so

lutio

ns at

ho

me

Use d

etergents w

hich

have an

tibacterial/

sanitizin

g effects

Use b

leach o

n clo

thes

Do

no

t go to

crow

ded

places as m

uch

asp

ossib

le

Refrain

from

usin

gtrain

s and

bu

ses asm

uch

as po

ssible

Wo

rk from

ho

me as

mu

ch as p

ossib

le.

mask Hand wash Disinfectant Detergent Move Work

USA

TH

VN

IDN



In Indonesia, asked to “buy after the epidemic of the new coronavirus and send me your favorite photos”, then we got photos of diseases control products, cleaning supplies, electrical appliances, and cooking appliances.

Diseases control products Cleaning Electrical appliances

18


❺ 食サマリー

Food


・Eating at home is noticeable and the only country where delivery has

declined (IDN)

・Tendency to seek for food with safety and nutrition.（IDN）

・Attracting attention to traditional herbal medicine "Jamu"（IDN)


・ Food delivery goes from expansion to new normal. （TH/VN)

・"Food / Foodstuffs" - the form of support (assistance)

for small and medium-sized businesses is firmly established.（US）

～Restaurant closures lead to an increase in self-catering

and the birth of a new food delivery service

・With the increase in self-catering, recipe search and EC-linked services are

popular.（US)



❺ “Actual situation” for Food ＜Quantitative Survey＞

●Changes in eating habits（Ｑ13）（SA） Shift to Self-catering in each country.

In Indonesia, takeaways and deliveries are decline especially noticeably. Delivery increased in Thailand and Vietnam. ―The number of self-catering has increased by 70% or more in the US, Thailand and Indonesia. ―81% fewer people eat out in Indonesia. ―Both takeaways and delivery decreased in Indonesia.

―Number of deliveries increased in Thailand and Vietnam (73% in Thailand)

―In Thailand, 63% of people have increased use of instant food.

―In Indonesia, the number of missed meals decreased

due to an increase in self-catering.

Rate of change＝(Increaser-Decreaser)/Parameter

-100% -50% 0% 50% 100%

USA

TH

VN

IDN

Self-catering

Eating-out

Takeaways

Deliveries

Instant meals

Missed meals

Decrease Increase

Self-catering

Deliveries

Eating‐out

Takeaways

US ： TH ： VN ： IDN ：

75% 87% 58% 73%


14% 73% 35% -3%


-50% -69% -54% -81%


7% 63% 22%

-31%

※Number of times

※Number of times




●Issue and needs for cooking/recipe（Ｑ1４）（MA）

In Indonesia, the shift to self-catering is remarkable, and new needs for cooking/recipe are emerging along with hygiene concerns.

34％

Worrying about a virus on the food ingredients

TTL

Seasoning Nutritional

aspect Safety Menu

Kitchen equipment

Buying Food

Nutritional concerns with the use of instant foods

The menu is always the same

The refrigerator is too small to store food

I can't go shopping for food.

Not enough seasoning

US ：

TH ：

VN ：

IDN ：

25%

28%

28%

56%

US ：

TH ：

VN ：

IDN ：

18%

32%

31%

48%

US ：

TH ：

VN ：

IDN ：

18%

46%

22%

34%

US ：

TH ：

VN ：

IDN ：

24%

33%

29%

29%

US ：

TH ：

VN ：

IDN ：

21%

23%

24%

42%

US ：

TH ：

VN ：

IDN ：

12%

18%

10%

27%

32％ 30％ 29％ 28％ 17％



0%

20%

40%

60%

80%

I am w

orried

if there is a viru

s o

n th

e foo

d in

gredien

ts

Co

ncern

ed ab

ou

t the safety o

f th

e water u

sed fo

r coo

king (tap

w

ater)

Frozen

foo

d is o

n th

e rise and

I am

wo

rried ab

ou

t nu

trition

Mo

re and

mo

re instan

t foo

ds

are beco

min

g available an

d I am

w

orried

abo

ut n

utritio

n

The m

enu

has alw

ays been

the

same

It is hard

to p

repare m

eals for

the w

ho

le family every d

ay

I do

no

t kno

w h

ow

to co

ok

The refrigerato

r is too

small to

sto

re a lot o

f foo

d

The kitch

en is to

o sm

all to d

o

any au

then

tic coo

king

No

coo

king ap

plian

ces (magic

po

ds, o

vens) an

d I can

no

t coo

k au

then

tic foo

d

Fresh fo

od

is hard

to co

me b

y

I cann

ot go

to th

e sup

ermarket

or th

e market to

bu

y foo

d

Slow

delivery o

f foo

dstu

ffs at EC

Ru

nn

ing o

ut o

f season

ing

Deliveries an

d caterin

g do

no

t arrive

I cann

ot ask th

e maid

to co

ok fo

r m

e

Safety Nutrition Hardship/worry Kitchen Buy Others

USA

TH

VN

IDN

22


● Issue and needs for cooking/recipe（Ｑ1４）（MA）

―More bulk buying in each country will lead to greater needs for large refrigerators (29% of respondents identified this as an issue)

―Monotony of menus is an issue in Thailand and Indonesia (Thailand: 46%)

―In Indonesia, hygiene awareness is on the rise, as can be seen in ❶, and the needs are higher than in other countries

for food contamination (56%) and anxiety about water for cooking (27%).



❺ “Actual situation” for Food ＜Quantitative Survey>

You can see how they buy food and cook for themselves.

Food and Seasonings Self-catering meals

23



You can see how they buy food and cook for themselves.

Vitamins,"Jamu" - and other traditional supplements

Traditional Supplements（JAMU）

Nutrition Drink Vitamin Chinese medicine

24


Instant food


You can see the abundance of delivery (gyoza, Japanese bento, local food...)

Delivery

25


Homemade food Homemade food


Self-catering in Thai seems to be not as monotonous as it is self-reported, but it seems that Vietnam is more elaborate and the number of items is large.

26


Cooking appliances ＆ Goods


Perhaps there were more opportunities for self-catering in Indonesia, and there were many photos and images shared about appliances and goods for cooking.

27


Work-style /Lifestyle


・Teleworking implementation rate of office workers 69%

・Increasing employment diversification (job changes, side jobs)（VN、IDN)

・Increased time with spouse and children

・Increased time for religious acts（IDN)


・Expansion of domestic IT and platform services（VN）

・While the hoax is complicated, attention is focused on the "tell the truth" CM

of the detergent manufacturer (VN)

・"Urban Farming" to Heal Urban Life with "Green"（IDN）

・Remote work technology accelerates all at once（Efficiency & healing）（US）



❻ “Actual situation” and “Changes” in work styles ＜Quantitative survey＞

●Work styles in the new Corona（Ｑ18）（SA）

About 60% of all workers are performing telework (daily + sometimes)＝Experienced

Focused on only the office worker, it would be approx. 69%

―72% in Indonesia and 70% in Vietnam, more office workers than the US are performing telework

N：Office workers only

Implemented remote work (telework) 69％

n= TTL:1,512 US:229 TH:463 VN:360 IDN:460

No change in working style

20％

Leave/ Turnover

11％


56%

26%

37%

42%

38%

11%

39%

33%

30%

31%

21%

26%

20%

13%

20%

4%

1%

4%

1%

2%

2%

6%

5%

8%

6%

5%

1%

1%

6%

3%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

USA

TH

VN

IDN

TOTAL

I do remote work (telework) everyday I do remote work (telework) from time to time

The way I work has not changed since before the Coronavirus(COVID-19) outbreak I am taking an off

I am closed for business I lost my job



●Changes in working styles after the new Corona（Ｑ19）（MA）

Remote work increases in Indonesia (55%) and Thailand (54%)

Employment tends to become more flexible in Indonesia and Thailand. （Increased freelance, increased number of people changing jobs, and increased side jobs）

N：Office workers only

51％

More remote work

TTL

Home remodeling

Flexible work time hours

Remote work

More people change jobs

More side jobs

co-working space

More flexible work time hours

More people change jobs The side business

will flourish More co-working space

Home remodeling such as study room

US ：

TH ：

VN ：

IDN ：

56%

54%

37%

55%

US ：

TH ：

VN ：

IDN ：

33%

34%

51%

33%

US ：

TH ：

VN ：

IDN ：

24%

22%

39%

40%

US ：

TH ：

VN ：

IDN ：

15%

37%

16%

41%

US ：

TH ：

VN ：

IDN ：

15%

25%

24%

17%

US ：

TH ：

VN ：

IDN ：

12%

28%

18%

14%

37％ 32％ 30％ 21％ 19％

【Changes】


0%

20%

40%

60%

Mo

re remo

te wo

rk (telewo

rk)

Mo

re flexible w

ork tim

e ho

urs

Mo

re flex time w

ork style

Mo

re no

n-lo

cation

al ways o

f w

orkin

g (such

as in cafes an

d co

-w

orkin

g spaces)

There w

ill be m

ore p

eop

le ch

angin

g job

s

Mo

re freelancers

Mo

re entrep

reneu

rs

The sid

e bu

siness w

ill flou

rish

Enrich

ing th

e enviro

nm

ent fo

r sm

oo

th o

nlin

e meetin

gs (Wi-Fi,

PC

perip

herals)

Mo

re co-w

orkin

g space

Ren

ovate yo

ur h

om

e to create a

stud

y roo

m o

r wo

rkspace

Fewer en

trepren

eurs

Fewer freelan

cers

I do

no

t thin

k there is m

uch

ch

ange co

mp

ared to

befo

re the

Co

ron

avirus(C

OV

ID-1

9) o

utb

reak

Work style reform Increased liquidity Environmental arrangement Recession No change

USA

TH

VN

IDN

31


●Changes in working styles after the new Corona（Ｑ19）（MA）

―Vietnam's transition to telework is different (37%) compared to other countries

―Freelance increased in Thailand (37%) and Indonesia (32%)

―Increasing number of job transfers in Indonesian (40%) and Vietnam (39%)

―Indonesian side business flourishes (41%)

―Opportunity to remodel for study and work room, Thailand (28%) N：Office workers only

【Changes】


❻ “Actual situation” and “Changes” of life (consumption) ＜Quantitative survey＞

●What is the increased time under new Corona epidemic?（Ｑ27）（MA）

Time with spouse and partner, time to study, time to cook, etc.

Time not being digital (net, SNS) is also increasing

Time with spouse or partner

Time to cook

Time with children

Time with spouse

Surf the internet

Time for thinking

Time to do SNS

TTL

US ：

TH ：

VN ：

IDN ：

64%

49%

44%

64%

US ：

TH ：

VN ：

IDN ：

46%

40%

37%

52%

US ：

TH ：

VN ：

IDN ：

55%

62%

41%

67%

US ：

TH ：

VN ：

IDN ：

44%

64%

31%

48%

US ：

TH ：

VN ：

IDN ：

45%

33%

31%

42%

US ：

TH ：

VN ：

IDN ：

58%

58%

42%

55%

55％ 44％ 56％ 47％ 38％ 53％

Time with children surf the internet Time to do SNS Time for thinking Time to cook

32



0%

20%

40%

60%

80%

Time w

ith yo

ur sp

ou

se or

partn

er

Time to

interact w

ith ch

ildren

Time to

surf th

e intern

et

Time to

watch

video

con

tent

such

as you

tub

e

Time to

use so

cial med

ia (SNS)

Time to

play a gam

e

Time fo

r thin

king

Time fo

r readin

g

Wo

rking h

ou

rs

Time to

stud

y

Time to

coo

k

Time to

mo

ve you

r bo

dy

Spen

din

g time in

natu

re (parks,

mo

un

tains, etc.)

Communication Digital Work, Study Cook/Move body

USA

TH

VN

IDN


●What is the increased time under new Corona epidemic? (Ｑ27）（MA）

―US (64%) and Indonesia (64%) spend more time with spouse or partner

―Indonesia (26%), Vietnam (24%) more time to study

―More time to cook for US (58%), Thai (58%), Indonesia (55%)

―Increased time to interact with children in Indonesia (52%)

33



❻ “Actual situation” and “Changes” of life (consumption) ＜ Quantitative survey ＞

●What are the actions that have increased with the new corona epidemic? （Ｑ10）（MA）

Digital entertainment systems such as games, internet, and SNS

have increased remarkably in Thailand and Indonesia

69％

Surf the internet

Religious acts

Surf the internet

Cooking Posting and browsing

on SNS

TTL

TV Radio Jogging

(Outdoor)

US ：

TH ：

VN ：

IDN ：

71%

73%

53%

81%

US ：

TH ：

VN ：

IDN ：

13%

66%

32%

48%

US ：

TH ：

VN ：

IDN ：

80%

59%

54%

65%

US ：

TH ：

VN ：

IDN ：

38%

19%

13%

20%

US ：

TH ：

VN ：

IDN ：

63%

56%

45%

58%

US ：

TH ：

VN ：

IDN ：

18%

11%

5%

65%

40％ 64％ 23％ 55％ 25％

Posting and browsing on SNS TV・Radio Take a walk or jog outdoors Cooking Religious acts (prayer)

34



0%

20%

40%

60%

80%

100%

Surfin

g the In

ternet.

Playin

g video

games an

d

smartp

ho

ne gam

es

Po

sting an

d b

row

sing o

n SN

S

Investm

ents u

sing in

ternet su

ch

as stock, FX

Watch

a mo

vie

Watch

ing TV

/listenin

g to th

e rad

io

Listen to

the m

usic

Read

ing

Exercise at ho

me (stretch

ing,

yoga, M

uscle train

ing, etc.)

Take a walk o

r jog o

utd

oo

rs

Co

okin

g

Religio

us acts (p

rayer)

Stud

y

Digital Entertainment Exercise Others

USA

TH

VN

IDN


●What are the actions that have increased with the new corona epidemic? （Ｑ10）（MA）

―In terms of TV/radio, watching movies, and listening to music,

60% of people in all four countries said that entertainment increased.

―65% increase in religious activities in Indonesia (Muslim country features such as praying five times at home)

35




●What are the new EC purchases since April?（Ｑ20）（MA）

Food ingredients (45%), Food delivery (47%), Hygiene products (46%)

Products unique to the new Corona are ranked high.

47％

Food delivery

Household appliance

Food delivery

Cosmetic product

Food ingredient

TTL

Mask Hygiene product

Medicine Herbal

medicine Supplement

Household appliances such as washing machines and refrigerators

US ：

TH ：

VN ：

IDN ：

33%

68%

41%

46%

US ：

TH ：

VN ：

IDN ：

36%

45%

38%

60%

US ：

TH ：

VN ：

IDN ：

39%

55%

36%

55%

US ：

TH ：

VN ：

IDN ：

28%

39%

26%

58%

US ：

TH ：

VN ：

IDN ：

19%

39%

28%

27%

US ：

TH ：

VN ：

IDN ：

10%

25%

15%

12%

45％ 46％ 38％ 28％ 15％

Food ingredients Hygiene products such as masks and disinfectants

Medicines, herbal medicines, supplements, etc.

Cosmetic products



0%

20%

40%

60%

80%

Foo

d d

elivery

Foo

d in

gredien

ts

Hygien

e pro

du

cts such

as masks

and

disin

fectants

Med

icines, h

erbal m

edicin

es, su

pp

lemen

ts, etc.

Aro

ma an

d o

ther h

ealing go

od

s

Clo

thin

g and

accessories

Co

smetic p

rod

ucts

Beau

ty app

liances su

ch as h

air d

ryers and

beau

ty too

ls

Bo

ok

Stud

y too

ls

PC

s, perip

herals, w

eb cam

eras

Gam

e mach

ines an

d so

ftware

DIY go

od

s, garden

ing go

od

s

Ho

useh

old

app

liances su

ch as

wash

ing m

achin

es and

…

Furn

iture

No

thin

g in p

articular th

at was

pu

rchased

on

an EC

site

Food Hygiene Fashion Study/Work Stay home Durable goods Not purchased

USA

TH

VN

IDN

37


●What are the new EC purchases since April? （Ｑ20）（MA）

―In Indonesia, ingredients are 60% which is higher than other countries

―In Thailand (39%) and Indonesia (58%), medicines, herbal medicines, supplements are performing well,

and traditional supplements such as jams may be included.

―In Thailand, clothes and accessories are purchased by 35%.




【Changes】

●Challenges/issue in terms of living（Ｑ12）（MA）

44% of people in each country want to meet distant family members and friends

because movement restrictions are issued.

I want to get some exercise outside (42％), I cannot live my life in a balanced way (35％),

More expense on the utility bill (39％) - issues unique to staying at home are high.

44％

I want to see my family and friends away from home

Utility bill I want to see

my family and friends

Both of child raising and work

Exercise outside

TTL

Life in a balance

Commuting

More expense on the utility bill

US ：

TH ：

VN ：

IDN ：

51%

36%

30%

58%

US ：

TH ：

VN ：

IDN ：

37%

36%

44%

51%

US ：

TH ：

VN ：

IDN ：

28%

39%

32%

41%

US ：

TH ：

VN ：

IDN ：

14%

37%

24%

25%

US ：

TH ：

VN ：

IDN ：

24%

25%

31%

25%

US ：

TH ：

VN ：

IDN ：

22%

61%

29%

44%

42％ 35％ 25％ 26％ 39％

I want to get some exercise outside

I cannot live my life in a balanced way

I have no choice but to commute

It is difficult to Both of child raising and work


0%

20%

40%

60%

80%

I want to

see m

y

fam

ily a

nd frie

nds

aw

ay fro

m h

om

e

I want to

get so

me

exerc

ise o

utsid

e

I am

not g

ettin

g

enough e

xerc

ise

I cannot fo

cus o

n m

y

work

with

work

ing

from

hom

e

I cannot liv

e m

y life

in

a b

ala

nced w

ay

I have n

o c

hoic

e b

ut

to c

om

mute

due to

my jo

b

It is diffic

ult to

find

time to

take c

are

both

of th

e c

hild

and w

ork

.

Little

or n

o fa

mily

coopera

tion fo

r

house

work

and …

More

expense

on th

e

utility

bill

Life

at h

om

e is n

ot

com

forta

ble

such a

s

hot e

tc.

There

is noth

ing th

at

both

ers m

e o

r that I

want to

impro

ve o

n

Family Lack of exercise Work childcare Home environment No worries

USA

TH

VN

IDN

39


●Challenges/issue in terms of living（Ｑ12）（MA）

―I cannot concentrate with working from home. Vietnam (36%), Indonesia (40%)

【Changes】



【Changes】

●What is the new technology taken in the new Corona? （Ｑ28）（MA）

Video communication tools such as ZOOM (49%), e-learning (30%)

49％

Video/communication tools such as Zoom

Shop without people

Video communication

tool

Latest kitchen

appliance

Online lesson

TTL

Air purifier Online

medical care

Shop without people

US ：

TH ：

VN ：

IDN ：

53%

46%

43%

56%

US ：

TH ：

VN ：

IDN ：

16%

18%

32%

34%

US ：

TH ：

VN ：

IDN ：

11%

29%

16%

22%

US ：

TH ：

VN ：

IDN ：

14%

13%

20%

28%

US ：

TH ：

VN ：

IDN ：

12%

33%

13%

18%

US ：

TH ：

VN ：

IDN ：

14%

11%

5%

28%

25％ 20％ 19％ 19％ 14％

Paid online lessons High performance air purifier Online medical care Kitchen appliances

(Magic pot)


0%

20%

40%

60%

Vid

eo/c

om

munic

atio

n to

ols

such a

s Zoom

e-le

arn

ing

Paid

onlin

e le

ssons

Hom

e v

ideo g

am

es/e

Sports

Paid

vid

eo d

eliv

ery

serv

ice

Sm

art sp

eaker

Hig

h p

erfo

rmance a

ir purifie

r

Health

care

devic

es (in

clu

din

g

smart w

atc

hes)

Onlin

e m

edic

al c

are

Hig

h p

erfo

rmance h

ouse

hold

wate

r purifie

rs

Kitc

hen a

pplia

nces (M

agic

pot)

Security

syste

ms su

ch a

s

security

cam

era

s

Sm

art h

om

e

Shop w

ithout p

eople

Matc

hin

g a

pplic

atio

n

Dro

ne

There

is no n

ew

technolo

gy

that is n

ew

to m

e

Communication/

Lesson

Entertainment/

Game

Health/Security Home appliances

/Smart home

Others None

USA

TH

VN

IDN

41


【Changes】

●What is the new technology taken in the new Corona? （Ｑ28）（MA）

―Paid online lessons in Indonesia (34%) and Vietnam (32%)

―In Indonesia, the intention to use the latest tech solution is “Online medical care” (28%) “Shop without people” (28%)

―In Thailand, new kitchen appliances such as magic pods (33%), smart watches (25%),

and high-performance air purifiers (29%) are also popular.

―In the US, there is no new technology (18%), but it is already saturated.


❼ 子育て・美容サマリー

Childcare/ Beauty


・Ensuring safety of sterilization for baby goods（TH/VN）

・Childcare worries are "learning delay" and "child stress relief“

・No makeup, light makeup, skin got whiter（IDN/VN）

・Posting of skin care (lotion, emulsion, beauty essence) is active（US/IDN)

・Physical change is remarkable, weight gain is 57% (TH)


・Beauty sanitizer appears (IDN)

・The makeup of each country has decreased and the skin has become a detox

period

＜SNS analysis＞



❼ “Actual situation” and “Changes” in child raising and beauty ＜Quantitative survey＞

●Problems and worries about childcare during the new Corona epidemic （Ｑ15）（MA）

Concerns about children's learning delays are noticeable in each countries（43％）

43％

Worried about children falling behind academically

Babysitter doesn't come

Delay in learning

Child raising and work from

home

Learning sports

TTL

Stress builds up

Sterilization safety

US ：

TH ：

VN ：

IDN ：

39%

47%

42%

44%

US ：

TH ：

VN ：

IDN ：

25%

46%

30%

27%

US ：

TH ：

VN ：

IDN ：

34%

39%

32%

67%

US ：

TH ：

VN ：

IDN ：

19%

41%

39%

29%

US ：

TH ：

VN ：

IDN ：

27%

26%

39%

35%

US ：

TH ：

VN ：

IDN ：

15%

15%

26%

10%

Unable to use a babysitter

32％ 43％ 32％ 32％ 16％

No learning, cram school, or sports club is available

The stress of being staying at home

Concerned about the safety of sanitizing sprays and disinfectants for babies

Difficult to work from home while raising children at home

43



0%

20%

40%

60%

80%

Worrie

d a

bout c

hild

ren fa

lling

behin

d a

cadem

ically

It is hard

to g

et th

em

to stu

dy

at h

om

e

Worrie

d a

bout th

e lo

ss of

physic

al stre

ngth

due to

not

bein

g a

ble

to p

lay o

utsid

e

No le

arn

ing, c

ram

school, o

r

sports c

lub is a

vaila

ble

Worry

ing a

bout th

e stre

ss of

bein

g sta

yin

g a

t hom

e

Worrie

d a

bout a

disru

ptio

n in

the rh

yth

m o

f life

Worrie

d a

bout m

y e

atin

g

habits b

ein

g d

isord

ere

d d

ue to

incre

ase

d sn

ackin

g

Concern

ed a

bout th

e sa

fety

of

sanitiz

ing sp

rays a

nd

disin

fecta

nts fo

r babie

s

Diffic

ulty

in th

oro

ughly

wearin

g a

mask

, wash

ing

hands a

nd g

arg

ling

Worrie

d th

at d

iapers w

ill be

diffic

ult to

obta

in

Diffic

ult to

work

from

hom

e

while

raisin

g c

hild

ren a

t hom

e

Unable

to u

se a

babysitte

r or

nanny se

rvic

e

There

is noth

ing th

at b

oth

ers

me o

r that I w

ant to

impro

ve

on

Delayed learning/decreased physical strength Stress/disorder of life Sanitary environment Compatibility with

work

No worries

USA

TH

VN

IDN


● Problems and worries about childcare during the new Corona epidemic（Ｑ15）（MA）

―In Indonesia, 67% of parents worrying about the stress due to children staying home

―In Vietnam, worry about balancing childcare and working from home (39%)

―In Vietnam, unable to use a babysitter or nanny service (26%)

―In Thailand, children are worried about being unable to learn or go to sports clubs (46%)

44




【changes】

●Changes in makeup during the new corona

epidemic（Ｑ16）（SA）

The increase in cosmetics is

Basic Skin Care: Cleansing （＋25％）

Beauty essence/cream（＋10％）

Beauty supplement（＋12％）

Hair care（＋15％）、Moisturizing care（＋23％）

―Since going out is prohibited, basic cosmetics and supplements are increasing.

―Moisturizing care products for hands are also growing in each country due to

the influence of rubbing alcohol.

Increase

Cleansing , face wash

Treatments

Beauty essence, cream

Beauty supplements

Moisturizing care for hands and body


22% 38% 21% 17%


12% 24%

6% -3%


7% 23%

6% 14%


-1% 29%

0% 28%


35% 34%

5% 16%

-100% -50% 0% 50%

Cleanser, Facial wash

Beauty essence, Cream

Sunblock

Foundation

Mascara, Eyeshadow

Blush, Lipstick

Fixers

Face and neck massage

Spas and beauty salon

Beauty supplements

Hair care:Treatments

Set the hairstyle

Hair coloring

Applying color on nails by your self

Gel nails

Moisturizing care for hands and body

USA

TH

VN

IDN



【changes】

●Changes in makeup and beauty compared to before the new corona epidemic（Ｑ17）（MA）

As no more going out, Vietnam (32%) , Indonesia (42%) felt that their skin

had become whiter ＞ Whitening needs

41％

Body shape has changed/gained weight

Naturally -derived

cosmetics

Changed/ gained weight

Take time on

skin care

Stopped wearing makeup

TTL

Makeup thinned

My skin turned white

US ：

TH ：

VN ：

IDN ：

37%

57%

32%

39%

US ：

TH ：

VN ：

IDN ：

50%

55%

17%

37%

US ：

TH ：

VN ：

IDN ：

17%

41%

29%

50%

US ：

TH ：

VN ：

IDN ：

16%

22%

32%

42%

US ：

TH ：

VN ：

IDN ：

22%

36%

35%

25%

US ：

TH ：

VN ：

IDN ：

10%

20%

35%

32%

I have started using naturally-derived cosmetics

40％ 34％ 28％ 30％ 24％

I stopped wearing makeup My makeup becomes natural

/ my makeup becomes thinner My skin has

become "whiter" I've started to spend

more time on my skin care


0%

20%

40%

60%

Body sh

ape h

as

changed/g

ain

ed w

eig

ht

I stopped w

earin

g m

akeup

My m

akeup b

ecom

es

natu

ral/ m

y m

akeup

becom

es th

inner

My sk

in h

as b

ecom

e

"white

r"

My "sk

in c

onditio

n" h

as

impro

ved

I've sta

rted to

spend m

ore

time o

n m

y sk

in c

are

I have sta

rted u

sing

natu

rally

-deriv

ed

cosm

etic

s

I starte

d to

wear m

akeup

and d

o b

eauty

at h

om

e

I starte

d w

earin

g m

akeup

aro

und m

y e

yes

My sk

in h

as g

one b

ad

Weight gain No makeup,thin Whiter and better Change in makeup method Gone bad

USA

TH

VN

IDN

47


●Changes in makeup and beauty compared to before the new corona epidemic（Ｑ17）（MA）

―Vietnam (35%), Indonesia (32%) answered that they started to use cosmetics of natural origin

―In Indonesia, 50% answered natural makeup (Became thin makeup)

―In the US and Thailand, about half answered that they no longer wear makeup

―In Thailand, 57% had a change in body shape/weight, etc., which may increase the need for weight loss (diet)?

【changes】


❽ 移動サマリー

Mobility


・Multi-Purpose Vehicles (MPV) are popular

because they can carry a lot of people and cargo（TH）

・Ridesharing stagnates (2 wheels and 4 wheels)

・Currently, mobility is greatly limited in all countries

Air pollution levels in each city are very low

【Remaining / New Movements 】

・Regression to self-ownership for car/motorcycle (avoid public transport)

・There is a high tendency to seek clean air and good fuel efficiency

・There‘s also a tendency to seek out the drive fun itself

as a reaction to not riding the car (TH/IDN)

・Unmanned delivery service using Drones (US)



❽ "Changes" for mobility ＜Quantitative Survey>

【Changes】

●Changes in emphasis on car purchases after the new Corona（Ｑ25）（SA）

The most important attribute that have risen significantly are ”fuel-efficient cars” (77%), ”clean air” (72%), and ”antibacterial materials” (63%).

50％

5 or more passenger can ride

Fuel-efficient

Multi- passengers

EV Loading lots of luggage

Clean air Enjoy

the drive

US ：

TH ：

VN ：

IDN ：

27%

74%

64%

38%

US ：

TH ：

VN ：

IDN ：

31%

77%

51%

62%

US ：

TH ：

VN ：

IDN ：

50%

82%

79%

80%

US ：

TH ：

VN ：

IDN ：

55%

69%

62%

72%

US ：

TH ：

VN ：

IDN ：

23%

67%

28%

36%

US ：

TH ：

VN ：

IDN ：

57%

89%

76%

86%

Fuel-efficient cars

55％ 72％ 65％ 39％ 77％

Luggage space where lots of luggage can be loaded

Clean air in the car Enjoy going for a drive Electric vehicles

that do not need refueling


0%

20%

40%

60%

80%

100%

Can c

arry

more

than 5

people

Cars th

at c

an b

e u

sed a

s

overn

ight sta

ys a

nd sh

elte

rs

Larg

e lu

ggage sp

ace w

here

a

lot o

f luggage c

an b

e lo

aded

Can u

se m

y c

ar fo

r

com

merc

ial p

urp

ose

s,

inclu

din

g a

s a sid

e b

usin

ess

Inte

rior u

sing a

ntib

acte

rial

mate

rial

Cle

an a

ir in th

e c

ar

Enjo

yin

g th

e d

rive

Ele

ctric

vehic

les th

at d

o n

ot

require

refu

elin

g

Fuel-e

fficie

nt c

ars

Multipurpose Antibacterial/life Enjoying the

drive

EV, Fuel efficiency

USA

TH

VN

IDN

50


● Changes in importance on car purchases after the new Corona （Ｑ25）（SA）

―in Thailand, popular in MPV (multi-purpose vehicle) such as "5 or more passengers" (74%), staying in the car or using shelter (43%)

―Indonesia (72%) and Thailand (69%) seem to have returned to the essence of "enjoy the drive.“

―In Thailand, expectations for electric vehicles (EV) are more than twice as high as in other countries, at 67%.

【Changes】



●Changes in Mobility after corona（Ｑ26）（SA）

Increasing the means of transportation after the pandemic are

“Moving by your own car” （+37％）、

“Moving by your own motorcycle”（+21％）

Decreasing the means of transportation after the pandemic are

“Public transport”（-47％）

“4-wheeler ridesharing”（-27％）、

“2-wheeler ridesharing”（-31％）、

“Airplanes” （-41％） ―In Indonesia, “Moving by your own car” 40％ increase, “Moving by your own motorcycle” 38％ increase, developed country in ridesharing changed to possession. “2-wheeler ride sharing” -31%, “4-wheeler ride sharing”-27%, public transport -47%, minibus -51%, so that changed in the way of travel occurs. Compared to other countries, there are changes in ownership of cars and motorcycles. ―In US, isn't the "walking" 39% increase coupled with health-consciousness?

Increase

Your own car Your own motorcycle Walking


24% 58% 28% 40%


18% 19% 6%

38%


39% 23% 25% 10%

【Changes】 -100% -50% 0% 50% 100%

My own car

My own bike

Public transportation(train, bus)

Shared bus

4-wheeler ride-sharing(Uber, Grab, Gojek)

2-wheeler ride-sharing

Airplane

Walking

USA

TH

VN

IDN


❾ 生活者の価値観サマリー

Values


・Social awareness and contribution to society

are increasing in 3 ASEAN countries compared to US.

・Decreased needs to work in other countries in the future.

(compared to 2018) (TH/IDN)


・Cherishing familiar people, social issues conscious, and spiritual fulfillment.

(Emphasis on family, social contribution, and spiritual aspect)



❾ Peoples' sense of values “Actual situation” and “Changes” ＜Quantitative Survey>

●Values at the time of the Corona epidemic (currently) （Ｑ21）（SA）・Social awareness and contribution to society are increasing in 3 ASEAN countries compared to US.

・"Refrain from inconvenience to society", "Slightly endure for society" , "Important to be aware of social issues“

・Similarly, the 3 ASEAN countries have higher eco-awareness than the United States

―In Indonesia and Vietnam, respondents have high levels of "pride in their customs and traditions“

―In Vietnam , high level of “active donation“

―In Vietnam , “I want to influence many people through the internet” is high. ※The median of the 7point scale is 0 and the score is scored from +3 to -3. Life with an awareness of social issues

0.00

0.50

1.00

1.50

2.00

2.50

3.00

One sh

ould

refra

in fro

m

bein

g a

nuisa

nce to

socie

ty

For th

e sa

ke o

f socie

ty,

indiv

iduals sh

ould

be p

atie

nt

a little

I thin

k it is im

porta

nt to

be

aw

are

of so

cia

l issues

I would

like to

prio

ritize

buyin

g p

roducts fro

m

com

panie

s that a

re m

akin

g a

socia

l contrib

utio

n

One sh

ould

activ

ely

donate

I am

thin

kin

g o

f volu

nte

erin

g

I am

willin

g to

buy e

co-

friendly

thin

gs th

at is

enviro

nm

enta

lly frie

ndly

One sh

ould

be m

ore

pro

ud o

f

their o

wn c

usto

ms a

nd

traditio

ns o

f their c

ountrie

s

I should

put m

yse

lf and m

y

fam

ily's liv

es b

efo

re a

nyone

else

's

I want to

influ

ence a

lot o

f

people

thro

ugh th

e In

tern

et

Living conscious of social issues Donation volunteer Environment Home country,

individual priority

Others

USA

TH

VN

IDN



●Comparison of values in the 2018 survey (Millennial Intage Survey) and the 2020 new corona epidemic （Ｑ２２）（3LA）

・There was an increase in the tendency to value people close to them and their own country, saying that they "have high

expectations for the future of their country" and "live with family and traditions in mind".

・The downward trend is "I can earn a larger income than my parents" and "I want to spend time in a different country".

Economic insecurity & widening economic inequality and anxiety about going abroad are showing up.

―There is no change in Indonesia for “I want to achieve new things”, “I want to live with new values” in Indonesia and Thailand.

0%

10%

20%

30%

40%

50%

60%

70%

I can h

ave ho

pe fo

r my

cou

ntry's fu

ture

I thin

k I can gain

a larger in

com

e com

pared

to m

y p

arents/ alread

y got

I wan

t to acco

mp

lish

som

ethin

g new

and

never-

been

-seen

I wan

t to live an

d w

ork

abro

ad in

the fu

ture

I wan

t to live w

ith ch

erishin

g fam

ily and

traditio

n

I wan

t to live w

ith ch

erishin

g n

ew valu

es differen

t from

p

reviou

s generatio

ns

ＴＨ2018 ＴＨ2020 ＩＮＤ2018 ＩＮＤ2020


32%

25%

20%

24%

25%

8%

9%

12%

20%

12%

10%

9%

7%

9%

9%

10%

21%

14%

7%

13%

7%

8%

11%

10%

9%

5%

13%

11%

9%

9%

16%

6%

10%

6%

9%

7%

6%

8%

8%

7%

5%

3%

7%

8%

6%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

USA

TH

VN

IDN

TOTAL

Living a life that values the connections with those close to you and your family Living a life that is conscious and behave to social issues

A spiritually fulfilling life instead of pursuing convenience Simple life with as little stuff as possible (minimalist)

A flexible life that is not tied to work or family A life that pursues convenience through the use of technology

Living a life surrounded only by the things you love I do not want to spend as much effort or time on something that I am not interested in

Living a life of high social status and influence in society

55


【Changes】

● What is the lifestyle you most admire? （Ｑ23）（ＳＡ）

Top in each country with “Life with close relationships and life that values family” (25%)

Family ties are being reassessed in crisis

―The popularity of "minimalists" is increasing in Thailand (21%) and Vietnam (14%)

―Those who wants “convenient life using technology” in Thailand (13%) and Vietnam (11%)

―In Indonesia, 20% yearn for "living to be conscious of social issues".

“Cherishing familiar people”, “social issues conscious”, “spiritual fulfillment”

(Emphasis on family, social contribution, and spirituality)

A minimalist, flexible relationship,

Technology Pursuit (Millennials)

Surrounded by what you like,

Only my interest (selfish)


・Reaffirming the value of being healthy.

・Have a heart that values people around you.

・Enrichment of spirituality, everyone has come to demand

this.

・ Such corporate stance, services and products that

are close to the life-size consumers will attract empathy and support.

Summary and Recommendations

asean new normal - intage singapore iwj_new... · 2020. 6. 24. · 10 survey design ： capture the...

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