asean a powerhouse - siemens · asean today key facts and business outlook 10 countries, more than...

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ASEAN a powerhouse amongst Asia’s giants Dr. Armin Bruck CEO LC SG Singapore, 13 February 2017 www.siemens.com.sg © Siemens Pte Ltd 2017

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Page 1: ASEAN a powerhouse - Siemens · ASEAN today Key facts and Business Outlook 10 countries, more than 600 Million people Very diverse and complex region with multiple political systems,

ASEAN – a powerhouse

amongst Asia’s giants

Dr. Armin Bruck CEO LC SG

Singapore, 13 February 2017

www.siemens.com.sg © Siemens Pte Ltd 2017

Page 2: ASEAN a powerhouse - Siemens · ASEAN today Key facts and Business Outlook 10 countries, more than 600 Million people Very diverse and complex region with multiple political systems,

© Siemens Pte Ltd 2017 13 Feb 2017 Page 2

ASEAN today:

A very diverse region, but consistently growing

ASEAN today Key facts and Business Outlook

10 countries, more than 600 Million people

Very diverse and complex region with multiple political systems,

with diverse languages, ethnics and cultures

Large emerging customer base, but different economic

magnitudes (national income, markets)

No further banking crisis since 1997, not a single sovereign

debt crisis, comparatively low interest rates despite strong

growth for more than a decade

Growth is fueled by global exports, Intra-Asia trade and

regional integration within ASEAN

Huge gaps between demand-supply in Energy, Infrastructure, and

Healthcare

GDP growth outlook 4-5% for the region

Sources: RC-SG ST&BE

Page 3: ASEAN a powerhouse - Siemens · ASEAN today Key facts and Business Outlook 10 countries, more than 600 Million people Very diverse and complex region with multiple political systems,

© Siemens Pte Ltd 2017 13 Feb 2017 Page 3

ASEAN - sustainable growth at 4-5% level,

7th largest Market with Lower Volatility

6.2%

2016fc

6.1%

5.0% 4.8%

2014

4.4%

2.8%

4.5%

2.0%

4.5%

6.0%

5.8%

4.2%

3.3%

6.0%

0.8%

2015

4.3%

4.7%

4.5%

2.1%

5.8%

2.8%

1.5%

2.7%

5.0%

5.8%

4.5%

6.7% 6.5%

ID

6.4%

SG

MY

TH

2020fc

3.6%

PH

VN

4.5%

2.5%

5.4%

2019 fc

4.8%

5.4%

5.3% 5.1%

5.8%

3.2%

6.6%

5.2%

2.5%

4.7%

2017fc 2018fc

5.6%

5.5%

6.6%

3.5%

2.4%

5.4%

Page 4: ASEAN a powerhouse - Siemens · ASEAN today Key facts and Business Outlook 10 countries, more than 600 Million people Very diverse and complex region with multiple political systems,

© Siemens Pte Ltd 2017 13 Feb 2017 Page 4

ASEAN - 3rd Largest Population with young labor force

Page 5: ASEAN a powerhouse - Siemens · ASEAN today Key facts and Business Outlook 10 countries, more than 600 Million people Very diverse and complex region with multiple political systems,

© Siemens Pte Ltd 2017 13 Feb 2017 Page 5

ASEAN – Strong middle class growth

Page 6: ASEAN a powerhouse - Siemens · ASEAN today Key facts and Business Outlook 10 countries, more than 600 Million people Very diverse and complex region with multiple political systems,

© Siemens Pte Ltd 2017 13 Feb 2017 Page 6

Highly skilled workforce available

Page 7: ASEAN a powerhouse - Siemens · ASEAN today Key facts and Business Outlook 10 countries, more than 600 Million people Very diverse and complex region with multiple political systems,

© Siemens Pte Ltd 2017 13 Feb 2017 Page 7

ASEAN - Urbanization continues

Source: United Nations, “World Urbanization Prospects : The 2014 Revision”, June 2014

Page 8: ASEAN a powerhouse - Siemens · ASEAN today Key facts and Business Outlook 10 countries, more than 600 Million people Very diverse and complex region with multiple political systems,

© Siemens Pte Ltd 2017 13 Feb 2017 Page 8

ASEAN – 227 companies with > $1 billion revenues

Page 10: ASEAN a powerhouse - Siemens · ASEAN today Key facts and Business Outlook 10 countries, more than 600 Million people Very diverse and complex region with multiple political systems,

© Siemens Pte Ltd 2017 13 Feb 2017 Page 10

2015

Population

(million persons)

Nominal GDP

(EUR billion)

Nominal GDP per

capita (EUR)

Fixed Investment1)

(EUR billion)

Ease of Doing

Business Rank Not Applicable

Corruption Perception

Index Rank Not Ranked Not Applicable

Macro-economic environment of the region

SG VN TH PH MY

77718035626426326710

2204

Sources: IMF World Economic Outlook (April 2016), World Bank Doing Business 2016, Transparency International CPI 2015

1894386635668

3

530

1) Fixed investment includes tangible fixed assets (e.g. plant and machinery, equipment, etc) and intangibles (e.g. Intellectual property, software, etc)

BN ID

#18

#54 #95

#8

#1 #49

#90

#112 #76

#103 #84 #109

#88

30 102 5.5 68 91 629 0.4 255

ASEAN

8,614 2,574 47,155 5,171 1,963 3,502 26,029 3,042

Page 11: ASEAN a powerhouse - Siemens · ASEAN today Key facts and Business Outlook 10 countries, more than 600 Million people Very diverse and complex region with multiple political systems,

© Siemens Pte Ltd 2017 13 Feb 2017 Page 11

ASEAN County Competitiveness lead by Singapore, Malaysia,

Thailand and Indonesia

Source: World Economic Forum (2014). World Competitiveness Report

Page 12: ASEAN a powerhouse - Siemens · ASEAN today Key facts and Business Outlook 10 countries, more than 600 Million people Very diverse and complex region with multiple political systems,

© Siemens Pte Ltd 2017 13 Feb 2017 Page 12

Resources and Employees

• 5,855 employees

• 6 regional head offices

• 11 branch / sales / rep offices

• 4 manufacturing sites

• >1000 indirect channel partners

Today Siemens has a widespread

ASEAN network of establishments

Singapore | 1508

Malaysia | 1085

Thailand | 1155 Vietnam | 299 Philippines | 369

Myanmar

Cambodia

Laos

Indonesia | 1439

Brunei

Yangon

Phnom Penh

Ho Chi Minh City

Hanoi

Binh Duong

Petaling Jaya

Makati

Bangkok

Batangas

Workforce Composition

Nakhon Pathom

Cilegon Jakarta Surabaya

Rayong

Johor Bahru

Penang

Kuching

Page 13: ASEAN a powerhouse - Siemens · ASEAN today Key facts and Business Outlook 10 countries, more than 600 Million people Very diverse and complex region with multiple political systems,

© Siemens Pte Ltd 2017 13 Feb 2017 Page 13

Siemens in ASEAN is well prepared

to continue our profitable revenue growth strategy

ASEAN’s Growth Story will continue with GDP growing 4-5%.

Huge Demand-Supply Gaps in Energy, Infrastructure, Industry and Healthcare 1 Our Portfolio matches the needs of ASEAN and the global E-House and Module

market, we have to consistently focus on our cost / technological competitiveness 2 Our employees are highly skilled and motivated, we have to further invest in feet on

the street and technical competence to fully penetrate the markets 3 Siemens Brand is highly respected in ASEAN, giving us a slight preference among

customers and employees, which has to be maintained by respective initiatives 4