(RULE 4, SECTION 10, ITEM 10.3)

10.3. Clearance for Airing/Publication/Display

This is the formal pre-numbered Clearance to Air issued by the Professional Screener or the ASC Executive Director for materials approved in the final and produced form.

The audio of any approved TVC cannot be used as a radio advertising material, print copy, OOH or merchandising materials copy without approval of, and Clearance to Air/Publish/Display from the ASC.

Placement/Display of the print ads WITHOUT the final Clearance to Publish, despite being given the Approved for Production is tantamount to Publication WITHOUT the proper ASC clearance.

Airing/Publication/Display of altered material shall result in the imposition of penalty. (Airing/Publication without Proper ASC Clearance)

All media companies shall strictly follow a “No ASC Clearance for Airing, No Airing/Publication/Installation” policy.

In case the authorized signatories are unavailable, any ASC Panelist may be called on to act on his or her behalf. This rule applies to all approval during the screening process.

Annex 5. ASC Penalties

The Advertiser has the final and utmost responsibility forany advertising material, regardless of the medium it appears. And therefore has responsibility

Offense PenaltyAiring/publication/installation or display without proper ASC clearance

1st offense – P55,000.00

2nd offense – P110,000.00 plus non screening of advertising materials of the product concerned for three (3) months. The guilty party may opt to pay 440,000 in lieu of non-screening, thus the total to be paid is P550,000.

3rd offense – P220,000.00 plus non-screening of advertising materials of the product concerned for one (1) year. (or an equivalent of P1,100,000 in lieu of non-screening for one (1) year).

• Non-payment of penalties shall result to non-screening of the product concerned.