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AMANDA SCHEFFER-CAVANAGH Norwalk, CT ▪ (203) 434-5974 ▪ [email protected] CONTENT MARKETING &DIGITAL STRATEGY SPECIALIST Digital marketing professional with a Masters in Mass Communication and 5 years of experience specializing in strategy, with exceptional strengths in social media and brand management. Highly experienced directing social media traffic to websites in order to generate leads. KEY SKILLS: Digital Strategy Content Marketing Social Media Marketing Project Management Event Management Customer Service Email Marketing Management Advertising Event Planning Public Speaking Budgeting PROFESSIONAL OVERVIEW SOCIAL SOLUTIONS FOR YOU,NORWALK,CONNECTICUT OWNER, 2011-Present DEVELOPED AND IMPLEMENTED DIGITAL STRATEGY FOR DIFFERENT BRANDS RANGING FROM AQUARIUM COMPANY,LAW OFFICE, OUTDOOR ADVENTURE CAMP AND MORE. • Increased online website traffic by 15% in order to drive more leads and sales. • Created and executed social media and digital strategy. • Maintained an online presence on various social media pla@orms in accordance with branding. • Created scheduled posts, as well as maintained any and all interacBon with posts. • IdenBfied opportuniBes to create new content and repurpose content in various formats. • Deployed emails, newsleFers and blog posts. • Website creaBon and updates including landing page creaBon in order to drive traffic. REED EXHIBITIONS,NORWALK,CONNECTICUT CONTENT MARKETING SPECIALIST, 2014-2016 DEVELOPED SOCIAL MEDIA AND CONTENT MARKETING STRATEGY AND IMPLEMENTATION FOR 4 BRANDS TO DRIVE TRAFFIC BACK TO WEBSITES AND INCREASE ATTENDANCE TO TRADESHOWS.PROJECT MANAGED AND LED STRATEGIC TEAM FOR YEAR-ROUND AND EVENT SPECIFIC DIGITAL AND SOCIAL MEDIA STRATEGY AND IMPLEMENTATION. • Increased engagement by 10%-15% year round and 40% during events. • Created and implemented digital strategy in line with brand and in accordance with editorial calendar. • Served as social media manager for B2B brands, monitoring and connecBng with audience on all relevant social pla@orms; Facebook, TwiFer, LinkedIn, Instagram, Pinterest, Google+, YouTube. • Monitored brand and influence through insights to include in weekly, monthly and post-show reports. • Manage budgets and vendor relaBons for photography, videography, onsite Social Media Zone environment and more. • Launched a new and industry-specific online community; created and implemented markeBng plan and budget. CONGREGATION BETH EL,NORWALK,CONNECTICUT ADMINISTRATIVE ASSISTANT, 2012-2014 WORKED AS OFFICE ADMINISTRATOR AND HANDLED ALL COMMUNICATIONS INCLUDING WEEKLY BULLETIN, SOCIAL MEDIA CHANNELS AND PUBLIC RELATIONS WITH COMMUNITY NEWSPAPERS. • Increased event engagement by 10% through efforts to reach the congregaBon in new ways. • Created all communicaBons and deployed via email, weekly bulleBn and monthly mailings to congregants. • Monitored and executed all social media outlets to improve overall visibility of the synagogue within the community. • Assisted with all customer service needs, billing and scheduling of events and meeBngs. • Collected and maintained up to date records and invoice filing of members and tracking history for donors. IT TECHNOLOGY SOLUTIONS,WESTPORT,CONNECTICUT OPERATIONS MANAGER, 2010-2011 HANDLED CLIENT RELATIONS AND ROUTING OF ALL INTERNAL AND EXTERNAL RESOURCES.MONITORED INVENTORY AND BUDGETS IN ACCORDANCE WITH CLIENT AND IN-HOUSE NEEDS. • Assisted the CEO and manager with any IT requests from clients and in-house. • Handled all customer needs pertaining to accounts and user interface issues. • Assigned technicians to various client needs either remotely or on-site at clients’ businesses. • Maintained billing, invoicing and procure any equipment as required by clients.

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Page 1: ASC Resume 2016

AMANDASCHEFFER-CAVANAGHNorwalk,CT▪(203)434-5974▪[email protected]

CONTENTMARKETING&DIGITALSTRATEGYSPECIALIST

Digitalmarketingprofessionalwith aMasters inMassCommunication and5 yearsof experience specializing instrategy,withexceptional strengths in socialmediaandbrandmanagement.Highlyexperienceddirecting socialmediatraffictowebsitesinordertogenerateleads.

KEYSKILLS:DigitalStrategy ContentMarketing SocialMediaMarketing ProjectManagement EventManagement CustomerService EmailMarketing ManagementAdvertising EventPlanning PublicSpeaking Budgeting

PROFESSIONALOVERVIEW

SOCIALSOLUTIONSFORYOU,NORWALK,CONNECTICUTOWNER,2011-Present DEVELOPEDANDIMPLEMENTEDDIGITALSTRATEGYFORDIFFERENTBRANDSRANGINGFROMAQUARIUMCOMPANY,LAWOFFICE,OUTDOORADVENTURECAMPANDMORE.• Increasedonlinewebsitetrafficby15%inordertodrivemoreleadsandsales.• Createdandexecutedsocialmediaanddigitalstrategy.• Maintainedanonlinepresenceonvarioussocialmediapla@ormsinaccordancewithbranding.• Createdscheduledposts,aswellasmaintainedanyandallinteracBonwithposts.• IdenBfiedopportuniBestocreatenewcontentandrepurposecontentinvariousformats.• Deployedemails,newsleFersandblogposts.• WebsitecreaBonandupdatesincludinglandingpagecreaBoninordertodrivetraffic.

REEDEXHIBITIONS,NORWALK,CONNECTICUT CONTENTMARKETINGSPECIALIST,2014-2016DEVELOPEDSOCIALMEDIAANDCONTENTMARKETINGSTRATEGYANDIMPLEMENTATIONFOR4BRANDSTODRIVETRAFFICBACKTOWEBSITESANDINCREASEATTENDANCETOTRADESHOWS.PROJECTMANAGEDANDLEDSTRATEGICTEAMFORYEAR-ROUNDANDEVENTSPECIFICDIGITALANDSOCIALMEDIASTRATEGYANDIMPLEMENTATION.• Increasedengagementby10%-15%yearroundand40%duringevents.• Createdandimplementeddigitalstrategyinlinewithbrandandinaccordancewitheditorialcalendar.• ServedassocialmediamanagerforB2Bbrands,monitoringandconnecBngwithaudienceonallrelevantsocialpla@orms;Facebook,TwiFer,LinkedIn,Instagram,Pinterest,Google+,YouTube.

• Monitoredbrandandinfluencethroughinsightstoincludeinweekly,monthlyandpost-showreports.• ManagebudgetsandvendorrelaBonsforphotography,videography,onsiteSocialMediaZoneenvironmentandmore.• Launchedanewandindustry-specificonlinecommunity;createdandimplementedmarkeBngplanandbudget.

CONGREGATIONBETHEL,NORWALK,CONNECTICUT ADMINISTRATIVEASSISTANT,2012-2014WORKEDASOFFICEADMINISTRATORANDHANDLEDALLCOMMUNICATIONSINCLUDINGWEEKLYBULLETIN,SOCIALMEDIACHANNELSANDPUBLICRELATIONSWITHCOMMUNITYNEWSPAPERS.• Increasedeventengagementby10%througheffortstoreachthecongregaBoninnewways.• CreatedallcommunicaBonsanddeployedviaemail,weeklybulleBnandmonthlymailingstocongregants.• Monitoredandexecutedallsocialmediaoutletstoimproveoverallvisibilityofthesynagoguewithinthecommunity.• Assistedwithallcustomerserviceneeds,billingandschedulingofeventsandmeeBngs.• Collectedandmaintaineduptodaterecordsandinvoicefilingofmembersandtrackinghistoryfordonors.

ITTECHNOLOGYSOLUTIONS,WESTPORT,CONNECTICUT OPERATIONSMANAGER,2010-2011HANDLEDCLIENTRELATIONSANDROUTINGOFALLINTERNALANDEXTERNALRESOURCES.MONITOREDINVENTORYANDBUDGETSINACCORDANCEWITHCLIENTANDIN-HOUSENEEDS.• AssistedtheCEOandmanagerwithanyITrequestsfromclientsandin-house.• Handledallcustomerneedspertainingtoaccountsanduserinterfaceissues.• Assignedtechnicianstovariousclientneedseitherremotelyoron-siteatclients’businesses.• Maintainedbilling,invoicingandprocureanyequipmentasrequiredbyclients.

Page 2: ASC Resume 2016

AMANDASCHEFFER-CAVANAGH|(203)434-5974|[email protected]|PAGE2

VERIZONWIRELESS,NORWALK,CONNECTICUT RETAILSALESREPRESENTATIVE,2010-2010• Workedasdirectsalesofwirelessneedstosmallbusinessesandconsumermarkets.• Assistedcustomersbothinstoreandoverthephonewhileworkinginafast-pacedenvironment.

STARBUCKS,NORWALK,CONNECTICUT SHIFTSUPERVISOR,2005-2010• Servedcustomers,handlingallcustomerneedsandanyissueswithpurchases.• SupervisedthefuncBonalityofstoreemployeesfrom4-8personteamandmaintainemployeemorale.• Monitoredcashflow,bankdeposits,reconcileregistersandinventorycontrol.

EDUCATION,CERTIFICATIONS&AWARDS

EDUCATIONMastersinMassCommunica;on,UniversityofFlorida,Gainesville,FL,2015BachelorofFineArtsinBroadcastJournalismandPoli;calScience,HofstraUniversity,Hempstead,NY,2009

CERTIFICATIONS

AWARDS

Toastmaster’sCompetentCommunicator May2015Toastmaster’sCompetentLeader May2015GoogleAnaly8cs September2015ContentMarke+ngIns+tute November2015Hootsuite December2016

NominatedforPeertoPeerRecogni1onAwardatTownHall,ReedExhibi1onsAwardforbeinganinspira1ontocolleagues.

March2016

RecipientofGlobalRecogni1onLeadershipAr1cle,ReedExhibi1onsInterviewedfortheworkthatIhaddonetobesharedacross6con1nents.

January2015&February2016

Nominatedfor6of12EndofYearAwards,ReedExhibi1onsVariousawardsrangingfromteamtoindividualawardsonly5peoplenominatedperaward,thesenomina1onscamefromSeniorleadership.

December2015

Recipientof“StaroftheShow”AwardforVisionExpoWest,ReedExhibi1onsThepersonisnominatedbytheteamonwhohadthebiggestimpactonmakingtheshowsuccessful.

September2015

Recipientof“ThanksaLaPe”Award,ReedExhibi1onsGiventocolleaguesfromcolleaguesasathankyouforgoingaboveandbeyond.

June2014

Recipientof2“RecognizingYou”Teamwork&LeadershipAwards,VerizonWirelessGivenforexcellingasateamplayerandleadingtheteaminsales.

June&August2010

Recipientof8“MovesofUncommonGreatness”Awards,StarbucksGiventocolleaguesfromcolleaguesasathankyouforgoingaboveandbeyond.

2005-2010


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