asae speech "engaging community"
DESCRIPTION
Speech on how associations can use social technologies at American Society of Association Executives 2009 annual conference, August 17, 2009. These are the actual slides shown at the conference. Another deck with more detailed screenshots is also available.TRANSCRIPT
Engaging Community In The Groundswell
Charlene LiAltimeter GroupAugust 17, 2009
For slides, send an email [email protected]
2
What engagement often looks like today
2
3
Goals define your strategy
Learn
Dialog
Help
Innovate
4
Curators
Producers
Commenters
Sharers
Watchers
The Engagement Pyramid
5
How Red Cross has a dialog
Handbook
Guidelines
Training for “Red Crossers”
Facebook fan page
6 Source: http://www.flickr.com/people/ahniwa/
7
Getting started
Start small, start now
Measure theright things
Let go of control
8
Getting started
Start small, start now
Measure theright things
Let go of control
9
Getting started
Start small, start now
Measure theright things
Let go of control
Copyright © 2009 Altimeter Group
Summary
•Focus on relationships, not technologies
•Start small, start with learning
•Prepare to let go of control
For slides, send an email to