AdvertisinGProsPectus

2014

Advertising OppOrtunities

The ANESTHESIOLOGY™ 2014 annual meeting is the premier educational event for anesthesiologists and unites more than 15,000 healthcare professionals from over 90 countries.

Attendees come to discover the newest techniques, learn critical information to better serve their patients, obtain information on the latest products, services and technologies and grow their practices. They choose from 700 sessions designed in 9 clinical tracks: ambulatory anesthesia, critical care medicine, fundamentals of anesthesia, neuroanesthesia, obstetric anesthesia, pain management, pediatric anesthesia, regional anesthesia and acute pain.

Advertising is an excellent way for exhibitors and companies in the field of anesthesiology to promote their products and services and ensure the best experience possible at the ANESTHESIOLOGY™ 2014 annual meeting.

COntACt infOrmAtiOn

Advertising Sales ManagerChristine KenneyThe Walchli Tauber Group, Inc.p: (443) 512-8899, x115m: (443) 252-0571christine.kenney@wt-group.com

Classified Advertising ManagerRhonda TruittThe Walchli Tauber Group, Inc.p: (443) 512-8899, x106rhonda.truitt@wt-group.com

THE

annual mEETing

OppOrtunity pAge priCe rAnge

Video

ASA news 4 $20,000-35,000

electronic

go AneStHeSiOLOgy™ 2014 4 $2,000-3,000

connect AneStHeSiOLOgy™ 2014 5 $2,000-3,000

ASAP Daily 5 $2,000-3,000

WeB

goanesthesiology.org 6 $5,000-20,000

AneStHeSiOLOgy™ 2014 Online Community 7 $10,000-15,000

Digital

Convention center monitors 8 $10,000

eposter monitors 8 $5,000

print

AneStHeSiOLOgy™ 2014 preliminary program 9 $10,000-15,000

AneStHeSiOLOgy™ 2014 pocket guide 9 $10,000-15,000

3

videO

ASA news

The ANESTHESIOLOGY™ 2014 annual meeting will introduce ASA News, a news broadcast covering daily activities and highlighting events and education to come.Additionally, ASA will broadcast one daily feature about a hot topic or controversial issue facing the specialty.

Each broadcast and feature offers the opportunity for a 30-second commercial spot before and after. All news broadcasts and features can be seen:

At Ernest N. Morial Convention Center: n Looped on digital monitors n Looped at charging stations in Connection Lounges

On the Web: n goanesthesiology.org – ASA annual meeting site n ANESTHESIOLOGYTM 2014 Online Community n ASA YouTube Channels

Through Email: n ASAP Daily – daily newspaper sent to all meeting attendees as well as ASA members unable to attend

Additional Distribution: n Looped on shuttle buses n Looped on dedicated television station in select hotels

One 30-second spot – $20,000exclusive news Broadcast or Feature – $35,000

please contact Julie O’Heir, Corporate Development Manager, for information and details on required files.

eLeCtrOniC

go AneStHeSiOLOgy™ 2014

This communication piece will promote the wide variety of events offered at the annual meeting. It will be eblasted to all ASA members, healthcare professionals who have attended meetings in the past and all those in the ASA database who would benefit from attending. Go ANESTHESIOLOGY™ 2014 will be sent monthly April through July and will have advertising opportunities in each issue.

top banner (728 x 90) – $3,000Skyscraper (160 x 600) – $2,000

required email files:Images should be web ready jpg format only, no animation

4

Connect AneStHeSiOLOgy™ 2014

Connect will focus on important meeting information helping attendees maximize their experience and highlight ways for attendees to network with colleagues, leaders and advocacy groups. It will be sent via monthly email to all registered attendees June through September and will offer advertising opportunities in each issue.

top banner (728 x 90) – $3,000Skyscraper (160 x 600) – $2,000

required email files:Images should be web ready jpg format only, no animation

ASAP Daily

The e-newsletter will be sent out daily during the ANESTHESIOLOGY™ 2014 annual meeting. Each issue will summarize the day’s events and highlight those that will take place throughout the remainder of the meeting. ASAP Daily will be eblasted to all annual meeting attendees as well as all ASA members who are unable to attend this year.

top banner (468 x 60) – $3,000Skyscraper (160 x 600) – $2,000

required email files:Images should be web ready jpg format only, no animation

WeB

5

goanesthesiology.org

ASA has restructured the annual meeting site to enhance its features. Presented in responsive design, goanesthesiology.org offers comprehensive information covering all aspects of the annual meeting. The website offers a variety of advertising opportunities and launches in April.

run of site top banner (468 x 60) April-Oct 15 – $20,000

Home page bottom banner (728 x 90) April-Oct 15 – $7,000

education pages skyscraper (160 x 600) April-Oct 15 – $12,000 bottom banner (728 x 90) April-Oct 15 – $5,000

network pages skyscraper (160 x 600) April-Oct 15 – $12,000 bottom banner (728 x 90) April-Oct 15 – $5,000

Attend pages skyscraper (160 x 600) April-Oct 15 – $12,000 bottom banner (728 x 90) April-Oct 15 – $5,000

required web files:Images should be web ready jpg format only, no animation

6

AneStHeSiOLOgy™ 2014 Online Community

The Online Community is back for a second year and offers meeting attendees the ability to connect with colleagues throughout the world, develop schedules and agendas for the meeting and start the important conversations prior to arriving in New Orleans. The community can be accessed through a mobile device so that attendees can maintain their schedules and continue the conversations while on site.

run of siteHome page April-Oct 15 – $15,000

Schedule page June-Oct 15 – $12,000

Attendee page June-Oct 15 – $10,000

required web files:Images should be web ready jpg or png format only, no animation, file size should be less than 25mb. Standard 468 x 60 banner, include url banner should link to when clicked.

7

digitAL

ernest n. Morial Convention Center

The convention center has monitors throughout its common areas that will provide information about educational sessions and highligh daily events. Exhibitors and companies within the field of anesthesiology will have the opportunity to have their advertisement run as part of the looped ASA information.

30-second ad – $10,000

please contact Julie O’Heir, Corporate Development Manager, for information and details on required files.

eposter Monitors

Poster presentations offer cutting edge research and are therefore of great interest to meeting attendees. ASA is bringing the posters into the exhibit hall and opening the monitors to advertising.

Monitors in exhibit hall – $5,000track-centered presentations – $5,000

please contact Julie O’Heir, Corporate Development Manager, for information and details on required files.

8

print

the AneStHeSiOLOgy™ 2014 preliminary program

This printed piece will be mailed to more than 55,000 ASA members and non-member anesthesiologists prior to the opening of registration. It will outline the entire meeting and highlight special features and new offerings for 2014.

Back cover – $15,000inside front cover – $12,000inside back cover – $10,000

Mechanical specifications:

AD Size: Non-Bleed Size Bleed Size (width x height) (with 1/8” bleed) (trim size)

Full Page 8 ½” x 11” 8.625” x 11.125” 8 ½” x 11”

the AneStHeSiOLOgy™ 2014 pocket guide

The most read piece from the 2013 annual meeting, the Pocket Guide will be the only printed piece distributed at the 2014 meeting. The Pocket Guide provides the essential information needed to navigate the annual meeting.

Back cover – $15,000inside front cover – $12,000inside back cover – $10,000

Mechanical specifications:

AD Size: Non-Bleed Size Bleed Size (width x height) (with 1/8” bleed) (trim size)

Full Page 6” x 4” 6.125” x 4.125” 6” x 4”

9

Full Page8 ½” x 11”

Full Page6” x 4”