as section b lesson 2
TRANSCRIPT
![Page 1: AS Section B Lesson 2](https://reader030.vdocuments.us/reader030/viewer/2022020207/55a39a781a28ab64548b45b6/html5/thumbnails/1.jpg)
MEDIA STUDIES EXAMSection B
![Page 2: AS Section B Lesson 2](https://reader030.vdocuments.us/reader030/viewer/2022020207/55a39a781a28ab64548b45b6/html5/thumbnails/2.jpg)
The Music Industry
The music industry can be split into mainstream and independent
artists with the so called ‘Big Four’ (now the Big Three) controlling the
market.
![Page 3: AS Section B Lesson 2](https://reader030.vdocuments.us/reader030/viewer/2022020207/55a39a781a28ab64548b45b6/html5/thumbnails/3.jpg)
Discuss the extent to which the
distribution and consumption of media has been
transformed by the internet and Web
2.0.
![Page 4: AS Section B Lesson 2](https://reader030.vdocuments.us/reader030/viewer/2022020207/55a39a781a28ab64548b45b6/html5/thumbnails/4.jpg)
TASK Using the internet as a research tool
create a spider diagram to
suggest how Beyoncé's music will be consumed.
![Page 5: AS Section B Lesson 2](https://reader030.vdocuments.us/reader030/viewer/2022020207/55a39a781a28ab64548b45b6/html5/thumbnails/5.jpg)
Cross Media Convergence
Convergence is the process by which a range of media platforms are integrated within a single piece of media technology.
For example the new X Box 360 is a games console, a DVD player, an internet modem.
The iphone is a phone, a camera, a video camera, an mp3 player, an FM radio, a games console, a web browser, a palmtop
computer.
This demonstrates ‘convergence’ of a wide range of technologies.
![Page 6: AS Section B Lesson 2](https://reader030.vdocuments.us/reader030/viewer/2022020207/55a39a781a28ab64548b45b6/html5/thumbnails/6.jpg)
Media institutions recognise that audiences enjoy using converged technology, want
to consume media in a variety of different ways (including
‘on the go’) and provide short form content for downloading
such as mp3’s and music videos
![Page 7: AS Section B Lesson 2](https://reader030.vdocuments.us/reader030/viewer/2022020207/55a39a781a28ab64548b45b6/html5/thumbnails/7.jpg)
TASK Using the handout write a PEE
paragraph that suggests how Sony
Records will use cross media
convergence to promote a new Beyoncé single
![Page 8: AS Section B Lesson 2](https://reader030.vdocuments.us/reader030/viewer/2022020207/55a39a781a28ab64548b45b6/html5/thumbnails/8.jpg)
Extension
TaskIn your books
summarise what synergy means and provide an example from any industry.
![Page 9: AS Section B Lesson 2](https://reader030.vdocuments.us/reader030/viewer/2022020207/55a39a781a28ab64548b45b6/html5/thumbnails/9.jpg)
![Page 10: AS Section B Lesson 2](https://reader030.vdocuments.us/reader030/viewer/2022020207/55a39a781a28ab64548b45b6/html5/thumbnails/10.jpg)
Homework
To be decided
Due: Next Friday