1. AS Media Studies EvaluationBy Jasmine Aduhene

2. In what ways does your media product use, develop or challenge forms and conventionsof real media products? 3. How does your media product represent particular social groups? 4. What kind of media institution might distribute your media product and why? Publishing Distribution 5. Who would be the audience for your media product? 6. How did you attract/address your audience? 7. What have you learnt about technologies from the process of constructing this product?In order to do this whole process of making my indie rock themed music magazine I used avariety of software and equipment, all of these equipment and software enabled me to make mymagazine, and make the production of it more realistic. Below are the listed equipment anddifferent type software and websites I used. Photoshop- Throughout this whole process I used Photoshop, from start to finish, Photoshop played a very important role in the making of my music magazine, it enabled me to edit the photos I took, make the front cover, contents page and double page spread of my magazine. I also used Photoshop in the beginning to make my style sheets and my flat pitches, my preliminary task and my mood board.Microsoft Word- Throughout this process I didnt use Microsoftword a lot. I used Microsoft word to research indie rock andindie fashion. I thought this was efficient because I didnt wantevery form of how I present my work to be the same. 8. Google Chrome- I used Google Chrome and Googleas my main source of research on indie rock andimages for my mood board. Google chrome wasvery important because without the internet Iwould have been able to blog my work.Nikon/Canon camera- At the verybeginning of this magazine makingprocess I used these two types ofcameras to take the photos. I t wasessential that I used these cameras beingthey produce really good quality photos.Apple Mac computer- To do this whole process I usedapple Mac computers, these computers were difficultto use at the start due to the different software,however I did get used to using them. 9. Microsoft PowerPoint- When working on the blogging of the whole process if my music magazine I used Microsoft PowerPoint to analyse magazine covers, magazine contents pages and other magazine double page spreads, I also used it to analyse my questionnaire results. As well as doing that I am now using it to make a complete evaluation.Slideshare- I used Slideshare to post my PowerPointpresentation, I chose to use Slideshare because I found thatit was the easiest way to upload my PowerPointpresentation to my blog. I also found that putting myPowerPoint on slideshare made it very easy to access.WordPress- Throughout this project I used Wordpress,Wordpress is a blogging website and every piece ofwork I did went on Wordpress. 10. Survey Monkey- Throughout this process of finding out whatI need for my music magazine and how it came across to anaudience when it was finished, I used survey monkey, surveymonkey was very convenient and all I had to do was post alink onto my blog to give easy access to those who wanted toanswer my questionnaires. Paint- Through this process I used paint to changefiles and images into JPEG images at home, this isbecause I didnt have Photoshop at home and itwas the only alternative. I also used paint to cropimages as well as turn them into JPEG images.DaFont /1001 free fonts- In order to get some of thefonts for my music magazine like the mast head I visitedthese two websites, DaFont.com and 1001 free fonts,these websites were very good because they had avariety of fonts to choose from which related to thetheme of my magazine. The way in which I used thesewebsites was that I got the fonts I wanted and savedthem to Photoshop. 11. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?mm 12. Evaluation questionnaire feedbackIn my evaluation questionnaire I asked 10 questions in a whole, these ten questions basically were asked to anaudience of people to find out what they thought of my music magazine, the way it made them feel and many otherquestions relating to the magazine . Below I will explain and describe what these ten questions meant and how mymusic magazine was seen in the eyes of an audience. I got 1o people to answer my questionnaire.What kind of genre does the magazine make you think of?- When asking this question it was very important that thetheme of my magazine was identified, all of the audiences selected that they thought my magazine was of Rockgenre, this showed that I was able to get information and tips from the first questionnaire I had made from theaudience and turn those tips into a magazine that would reflect what I purposely aimed to make.Which of the following aspects catches your eye first when you look at the front cover?-When looking at the frontcover, showing from the answers I received on survey monkey, it was evident that the most attractive aspects of thefront cover firstly was the pose of the model, which received 100% of votes, however I allowed this question to havemultiple options and the audience were allowed to select more than one answer. The other aspects which werechosen that caught the eye of the audience on the front cover was the photograph, the colour scheme and the text.How do you feel when you look at the front cover?- I asked this question purposely to find out how my musicmagazine makes the audience feel and what sense they have when they look at it, the responses were mainly thatthey felt it goes with the theme of the magazine, and it gave them an insight of what is inside the magazine. Theaudience also felt that it is a good magazine that is full of interesting and fun things to read and look at, otherspointed out the fact that the front cover looked very powerful and had that impact, mainly due to the pose of themodel.Is the title a direct representation of the magazines theme? Why?- When asking this question the response Ireceived on survey monkey was that 90% of people who answered my questionnaire said yes and the remaining 10%said no, the reason why that person said no was because they thought the name collaboration was not versatileenough for an indie rock magazine, however on the other hand the reason why others said yes was because the namecollaboration represents music in a way in which the beats, the tunes and people work together to form one, or inanother form collaboration stands for people coming together and performing music like in a band. In addition to thisone person linked the representation to the title because it fades and has a fiery red colour. 13. Evaluation questionnaire feedbackAfter looking at the front cover, would you like to know more about the genre featured in the double spread and why?- Whenasking this question I aimed to find out whether my music magazine seemed and looked interesting enough to make my targetaudience want to know more about the genre featured in the double page spread, the responses I got were that they wanted to knowmore about the genre they also wanted to know more about the artist featured in the double page spread, however my musicmagazine is not based on the artist and is more based on the genre of indie rock.Does the image and the font on the front cover help you to understand the genre and contents of the magazine and why?- Whenasking this question, I wanted to obtain information on what impact the image and the font on the front cover had, and whether myaudience could understand by looking at these what the genre and the contents of the magazine would be. The feedback I got back onsurvey monkey was that the audience said that the font and image represents rock and roll and stays true to the genre I amrepresenting in my magazine, other answers were that the look and the pose of the model with a retro, vintage style guitar remindsthem of indie rock music.If any part of the magazine was set out differently, do you think it would be more effective- which part and why?-This question was asked because I wanted to know my faults with the magazine and how it could have been more effective. Some ofthe audience that answered said that if the double page spread was laid out differently it would have more effect sand also If the fonton the double page spread was more legible then it would be more effective. Others said the positioning of the text would have madethe magazine more effective because it would be easier to read. Lastly 30% of the people who answered my questionnaire thoughtthat the magazine was laid out really well and no other changes could have been made to make it more effective.What do you think the whole magazine is trying to communicate?- I chose to ask this question to an audience of people to finally seewhether my music magazine represented indie rock, and rock at its most, despite indie being at the front of the magazine. Theaudience thought that the front cover went perfectly well with the indie rock theme, in the questionnaire it was also answered thatthe magazine communicated how versatile rock music can be and that fashion does lie within indie rock music.Does the layout of the magazine appeal to its intended audience and why?- The layout of the magazine was not what I planned it tobe fully because the double page was definitely not what I planned in my flat plan however the front cover was and the contents pageincludes some aspects of what I planned. However the answers to this question were that it appeals to a young audience, and alsothat the layout is interesting and draws the readers focus and the use of different colours also makes the magazine better to readDo you think the ages and the genre of this are shown to be realistic and interesting and why is this so?- An answer to this questionanswered by the audience was Yes, I think that rock is shown to be realising and the people in the images portray rock genre and someof the audience said that they thought the theme and genre of the magazine was researched and not just written through little knowledge and this is why t isshown to be realistic. 14. Self EvaluationIn order to made this music magazine I had to use a lot of new software s and websites I had never used before, forexample Photoshop and Word Press. At first these were quite hard to get my head around and figure howeverything worked, however as I became used to using them, everything got a lot more easier. This music magazinealso made me realise that with practice on Photoshop my skills definitely did get better, because I didnt start offon the best foot.Layout On my music magazine , I tried to position everything in a way that anyone could easily recognise thatevery part(front cover, contents page and double page spread) of my music magazine had a link and that they wereconnected. The layout of my contents page definitely worked out how I pictured, because of the colours used andhow I edited the image and all of the text included onto it. On my contents page I went for a simple look with alarge image, and a simple listed contents, the impact of this is that it is easy for an audience to access, becausetheir eyes only have to slide down the page . On my double page I think that I could have worked on the layout alittle bit more and included more font. However I think that everything does flow due to the fact that the imagestaken link and are of the same person and all look very indie.Background- The background on my double page spread where the text lies is white, the white background makesit a lot easier to read the text, however the font of the text is not that easy to read. The background to the contentspage is also very clear, and there is very easy access to read the font.Content- The content of my magazine is about indie rock, and indie fashion and how they are portrayed, I think itsquite interesting however I could have included a little bit more information, and more imagery on indie fashion, inthe double age spread of my music magazine. I t also could have seen more detailed, .because that would give theaudience a stronger insight of a indie rock. In my opinion the content of my front cover looked very detailed anddefinitely would catch my eye.Pictures The images that I took and edited for my magazine definitely suit my work because of the pose of themodel on my front cover and my double page spread, I think it was important that I kept the same model to showthe link in the magazine. I think that they are interesting mainly because of the way they are posing , and anotherbonus is that the picture quality for my music magazine is quite clear, so that makes it more appealing to my targetaudience. 15. Self EvaluationColours In order to choose the correct colours for my indie rock themed magazine I used the answers in thequestionnaire made, most people voted for the three colours: White, Black and Red, I think it was important that Iwent with what a selected audience said because when making a magazine it is most important to know what mytarget audience wanted . I think that these colours did work very well, in addition to that I chose to incorporatepurple into my final front cover to give it that uniqueness, and a difference when comparing to the contents anddouble page spreads. I think that my Front cover is the most attractive out of all the pages I created, this is becauseit has a lot more going on and looks quite realistic.Font styles On my contents page, in order to get my masthead I visited a website called DaFonts , I think this fontwas very effective and represents rock to the fullest, I used a basic font for the rest of the front cover and alsoincluded some italics, and they were easy to read. The font style on my contents page was also very basic and was aCalibri font, I think this is the easiest font to read in the whole magazine and definitely suited the rest of my work.Lastly my double page spreads font was quite trick to get right, I dont think that it is easy to read however I thinkthat the different choice of colour makes It more eye-catching, however that chosen font does not suit my work.Readability I think that the double page spread font is hard to read due to my bad choice of font, however therest o the font on my contents page and font cover are a lot easier to read . There is also easy access when makingour way around each page, because it each page is not bombarded with a large amount of font.House Style The set theme of my music magazine is Indie Rock, how it came about and the fashion that lieswithin the indie theme, I chose this set theme because I thought that it was very interesting and there was a lot tofocus on, and also because it is a very creative theme, and that there were no standards. I think that this set themof indie rock allowed me to easily match everything so in this case, everything does work well together.