as media case studies
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Shifty (2009)“ 24 Hours to Deal Yourself Out ”
Directed by: Eran Creevy
Produced by: Rory Aitken & Ben Pugh
Written by: Eran Creevy
Starring: Riz Ahmed, Daniel Mays, Jason Flemyng, Nitin Ganatra and
Francesca Annis
Studio: Between the Eyes & Film London Microwave
Distributed by: Metrodome DistributionRelease date: 26 April 2009
Running time: 86 min
Country: England, United Kingdom
Production Distribution and Marketing
The whole film was delivered after a shooting schedule
of just 18 days.
Production budget was £100,000.
The film was mostly shot in Borehamwood,
Hertfordshire.
British film!
Picked up by the microwave scheme – where they take
producers with small budgets and pay for their
production and marketing. Then they get picked up by a
distributor Metrodome. 1st
to go into the scheme.
“I think cinema, great British cinema, can be about a
place that you might live about some people you mightknow… it’s telling a real story, that it’s not just a bunch
of anecdotes strung together to make a film” – Jezz
Vernon (Head of Marketing at Metrodome)
Exhibition and Consumption Popular and Critic Reviews
Gross revenue was $244,579.
Opening weekend it got $90,658 over 51 screens.
Dazed & Confused said it will restore your faith in
British film.
“Creevy eschews the woozy, arthouse ambience of
Duane Hopkins' Better Things for naturalistic dialogue
and performances within carefully framed and
composed shots; properly cinematic, grown-up
direction.” (Ali Catterall: Film4)
“The production values are lo-fi but spirited
performances, matey humour and an edgy authenticity
carry the story.” (Wendi Ide: Times)
Production Companies Trailers, DVD Sales, Awards & General Facts
Studios involved in the production process where BBC
Films, Between the Eyes and Film London.
BBC Films is a feature length film part of the BBC. It has
made several highly successful British films over the last
few years, such as StreetDance 3D, Stage Beauty and ACock And Bull Story. The company produces around 8
films a year. Christine Langan is head of BBC Films.
Film London is the capital’s main Film and Media not for
profit agency that aims to promote and develop London
as a major international film making capital. This agency
includes all of London’s screen industries – film, TV,
video, commercials. It receives significant support from
the Art Council England London, the Mayor of London
and Skillset. Other notable short and features that have
been produced with support and funding from FilmLondon include Derek by Isaac Julie, Daisy’s Last Stand by
Gary Grant and Cubs by Tom Harper.
Short trailer (0:49) and long trailer (1:49)
Released on DVD on 24th August 2009.
DVD sales figures not available.
British Independent Film Award (2008)
Best Achievement in Production Best Actor (Riz Ahmed)
Best Supporting Actor (Daniel Mays)
Best Technical Achievement (Harry Escott, Molly
Nyman - for music)
Douglas Hickox Award (Eran Creevy)
Stockholm Film Festival (2009)
Bronze Horse (Eran Creevy)
The soundtrack was released on the 20th of April 2009.
It was nominated for Best Technical Achievement at theBritish Independent Film Awards 2008.
The single “Shifty” featured Riz MC, Sway & Plan B and
was released on 11th
May 2009 on 12” vinyl and digital
download.
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The Boat That Rocked (2009)
Directed by: Richard Curtis
Produced by: Tim Bevan, Eric Fellner & Hilary Bevan Jones
Written by: Richard Curtis
Starring: Tom Sturridge, Bill Nighy, Rhys Ifans, Nick Frost,
Philip Seymour Hoffman, Talulah Riley, Chris O'Dowd, Rhys
Darby, Ralph Brown, Jack Davenport, Kenneth Branagh
Cinematography: Danny CohenEditing by: Emma E. Hickox
Distributed by: Universal Pictures & Focus Features
Release date(s): 1 April 2009 (UK) & 13 November 2009 (US)
Running time: 135 minutes (UK) & 116 minutes (US)
Country: United Kingdom, Germany, United States, France
Production Distribution and Marketing
Filming took roughly 3 months.
Production budget was over 30 million pounds.
Filming took place on the former dutch hospital ship
“Timor Challenger” while moored in Portland Harbour,
Dorset – “North Sea” shots where filmed often Portland
Bill, and interior shots where films inside a warehouse in
Osprey Quay in the Isle of Portland and at Shepperton
Studios.
Under 2 different names: The Boat The Rocked (UK) and
Pirate Radio (US)
Own website is under the Pirate Radio name, not TBTR.
Advert is random, voiceover included to add extraexplanation and invite the viewer in to the experience.
Posters are very colourful, so you can immediately see
this is not set in the modern day, and instead back in
the 60’s.
Some characters have their own individual posters.
Exhibition and Consumption Popular and Critic Reviews
Gross revenue is ($) 36,348,784.
In the US it made 3 million dollars in the first weekend.
(Half the following weekend)
The film is long 2 and a quarter hours – potential why itgot mixed reviews.
Was a commercial failure at the British box office,
making only £6.1 million in its first twelve weeks, less
than a quarter of its over £30 million production cost.
Curtis deleted approximately twenty minutes of footage
from the original UK version to address complaints from
several critics that the film's running time was excessive.
Generally mixed reviews.
60% approval rating on Rotten Tomatos (149 Reviews)
Daily Telegraph said the film had “some magical
moments” but called it “muddled” and critised itslength.
Time Out was critical of the films length.
Hollywood Reporter – “Rock n Roll movie Boat just
barely stays afloat”
Channel 4 – “touching”, “heartfelt” and an “enjoyable
journey”.
Andrew Neil from The Observer remarked that he was
disappointed in the "contrived" storyline and the
"unnecessarily perverted" history.
Production Companies Trailers, DVD Sales, Awards & General Facts
Studios involved where StudioCanal & Working TitleFilms.
StudioCanal (founded in 1988 as CANAL+ Production) is a
Paris based filmmaking and distribution company that
owns the 3rd
largest film library in the world. Early
creations include Terminator 2: Judgement 2, Free Willy,
JFK, Basic Instinct and Under Siege. It acquired UK based
distributor Optimum Releasing in 2006. Parent company
is Vivendi International.
Working Title Films (founded in 1983 by Tim Bevan andSarah Radcliffe) is a London based film production
company that produces feature films and TV
productions. They have a subsidiary company in 1999
called WT2 which produced Billy Elliot, Shaun of the
Dead and more.
Released on DVD and BluRay on 7th Septemeber 2009 in
Region 2 and April 13th 2010 in the US.
Sold 71,057 DVD copies.
At the Sanyo film festival it was nominated for Best
Actor: Philip Seaman Hoffman (The Count)
Nominated for Best Director and Best Production
Design… but didn’t win anything!
A soundtrack was released on March 30th 2009 that
featured songs from The Kinks, Rolling Stones, Jimmy
Hendrix, Duffy, The Who and more.
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The Dark Knight (2008)“Welcome to a World Without Rules”
Directed by: Christopher Nolan
Produced by: Christopher Nolan, Charles Roven, Emma Thomas, Benjamin Melniker and
Michael Uslan
Screenplay by: Christopher and Jonathan Nolan
Story by: David S. Goyer and Christopher Nolan
Starring: Christian Bale, Michael Caine, Heath Ledger, Gary Oldman, Aaron Eckhart,
Maggie Gyllenhaal and Morgan Freeman.Music by: Hans Zimmer and James Newton Howard
Cinematography: Wally Pfister
Editing by: Lee Smith
Distributed by: Warner Brothers
Release Date: July 14th 2008 (New York City) and July 18th 2008 (U.S)
Running Time: 152 minutes
Production Distribution and Marketing
Budget was $185 million.
Filmed in UK, US, Hong King, Chicago.
Filming took roughly 9-10 months. An IMAX camera was used to film certain sequences
(e.g the Joker’s introduction)
Location scouting began in October 2006.
Principal photography began in April 2007.
For the film's prologue involving the Joker, the crew
shot in Chicago from April 18, 2007 to April 24, 2007
Filming took place in Hong Kong from November 6 to
November 11, 2007, at various locations in the CBD,
including the International Finance Centre, Hong Kong's
tallest building.
Distributed to 4,366 theatres in the US/Canada.(94
IMAX)
In May 2007, 42 Entertainment began a viral marketingcampaign utilizing the film's "Why So Serious?" tagline
with the launch of a website featuring the fictional
political campaign of Harvey Dent, with the caption, "I
Believe in Harvey Dent."
On October 31, 2007, the film's website morphed into
another scavenger hunt with hidden messages,
instructing fans to uncover clues at certain locations in
major cities throughout the United States, and to take
photographs of their discoveries.
They made an online alternate reality game (ARG)
The Dark Knight' s opening sequence, (showing a bankraid by the Joker) and closing montage of other scenes
from the film, was screened with selected IMAX
screenings of I Am Legend which was released on
December 14, 2007.
Exhibition and Consumption Popular and Critic Reviews
IMDB rated it 8.9 out of 10.
Budget was estimated at 185 million dollars.
Opening Weekend:
$158,411,483 (USA) (20 July 2008) (4,366 Screens)
£11,191,824 (UK) (27 July 2008) (502 Screens)
Revenue was $1,001,921,825
US box office was 533.3 million.
Critics said that Chris Nolan is much much smarter than
your average filmmaker. (Larry Legel from film.com)
Adam Neynam from Reverse Shot said it was flawed and
over-rated.
The Dark Knight was ranked the 15th greatest film in
history on Empire’s 2008 list of the “500 Greatest Movies
of All Time"
Based on 277 reviews by Rotten Tomatoes, the film
received a 94% approval rating.
Production Companies Trailers, Awards, DVD Sales & General Facts
Studios: Legendary Pictures and Syncopy Films
Legendary Pictures is a California based film production
company, that was founded by by Thomas Tull. It is well
known for such films as Batman Begins, Superman
Returns, The Hangover, Sucker Punch and more.
Syncopy Films is a British film production company that
was founded by Chris Nolan in 1998. It is well known for
releasing “Following”, the Batman series, “The Prestige”
and “Inception.
A theatrical teaser was also released with non-IMAX
showings of I Am Legend .
Nominated for 8 oscars. Won 2. / Won 5 Saturn awards /
Nominated for 9 BAFTAS, won 1.
Released on DVD on 9th
December 2009:
One disk edition DVD, 2 disk “special edition” DVD & Blu-Ray and a Special Blu-Ray package with Batpod statuette
Sold 513,000 units on its first day of release. 107,730
(21% were blu-rays)
In the US The Dark Knight set a sales record for most
DVDs sold in one day – 3 million. 600,000: BluRay’s.
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