as german...14 • initial reaction, e.g. are there really conflicts between the generations? •...
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AS German
Essay titles &
Examiner Notes
(2010-2013)
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Sie haben im Fernsehen einen Werbespot gesehen, den Sie nicht akzeptabel finden.
Schreiben Sie einen Brief an den Fernsehsender, in dem Sie Ihre Reaktion auf den
Werbespot erklären.
• introduction: purpose of this letter
• description of product advertised
• when the advertisement was shown
• why it was unacceptable, e.g. violence
• why it was unacceptable, e.g. sexist
• effect of advertisement on viewers
• what the TV company should do, e.g. apologise
• what the TV company should do, e.g. withdraw the advertisement
• the need for the TV company to show responsibility
• suggested guidelines for acceptable advertising
• initial reaction, e.g. many young people now like going to pop festivals
• atmosphere
• music: well known bands
• music: better than listening at home
• able to see as well as hear the bands
• in the open air
• fewer constraints than at home
• problems e.g. disturbance to local environment / people
• problems e.g. substandard facilities
• personal perspective e.g. a festival that the candidate has attended or will
attend
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• initial reaction, e.g. are there really conflicts between the generations?
• why the problem has, or has not, got worse
• danger of stereotyping
• differing perspectives on relationships with parents, (girl/boy)friends etc.
• differing perspectives on education
• differing perspectives on music and fashion
• differing perspectives on free time activities
• how grandparents can support children
• how children can help grandparents
• how conflicts can be resolved
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