aryan ipr presentation

8/2/2019 Aryan Ipr Presentation

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Intellectual property righ

Submitted to- Submit

Mrs.Vishakha Aggrawal Ana

F.P.-

Batc


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Introduction to Intellectual Propert

Intellectual property refers to creations of th

inventions; literary and artistic works; and snames and images used in commerce. Inteproperty is divided into two categories:

Industrial Property includes patents for invtrademarks, industrial designs and geograpindications.


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Copyright covers literary works (such apoems and plays), films, music, artistic wdrawings, paintings, photographs and scand architectural design. Rights related tcopyright include those of performing art

performances, producers of phonogramsrecordings, and broadcasters in their radtelevision programs.


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Patent

A patent is an exclusive right granted for an inventio

or process that provides a new way of doing somethoffers a new technical solution to a problem.

A patent provides patent owners with protection for inventions. Protection is granted for a limited period

years.


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Copyright

Copyright laws grant authors, artists and other creat

protection for their literary and artistic creations, genreferred to as works. A closely associated field is

rights or rights related to copyright that encompassor identical to those of copyright, although sometimelimited and of shorter duration.

The owner of the copyright has the exclusive right todecide how it will be published and distributed, to kebeing modified against his or her wishes, and to pro


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The copyright holder also has the right to

others a license to use the work in speci

limited ways.


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Trade-mark

A trademark is a distinctive sign that identifies certa

services produced or provided by an individual or a origin dates back to ancient times when craftsmen rtheir signatures, or marks, on their artistic works oa functional or practical nature.

Over the years, these marks have evolved into todatrademark registration and protection. The system hconsumers to identify and purchase a product or seon whether its specific characteristics and qualityby its unique trademark meet their needs.


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Case study

SagA art and craft infringement


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SagA is a UK-based company specialising in

and manufacturing of toys, arts and crafts. It founded more than 60 years ago and became a ledesigner and producer of toys in the UK.

Although the companys main market was the UKsales success in the US, Australia, Japan and Ru

Though SagA had registered its trademark anseveral design patents in China, the company confronted with many difficulties in protecting andtheir IP rights.


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The major difficulty in protecting IPR was that theregularly produced several new designs every sewas simply too costly and the life cycles of the npopularity was too short to patent all new design

SagA also found that enforcement based on infringement was a very difficult process to ppossibly even more expensive than registering dfor all new designs. In addition, the different typeespecially the ones that were not identical (ioffs and look-a-likes) made enforcement of Idifficult because they were technically not infringSagAs design patents.


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Due to the major loss of turnover from infringing

SagA decided to formulate a new IPR strategy tolook-alike products and blatant infringement opatents.

. Upon discussing its issues with a trusted pSagA decided to produce only a few iconic produ

largely featuring its trademark, rather than severnew toy designs per season.


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It also began to work its IPR strategy into an

part of its business strategy, mainly by pursiwith caution by working in non-disclosure aginto its contracts with all employees and strchoosing which designs were most impolivelihood of the company and filing appli

protect them immediately.


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Conclusion

select most important assets and protect them s

as registering all designs we may not have be teffective way to protect our IP.

Exercise caution when investing in productdevelopment/R&D, where IPR infringement oforiginates.

Building in strict confidentiality clauses for emplobusiness partners who may be privy to your tradIP is a helpful way to mitigate IP infringement ris


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Reference

http://www.wipo.org http://www.tms.org/pubs/journals/jom/matters/matters-9610.h

www.china-iprhelpdesk.eu
http://www.uspto.gov/web/offices/ac/ahrpa/opa/museum/1intell.htmhttp://www.tms.org/pubs/journals/jom/matters/matters-9610.htmlhttp://www.china-iprhelpdesk.eu/http://www.china-iprhelpdesk.eu/http://www.china-iprhelpdesk.eu/http://www.china-iprhelpdesk.eu/http://www.tms.org/pubs/journals/jom/matters/matters-9610.htmlhttp://www.tms.org/pubs/journals/jom/matters/matters-9610.htmlhttp://www.tms.org/pubs/journals/jom/matters/matters-9610.htmlhttp://www.uspto.gov/web/offices/ac/ahrpa/opa/museum/1intell.htmhttp://www.uspto.gov/web/offices/ac/ahrpa/opa/museum/1intell.htmhttp://www.uspto.gov/web/offices/ac/ahrpa/opa/museum/1intell.htm


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THANK YOU!!

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