arvid yap - digital marketing for service business
TRANSCRIPT
SMEs ARE THE HEART OF ANY ECONOMY
bDigital isa one stop platform
that helps SME’s go online andmake money.
““
OUR OPPORTUNITY IN INDONESIA
The Simple Smart Way! Affordable Solution Grow your Dream business bDigital Indonesia 2016
With
58+MILLION
SMEs
Billion
$ 522
To GDP
Less Than
10%Are Online
Contributing
(58%)
WHY IS IT DIFFICULT TO GO ONLINE?
The Simple Smart Way! Affordable Solution Grow your Dream business bDigital Indonesia 2016
Expensive Pricing Options
FragmentedMarket & TooMany Ven-
dors
Lack of Digital Expertise
Business OwnersLack Time
Website Builder
Hosting
Domain
Ecommerce
Online Marketing
Social Media
CRM
AccountingComing soon
Coming soon
YOUR DIGITAL CONVENIENCE STORE
The Simple Smart Way! Affordable Solution Grow your Dream business bDigital Indonesia 2016
Simple & Affordable solution for SMEs to grow in smart way
The Simple Smart Way! Affordable Solution Grow your Dream business bDigital Indonesia 2016
RUNNING A BUSINESS IS NOT EASY
Finding NewCustomers
Gaining Trac-tion
Limited BudgetFor Marketing
No In-houseDigital Marketing
Expertise
Digital Behaviour of
Consumers
Directories
Blogs
Reviews & Reco’s
Social
Content Sites
Online market placesBUSINESS
Search Engines
YourSite
MANY SOURCES TO BE DIGITAL
THE ONLINE BEHAVIOUR OF CUSTOMERS
The Simple Smart Way! Affordable Solution Grow your Dream business bDigital Indonesia 2016
Social Media
CONTENT FOR SERVICE BUSINESSES
The Simple Smart Way! Affordable Solution Grow your Dream business bDigital Indonesia 2016
Solve Pain Points
The Simple Smart Way! Affordable Solution Grow your Dream business bDigital Indonesia 2016
• Do not over promote
• Do not argue with your
customers
• Don’t only talk about yourself
• Not having a call to action
• Do not ignore comments
• Don’t post low res images
• Do not post the same image
multiple times at the same time
Paid Advertising:
Facebook Ads
CONTENT IS KING: Highlight Lifestyle
The Simple Smart Way! Affordable Solution Grow your Dream business bDigital Indonesia 2016
Post ReachThe amount of times your post is shown
Organic Paid
WHY USE FACEBOOK ADS?
• Laser targeting capabilities
• Reach virtually any business objectives
• Ads are only shown based on peoples
interests, behavior and demographics =
Relevancy
• 1.5 billion users on Facebook
• 400 million users on Instagram
• Shutterstock Image database is connected to
Facebook ads
Effectively Target Your Target Audience
FACEBOOK ADS BREAK DOWN
The Simple Smart Way! Affordable Solution Grow your Dream business bDigital Indonesia 2016
Paid Advertising:
Google Adwords
Using PPC
You will enjoy certain advantages over other
forms of online marketing methods
Get on the top of Google’s page 1 search result instantly
You only pay for clicks
Traffic is targeted
You have control of budget & scheduling
Fast measurable result
GOOGLE ADWORDS – ADVANTAGES
The Simple Smart Way! Affordable Solution Grow your Dream business bDigital Indonesia 2016
Bidding Strategy
SEARCH ADS
The Simple Smart Way! Affordable Solution Grow your Dream business bDigital Indonesia 2016
GOOGLE ADS IS LIKE…
The Simple Smart Way! Affordable Solution Grow your Dream business bDigital Indonesia 2016
YOU NEED CONVERSION TO HAPPEN
Web Visitor Clicks
Your Advertisement
Visits your website Makes a purchase or
becomes a lead
1 2 3
The Simple Smart Way! Affordable Solution Grow your Dream business bDigital Indonesia 2016
THE TRUTH ABOUT
WEBSITES
COMMON WEBSITE MISTAKES
4
1
2
3
5
Poorly Designed
Not focused on conversion and lead generation
Too many pages
Weak USPs
Not focused on the benefits for the user
IS DESIGN IMPORTANT?
The Simple Smart Way! Affordable Solution Grow your Dream business bDigital Indonesia 2016
YOUR WEBSITE IS NOT A BILBOARD
The Simple Smart Way! Affordable Solution Grow your Dream business bDigital Indonesia 2016
YOUR WEBSITE SHOULD WORK FOR YOU!
YOUR WEBSITE IS NOT A BILBOARD
The Simple Smart Way! Affordable Solution Grow your Dream business bDigital Indonesia 2016
YOUR WEBSITE SHOULD WORK FOR YOU!
YOUR WEBSITE SHOULD BE ABLE TO CONVERT
The Simple Smart Way! Affordable Solution Grow your Dream business bDigital Indonesia 2016