aruba sales

PowerPoint Presentation

1AGENDA

Aruba Networks

Enabling the Next Generation Workplace

2K Aruba Staff30K+ Customers $650M Global CompanyNASDAQ: ARUNCONFIDENTIAL Copyright 2014. Aruba Networks, Inc. All rights reserved2Industry RecognitionLeader in the 2013 Magic Quadrant for Wired and Wireless LAN Access

30% YoY WLAN Growth7th fastest growing tech company

2nd largest WiFi vendor in the worldCONFIDENTIAL Copyright 2014. Aruba Networks, Inc. All rights reserved

Trusted by Enterprises WorldwideTelecomServicesRetailMedia & Ent.Primary EducationPublic VenuesHealthcareFinanceManufacturingPublic TransitGovernmentInternetOil & GasHospitalityHigher EducationHigh Tech

CONFIDENTIAL Copyright 2014. Aruba Networks, Inc. All rights reserved

> title?

Presenter Notes:6 out of 8 Ivy Leagues8 out of the Big TenThe most widely deployed WLAN by the U.S. militaryMore than 500 major retail chainsEvery major social networking companyThe worlds largest software companies

4

What Is In It For YouThe PartnerEdge Program provides a range of benefits that enable you to

Grow your business and add value to your customersBoost your profitability through sales promotions and deal managementImprove customer satisfaction through training, certification and supportCreate awareness and demand with a range of marketing programsAccess sales, marketing, competitive, technical and many other resources through Partner CenterRecognition of your investment in Aruba Networks


PartnerEdge includes 4 levels of partnership with Aruba Networks

Platinum partners have expert sales and technical knowledge of Aruba solutions enabling them to manage the full sales cycle

Gold partners have advanced knowledge of Aruba solutions including technical certification and advanced selling skills

Silver partners have basic knowledge of the Aruba solutions and sell Aruba on a more regular basis than Authorized partners

Authorized partners is the entry level of the partner program, partners sell a limited range of Aruba solutionsPartnerEdge BenefitsSALESRecommended discountBaseGoodBetterBestPromotionsDeal RegistrationsAccess to qualified leadsSelectivelySelectivelyJoint customer visits with Aruba SalesQuarterly business reviewsPartner EnablementPartner Portal AccessDiscounted Demo Equipment / NFRSales supportMarketingMarketing Development FundsOn RequestJoint lead and demand generationCo-branded marketing programs and resourcesPartnerEdge accreditation and logoPartner plaqueTraining and CertificationAccess to online sales + technical trainingWeb based sales and technical webinarsTechnical Services and SupportAccess to support websiteAccess to Aruba Technical Assistance CentreAccess to virtual lab (SEEL)Regional System Engineer SupportPriority Technical SupportSpecializationWLAN Enterprise specializationClearPass specialization


Atmosphere EMEA 2014


Gen X: ONE Workplace


Gen Y: TWO Workplaces


Theres A New Generation, and the Lines are BlurredOFFICEHOME OFFICECOFFEE SHOPMOBILE OFFICECONFIDENTIAL Copyright 2014. Aruba Networks, Inc. All rights reserved

Always on the move, Gen Mobile needs a personalized Wi-Fi experience that everyone can trust. With a personalized Wi-Fi experience for Gen Mobile:Wi-Fi is like air and water. It is an always-on utility that does not slow down due to bursts in traffic and people.The desk phone is optional. Collaboration occurs with modern apps like Lync, Skype, Google Hangouts and Box because Wi-Fi networks can prioritize these work apps even though they are encrypted or all appear as web traffic.Employees and guests are empowered to use and share their personal devices without a tedious, manual process handled by the IT helpdeskLogging into work apps, printing and projecting is mobile-device friendly by reducing manual entry on small mobile device screens and keyboards.Mobile apps and push notifications are tailored to indoor location where GPS technology is not accurate.Because desktop ports offer little value in a Gen Mobile world, IT can seize this opportunity to rightsize the number of wired ports to reduce upgrade costs and lower operational expenses.

11

Are you ready for1284% WOULD NOT USE A DESKTOP COMPUTER GIVEN THE CHOICE

65% HAVE THREE OR MORE DEVICES

+29%WOULD GIVE UP COFFEE BEFORE SMARTPHONE

CONFIDENTIAL Copyright 2013. Aruba Networks, Inc. All rights reserved14The good news:

Here is how they connectCONFIDENTIAL Copyright 2014. Aruba Networks, Inc. All rights reserved

CONFIDENTIAL Copyright 2013. Aruba Networks, Inc. All rights reserved15Before

2005CONFIDENTIAL Copyright 2014. Aruba Networks, Inc. All rights reserved

CONFIDENTIAL Copyright 2013. Aruba Networks, Inc. All rights reserved16#GenMobile2013CONFIDENTIAL Copyright 2014. Aruba Networks, Inc. All rights reserved

The Personal Network Experience

HOME OFFICECOFFEE SHOPCOMMUTECOMMUTEINFLIGHT WIRELESSMOBILE OFFICESHOPPINGSPORTS


17Attributes of Next Generation Workplace

Wireless EverywhereBYO-EverythingSelf ServiceCONFIDENTIAL Copyright 2014. Aruba Networks, Inc. All rights reserved

18

#GenMobile Imperative:All-Wireless OfficeSMART AIRAllocate bandwidth for new collaboration apps at workSECURE AIRSecure personal devices and guests without involving ITSIMPLE AIRApp login and sharingwithout manual entry

STABLE AIRWi-Fi that doesnt slow downas many people connectCONFIDENTIAL Copyright 2014. Aruba Networks, Inc. All rights reserved

Aruba believes IT should think about building the all-wireless office for GenMobile. The all-wireless office has 4 Ss:Stable Air Companies cant have Wi-Fi that slows down as the network experiences high density, especially as users move around to different areas of a building and introduce bursts of trafficSecure Air Personal devices that GenMobile guests, employees, contractors bring in should be able to be secured without involving IT. The time it takes for IT to enable simple tasks like getting online, checking email, etc is just not worth the timeSimple Air Logging in to the cloud apps, screen-projecting, or printing needs to be hassle-free. For GenMobile, having single-sign on, or automated authentication on mobile devices will dramatically simplify the login experience.Smart Air Mobile apps should be able to learn their indoor location, get priority for work use, and get less priority for personal use.19What Makes Aruba DifferentAuto-Program Network Paths

Manual Changes of Static VLANsvs.Automate WorkflowsRespond to Trouble Ticketsvs.

Capture and correlate real-time dataOptimized for MultivendorCostly Vendor Lock-invs.


How are Aruba Mobility-defined networks different? All of these new capabilities are unique to Aruba, based on a unique architectural approach to mobility:

Mobility-defined Networks use Real-time state/context about the user, the device, apps, and location (specific to Aruba)Aruba uses that information to auto-program network paths (unique to Aruba), while other products require IT to manually configure VLAN updates, IP config updates, etc.

A huge differentiator for Aruba is the ability to automate workflows such as onboarding new devices, remediate compromised devices, as opposed to competing products that tend to create a number of trouble tickets for IT. IT doesnt have to deal with responding to tickets at all with Aruba.

From a cost perspective, Aruba is optimized for multi-vendor environments. We dont require costly upgrades or introduce vendor lock-in like some of our competitors.

20Providing faster and smarter Wi-Fi with 802.11ac CONFIDENTIAL Copyright 2014. Aruba Networks, Inc. All rights reserved21Why 11ac? - Capacity & BandwidthCONFIDENTIAL Copyright 2014. Aruba Networks, Inc. All rights reserved

22

802.11ac Is Ratified & Ready for Prime Time802.11ac clients are here (200+)

HTC One

GALAXY S4(40M+ sold)Moto X

Toshiba NB15t AsusG75VWALL AppleLaptops

DellAlienware2

Large Deployments

4

Last Wi-Fi Standard to Use PoE & 1Gb3

12x Fast Ethernet Speed at 120ft

300% Faster for 802.11n DevicesCONFIDENTIAL Copyright 2014. Aruba Networks, Inc. All rights reserved

802.11ac is ready for prime timetoday.

It is twice as fast as Ethernet at 120 feet and enables you to eliminate wires and slash costs.

With the Wi-Fi Alliance certifying 802.11ac devices since June of this year, there are already over 200 products certified(201 clients on 1/28/2014; 303 total on 1/28/2014). In fact there have been over 40 million 802.11ac Galaxy S4 smartphones shipped alone.

We have been able to optimize power utilization and even on legacy 802.3af PoE the APs are able to run the 802.11ac radio with full performance. One should still look towards higher power 802.3at but it isnt mandatory to move to it before your 802.11ac migration.

Finally, customers have recognized the need for 802.11ac today and large deployments are already rolled out and enabling organizations to support the onslaught of devices and bandwidth-hungry applications.

Lets look at where you can experience Aruba Networks 802.11ac throughout the day. Leading enterprises, hospitals and sports venues have deployed 802.11ac today.

When you take a flight you can use Aruba Networks 802.11ac and many K-12 and Higher Education facilities are dealing with the onslaught of BYOD and high density of students by leveraging 11ac.

23802.11n/11ac Product LinePerformancePrice103 Series802.11nDual radio 2x2:2SSEntry levelLow Density

110 Series802.11nDual radio 3x3:3SSHigh Performance

220 Series802.11acDual radio 3x3:3SSHighest Performance

AP-134/135802.11nDual radio 3x3:3SSHigh Performance

AP-93H802.11nSingle radio 2x2:2SSEntry levelHospitality

AP-104/105802.11nDual radio 2x2:2SSMidPerf./Density


The AP-110 Series and AP-220 series are our latest generation of Wi-Fi products and both have RF enhancements that include cellular interference mitigation as some of the LTE cellular bands can interfere with 2.4GHz transmissions on the 11n radio.

You should lead with the AP-220 Series for high performance and density, upselling your customers from the AP-130 to AP-220.For cost-sensitive customers or those who dont need the best performance and future-proofing, lead with the AP-110 Series.

AP-103 Price TBD, in range 395-495; March 2014 target release

AP-224/2253x3:3 Dual Radio5GHz 11ac: up to 1.3Gbps2.4GHz 11n: up to 450Mbps2x GE link aggregationEnabling >1Gbps throughputFull 802.11ac functionality with standard 802.3af PoE802.11ac Beamforming

24Gigabit Wi-Fi Extends Across CampusInstallation: Simple, simple, simpleDesign: Street furnitureTemperature: -40C to +65CPower: AC or PoE+Avoids cellular network interference

IAP/AP-275Internal antennas

IAP/AP-274External antennas

RequiresInstant 4.1ArubaOS 6.4


Same core design and performance as 220 Series but industrial-grade version of components for outdoor reliability.

InstallabilityInstaller skill set identical to installing video cameras2 Parts vs up to 11 partsNo weather proofing required for AP-275 installAP-274 provides protected connector interfaces.IP66 and IP67 ratedDeployabilityMultiple bracket solutionsAdvanced filtering allows for co location with traditional cellular, 2.3 and 2.5/2.6 GHz LTE solutions25

Purpose-built Aruba 220 Series3x3:3 Dual Radio5GHz 11ac: up to 1.3Gbps2.4GHz 11n: up to 450Mbps(600Mbps with Broadcom clients)2x GE link aggregationEnabling >1Gbps TCP throughputOperates with 802.3af, requires 802.3at for full functionalityController-managed & Controllerless


Arubas 802.11ac capable AP220 series Access Points are the first on the market with true gigagit support. With total aggregate capacity of 1.75Gbps, which is well over 1 gigabit, Arubas APs are outfitted with dual GigE ports for link aggregation. In addition, the 220 series can be operated with standard 802.3af PoE which is supported by most access layer switches. This means customers can extend the life of their existing wired infrastructure while upgrading to the latest mobility solution without having to make capital investments for wired infrastructure upgrades.

Whats most unique about the AP220 is the ability to exceed 802.11n speeds in the 2.4GHz band. Arubas 802.11ac AP supports up to 600Mbps in 2.4 band which is an increase of 150Mbps when used with Broadcom based devices like Apple macbooks, iphones and ipads as well as Samsung galaxy phones.

The 220 series AP will be available both in controller based and controller less versions at a list price of $1295. Lets touch briefly on what we mean by purpose-built26Modular AP Designs AreFull of Compromises

Manual,costly upgradeAntennaCompromisesInadequateWAN UplinkPowerHungryMismatchComponentsModular = CostlyCONFIDENTIAL Copyright 2014. Aruba Networks, Inc. All rights reserved

Antenna CompromisesAntenna limited to the surface area of the clip-on module

Power HungryInefficient design requires new switches with PoE+ for full 802.11ac radio operation

Inadequate WAN UplinkWAN uplink designed for early module; caps performance

Manual, costly upgradeRemove and retrofit every AP. No guarantee of Wave 2 performance

Modular = CostlyStarting at $1,495 without any modules

Mismatch ComponentsOlder CPU and memory not optimized for future antenna/feature upgrades

27802.11ac TCP Download 214 Mbps at 120 feet Test Clients: Windows 7 Laptop with 3 stream 802.11ac radio, Macbook Air with 2 stream 802.11ac client and Samsung Galaxy S4 smartphone with 1SS

Test Goal: Test TCP download performance at increasing distance from AP for devices with varying capabilities

Test Result: Aruba AP-225 delivers peak performance of 705 Mbps. Even at 120ft, the clients gets up to 214 Mbps throughputCONFIDENTIAL Copyright 2014. Aruba Networks, Inc. All rights reserved

802.11n TCP Download: AP-225 Delivers 325% MoreTest Client: MacbookPro with 3 stream 802.11n radio

Test Goal: Test TCP download performance at increasing distance from AP to see if 11n client performance is improved on 11ac Access Point

Test Result: Aruba AP-225 delivers up to 325% improved performance for 11n clients compared to 802.11n access pointsCONFIDENTIAL Copyright 2014. Aruba Networks, Inc. All rights reserved

Better 11n than 11nImproved rate vs rangeNewer generation radios with better receive sensitivityImproved antenna designBetter out of band interference mitigationBetter performance at high client densitiesFaster CPUMore MemoryCONFIDENTIAL Copyright 2014. Aruba Networks, Inc. All rights reserved

30

Multi ClientTCP Bidirectional Throughput (Mbps)2x2:2 MacBook Air laptopsCONFIDENTIAL Copyright 2014. Aruba Networks, Inc. All rights reserved

Aruba ClientMatchEnables 802.11ac Wi-FiMatch to another APREAL-TIME RF CORRELATIONEnables use of 802.11ac Wi-Fi rates98% of mobile devices with higher signal quality94% better performance for sticky clientsNo client-side software required

Patent: 84015540DEVICE TYPEINTERFERENCELOCATIONCONGESTION


When it comes to performance, there is no match to Arubas ClientMatch technology. As you know, there are a variety of different client devices out there running on different operating system, different driver versions, even different capabilities like 802.11 a or b or g or n as well as 11ac. Not all these devices are created equal and just one poorly behaving client can bring down the performance of the whole network. The fundamental issue that on a Wi-Fi network the client device is in control. They make their own decisions on which AP to connect to, how long to stay connected to that AP and when to let go leading to the well known sticky client problem. Problem with this approach is that the Client devices have a narrow view of the network and are generally making decisions that may not be in the best interests of the overall network. ClientMatch fixes this by enabling the Wi-Fi infrastructure to make decisions on behalf of the client while keep a global network wide view in mind.

If you are talking on your cell phone while driving down the road, you are probably going through several different cell towers. As you pass the towers, your active call and your devices is being actively steered by the cell company to the best cell tower for your device. Similarly, ClientMatch enables the infrastructure to steer the devices to the best possible AP based on several different factors like device type, location of the device, signal to noise ratio in the vicinity of the device as well the load on the Access Point. You can see this in action on the animated slide here where the iPad is being steered to another AP. With ClientMatch, the goal is to improve the quality of every single connection which effectively boosts overall network performance providing users with a superior user experience.

As you see on this slide, Aruba has already been granted a patent on this technology making it unique and highly differentiated. Without ClientMatch, an 802.11ac network will operate no different than a 802.11n network and users will not experience much performance gains.

Mobile devices under test...20 laptops, 20 iPads, 10 "sticky" Galaxy Tabs on 4 APs

After all the Galaxy Tabs roam to different locations...

Aruba with ClientMatch - no change in total system performanceCisco -21%dropin total system performance (147Mbps to 116Mbps)

Aruba with ClientMatch - 20% increase in originating AP performance (48Mbps to 61Mbps)Cisco -40%dropin originating AP performance (30Mbps to 18Mbps)

Aruba with ClientMatch - no change in performance of Galaxy TabsCisco -94%dropin Galaxy Tab performance (6.8Mbps to 0.4Mbps)

32Client Health Visibility

Before ClientMatch

AfterClientMatchCONFIDENTIAL Copyright 2014. Aruba Networks, Inc. All rights reserved

Why upgrade to 802.11ac if you cannot use the 802.11ac data rates?33Identify AppsAppRF TechnologySkype

AirPlay

BitTorrent

Lync

Adjust RFAdjustPriorityUnicastBonjourBlacklistIncreasePriorityLimit BandwidthLoad BalanceOptimizeVideo

FaceTime

SalesForce

BoxCONFIDENTIAL Copyright 2014. Aruba Networks, Inc. All rights reserved

Medium priority business appsHigh priority real-timeLow priority personal

AppRFIntelligent Traffic Control with AppRFEnable administrators to control usageBusiness-critical communications prioritizedBandwidth allocated to corporate cloud applicationsPolicy enforcement at network edgeCONFIDENTIAL Copyright 2014. Aruba Networks, Inc. All rights reserved

35

Microsoft SDN APIOnly WLAN solution withMicrosoft Lync Visibility

QoS for all Lync flowsnot just voice & videoCall Admission Control (CAC for Lync flows)Real-time monitoring for voice and video call qualityCONFIDENTIAL Copyright 2014. Aruba Networks, Inc. All rights reserved

Just as the network and devices perform better with Arubas ClientMatch technology, users of real-time applications like Microsoft Lync experience higher levels of satisfaction on an Aruba wireless LAN. Because ClientMatch ensures devices are always connected to the best AP, the applications on those clients automatically benefit too. But Aruba has taken the user experience to a higher level with tight integration with the new Microsoft Lync Diagnostics API. Now Aruba can not only identify which streams of Lync traffic are voice or video collaboration or desktop sharing, but also provide the right levels of priority to those streams depending on the needs of the business. For example voice and video traffic get higher priority than everything else on the network while chat and file share get deprioritized; all from the same user and same device. This is unique because with the API integration, there is no way to accurately identify one stream of traffic from another. Network engineering is also secure and simpler with this integration. It is not longer required to open a series of network ports for Lync traffic. The Lync server is able to dynamically open ports as needed for each device and user.

The integration allows Aruba to implement bandwidth-based and call-count based CAC. This means that oversubscription can be proactively prevented while enabling Higher data throughput with fewer dropped calls.

Additionally, the API integration gives network admins the ability to visualize, monitor and troubleshoot telecom traffic like never before. If a user complaints about poor call quality, admin can immediately drill down to the specific call from the specific user to analyze the issue as we show on the next slide.

36WiFi Architectures

CONFIDENTIAL Copyright 2014. Aruba Networks, Inc. All rights reserved37

Two different architectures


There are two architectures available today, controllers and controllerless. Controllerless architectures aim to recreate the features and functionality of the controller based architecture using either the AP only or an AP and a software management platform. Both platforms are building networks larger than a single AP, that share the same SSID and allow users and administrators a broad range of services. Some vendors do only one architecture or the other, some do both. Some vendors also offer autonomous APs. We also differentiate controllerless APs from autonomous APs like older Cisco or HP models, Linksys, d-link. These first generation APs dont coordinate their efforts and are in a different class. 38Deployment overviewControllersComplex network topologiesCentralized encryption / switchingLarger mobility domainsAdvanced services at scaleControllerlessLess complex local networksMany individual remote sitesSimplified UIMinimal onsite HW and costCloud Management


The two architectures really tend to lend themselves to particular deployments.

For larger campuses, such as a university or large enterprise, controllers tend to make the most sense. They are able to handle massive amounts of traffic and huge numbers of devices while reducing the roaming re-authentication load. A site with complex network topologies, such as multiple VLANs, benefits from the centralization of the network design.

On smaller sites or campuses, such as retail or primary schools, controllerless deployments make sense. These independent entities dont generally have the complex network requirements and costs need to be reduced. These sites typically operate independently of a centralized site, or use site-to-site VPNs for connectivity. 39Controllerless WLANfunctionality(Instant)CONFIDENTIAL Copyright 2014. Aruba Networks, Inc. All rights reserved40

How Does it Work?First AP self-elects as Master and starts Instant clusterNew APs automatically join the clusterMaster performs firewall and controller functionsClient traffic handling is distributedCentralized configuration, monitoring and SW managementAruba Central, Airwave or 3rd party MgmtInstant APInstant OS


Convertible Architectures

IAP

IAP

IAP

MobilityController

Distribution/ Core

AccessSwitch

Content Filters

RADIUS/AD

AP Group BLDG#1Controllerless APs directed to the controllerAdd a controller to the networkControllerless APs software conversion to controller based APsCONFIDENTIAL Copyright 2014. Aruba Networks, Inc. All rights reserved

Mixed Architectures

IAP

IAP

IAP

WWW

Distribution/ Core

AccessSwitch

MobilityController

RADIUS/AD

Content Filters

AP Group BLDG#1VPN from APs or 3rd party VPNControllerless APs at remote sitesController at main campus

AirWave for consolidated managementCONFIDENTIAL Copyright 2014. Aruba Networks, Inc. All rights reserved

How to securely OnBoard GuestsCONFIDENTIAL Copyright 2011. Aruba Networks, Inc. All rights reservedSecure Guest Access

ClearPass GuestCustomizable branding and data entry fieldsNo IT involvementAutomated SMS/email credential deliverySponsor privileges with access verificationPer session access controlsCached login access HUNTING FOR FASTER, SMARTER WI-FI? YOURE IN GOOD COMPANYArubas Guest solution lets organizations securely provide network access for short-term visitors, contractors and partners without putting a burden on the IT team, receptionists or security personnel. IT can allow trusted employees to sponsor guest access, create bulk credentials for large events or let users self-register and print their own Visitor badges. The ability to easily change data fields lets IT capture visitor information for compliance tracking and for forwarding credentials via SMS or email which helps get visitors started as soon as they arrive. No more hunting for the guest passwd.

Complete customization also provides a comprehensive branding opportunity. Anytime a guest logins in they see an organizations logo and current messaging.

Cached credentials eliminate repetitive logins throughout the day for users on phones and tablets. Automated acceptance of Terms and Conditions eliminate the need to distribute paper documents and satisfies legal requirements. And, polices are written to automatically expire guest credentials without daily intervention.

A Hotspot option for retail and other large public venues exists that provides an anonymous login. Guests just need to accept terms.45ClearPass Guest - Access FeaturesSelf-registrationCustomizable, automated workflowsNotification via SMS, email, badge printerOne time registrationSponsored Guest AccessReception sponsor interfaceEmail sponsor approval workflowEnable any employee to instantly sponsorPre-registrationBulk import from file eg. Excel, textGenerate visitor badges or notify via branded email templates3rd Party IntegrationXML APIs for integration with existing applicationsCONFIDENTIAL Copyright 2011. Aruba Networks, Inc. All rights reserved#Sponsored Guest Access1.

3.

Access Network

2.Sponsor prompted to confirm that guest is validClearPass Policy ManagerAccount enabled, visitor notified via screen, SMS, or emailCollect visitor informationNew VisitorSponsor

CONFIDENTIAL Copyright 2011. Aruba Networks, Inc. All rights reserved#Third Party Integration - Creating Custom WorkflowsIntegrate ClearPass Guest into existing solutionsCRMLobby management systemsPatient check-in systemsFamiliar look and feel for staff and guestsXML / SOAP APIs for custom integration

RequestXML / SOAPClearPass GuestServer3rd Party Appliance / ApplicationCustom workflowXML / SOAPOutput

CONFIDENTIAL Copyright 2011. Aruba Networks, Inc. All rights reserved#VisibilityFull insight and reporting of all guest activitiesWho created the accountWhen was account createdWhere did guest access networkHow long was guest on networkHow much bandwidth was used by per guest(s)

CONFIDENTIAL Copyright 2011. Aruba Networks, Inc. All rights reserved#Customizable Guest Portal BrandingReplicates existing web brandingAutomatic optimization for mobile browsersOptions for portal per departmentEasily add/change fieldsUser info, terms of use acceptance and verbiageOne-time fee for Skin creation

CONFIDENTIAL Copyright 2011. Aruba Networks, Inc. All rights reserved#PS onlyDifferent screen shots BT, McGraw Hill, other key enterprise wins50Built-in Guest Advertising Revenue and Loyalty Opportunities

Strategic PlacementImages, videosContext Driven AdsLocationSeasonGenderInterestsNews HUNTING FOR FASTER, SMARTER WI-FI? YOURE IN GOOD COMPANYAnother added benefit for retailers, healthcare organizations and other large public venues is a our built-in advertising module. Some of larger enterprise customers are also taking advantage of the opportunity.

Customized ads can be placed on the guest portal that advertise new events, products and services based on location, time of year and interests. Its the perfect way for a hospital to advertise flu vaccination clinics in the fall and how to beat the heat tips in the summer. Sports venues can advertise premium content. Enterprises can announce new products.

In fact, this provides a great opportunity for any organization inform visitors about interactive mobile apps for smart phones and tablets.51ClearPass Skin Examples

How to securely OnBoardpersonal devicesCONFIDENTIAL Copyright 2011. Aruba Networks, Inc. All rights reservedIT creates configuration and certificate dataAuthorizes BYOD enrollmentMaintains device database for policies and device revocation

ClearPass Policy ManagerSimplified Enrollment and Provisioning

UserUser connects device and is redirected to portalEnters AD credentials to begin onboarding deviceAccepts certificate and connects to secure network

IT

ClearPass OnboardAutomated Onboarding of DevicesDevice Authentication With Unique Certificates

1. Unknown device detected & redirected to portal2. Settings & certificates configured after domaincredentials entered3. Automatically places user on proper SSID / network segment

SSID = EnterpriseWPA2

HUNTING FOR FASTER, SMARTER WI-FI? YOURE IN GOOD COMPANYNow that we have guest devices on the network well look at employees personal devices. Instead of pointing them to the guest network for BYOD, the alternative is offer them a secure way to self-provision their devices for use on your protected network segments. When a new device attempts to connect to the network ClearPass Onboard guides your users through a simple process that asks them for credentials and sets it up for secure, policy managed authentication. A built-in certificate authority installs a unique device certificate on each device that not only simplifies the user experience when they connect but your IT team now has visibility into who and what is being used on your network.

The database of known personal devices can the be used to revoke access for specific devices in the event theyre lost, stolen or have been replaced. 55Aruba Mobile Engagement Personalized Wayfinding, Notifications & Analytics for Public Venues

Mobile Engagement 1.0The first phase of mobile engagement didnt provide enterprises enough context around the customer and their location.When location was important, enterprises didnt have control of the data presented.

But, first, lets look at the history of venues trying to engage with their customers with mobile. In the first phase of mobile engagement, venues had mobile apps but they were only mobile friendly versions of their web sites. It was same mobile experience for a retailer at home as in the brick-and-mortar location. And when location technology was used, startups such as Foursquare and Yelp controlled the data and experience for consumers. Enterprises Take Control in Mobile Engagement 2.0

Transportation

RetailHospitalsHotelsCampus

80% of the world owns a mobile phone. And were using them in the venues we visit.27% of companies worldwide intend to implement location-based mobile marketing in 2013.

In this second phase of mobile engagement, retailers, hospitals, hotels and more are taking back control and building their own apps that leverage Wi-Fi technology to personalize the experience for guests on premise. In 2013 alone, 27% of companies were expected to implement location-based mobile marketing. This trend will only grow in 2014. The venues who dont get started now investigating what kind of mobile engagement is right for them may find themselves left behind.Mobile Engagement Inside VenuesWay-FindingPush NotificationsAnalytics Indoor turn-by-turn directionsTime & location relevant messagingDwell-time and traffic insightsGuest Wi-FiSecure and customized network access portal

Increase Basket-SizeWith notifications about nearby deals and for loyalty.Jody, 20% off any shoe for your 10th visitMonetizing Personalized Indoor NotificationsShare of WalletWith notifications about nearby specialsJohn, dinner is being served in the pool-side restaurantHotels

RetailHospitals

Patient SatisfactionWith notifications that manage care to comply with regulations. John, dont forget to pick up your prescription. Driving these mobile engagement efforts are real business goals. In the hotel industry, theyre looking to increase share of wallet. You might go to Las Vegas and stay at the Bellagio because you like the rooms, but you spend all of your money for restaurants and entertainment at the Venetian down the street. If youre going to be loyal to one hotel, you want to be rewarded for that loyalty with VIP status. Hospitality companies want all of your budget. In retail, consumers are going to brick-and-mortar stores not just e-commerce sites but they want to use technology when they get there. And shoppers want deals tailored to them to reward their visits. In healthcare, there are emerging government regulations around communicating with patients about actions they need to take after an appointment. Mobile is the perfect tool for automating that experience and managing care. Particularly when mobile involves customizing experiences for consumers based on who they are and where they are.60Smarter Registration with ClearPass GuestCustomizable registration portal T&Cs email address, age, sex, zip code, purchasing preferences, App delivery, etc.)Capture user demographics and preferencesLook-up existing directories for Wi-Fi loginFacebook login integration Use credentials to enforce network policies and securely onboard (staff vs. visitors)One Wi-Fi login for repeat visitors App delivery via guest registration

61Quickly, Easily Build an App

Add Directions & Points of Interest

Analytics Based Business IntelligenceIncrease operational efficiency with real-time dataDetermine optimal hours, store layout and traffic flowMonetize venue layout based on high-traffic areasPresenceDetermine precise user travel pathsUse search data to adjust inventoryWayfindingOffers triggered by locationContextually-relevant messagingGeofencingMonitor apps and sites visitedReferral fee programs based on click-throughIn-store offers triggered by certain sites visitedCross-ChannelCustom offers for best customersDetermine acquisition rate and commitment rateLoyalty ProgramsAnalytics Based Business Intelligence

Dwell times

Shoppers inside vs. outside the store

Conversion rates

Repeat frequencyPartnerProductFeatures & DifferentiationPresence AnalyticsTraffic countsCapture bounce ratesStore visit frequency and durationWindow conversion for specialty retailUnlimited zones for large format stores

Loyalty and showrooming solutionsAnalyze foot trafficWindow conversionRepeat vs. 1st time visitsDwell timeAnalytics and CRM solutionsWindow conversion ratesDwell timeTraffic countsFounders from CRM backgrounds

Presence AnalyticsCapture rateVisitor frequency Dwell timeRetail, airports, mallsFoot traffic countingDwell timeTraffic countsBounce rate

Aruba Analytics Partners

NameSummaryPresenceWayfindingLoyalty ProgramsGeofencingMeridianJOINGOEuclidnearbuyNomiwalkbaseinsiteopolestarBOLDstreetYinzcam

App & Real-time AnalyticsMeasure user engagement of the AppSearch, navigation, featuresReal-time view and heat map of visitors

Best Concierge Mobile AppIndoor GPS for both iOS and Android. No proprietary sensors. Real customer deployments. Summary: Aruba DifferentiatorsSecure Guest OnboardingCustomizable registration portal for secure network access, context-based promotions, app deliveryOpen Analytics EcosystemChoose from any available analytics solution or integrate with internally developed appsUser, Device & Traffic-Aware Wi-FiProvides context for personalization & securely separates internal & public users on same Wi-Fi67Sheet1Column1Column28:30 - 9:00Registration, coffee9:00 - 12:30Aruba Networks sales update10:30 - 10:45Coffe break10:45 - 12:30Aruba Networks sales update cont.12:30 - 13:00Lunch13:00 - 14:45Aruba Networks technical solutions update14:45 - 15:00Coffe break15:00 - 16:30Aruba Networks technical solutions update cont.16:30Questions, end of seminar

aruba sales

Documents

agenda aruba networks

aruba staff30k customers

rights reserved partneredge

rights reserved title

technical certification

arunconfidential copyright

worldconfidential copyright

authorized partners