ARTWORK CREATION FOR COMPELLING, ERROR-FREE PACKAGING AND LABELING

Why Schawk?

Pharma companies have twin mandates today: build products and brands that ‘connect’ with patients and meet ever-stricter government regulations for accuracy of materials and processes. These imperatives – brand-building and information accuracy – are not contradictory or mutually exclusive.

Schawk helps you deliver on both.

Read on.

Schawk's solution speaks to the multitude of challenges facing Pharma companies today. You don’t need to decide which of these challenges to address first; Schawk addresses them simultaneously.

We are experts at creating and working within highly regulated, validated environments.

Why Schawk in today’s marketplace?

We have a purpose-built solution. At Schawk, we have developed a best in class process for ensuring that Pharma packaging reaches healthcare professionals and consumers via a workflow that optimizes efficiency, minimizes touchpoints and, most important of all, reduces risk. Our vast experience ranges from global partnerships with top 10 Pharma giants where we combine regional client service hubs with vast production capacity, to more localised single-location, single-studio solutions, providing the artwork support needed to help pharma start-ups as they implement a robust framework for growth.

And we do this with all the precision demanded of Pharma products. We have been delivering these solutions for nearly two decades. For our clients we create dedicated Life Sciences studios that match our clients’ own internal standards in developing their artwork.

Our solution is ideal for Pharma companies today.

Before your packaging reaches a patient, it goes through design and production stages where the potential for inefficiency and error is high – especially if these stages are handled by multiple vendors and as your product expands globally. Inefficiency and error can cost you millions in lost time-to-market, reworks, recalls or worse.

How we do it.

We help you create more compelling, consistent and accurate packaging. We understand the delicate interplay between design, package information and health authority regulations. The result: Rx/prescription brands build loyalty before patents expire – a growing challenge – and OTC brands excel in a tougher retail environment with less shelf space.

We eliminate inefficiencies to save you time and money, increase agility and speed to market and give you more confidence in crucial decisions globally. We offer superior processes – such as single-file-format PDF-to-print workflow and shared working practices across our Life Sciences studios.

Schawk can help you efficiently maintain compliance with both internal policies and government regulations. Our Life Sciences studios are specially managed to recreate and integrate with the regulatory measures taken by our clients in their systems and facilities. The savings in process efficiencies and avoidance of errors is considerable.

We foster collaboration among client and supply partners and maintain strong relationships with the Pharma community and its specialist suppliers.

Schawk’s proven experience with all phases of packaging artwork guarantees compliant materials. And our integrated services and industry-leading technology, ensure consistency across geographies, amid ever-shifting packaging requirements and government regulations.

Finally, our absolute confidence in highly regulated and validated environments assures you of a partner who can help you navigate regulations worldwide on the path to greater profits in a demanding, complex marketplace.

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More information is available on Schawk at www.sgkinc.com Or simply talk to a Schawk expert: stephen.marshman@schawk.com or carsten.hoppmann@sgkinc.com+ 44 (0) 7740 06 8490 + 49 172 183 7446

Why Schawk in today’s marketplace?

Pharma can’t bank on the blockbuster drug today. You must be more diverse and more agile, and capable of marketing multiple types of products – prescription and over-the-counter (OTC) – simultaneously to doctors and consumers. But this is just the start.

Here are the challenges you face:• The push to globalize, to capitalize on huge marketplaces in rapidly developing

nations. With this comes pressure to adhere to complex new standards.

• Developing and implementing superior processes relating to rapidly evolving labels and new regulatory regimens for information and anti-counterfeiting.

• Downward price pressure due to broad governmental and economic factors.

• A shrinking new-product pipeline, with fewer blockbuster drugs and increasing new-product cost.

• The need for speed-to-market and agility to capitalize on short windows of exclusivity.

• More sophisticated branding and product information to satisfy demanding OTC consumers and ever-more-informed patients.

• The requirement for a clear serialisation strategy driven by the Falsified Medicines Directive.