arts, tourism and economic development" from rural arts and culture summit/center for small...
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Utilizing the intersection of arts and tourism for economic development, Deborah McLaren of Local Flavor LLC and Kent Gustafson present examples and tools for communities - rural and urban. Tools include Network Weaving, wine trails, local food, heritage. Sponsored by UMN-Morris and Springboard for the Arts.TRANSCRIPT
Arts, Tourism and Economic Development Examples and Resources
Deborah McLaren, Local Flavor LLCKent Gustafson Facilitation
Rural Arts and Culture Summit Leveraging Arts and Culture to Build Thriving Communities
June 6, 2013University of Minnesota-Morris
www.getlocalflavor.com
Celebrating and strengthening LOCAL food, art, culture, heritage and slow travel in the Upper Midwest.
Providing the community with marketing and consulting services.
**Make sure to stay and view a short video about the Magical Kingdom of
Marfa, Texas at the end of the workshop.
TOOL BOXEconomic Development, Art & Tourism
Strategy created by AEO’s Regional Flavor cluster model.
Tool: Regional Flavor Model
Local Flavor’sRecipe for Sustainability
More tourism dollars are invested locally when you partner and feature:
* Local Food* Local Art* Local Culture* Local Heritage* Slow Travel
Local Food
* Feature “local” food - festivals, at non-food events, cafes.
Local Art
Showcase local art in non-art venues with local food.
University Avenue Project www.wingyounghuie.com/
Local Culture
The Upper Midwest shares a strong sense of "community.” Tap into cultural networks.
Local Heritage
• Feature Native Americans, early and new immigrants; traditions passed through generations, natural heritage.
Maple Syruping – Northern HeritageAudubon Center of the North Woods
Maple syrup, birding and bicycling in eastern Minnesota
Pancake breakfastTap trees and turn sap into syrupStay at environmental-learning center's lodge roomsRide the Munger TrailBirding the 535-acre campus
Slow Travel
A state of mind which allows travelers to engage more fully with communities along their route, often favoring visits to spots enjoyed by local residents rather than merely following guidebooks.
Tool: Network Weaving
When Building Your Local Flavor Strategy, Network Weaving is the Craft, Your Small Town is the Loom.
Help weave together the assets of an area such as the artists, specialty food producers, local heritage, recreation
opportunities, etc., and create practical activities across political jurisdictions.
Network Weaving is the creation of robust & vibrant economic and community networks.
Tools include:
• Network Mapping• Network Weaver Training• Leadership Development• Assessments/Evaluations
Get Ready! New Networks Are Changing Our Culture!
Art/Heritage Food Example: Arizona Food Heritage Wagon
Partner Example “Welcome to the Food
& Farm Film Fest! Our inaugural festival happened on March 29-31, 2013 at the Roxie Theater in San Francisco. This unique film festival paired local chefs with new films to create a delicious feast for the eyes and mouth.”
Worm Farm’s Fermentation Fest
• Cultureshed is defined as: (1) A geographic region irrigated by streams of local talent and deep pools of human and natural history, (2) An area nourished by what is cultivated locally, and (3) The efforts of writers, performers, farmers, artists, musicians, scholars and chefs who contribute to a vital and diverse local culture.
Fermentation FestArt, Food, Education, Tourism
* The Farm/Art DTour - 50 mile self-guided tour through Sauk Co., WI
• Art Works - large-scale temporary art installations
• Roadside Culture Stands - artist-built mobile farm stands
• Field Notes - rural culture education sites
• Pasture Performances and more
• Attracted over 8,000 people in 2013
Visit Roadside Culture Stands
Farm DTour Art
The 30-Mile MealAthens, Ohio
Lowertown, Saint Paul
Common Goal: Partnering
Local Food, Art, Culture, Heritage and Slow Travel
.
From Explore Minnesota Tourism
In 2012 Travel/Tourism in Minnesota Generated:
• $11.9 billion in gross sales • More than $32 million a day
Tool: Coop-tition
Background
Wine Trail Events
• Art fairs/exhibitions
• Music (variety)
• Local food paired with various wines
• Book clubs
Total Economic Impact: $36 million
Review: Local Flavor Strategies
• Celebrate and promote local food, art, culture, heritage & slow travel.
• Partner!
• Leverage the impact of heritage preservation: buildings, landscapes, Main Streets, cultural traditions, arts, music and foods.
• Develop festivals, trails and art districts that reflect the local flavor.
• Support local capacity building skills: network development, facilitation, strategic planning, work plan development, and attracting resources.
Resources
Tools/Technical Assistance •Local Flavor www.getlocalflavor.com•Network Weaver/Handbook www.networkweaver.com/ Tourism Resources •University of Minnesota Tourism Center www.tourism.umn.eduu•University of Minnesota Extension – Community Vitality www.extension.umn.edu/communityy•Explore Minnesota Tourism www.exploreminnesota.comm •Minnesota Association of Convention and Visitors Bureaus www.minnesotacvbs.com•Minnesota Bed and Breakfast Association www.minnesotabedanddbreakfasts.org•Minnesota Grown - Minnesota Department of Agriculture www.mda.state.us.mn/mngrownn•Minnesota Grape Growers Association www.mngrapes.org•Great River Road Wine Trail www.greatriverroadwinetrail.orgg•Three Rivers Wine Trail www.3riverswinetrail.com•Heartland Wine Trail www.heartlandwinetrailmn.com•Minnesota Historical Society http://www.mnhs.org/localhistory/mho/•Reedsburg, WI Fermentation Festival http://fermentationfest.com/•30 Mile Meal http://www.athensohio.com/30mile/*University Avenue Project www.wingyounghuie.com Thank you! Deborah McLaren Kent GustafsonLocal Flavor Gustafson Facilitation651-983-9880 [email protected] [email protected] www.gusfacilitation.com
