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Page 1: Arts Holland Update
Page 2: Arts Holland Update

Campaign results and preview in US and UK

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artsholland.com

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Arts HollandMagazine

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ARTS HOLLAND MAGAZINE ARTS HOLLAND MAGAZINE

In a strong collectors’ climate a good many individuals purchase from national and international artists, galleries and art fairs. Its a market that is constantly expanding. The enthusiasm within Dutch society to collect art is cultivated by organizations such as My First Art Collection. Workshops, symposia, con-ferences and courses are dedicated to the edi!cation of collectors with the aim of encouraging their active participation in the art world. Greater participation by private individuals in the art market makes art more accessible and attractive to a wider group of art lovers.

This is a portrait of !ve equally passionate art collectors. Danielle van Ark took on the challenging task of capturing the heart of each collection in a series of portraits. Instead of portraits of collectors simply adorned by beautiful pieces of art in the background, these portraits are of the collections themselves; the house in which they are held is merely décor.

While some art collectors seek to create an eclectic selection of works, others show a strong preference for a speci!c disci-pline. One might collect predominantly photography while another concentrates on Dutch arts. The one thing the collec-tions have in common is that each and every Dutch private collection originates in a passion for art.

The presentation of, and approach to, each collection symbolizes the di"erence between it and all others and illustrates the collector’s individual passion. Where the constantly changing, almost museum-like, presentation might give one collector great satisfaction, another may !nd ful-!lment in a chaotic set-up where every available meter of wall space is covered. Regardless of how each individual handles his or her collection, none of them has made a conscious choice to collect art; it is simply a way of life.

Arts Holland Magazine visited !ve Dutch art collectors and asked them about their passion for arts and what triggered them to start collecting.

HOME IS WHERE THE ART IS

—The vibrancy of its private art collections is not the first thing that comes to mind when thinking about the Dutch art world. Art critic Renée Steenbergen has written that contrary to the general impression, Holland has many noteworthy art collectors.

Text—daniel bouw

Daniel Bouw is project leader at Deneuve Cultural Projects. He realizes visual art, heritage, fashion and design projects with a focus on communication. Bouw wrote for the publication put out by Alexander van Slobbe and is responsible for the international PR of Manifesta 9, the European Biennial of Contemporary Art.

Photography—danielle van ark

Danielle van Ark studied at the Royal Academy of Art in The Hague, where she graduated in 2005. Her work has been shown at FOAM Photography Museum Amsterdam, the Gemeentemuseum The Hague, and at various institutions in Arles, Tokyo, London and New York. She is currently resident at the Rijksakademie in Amsterdam.

HOME IS WHERE THE ART IS HOME IS WHERE THE ART IS

! Find a gallery atartsholland.com/galleries

Photo of collection Hans Kemna

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ARTS HOLLAND MAGAZINE ARTS HOLLAND MAGAZINE

! strap

— Dutch people sure love their bikes and everything that comes with them. That’s why NL Architects have given traditional bike straps a function in the home as a storing device for books, magazines and toys.

Silicone rubber, 72 x 3 x 1 cm, ! 14.50www.droog.com

" colour-based on nature

— Colour-based on nature is a collection of striped wall-paper by graphic designer Irma Boom for Thomas Eyck. The range is inspired by global UNESCO sites - places the World Heritage Committee considers to have outstanding universal value - and comprises a book and seven di!erent wallpapers. One of the wallpapers depicts nature reserve of the Wadden Sea.

Paper, roll 75 x 900 cm, ! 398www.thomaseyck.com

# krukje

— Lotty Lindeman works on her products with craftsmanship and a great sense for her materials. Her designs exist in a spatial environment and evoke a dialogue between man and object.

Quilted fabric, two oak boards, three lacquered boards, four oak legs,from ! 200www.lottylindeman.nl

# stroopwafel

— It’s something Dutchies abroad still crave: stroop-wafels. This cookie, made of two thin wa"es with dried syrup in between, is certainly a must-taste. Take home a bag. Or two.

Stroopwafels come in various sizes, from ! 1.60 a bag.Available at the supermarket, HEMA orfresh at the market

! piet paris tableware

— The fashion illustrations made by Piet Paris are easily recognizable. Usually in black-and-white with a drop of colour, they are sharp statements about fashion and full of life and humour. Together with the design company Jansen+co, Piet Paris launched a set of tableware in his signature style, called Girl Talk. For all fashionistas who prefer eating ‘en vogue’.photo: bpfp fotografie

Porcelain, from ! 29.95www.jansenco.nl

" zeeuwse necklace

— Jewels are a genuine element of Zeeuwser klederdracht; traditional clothing from the Dutch province of Zeeland. This collection of jewels by Charlotte Wooning is inspired by traditional Zeeland jewels. All made with coral, sterling silver and original Zeeland buttons.

Silver or gilded! 175 (silver) or ! 200 (gilded)www.charlottewooning.com

# dutch heights #2

— This book is the perfect addition to your art book col-lection. Dutch Heights #2 is the second edition of an annual book presenting the winners of various art and culture prizes. The 576-page book features the best from all #elds of art, from architecture and literature to theatre and music. Dutch Heights is designed by Irma Boom. No wonder the #rst edition was named one of the 50 Best Books/Best Covers by the American Institute of Graphic Arts (AIGA).

576 pages, Dutch-English, ! 34.50www.dutchheights.nl

# icon snap ring

— 3D printing is the future of design, so why not start with jewel-lery? Designer Brian Garret based his design on a single ring with a range of di!erent icons that snap into it. Each set evolves around a certain theme, and people can mix ‘n match the di!erent icons, buy new ones or exchange them with their friends. Designed for Freedom of Creation, Amsterdam.

Consists of 3 pieces, ! 39www.briangarret.com

! work: lamp

— By integrating oak parts into a ceramic desk lamp, designer Dick van Ho! proves that using nat-ural materials can completely transform a product. The lamp is part of a series called Work and made in collaboration with manufacturing company Royal Tichelaar Makkum.

Stoneware with oak parts, 28 x 43 cm, ! 476 ,- www.tichelaar.nl

TAKE ME HOME TAKE ME HOME

issue 01 / 20

12 — 9,95 euro

— disco

ver the w

orld’s art district

Magazine

TAKEME HOME

dutch design you can’t leave behind

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food on the arts agendaEDIBLE CITIES

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sustainable solutions by cityscaping

ARCHITECTURE OF CONSEQUENCE

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people who make the magic happenBEHIND THE SCENES

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ARTS HOLLAND MAGAZINE ARTS HOLLAND MAGAZINE

Across 1,200 events a year, ranging from classical concerts to the International Film Festival, De Doelen in Rotterdam welcomes over half a million visitors a year. This giant complex right beside Rotterdam Central Station also hosts conventions and business events. The history of De Doelen goes back to the Seventeenth Century when the !rst concerts were held here by local musicians. The Great Hall is the biggest in the country and was refurbished in 2009 by Kraaijvanger Urbis Architects (now called Kraaijvanger). De Doelen is also famously the home of the Rotterdam Philharmonic Orchestra.

‘I’ve been working here for twelve years and still I love it. I started as a sound technician, but over the years I’ve got to know all the technical aspects of running this place. Now I’m more involved in the business side, the organization and meeting guests and artists. One of my per-sonal highlights was meeting U2’s Bono. That was pretty special. The wonderful thing is that you don’t just get to meet these great people, but actually to work with them too. If it was up to me, I’d like to invite Phil Collins to De Doelen. I’d love to work with him.’

technical coordinator

SANDER ZEILSTRA

rotterdam

DE DOELEN

BEHIND THE SCENESBEHIND THE SCENES

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ARTS HOLLAND MAGAZINE ARTS HOLLAND MAGAZINE BEST IN SHOWBEST IN SHOW

Twenty-eight-year-old Iris van Herpen takes craftsmanship to another level. Her innovative silhouettes, experimen tal in form and function, represent the digit-al revolution—the transition from the world before. The making of her leather dresses, knotted by hand, is particularly labour-intensive and she has introduced ornamentation created using a 3D printer. Her sculptures are the result of a time-consuming practice, of continually re!ecting on what has been and, more impor-

tantly, on what is yet to come.

Twin sisters Truus and Riet Spijkers make fashion as structured as the Dutch landscape. Distinct colour pallets and linearity characterize their style. The mod-ernism of the 1920s is an important source of inspiration, translating into no-non-sense dresses that refer to triangles or squares. And, signi"cantly, their designs are

suited to a bike ride around town.

iris van herpenspijkers & spijkers

Photo—Michel Zoeter

Photo—Alique

behind the scenes

Photographer Daniel Cohen visited !ve music venues in the four largest Dutch cities to !nd out just who runs the show backstage. From the director, who coordinates the whole operation to the technician who makes sure all microphones are working – these are the people who make the magic happen.

10 edible cities

In the past decade Holland has rather surpris-ingly become a platform for innovative food projects, commonly initiated by young artists, designers and architects.

30 darlings on the go

Comparing cultural exports and regular exports has its limitations, but it does show how the culture and commerce of a small country !nd their way in the world.

27

holland turkey 400 years

Dutch culture does well in Turkey. The cultural o"ering from Holland has tripled over the past few years, thanks in part to Daniël Stork, Cultural Attaché at the Dutch Consulate General. He is one of the masterminds behind the 400th anniversary celebration of diplomatic ties between Holland and Turkey.

68 architecture of consequence

Arts Holland Magazine selected !ve Rotterdam-based bureaus that are designing a sustainable architectonic future.

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take me home

Your chances of purchasing an original Rembrandt or Rietveld are pretty slim. Luckily, there are plenty of a"ordable and transportable Dutch Design items to take home. Arts Holland Magazine invited Florianne Eshuis to share a selection of her favourite pieces.

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the district

Go o" the beaten track. Experience arts, culture and heritage, museums, design, fashion, theatre and more in the cities of Amsterdam, Rotterdam, The Hague and Utrecht. These maps help you plan your visit with a selection of the city's true gems.

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toneelgroep amsterdam

This is the story of how over the past decade Artistic Director Ivo van Hove developed Toneelgroep Amsterdam from an appreciated national avant-garde group into an internation-ally renowned theatre company, and how he did so by building on the accomplishments of the #ourishing small theatres in Holland.

20

play the game

Discover Dutch culture icons (and snacks) in this game made by Sue Doeksen and Raw Color.

70 a perfect daughter

A brand new short story by Tommy Wieringa, writer of the novels All About Tristan and Joe Speedboat. His travel stories have been collected in the volume I Was Never In Isfahaan.

50 home is where the art is

A portrait of !ve equally passionate Dutch art collectors. Danielle van Ark took on the challenging task of capturing the heart of each collection in a series of portraits. Instead of por-traits of collectors simply adorned by beautiful pieces of art in the background, these portraits are of the collections themselves; the house in which they are held is merely décor.

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ARTS HOLLAND MAGAZINE ARTS HOLLAND MAGAZINE CONTENTSCONTENTS

best in show

Combined with a slight touch of romance, seduc-tion and storytelling, conceptualization de!nes Dutch fashion at the moment. Being raised in a playground of examination, Dutch designers stride to the horizon, ready to disperse their strati!ed products to the widest of audiences.

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10.000 Copies distribution

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10.000 Copies distribution

• Contemporary arts fair in New York • Tate Magazine in UK • Embassies • Cultural and tourism locations

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Online Campaign

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Guardian onlineGoogle Display NetworksTotal Media Trade desk

Banners distributed by

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ART INFO is the cultural hub for news and conversations around the world of art and culture.

NewslettersBannersAdvertorials

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Social Media

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TOTAL CLICKS

12.963 UK / 17.617 US

Facebook advertising Results August – October 2012

30.580

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Facebook advertising Results August – October 2012

TOTAL IMPRESSIONS

31.438.536 UK / 23.385.158 US

54.823.694

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Facebook advertising Results August – October 2012

PAGE LIKES

5.616 UK / 12.563 US

18.179

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Followers

1586

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Press & PR

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Mediavalue January – October 2012

600.000 US / 400.000 UK

+1 million Euro

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Coverage online, newspapers, magazines and TV

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NEWS EDITORIALS BLOGS ARTS+ FEATURES MOBILE SITE MAILING LIST SEARCH

Recent Editorials

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Rotterdam Maarten van Heemskerck at the Museum Boijmans

By FRANKLIN EINSPRUCH | March 16, 2012

MAARTEN VAN HEEMSKERCK IS NO LONGER

considered a major painter, but his exhibition at the Museum

Boijmans in Rotterdam displays the mechanisms by which an

assuredly major painter, Michelangelo, made his presence felt

across Europe.

Van Heemskerck voyaged from

Haarlem to Rome in 1532 and

stayed for four or five years. During

that time he developed a lifelong

fascination with the Colosseum,

which in his time had a grove

sprouting from its top echelon. He

also drew from the Sistine Ceiling.

Michelangelo captivated him just as

Greek sculpture captivated

Michelangelo, and he spent the rest

of his career inventing ways to

insert heroically muscled figures into fantasias of ruined

architecture.

Van Heemskerck's technique in pen and sepia wanted for nothing

except, perhaps, originality. Most of his drawings are in a portfolio

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Fitzwilliam Museum, Cambridge

Maarten van Heemskerck, Self-portrait

with the Colosseum, 1553, oil on panel

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Page 25: Arts Holland Update

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PR Event UK

June 26th 2012 Over 40 journalists – Marie Claire UK, The Sunday Telegraph, The Spectator, aMuse magazine and The Arts Newspaper

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PR Event US October 6th 2011

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