arts and cultural master plan - saranac lakejamie konkoski* community development director, village...

© 2018 AMS Planning & Research

Arts and Cultural Master Plan Final Presentation

February 22, 2018

2 © 2018 AMS Planning & Research

Agenda

Share Village of Saranac Lake

Arts and Cultural Master Plan

Photo Credit: Powered by ROOST


Arts and Cultural Master Plan Progress Scope

Phase I

Background Review

Kick-off Meeting

Stakeholder Interviews

Phase I Report – Situation Analysis

Phase II

Market Analysis

Patron File Analysis

Community Survey

Facility Analysis

Visioning Workshop Defining Success

Phase II Report – Phase II Listening and Understanding the Market

Phase III

Draft Recommendations

Community Meeting

Draft Master Plan

Presentation of Master Plan

Situation Analysis Arts and Cultural Master PlanListening and Understanding

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From Here to There - Inclusive Community Input

• Cultural Planning Committee

• Stakeholder Interviews

• Partnership Conversations

• Community Survey

• Visioning/Success Workshop

• Facility/Venue Analysis

• Community Meeting

• Cultural Plan Developed

Photo Credit: Sandra Hildreth


Collaborative participation from a variety of stakeholders

Committee Members Affiliations

John Sweeney Village Manager

Paul VanCott Village Trustee

Jamie Konkoski* Community Development Director, Village of Saranac

Lake

Tim Fortune* Artist, downtown advisory board, member of SL

ArtWorks, owner Small Fortune Studio

Holly Wolff* President, Pendragon Theatre Board

Sandra Hildreth* Artist, Saranac Lake ArtWorks

Jim Hotaling* Former Chair of BluSeed Board

Jake Vennie-Vollrath Regional Advocacy Coordinator, Adirondack North

Country Association

Aurora Wheeler Oral History Coordinator, Historic Saranac Lake (HSL)

Mark Kurtz* Photographer, Saranac Lake ArtWorks

Nathalie Thill Executive Director, Adirondack Center for Writing

Helen Demong* Choral Director, Retired Educator

Adrienne Relyea* Executive Director, Chamber of Commerce

Tara Palen* Managing Director, Pendragon Theatre

Kelly Brunette Saranac Lake Regional Marketing Manager, ROOST

Amy Catania* Executive Director, Historic Saranac Lake

Carol Vossler Founder and Artistic Director, BluSeed Studios

Brittany Christenson* Executive Director, ADKAction.Org

Keith Wells Local Development Corporation

Vision/Success Workshop

Participants

Affiliations

Jeremy Evans* CEO, Franklin County IDA

Maria DeAngelo* Middle school art teacher, artist

Harry Gordon* Architect

Peter Wilson* Cinema Saranac Lake

Vanessa Palen* The Dance Sanctuary

Georgeanne Gaffney* Chair, BluSeed Board, Artist, Teacher

Lee Keet* Trustee, Cloudsplitter Foundation

*Vision/Success Workshop Participants

Additional Partnerships

Village of Saranac Lake

ArtWorks and BluSeed

Adirondack Center for Writing

Chamber of Commerce

ROOST

Adirondack Lakes and Mountains Outfitting

Historic Saranac Lake

Hotel Saranac

ADKAction.Org

Saranac Lake Free Library

Downtown Advisory Board

Saranac Lake School District


Village of Saranac Lake Arts and Cultural Master Plan Vision Statement

Vision

The historic Village of Saranac Lake supports thriving arts, cultural, and community institutions, in an all-inclusive environment that fosters the creative economy, community pride, downtown revitalization, and a myriad of diverse year-round offerings within outstanding natural surroundings.


The diverse range of arts and culture encompasses traditional and non-traditional genres

Dance

Drama

Music Unique Attractions

Literary Arts

Crafts

Visual Arts

Heritage

…and more!Photo Credits: Powered by ROOST, Sandra Hildreth, Amy Catania, Pendragon


Through meaningful and strategic collaboration, the Village will achieve the best results

"Unity is strength. . . when there is teamwork and collaboration, wonderful things can be achieved."

-Mattie Stepanek


Partnerships will be essential to implementing recommendations and achieving goals

10

Goals


Five Dynamic Goals Emerged

Arts and Cultural Community Engagement

Master Plan Funding

Acquisition

Targeted Arts Marketing Campaign

Organizational and Artist Support

Arts and Culturally Driven Economic

Development

Photo Credits: Powered by ROOST, Pendragon


A Plan That Is…

Timely

Collaborative

Engaging

Inclusive

Realistic

Implementable

Photo Credit: Powered by ROOST


A Roadmap Toward Success

14

Implementation Plan


The Implementation Plan-Keep In Mind…..

• The short-term timeframe is 1-3 years, mid-range is 3-5 years, and long-term is 5-10 years.

• “Qualified personnel” signifies due diligence in determining the specific skills needed to take on the identified tasks.

• The dollar figures are not confirmed budgets, but rather estimates to assist in the assessment of potential cost.

• Additional details and examples can be found in the Appendix for strategies marked with the following symbol: †.

Photo Credit: Pendragon


Goal 1: Arts and Cultural Community Engagement

The pillar of a successful plan will be engagement of many parties

First-Time and Long-Time

Patrons

Residents and Visitors

Village of Saranac Lake

Students and Professionals

Employees and Volunteers


Goal 2: Master Plan Funding Acquisition

A diversity of funding sources will provide a secure financial foundation

Funding Sources

Government

Taxes

Grants

Private Philanthropy

Foundations

Other


Goal 3: Targeted Arts Marketing Campaign

The Village is a unique, authentic community – its natural environment and abundance of arts activity render it distinctly marketable

76% 88%of Millennials are interested in local culture, history, or

attractions during travel

of Millennials use digital means to find cultural

activities

Source: “Connecting Millennials To The Adirondacks”, The Wild Center, 2016


Goal 4: Organizational and Artist Support

Artists and cultural organizations are a cornerstone of the community, and their efforts require support

Artist Training

Calendar Sharing

Volunteer Coordination

Facility Optimization


Goal 5: Arts and Culturally Driven Economic Development

The collective economic impact of the creative economy extends beyond the arts events


Success

Image: www.pinterest.com

arts and cultural master plan - saranac lakejamie konkoski* community development director, village...

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