artistry™ intensive skincare anti-wrinkle firming · pdf filespecifically for nightly...
TRANSCRIPT
good night - gorgeous dayEvery night, while you sleep, your skin enters its natural cycle of repair, rebuild and refresh.
This is when it’s at its most receptive to the added assistance of superior skincare designed
specifically for nightly use: ARTISTRY™ Intensive Skincare Anti-Wrinkle Firming Serum.
overview of presentation
the inspiration. the innovation
usage instructions
anti-wrinkle firming serum and your skin
five star formula
proven results
inspirationScientific Advisory Board conferences
• These led to the creation of products that could deliverthe same targeted anti-aging benefits as professionaltreatments formulated with highly effective ingredients,but in the convenience of your own home
Consumer research found unmet needs
• There is a definite increase in the number of patientsseeking professional treatments in the doctor’s office;treatments like line-filler injections and chemical peels.
• Many consumers didn’t believe they could achieve thesame benefits as a professional treatment from an in-home anti-ageing skincare product.
inspiration
• At-home alternatives to professional treatments
• Intensive Skincare is the ARTISTRY™ answer to
dermatological or professional treatments, but in the
privacy and convenience of your own home.
• Problem solvers: targeted to address specific visible
signs of ageing
• The most common sign of aging, skin roughness or
uneven texture, can occur at any age. It’s often the first
sign of ageing a woman sees and feels. And that is why
Intensive Skincare Renewing Peel, a product designed to
target rough skin, was our first introduction in this range.
the answer
In just two weeks, see and feel smoother, more youthful-looking skin.
• Achieve targeted anti-ageing benefits
• Highly effective product
• Formulated with highly effective ingredients
the answerDuring the ageing process, the skin’s protein matrix of collagen and
elastin begins to breakdown. As a result, the skin starts to lose
firmness and wrinkle. This NEW high potency, collagen-boosting, anti-
ageing treatment significantly improves skin’s firmness and smoothes
out visible lines and wrinkles.
• Professional ARTISTRY™ Intensive Skincare Anti-Wrinkle Firming Serum
is clinically tested to deliver the benefits of a professional firming and anti-
wrinkle treatment product with a unique, targeted formula.
• Lower risk than professional treatments—the safe and gentle formula
contains many soothing, calming extracts to comfort the skin.
Base notes of Vanilla and Tonka Bean
Newly-created especially for the Intensive Skincare line
fragrance
Top notes of Basil, Clary, Sage,
Grapefruit, Mandarin Orange and
Cassis
Middle notes of White Rose,
Jasmine, Lilly of the Valley, Orange
Flower and Neroli
Base notes of
Sandalwood, Musk,
Amber and Peach
packaging
First design of its kind in the ARTISTRYTM line
30ml airless high-barrier aluminium tube
The best protection possible:• The aluminium foil laminate tube packaging
provides high barrier protection from oxygen and
the elements, which ensures you maximum
preservation of the formula.
back to overview
usage instructions
Use in the evening. For the first two weeks, apply every
other evening until skin is conditioned. Build up to
nightly use as tolerated. Always follow with Moisturiser.
1. Cleanser
2. Toner
3. Anti-Wrinkle Firming Serum
4. Night Cream or Lotion
Ensure daily use of sunscreen as the retinol could leave
the skin more sensitive to the sun
back to overview
the skin: benefits
• Smoothed visible fine lines and wrinkles
• Firmer-feeling skin
• Healthier-looking skin
• Improved texture
Over time, more youthful-looking skin is revealed for an overall smoother, firmer,
and younger appearance.
Young skin
• Abundant Collagen
• Smooth Surface Layer
• Ridged DEJ*
Old skin
• Fragmented Collagen
• Wrinkled Surface Layer
• Less Ridged DEJ*
the skin: structureTop, outer layer is called the Epidermis. Inner layer is called the Dermis
* Dermal-Epidermal Junction (DEJ)
The junction between the dermis and the epidermis is an important structure. The dermal-epidermal junction interlocks
forming fingerlike projections called rete ridges. The cells of the epidermis receive their nutrients from the blood vessels in
the dermis. The rete ridges increase the surface area of the epidermis that is exposed to these blood vessels and the
needed nutrients.
Young skin
• Strong support
Old skin
• Ageing and external factors
degrade protein fibres
the skin: structureThe dermis is made up of support proteins called collagen and elastin.
Collagen provides tissue shape and suppleness. Elastin fibres provide elastic stretch and recoil to the skin.
the skinThe following cause collagen and elastin to break down
• Irritation
• Glycation
Glycation is one of four key process which lead to ageing by damaging cells. Glycation is a process where sugar and protein molecules combine to form a tangled mess of tissue
• Free-radicals
• Pollution
• MMP’s
Matrix metalloproteinases (MMPs) collectively, are capable of degrading all kinds of extracellular matrix (ECM) proteins. ECM refers to any substance produced by cells and excreted to the extracellular space within the tissues, serving as a scaffolding to hold tissues together and helping to determine their characteristics.
• Smoking
• Inflammation
• UV exposure
back to overview
five star formula
COLLAGEN BOOSTER:
Peptides
COLLAGEN BOOSTER:
Vitamin C
COLLAGEN BOOSTER:
Retinol
SKIN BALANCER:
Targeting Complex
SKIN BALANCER:
Soothing Extracts
This exclusive ARTISTRY™ formula contains soothing extracts, like green tea, soy, liquorice, and apple, to help deal with potential irritation and to help combat the skin-ageing effects of stress, sun, and pollutants.
five star formula: collagen boostersOur formula blends three key collagen-boosting ingredients into one potent formula: retinol, vitamin c, and peptides.
These collagen boosters are combined with botanical soothing extracts that help prevent potential irritation and restore moisture.
Retinolalso known as vitamin A, is one of the most effective
ingredients recommended by skincare professionals for anti-
aging treatments and is, therefore, the pinnacle of our star.
It is the gold standard of anti-ageing ingredients because it
increases collagen to truly rebuild firmness and elasticity
while reducing visible lines and wrinkles.
Peptidesare short stretches of amino acids that are found naturally in
the skin.
The serum uses synthetic peptides to mimic the skin’s natural
ones and replenish them to help amplify collagen and elastin.
Peptides are also crucial to the proper bundling of collagen
fibers. This helps to organize the collagen in the skin so that
it has optimal strength and the correct structure.
Vitamin COur formula also contains stable vitamin C. Benefits include:
• Boosting/increasing collagen production
• Inhibition of MMPs
• Anti-oxidant activity
These benefits help build stronger, more resilient skin. Vitamin C
Peptides
Retinol
five star formula: targeting complex
TARGETING COMPLEX
• We are the first and only brand to offer a patented EGFR inhibitiontechnology. Simply put, EGFR stands for Epidermal Growth FactorReceptor. These are receptor sites within the epidermis, and theirover-activation causes excessive surface cell proliferation, which canresult in flaking and dryness.
• We have obtained EXCLUSIVE rights from a U.S. research universityand are using this unique, patented technology. For the consumer,we call this a TARGETING COMPLEX so it’s easier to understand.
TARGETING COMPLEX TECHNOLOGYBlending this complex with retinol creates next generation retinol andtakes retinol to a new level of targeted effectiveness. Never before couldanyone truly deliver the power of retinol in a gentle way quite like this.
We are now able to offer retinol, a powerful anti-ageing ingredient, toMORE women.
five star formula: targeting complex
We use the term Targeting Complexbecause these ingredients help deliverthe retinol directly to where it can bemost effective to boost collagenproduction.
The natural, plant-based TargetingComplex in our ARTISTRY™ formulacontains a soothing combination ofsoy isoflavones, hydrolyzed soyprotein, soy germ extract, and appleextract that helps reduce the irritationpotential of retinol as it helps targetthe retinol to deliver the best anti-ageing results.
back to overview
* In Vitro Study
proven resultsOvernight:
• Proven to produce 3 times more
collagen activity*
• See healthier-looking skin
Fine Lines:
• 3 out of 4 women showed reduced
visible fine lines in 2 weeks
Loss of Firmness:
• Increases firmness and skin looks
younger after just 4 weeks
Deep Wrinkles:
• 3 out of 4 women displayed fewer
deep wrinkles after 8 weeks
before and after resultsVisible improvement in firmness around her chin and the improvement
in the wrinkling around her mouth and at the jawline. Not to mention
the improvement in the skin’s texture and smoothness.
BEFORE AFTER
before and after resultsVisible improvement in the fine wrinkling on her forehead.
Before, she has many lines on her forehead. After, they are gone!
Her skin is smoothed out and has a more even texture.
BEFORE AFTER
FEATURE BENEFIT
Retinol + Vitamin C + Peptides
Boost Collagen and Elastin to helprebuild firmness, elasticity and reduce visible wrinkles
Targeting Complex
Helps to precisely focus the Retinol where it is needed to renew the skin and reduces the potential irritation associated with Retinol use
Hyaluronic Acid
Plumps the skin’s surface to help give an immediate and a long-term anti-wrinkle, firming effect
proven results: key ingredients
• The most potent overnight treatment product from ARTISTRYTM
skincare, delivering smoother, younger-looking skin in just twoweeks
• Comparing our product to professional treatments, the one thatcomes closest to the way this product works is retinoic acid,which can only be obtained from a skincare professional. Whilecertainly not the same thing, however, our formula is muchgentler and you can do this without the supervision of a doctor.
• Dozens of compounds tested via Bio-Assay. These test biologicalactivity of compounds for EGFR inhibition, collagen-building andsoothing extracts.
• Safety and clinical studies in three countries
proven results