ARTIST STYLING AND COSTUME PLANNING

By Aqsa & Jyoti

What do we have in mind?

For our music video, both Jyoti & I have similar ideas for what our actress is going to look like. Contrasting locations and thus contrasting outfits will be used, to depict how the actress is feeling; this is all going to revolve around 1 prominent theme running throughout the video which is the breakdown of a relationship.

When Jyoti & I came together to discuss ideas of how the actress will look in general and in each location, we came up with the following ideas...

As we are hoping to show 2 sides of the relationship we thought it would be a good idea to show this through contrasting clothing outfits, as I have already mentioned. In our Pitch (link is below), we said how the performance shots of the actress would oppose the storyline shots, but eventually the performance shots would deteriorate, in terms of clothing, makeup etc. As the performance shots get worse, a link would be made with the background and setting; it gradually gets darker, into the evening time.

The contrasting shots will be made up of the following 2 ideas;

1) A prim, proper, professional (business woman-like) outfit that depicts the actress as an established, sophisticated women who is happy and comfortable with her life and where it is taking her

2) A grungy, rebellious, rough outfit that depicts the actress as someone who doesn’t have their thoughts together, let alone their life. She doesn’t have a care in the world for anything and is slightly away with her thoughts

Contrasting idea #1 To make sure this first idea is effective and can be

taken seriously, I have inserted a few images below to show how we would execute such a theme.

Contrasting idea #1 continued From the images on the previous

slide, you can see that the actress would ideally be styled neatly and tidily, while remaining happy and having positive facial expressions.

Her clothes would be ironed and her makeup would be minimal yet effective.

All of these factors added together would show an impressive women who has her life together

What is our actress going to wear?

Contrasting idea #2 To make sure this first idea is effective and can be

taken seriously too, I have inserted a few images below to show how we would execute such a theme.

Contrasting idea #2 continued In contrast to the first idea, this second theme

will be very different; the actress is going to be dressed in a rough manner to show the effect the relationship on her life.

Depending on her clothing, bits of it could be ripped especially if she wears tights or deliberately made dirty like jeans to show her careless spirit.

Her clothes would deliberately be creased to show how messy she is, but also the lack of access she has to basic necessities.

Her makeup would be very strong, but also messy to keep bringing in the theme of a broken down relationship; her appearance and the aesthetic appeal it used to have wouldn’t matter to her anymore.

What is our actress going to wear?