artist management pppt
TRANSCRIPT
Sarah JaneSarah JaneArtist Development PlanArtist Development Plan
Sarah Jane Berry
19 Years Old
Lima, NY
College Student
SUNY Potsdam
Psychology Major
Sarah who?
“An emotional roller coaster with a very natural acoustic sound.” - Sarah Jane
“Singer-songwriter, pop, alternative with a side of fries.“ - Ali
“A blend of country-alternative-pop.” - Fans
About the Artist
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SongwritingPerformingInterpersonal SkillsRelatableGuitar Recording PianoAptitudeVocals
Talents
Experiences
Overall sound
Songwriting/Lyrics
Outlook/Mission
Relatable
Interpersonal Skills
Life Journey
Uniqueness
Sarah’s life mission is to bring people together to help them overcome their troubles and their past. It’s not about walking the path alone, it’s about creating a path for people to follow and branch off from
Drive/Motivation
Emotional Power in Songs
Songwriting Aspect
Strong back story
Personality
Equipment
Experience/Past Shows
Studio/Software
College Student
Community Involvement
Personable
Strengths
Past shows
Old Fan Base
Connections
Community Involvement
YouTube
Social Networking
Other Artists
Collaborations
Adding Musicians
Opportunities
Vocal Training
Outside Factors
Medical Issues
Time Management
Indecisive
Practice
Vision not Clear
Solo Artist
Stage Presence
Social Media Updates
Weaknesses
Popular music right now
CD Sales
Standing out
Jazz Demand in the Area
Competition (less of a threat)
Threats
Goals & TimelineJanuary
•Work on a 4 Song EP
•Social Media Development•Cover Once a
Week
•Create a Website
•Attend Open Mic’s in Area
•Focus on writing songs
•Vocal Lessons
•Start booking shows for the summer•Community Events/HS Graduation
•News Story in Local Paper
•Collaborations YouTube Etc.•Local Artist
Outreach•Copyrights
•Post more originals online
•Social Network Spread
•Post EP and songs on
streaming sites•Work on
routing possible tour
for next summer
Feb. March April/May June July/Aug. Nov./Dec
StrategiesJanuary
•Work on a 4 Song EP
•Social Media Development•Cover Once a
Week
•Create a Website
•Attend Open Mic’s in Area
•Focus on writing songs
•Vocal Lessons
•Start booking shows for the summer•Community Events/HS Graduation
•News Story in Local Paper
•Collaborations YouTube Etc.•Local Artist
Outreach•Copyrights
•Post more originals online
•Social Network Spread
•Post EP and songs on
streaming sites•Work on
routing possible tour
for next summer
Feb. March April/May June July/Aug. Nov./Dec
•Take charge of social media for the first few
months
•Hire someone to create a
website or take charge
•Research good vocal coaches &
attend songwriting
sessions
•Indie on the Move•Create a good story/image
•Connections & Email
•Reach out to outside artists•Select songs
•Utilize online sharing sites
•Research and discover online platforms and opportunities
Tactics
•Work on a 4 Song EP
•Social Media Development•Cover Once a
Week
•Create a Website
•Attend Open Mic’s in Area
•Focus on writing songs
•Vocal Lessons
•Start booking shows for the summer•Community Events/HS Graduation
•News Story in Local Paper
•Collaborations YouTube Etc.•Local Artist
Outreach•Copyrights
•Post more originals online
•Social Network Spread
•Post EP and songs on
streaming sites•Work on
routing possible tour
for next summer
•Record over Break
•Develop Emails & Accounts•Update YouTube
(Certain Day)
•Word Press•Research•Try New
Areas
•Writing Exercises•Time
Management
•Indie on the Move•Create a good story/image
•Connections & Email
•Connect with people on
social networks•Fill out
paperwork
•Twitter•Boost Post•Fanbridge
•Research•Indie on the
move•Potential Musicians
Marketing Plan: EvaluationSinger-Songwriter
Taylor SwiftEd SheeranJohn Mayer
SalesBecoming more and more popularVery natural soundMore radio playMore prevalent in the UK, Canada, AUSA lot of the artists selling on iTunes in this genre started out on YouTube
Locally & NationallyLocally
Not as common or popularRochester is a huge Jazz cityThere are singer-songwriter competitionsBenefit concerts, a lot of open mic’sBig time artists - Ed Sheeran, Taylor Swift = Lot of Radio PlayHuge local Support of Musicians
NationallyPretty popularA lot of radio play - Ryan SeacrestMagazinesYouTube, Ellen
CompetitionLocally there’s not a lot of competition
Nationally, there’s quite a bit just because singer-songwriters are becoming more popular
Acoustic-pop music is starting to grow
Target Market
High School/College Students
Potential FansPeople in search of hope Need someone to look up toLike acoustic musicPeople struggling Fans of Taylor Swift, Demi Lovato, Etc.Teenage girls
Target Market
LifestyleLaid backCreative/Artsy
Geographic LocationsUnited States - New England Area, Upstate NYCanada - Toronto Area, OttawaUnited Kingdom - London, Glasgow, EdinburghAustralia - MelbourneNorway - Oslo
Secondary Markets
Older Generations
Acoustic Music Fans
Younger kids
Unique TacticsSpur of the moment shows at outside locations - find out 24 hours prior
First 5 people to arrive receive free merch
Skype Contests
Fan of the Week
Fan Videos
Personnel Requirements
Drummer, Bassist
Graphic Designer/Web
Sound Engineer
Booking Agent
FinancesEp Mastering $100
Copyrights $35
Photography -
Gas Expense -
Design -
Online Distribution $100
Flyers $25
Merchandise $100
Vocal Lessons $200
Total $560
Manager StrengthsKnowledge of the Industry
Confident
Upfront
Honest
Reliable
Trustworthy
Efficient
Marketing Skills
Budgeting
Social Media
Public Relations
Web Design
Manager Opportunities
Creative Artist
Management Experience
Promotion
Productivity
Implementing visions
Branding
Connections
Travel
Threats
Grad School
Geographic Location
College
Other career opportunities
Distance
Weaknesses
Time
Availability
Scheduling
Multitasking (Spreading thin)
Patience
Sarah JaneSarah Jane“Singer-Songwriter, pop, alternative with a side of fries.”“Singer-Songwriter, pop, alternative with a side of fries.”