The Tipping Point

Evolution Emerging

Conferences

Mapped Out

Youth Music

Sound Connections

Suite of Services

•tipping-point.co.uk

•Unearths and champions UK based artists

•Tippers Network - 125 Tippers

•Fortnightly Mailout

•>7k Subscribers

•Compilations

•Facilitating releases

•Building sustainable teams

•Live strategies

•Digital strategies

•Developing fan-bases & Industry awareness

•Previous Releases

•Eliza and the Bear

•Azekel

•Fé

•Current Releases/Development

•Blessa

•The Lake Poets

•Azekel (single 2)

•Key Lessons

•Artists (and managers) need this support

•It has been effective – when the strategy is

right, the rest follows

•Budgetary restraints

•Ensuring a financial kickback in the future

(up for discussion)

•The North East’s biggest (and best) event

for emerging music

•Saturday 24th May / 40 Artists / 9 Venues

•Introducing a ticket fee

•Grows year on year

•Large impact on Outputs

•Strong presence at national events to showcase artist and business development expertise•The Great Escape•In Conversation / Tipping Point showcase / CD •Liverpool Sound City•2 x panel events / Tipping Point showcase•Others•Roundhouse Rising – Artist Development Masterclass Day & Tipping Point Showcase

•Touring network

•Promoter development

•Masterclass events

•Relationship with agents

•Relationship with regional

partners

•PLAY Courses•BEATS / VOX / PLAY•Outputs impact•PLAY Toolkits•Developed for Youth Music•FFWD•New application for regional musical skills delivery, artist development and progression•Take Note•New application for national music industry (and creative) Masterclass Days with 6 regional partners

•Delivery partner for County Durham Youth Music project•Week-long courses•Band Masterclass events•CPD for youth workers and music practitioners•Youth band night development•Partnership issues

•Recognising the strength of Artist Development

delivery and Generator’s expertise by ‘selling’

interventions across the UK

•Generating new revenue for the agency

•Artist Development Masterclass Interventions

•Generator NI

•Youth Music application

•Other opportunities

•Advice and Guidance in the North East•High demand •Bigger Beat•Expert advice (e.g. release strategies)•Advice and Guidance Across the UK•High influx of emails and calls•Referals•Masterclass demand

•While the AD team is increasingly working

outside of regional constraints, we contribute

significantly to achieving outputs

•All projects are relevant to the Music Futures

programme, whether 20%(Tipping Point) or

100% (PLAY)

•The AD team also help plan, manage and

deliver a number of joint AD/BS programmes