article critique gbi795 nad.docx

7/21/2019 ARTICLE CRITIQUE GBI795 NAD.docx

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ARTICLE CRITIQUE: THE GROWING NEEDS OF CROSS-CULTURAL MANAGEMENT

AND ETHICS IN BUSINESS

JOLITA GREBLIKAITE, RASA DAUGELIENE

Institute Of Europe, Kaunas University Of Technology

Summary

The research article was published i !ear "#$#% The literature re&iew has bee d'e

criticall! ad the researchers ha&e bee selecti&e i screei( the re)ereces related t' their

t'pic% The research articles re)erred, ra(ed )r'* !ear $++" t' "## i which a hi(her

perceta(e ') the articles re)erred are )r'* the !ear "##" ad ab'&e%

The article ai*s t' discuss -uesti's ') the (r'wi( eed ') cr'ss.cultural *aa(e*et ad

ethics i busiess that is due t' the phe'*e' ') (l'bali/ati'% It is a -ualitati&e research

as the auth'rs had iter&iewed 'e s*all bicultural eterprise i Lithuaia% The pr'ble* was

clearl! de)ied t' e*phasi/e the (r'wi( eed ') cr'ss.cultural *aa(e*et ad ethics i

busiess that is (eerall! caused b! (l'bali/ati' ad als' the *i(rati' practice ')

Lithuaia0s c'*petet citi/e )'r better li&i( ad w'r1i( c'diti's i )'rei( c'utries%

Discussi's th'u(h the article are ' the cr'ss.cultural pr'ble*s ') *ulticultural eterprise,

the r'le ') cr'ss.cultural *aa(e*et, the i*p'rtace ') cr'ss.cultural ethics ad p'ssibles'luti's% Alth'u(h the article *eti'ed that the c'utr! d'es 't )ace *a! cr'ss.cultural

issues because it is rather cl'sed ad 't *i2ed b! li&i( ati's, it is -uite a challe(e whe

pe'ple with hi(h c'*petece lea&e Lithuaia ad ')te d' 't (' bac1 t' their c'utr! due t'

the e))ects ') (l'bali/ati' ad the ethical &alues that c'*es with it%

1



Strengt !" te art#$%e

Te &r!'%em (a) $%ear%y *e"#ne*

The pr'ble* was clearl! de)ied t' e*phasi/e the (r'wi( eed ') cr'ss.cultural

*aa(e*et ad ethics i busiess that is (eerall! caused b! (l'bali/ati' ad als' the

*i(rati' practice ') Lithuaia0s c'*petet citi/e )'r better li&i( ad w'r1i( c'diti's i)'rei( c'utries which is supp'rted b! a research d'e ' lab'r *'bilit! ad *i(rati' withi

the Eur'pea Ui' 3EU4 c'utries 3J'h, "##+4%

Te L#terature Re+#e( (a) a*e,uate an* u&-t!-*ate

The literature re&iew was ade-uate ad up.t'.date% The article was published i "#$# ad the

research articles re)erred, ra(ed )r'* !ear $++" t' "## i which a hi(her perceta(e ') the

articles re)erred are )r'* the !ear "##" ad ab'&e%

The bac1(r'ud ') the stud! was stated i brie) but su))iciet% I the itr'ducti', the

researchers had stated brie)l! a '&er&iew ') the (r'wi( eed ') cr'ss.cultural *aa(e*et

ad ethics i *ulticultural c'*paies due t' (l'bali/ati', i which rapid cha(es are a *ust

)'r these c'*paies t' c'pe with such as ec''*ic alliaces, w'r1 e&ir'*et, trade ad

i&est*et, tech'l'(ies ad&ace*ets ad als' the iterati'al busiess pla!ers% The

ris1s ') ha&i( uused res'urces are said t' be als' apparet ad it )'rces pe'ple t' *i(rate

)'r better li&i( ad w'r1 c'diti's% 5ith pe'ple *i(rati(, iterati'al busiesses are

easil! e2paded ad leads t' the (r'wi( u*ber ') *ultiati'al c'*paies% The auth'rs

had re&ealed this as a scieti)ic pr'ble* ad relates t' the article 'b6ecti&e ') disti(uishi(the *ai cr'ss.cultural pr'ble*s ad its barriers i *ulticultural e&ir'*et%

The article had als' hi(hli(hted the cr'ss.cultural *aa(e*et r'le ad the i*p'rtace ')

cr'ss.cultural ethics t' )urther e*phasi/ed the pr'ble* state*et ad pr'&ed that the issue

was well supp'rted b! a u*ber ') 'ther published literatures% Th'u(h brie), it is su))iciet t'

uderstad the c'cept%

Te $!n$%u)#!n) are $!n)#)tent (#t te !'ta#ne* re)u%t)

7es, the c'clusi's were c'sistet ad i.lie with the results 'btaied% The e*pirical

research results sh'w the *'st i*p'rtat cr'ss.cultural barriers i Lithuaia eterprises are

belie&es ad stere't!pes, &erbal la(ua(e, traditi' &alues, '&erbal la(ua(es ad s'cial

rules%

The article had als' *aa(ed t' disti(uish the barriers i *ulticultural busiess e&ir'*et

as stated ab'&e ad the *ai cr'ss.cultural pr'ble*s such as stadards, practice, ethics,

laws, culture, cust'*s, *aa(e*et s!ste*s ad s'ci'ec''*ic s!ste*% This is ilie with

the tas1 ') the article as *eti'ed at the itr'ducti'%

2



Other tha that, the article had als' p'ited 'ut the'retical p'ssible s'luti's ' cr'ss.cultural

pr'ble*s ad had als' 'btaied the appr'priate s'luti's ' the issue thr'u(h the e*pirical

research results that was 'btaied b! iter&iewi( e*pl'!ees ') the s*all bicultural

eterprise i Lithuaia

Weane))e) !" te art#$%e

C!ntra*#$t#ng #))ue)

Alth'u(h the article had hi(hli(hted the issue, pr'&i( that it is supp'rted b! a u*ber ')

'ther literatures, had pr'&ided s'luti's ad 'btaied research results that are suitable )'r the

s*all c'*pa! i Lithuaia, the auth'rs had c'tradicted the*sel&es i the earlier part ') the

article b! stati( that Lithuaia eterprises )ace 't s' *a! cr'ss.cultural pr'ble*s as the

c'utr! is rather cl'sed ad 't &er! *i2ed b! li&i( ati's which is supp'rted b! a recet

6'ural 3Bart1e&iciee 8 Raudeliuaite, "#$94%

:urther*'re, the c'*pa! that was iter&iewed was 'e s*all c'*pa!, which the )idi(s

*a! 't be suitable t' be (eerali/ed 'r be use)ul t' be ad'pted thr'u(h'ut 'ther

*ulticultural c'*paies that were curretl! preset i Lithuaia% Acc'rdi( t' research, there

were ;,$< s*all.si/ed eterprises c'sisti( ') less tha =# e*pl'!ees i Lithuaia 3R>ta

8 Il'a, "#$#4%

Re)ear$ *e)#gn.met!*!%!gy.a&&r!a$

The article *eti'ed that the *eth'ds used )'r data c'llecti's were thr'u(h iter&iew ') as*all c'*pa! i Lithuaia% ?'we&er, the article did 't *eti' the t!pe ') busiess that the

c'*pa! is curretl! d'i( 'r the idustr! it is i% As supp'rted b! 3Bidu, "#$$4, there are

si(i)icat di))ereces i the strate(! ad culture ') 'r(ai/ati's bel'(i( t' di))eret

idustr! se(*ets%

C!n$%u)#!n

This paper )'cuses ' the (r'wi( eed ') cr'ss.cultural *aa(e*et ad ethics i busiess

that is due t' the phe'*e' ') (l'bali/ati'% Bei( a part ') the Eur'pea Ui' 3EU4,

Lithuaia citi/es are )ree t' *i(rate t' 'ther c'utries, ad 'thers )r'* di))eret c'utries

are )ree t' *i(rate it' Lithuaia either t' w'r1 'r t' set up busiesses alth'u(h the latter

perceta(e is de)iitel! ') a s*aller scale% 5ith the issues i had, the auth'rs were able t'

clearl! de)ie the pr'ble*, pr'&ide recet 6'ural articles t' supp'rt the pr'ble*s ad ca*e

up with s'luti's that cater t' the speci)ic s*all bicultural eterprise i Lithuaia% ?'we&er,

sice there were s*aller eterprises i Lithuaia, it *a! be use)ul )'r the auth'rs t' 'btaied

isi(hts )r'* represetati&es ') e*pl'!ees )r'* 'ther idustr! 3J'ath' N% @u**i(s,

"##=4 t' achie&e *'re c'*prehesi&e )idi(s that ca be adapted t' *'st 'r(ai/ati's

withi Lithuaia the least%

3



Re"eren$e:

$% Bart1e&iciee, A%, 8 Raudeliuaite, R% 3"#$94% S'cial Supp'rt Strate(ies )'r

I**i(rats The @'te2t ') S'cial 5'r1 ractice i Lithuaia% Journal of Arts and

Humanities, 2 394, +#.+%"% Bidu, G% 3"#$$4% A c'*parati&e stud! ') 'r(ai/ati'al strate(! ad culture acr'ss

idustr!% enchmar!ing" An International Journal, #$ 3C4, =$#.="<% d'i

$#%$$#<$C;9=$$$$$C;$C

9% J'h, R% D% 3"##+4% Lab'ur *'bilit! ad *i(rati' withi the EU )'ll'wi( the "##C

@etral ad East Eur'pea elar(e*et% Employee %elations, &#3"4, $"$.$9<% d'i

$#%$$#<#$C"=C=#+$#+"="<9

C% J'ath' N% @u**i(s, S% K% 3"##=4% @'llab'rati&e Research Acr'ss Discipliar! ad

Or(ai/ati'al B'udaries History ' (hilosophy Of )cience *)+I 2 out of -. %

=% R>ta, K%, 8 Il'a, B% 3"#$#4% ?R )ucti' de&el'p*ets i Lithuaia% altic Journal of

/anagement, - 3"4, "$<."C$% d'i $#%$$#<$C;=";$#$$#C=$99

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