arti overview
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Ha’Mitham, July 25th, 2013
ArtiForYou 2013 © ALL RIGHTS RESERVED
eBooks Promotion Arena
1Full control23
Higher revenue
No funnel
2
Why Self Publishing
3
Numbers
eBooksSales
AnnualGrowth
$2.8B +41%~$3,000 $300
AverageCosts
Author’sRevenue
4
Your Friends and Family
How to Higher Your Revenue?
5
Reach Opinion LeadersTo Reach Your Readers
Ad campaigns
Reviews & word of mouth
M-a-r-k-e-t-i-n-g !
6
Reach bloggers
Reach readers
eBooks Promotion Arena
7
12
From $149 per eBook
Marketing tool box
Reach opinion leaders
Self Promotion Platform
3Enable offerings
8
Interact with peers
Reach readers
Exposure
Authors-Readers Community
Powerful social group
123
9
OpinionLeaders
Business Model
Authors
Readers
$$
$$&
Reviews
Know-how &Opinion Leaders
Discovery& Offerings
ObjectiveReviews
Discovery
10
Marketing Services
Digital & Social orientation
Cost-effectivness
$500 -$5000
From $149
11
Milestones
POCAug. 2013
MVPPOC+6 Months
PlatformMVP+6 Months
5 AuthorsManual Work
30 AuthorsBigger DatabaseSemi Automatic
USA marketFull CommunityScalable System
European MarketMarket Place
12
Scaling Up - Market Place
Authors
Designers
Editors
CopyEditors
Market place
13
Project StatusProject Status
Team: Keren Dobkovsky, CEO& Product Erez Gavish, COO & Design Amit Avron , Information specialist Advisory: Yoav Abrahami, Chief architect, Wix Mr. S, US market books & apps -Negotiation Status: Beta preparations Enlarging the reviewers database
eBooks Long Tail
Up to$1M
$300
$
0% 50% 100%
15
You areHERE
…But youwish to be
HERE