arthritis advisory group meeting presentation
DESCRIPTION
A summary of work performed for the New Mexico Arthritis Advisory Group.TRANSCRIPT
Arthritis Advisory Group
GenQuest Activity Update
Amy Lahti and Barbra Portzline, GenQuest Inc.
Blueprint for Arthritis Communication Plan
Meeting on February 12 helped us determine audiences and communication channels for disseminating the Blueprint for Arthritis
Participants identified six key audiences: Senior centers (community centers) Legislators Nonprofits Health insurance companies Healthcare providers The news media
Blueprint for Arthritis Communication Plan
The participants also created a three-point key message related to disseminating the plan:
1. Arthritis does not need to limit people from participating in physical activity.
2. Fear of arthritis pain keeps people inactive.
3. Regular physical activity decreases the impact of arthritis on people’s lives and helps manage conditions like obesity, heart disease, and diabetes which they may have.
Blueprint for Arthritis Communication Plan
Table 1: Next Steps for dissemination of the Blueprint
Clearly describes tasks to be completed and gives some proposed completion dates
Also identifies what group (staff, AAG members, or a combination) should complete each task
Tasks, personnel and completion dates were determined by information in other tables
Blueprint for Arthritis Communication Plan
Appendix A: Audience Analysis Strategies for reaching and
communicating with specific audiences directly linked to recommendations within the Blueprint
Outlines psychographics for each audience, motivations, and desired outcomes for communications
Blueprint for Arthritis Communication Plan
Appendix B: Audience and Message Customization
Table describes how to tailor the three-point message to each specific audience
Uses strategies from the Blueprint to delineate action steps and identify outcomes
Blueprint for Arthritis Communication Plan
Appendix C: Strategy-Tactic-Resource Identification
Identifies specific strategies for disseminating the plan, tactics the AAG can employ, and resources needed to complete tactical activities
Tactical identification informed the “next steps” list of tasks (Table 1)
Blueprint for Arthritis Communication Plan
Appendix D: Recommended Evaluative Activities
This table outlines some suggested activities to evaluate the success of the communication effort
Arthritis Program staff and GenQuest, Inc. are identified as responsible for task completion
Blueprint for Arthritis Communication Plan
Questions on the Communication Plan?
Arthritis Program Evaluation Plan Conference call February 22 helped focus the
goals of the evaluation plan and refine the Key Questions
The evaluation as discussed in February was broad in scope – due to budget constraints the number of evaluative activities had to be reduced
Arthritis Program Evaluation PlanPurpose of the evaluation: Determining the success and impact of Arthritis Program
initiatives, including Buenos Dias Artritis and selected evidence-based programs
Assessing the extent and efficacy of collaboration and partnership efforts
Evaluating the “reach” of the Arthritis Program, and its success in increasing awareness among various audiences and populations in New Mexico
Identifying areas for expansion and improvement, especially in regards to data collection, contractor service, and deployment of evidence-based programs for people with arthritis
Arthritis Program Evaluation Plan Evaluation will be split into two phases to
streamline data-collection activities and conserve costs
Phase 1: completed in FY 2010-2011 Phase 2: completed in FY 2011-2012
Of the 11 Key Questions for the evaluation (next slides), 6 will be addressed in FY 2010-2011
Arthritis Program Evaluation Plan
Key Questions for the evaluation: To what extent has the Arthritis Program (AP) enhanced existing
partnerships and developed new partners? How have those partnerships affected intervention delivery capacity? (FY12)
How is the Arthritis Program working with contractors and partners to expand and promote evidence-based programs? (FY 11)
How and in what ways do AP contractors and partners collaborate? (FY 11)
To what extent are NM’s evidence-based programs sustainable? (FY 12)
To what extent has the AP and its contractors reached at least 4% of adults with arthritis in NM with approved evidence-based interventions? (FY 11)
Arthritis Program Evaluation Plan To what extent has the Buenos Días Artritis campaign been
implemented in accordance with CDC requirements? To what extent were the “call to action” aspects of the implementation able to connect people with existing services? (FY 12)
How and in what ways has the AAG increased awareness of arthritis as a public health issue in NM? (FY 12)
How can the AP play a role in the integration of the Chronic Disease Prevention and Control Bureau? (FY 12)
How can the AP improve data collection processes? (FY 11) How can the AP better serve its contractors? (FY 11) What impact are contractor programs having on people
with arthritis? (FY 11)
Arthritis Program Evaluation PlanKey Stakeholders: New Mexico Department of Health NMDOH Arthritis, Osteoporosis and Worksite Health
Programs Arthritis Advisory Group (AAG) Contractors providing program coordination and content
for the AAG New Mexico residents affected by arthritis Centers for Disease Control GenQuest, Inc. evaluation team Agencies collaborating with the Arthritis, Osteoporosis
and Worksite Health Programs
Arthritis Program Evaluation PlanData Collection Methods:
Interviews Focus group interviews Program observations Document analysis
Arthritis Program Evaluation Plan
August 2010 Refine data collection instruments August – September 2010
Coordinate interviews, site visits, and focus groups
September 2010 Observe 2 local Arthritis Program initiatives October 2010 Site visit to Southern New Mexico region programs to conduct interviews and focus groups November and December 2010
Collect documents; document analysis
December 2010 – January 2011
Conduct phone interviews with program contractors
February – March 2011
Analyze data collected
April – May 2011 Write and present Phase I evaluation report; develop timeline for 2012 evaluation
Phase I – 2011 Tentative Timeline
Arthritis Program Evaluation Plan
Questions on the Evaluation Plan?
THANK YOU!