art portfolio sample 09
TRANSCRIPT
CabotellaMexican Beer
> International Beverage Launch > Premium Mexican beer distibuted by parent Mexican brewery, Baja Brewing Company
> Primary Objective: Develop, launch, promote and maintain international strategic and creative brand initiatives for Cabotella and Baja Brewing Co.
Intrawest/ Playground
> Integrated National Campaign
> Education-focused; Highlighting Intrawest world-class property ownership destinations
Intrawest/ Playground
> Integrated National Campaign
> Education-focused; Highlighting Intrawest world-class property ownership destinations
> Primary Objective: Promote Playground as a premier leader in development, sales and marketing of real estate at resort locations around the world
Intrawest/ Playground
> Integrated National Campaign
> Education-focused; Highlighting Intrawest world-class property ownership destinations
Intrawest/ Playground
> Integrated National Campaign
> Education-focused; Highlighting Intrawest world-class property ownership destinations
Intrawest/ Playground
> Integrated National Campaign
> Education-focused; Highlighting Intrawest world-class property ownership destinations
Intrawest/ Winter Park
> National Awareness Campaign
> Ad and Targeted Direct Mail Focused
> Primary Objective: Promote the Intrawest development — The Village at Winter Park — and second home ownership possibilities
Winter Park, Colorado, has always captured yourpowder-seeking heart. And your connection to itgrows deeper with every return. Soon the newVillage at Winter Park Resort will bring more aweto a mountain you already love. With breathtakinghomes in the middle of it all, you can create yourmost cherished memories ever. This is a rare chanceto be part of the place that is so much a part of you.
Find your perfect home in the new Village atWinter Park Resort. Contact us before it’s too late.
Become part of the fabric of Winter Park.
Fraser crossing • Founders pointe • the loFts
Intrawest/ Playground
> Integrated National Campaign
> Education-focused; Highlighting Intrawest world-class property ownership destinations
Hilton FamilyResort Hotels
> Integrated National Recruitment Campaign
> Internal and External
> Primary Objective: Develop and maintain a cohesive recruitment branding effort that arched across all nine Hilton brands led by the repositioned parent company, Hilton Family Resorts
Empowerment — without reservations.
Define your destination.
www.dest inationhilton.com
CAREERCONCIERGE
Become an empowered, respected member of a diverse team of professionals.The Hilton Family of Hotels offers a wide range of career opportunitiesthroughout the United States—from our hotels and call centers to ourcorporate offices and vacation ownership properties.
Begin your career at Hilton.
CORPORATE TRADE ADVERTISEMENT
Intrawest/ Playground
> Integrated National Campaign
> Education-focused; Highlighting Intrawest world-class property ownership destinations
www.hiltonfamilyroadtrip.com
ROADTRIPTHE HILTON FAMILY
2005
CAREERCONCIERGE Choose Your Career
C H O O S E YO U R D E S T I N AT I O N
SIGN IN
Select a State
StatsMeet Me
R E G I O N A L M A P
N O . W E ' R E N O T T R I P P I N ’ . YO U A R E !
Define your destination.
Forget having to “call” the front seat. Forget dining on the Oreos you find in the car upholstery. Forget endless days of driving only to wind up at the World’s Largest Ball of Twine. We had a slightly different road trip in mind. With the Hilton Family Roadtrip, you can start driving the future of your career — all from the air conditioned comfort of your computer. What are you waiting for?
Region East
Back
COLLEGE RECRUITMENT WEB SITE — HOME PAGE
www.hiltonfamilyroadtrip.com/hamptoninn
CAREERCONCIERGE Hampton Inn Careers
C H O O S E YO U R D E S T I N AT I O N
SIGN IN
I T ’ S L I K E W O R K I N G I N T H E H A M P T O N S , B U T ” F U N N E R .”
Define your destination.
As a Hilton Garden Inn team member, you'll have theopportunity to develop your talents. Through orientation,training, Hilton University and a variety of enrichmentprograms, we will help you achieve the right skills to creategreat experiences for our guests, perform your job to the best of your ability, and prepare you for the job you mightwant next. Discover your potential with us.
Hampton Inn Orlando/Lake Buena Vista
ROADTRIPTHE HILTON FAMILY
2005
COLLEGE RECRUITMENT WEB SITE — BRAND PAGE
Intrawest/ Playground
> Integrated National Campaign
> Education-focused; Highlighting Intrawest world-class property ownership destinations
Toyota FinacialServices> Integrated National Recruitment Campaign
> Internal and External
> Primary Objective: Develop and maintain a cohesive recruitment branding campaign outlining and highlighting the daily activities of an Area Sales Manager
BEGINS WITH THE FIRST CLICK…_THE SUCCESSFUL JOURNEY
TOYOTAJOURNEY.COM
TOYOTAJOURNEY.COM
Come join our team.
< click >
Intrawest/ Playground
> Integrated National Campaign
> Education-focused; Highlighting Intrawest world-class property ownership destinations
BEGINS WITH THE FIRST CLICK…
_CARPOOL. TELL A FRIEND.
CORPORATE HOME SEARCH JOBS
_PROFILES. MEET AND GREET.
CLICK HERE FOR REFERRAL DETAILS
_ROADTRIP. A WEEK IN THE LIFE.
_TEST DRIVE. ’HAVE WHAT IT TAKES?
_THE SUCCESSFUL JOURNEY
http://www.toyotajourney.com
_REFER& GET $500
CLICK HERE TO MEETBRIAN CAREYASM, SO. CA
Welcome to the Toyota Journey — a Look at Life as an Area SalesManager with Toyota Financial Services
You know the name Toyota, a global automotive and industrial brandthat is the hallmark for quality and innovation. From the best-selling lineof Toyota cars and trucks to the luxurious Lexus and the fashionableScion, millions of people rely on us every day.
Many of those same people rely on us — Toyota Financial Services, orTFS — to provide the financing that makes their driving dreams cometrue. TFS is a $US 40 billion enterprise that makes loans, leases andother financial services through thousands of dealers across the U.S.There are over 2,700 people on the TFS team, at our headquarters insouthern California and in offices throughout the country.
Intrawest/ Playground
> Integrated National Campaign
> Education-focused; Highlighting Intrawest world-class property ownership destinations
Ready to Begin Your Journey?
HOMECORPORATE HOME CARPOOL PROFILES ROADTRIP TEST DRIVE SEARCH JOBS
_THEN IT’S TIME TO HIT THE ROAD!
http://www.toyotajourney.com/roadtrip.html
SPEND A DAY WITH OUR OTHER TOP ASM’S
Life as a Toyota Financial Services Area Sales Manager is a uniqueopportunity that offers you responsibility, flexibility and some outstandingrewards for results. But like anything else worthwhile in life, it takes somehard work to succeed.
Ride along with a TFS ASM for one week and you’ll see what we mean. It’sMonday morning, 7:00 AM, and we meet at a TSF District Sales SupportOffice (DSSO).Your partner for the week ahead is Pat DeCarlo.
VIEW TODAY’S LOG ENTRY
PAT MARK DOUG ANDY
CLICK HERE TO DOWLOADAND VIEW PAT‘S WEEKLY LOG
EXTRAS
PARTNEROF THE WEEK
STATS
TOTAL MILES LOGGED TO-DATE: 225,971
NUMBER OF YEARS WITH TOYOTA: 7
PAT DeCARLOASM, NO. CA
NUMBER OF TOYOTA CARS USED: 7
CURRENTLY DRIVING: MR2 spyder, convertIble
TOYOTAJOURNEY.COM HOME
PATFRIDAYTHURSDAYWEDNESDAYTUESDAYMONDAY
8:00 AM “Monday mornings are tough for me because I’ve never been much of a morning person and Mondays are
definitely not my favorite days. But I think of my job as kind of like a team sport — it’s extremely competitive and we need
these Monday morning meetings to get psyched up for the week ahead.”
8:25 AM “My manager, Carlene Skillings, helps make the Monday morning meetings worth getting up early for. She
always knows what’s going on out there and she shares it with all of us. Having a little 411 on the competition never
hurts. Word has it that she began as an ASM in one of the toughest districts and was known for always being prepared
when she went out to meet with her dealers.”
9:05 AM “After the team meeting, Carlene and I have our weekly one-on-one. She always knows what’s in my sales
reports, even though I don’t finish them until Fridays, sometimes late. She can ask some tough questions, but she also
has some good tips for getting through to a customer; it’s her experience, I guess. We map out my plan for the week and
take a look at where I stand in the DSSO. Pressure? Sure. But I get a kick out of winning, and I like to know what I need to
do to be Number One.”
1:10 PM “Monday afternoon I hit the road and head for Fortunato Toyota; it’s about three, three and a half hours,
depending on the traffic. I don’t mind all the driving — I get a Toyota to drive, after all! These new MR2’s are really great
for all the driving that I do. Comfortable, lots of room for all of my stuff. And while I’m out of the office, the 6-disc CD
changer is cranking with the sounds that I like.”
3:00 PM “Fortunato Toyota. Meeting with Joe Fortunato, son of the founder and general manager of the store. This store
has been a steady customer of TFS for over fifteen years, then lately — BOOM! — they start growing like crazy. I’m
meeting with Joe and his finance manager, Steve Mitchell, to talk about financing options for their inventory. It sounds
complicated, but basically we’re helping Joe and Steve manage the store’s growth profitably. Joe’s interested, but Steve
isn’t so sure; he likes the inventory financing they’ve got right now. I tell them if I can show them how we can save them a
full point on their financing I want their business. Steve looks surprised, like he thinks I can’t deliver it. I make a note to
call Carlene from the motel this evening and get her thoughts.
TOYOTAJOURNEY.COM HOME
Life as a Toyota Financial Services Area Sales Manager is a unique opportunity that offers you
responsibility, flexibility and some outstanding rewards for results. But like anything else
worthwhile in life, it takes some hard work to succeed.
Ride along with a TFS ASM for one week and you’ll see what we mean. It’s Monday morning,
7:00 AM, and we meet at a TSF District Sales Support Office (DSSO). Your partner for the
week ahead is Pat DeCarlo.
PATFRIDAYTHURSDAYWEDNESDAYTUESDAYMONDAY
PAT DeCARLO ASM, NO. CA
Intrawest/ Playground
> Integrated National Campaign
> Education-focused; Highlighting Intrawest world-class property ownership destinations
M T W
Any kid will tell you, whether it’s wading in the Fraser River, hitting the slopes of SolVista, riding your bike, or sitting around a campfi re, time spent with your kids at Granby Ranch is time well spent. It’s what makes it such a special place to make your mountain home. And kids can be pretty smart when it comes to that kind of thing.
Custom homesites, single family homes, and slopeside residences are now available.
“When it comes to family stuff my dad is the smartest guy ever. But when it comes to skipping stonesI taught him everything he knows.”
granbyranch.com | 1.888.850.4615
Intrawest/ Playground
> Integrated National Campaign
> Education-focused; Highlighting Intrawest world-class property ownership destinations bio NO7:
JIM NASH
CUSTOM HOG SHOP(3) OWNER
NET WORTH: $4.2 million HOMES: 2
ANOTHER PERFECTVACATION-HOME BUYER
On average, 79% of our clients’ total properties sell before they break ground.
The secret? Our proprietary methodology and expansive database lets us connect with customers you might never have thought to look for. And we’re experts at immersing them visually, emotionally, and experientially into your location – before it exists. We’ve put our connections to work and created success stories at destinations like Tremblant, San Destin, and Mammoth.
We invite you to call us and find out how we can put our expertise to work for you.
1.800.2.GO.PLAY WWW.PLAYGROUND.COM
bio NO2:AMY WALSH
BEACH-FRONT PROPERTY INVESTOR
NET WORTH: $8.6 million HOMES: 3
ANOTHER PERFECTCUSTOMER FOUNDConnecting developers to the right customers is our secret to selling an average of 79% ofour clients homes before they break ground.
Call us and find out how we can start making connections for you.
1.800.567.5309_
WWW.PLAYGROUND.COM
Intrawest/ Playground
> Integrated National Campaign
> Education-focused; Highlighting Intrawest world-class property ownership destinations
You bet. Because when you’re on your
way to becoming one of the country’s
next great leaders – it’s hard for anyone
not to like you.
But calling them standout students only
scratches the surface of what President’s
Leadership Class scholars are today –
and what they’ll become tomorrow.
As one of the oldest and most respected
leadership programs in the nation, we
instill the diverse set of characteristics
and skills that prepare leaders to rise up
no matter the situation they’re facing –
and no matter their field of choice.
If you’d like to call yourself a supporter
of tomorrow’s next great leaders – The
President’s Leadership Class at The
University of Colorado is the place
to begin.
www.presidentsleadershipclass.org
Absolutely. You don’t get to be one of tomorrow’s
great leaders by zoning out in video games.
But studying hard is only where President’s
Leadership Class scholars begin. They happen to
be some of the most well rounded individuals
you’ll find at the University of Colorado – and just
about anywhere, for that matter.
Our program focuses on instilling the diverse set
of characteristics and skills that will make our
students the most effective leaders in their field.
So that no matter the situations they’ll face – PLC
grads will be prepared to always rise up.
If you’d like to be called one of tomorrow’s next
great leaders – The President’s Leadership Class
at The University of Colorado is the place to begin.
www.presidentsleadershipclass,org.
Intrawest/ Playground
> Integrated National Campaign
> Education-focused; Highlighting Intrawest world-class property ownership destinations
Intrawest/ Playground
> Integrated National Campaign
> Education-focused; Highlighting Intrawest world-class property ownership destinations