art of the olympians

Art of the olympiAnsBrand Guidelines

i didn’t set out to

beAt the world; i

just set out to do

my Absolute best.

Al oerter

�

�

contents

new signAture

1.01 New ideNtity1.02 miNimum size / clear space1.03 positive & Negative1.04 uNacceptable usage1.05 color palette1.06 acceptable / uNacceptable backgrouNds

typogrAphy

2.01 typeface2.02 example typography usage2.03 quotatioNs

secondAry grAphics

3.01 some support graphics3.02 our voice

ApplicAtions

4.01 statioNery4.02 clothiNg4.03 key chaiN / piNs4.04 sigNage4.05 traNsportatioN4.06 buildiNg exterior

1.0

2.0

3.0

4.0

signAture1.0

art of the olympiaNs | braNd guideliNes1.01

the signAtureinspired by the olympic podium this symbol is meant to represents strength and a passion for always trying to better yourself. This wordmark visually creates a balance between art and Olympians. signature elements The letters ‘t’, ‘h’, and ‘n’ are connected to represent people holding the olympic flags and gives the symbol motion. The letters have been slightly modified to give a personal and memorable quality. The three bars represent the organizations Museum, Gallery, and education Center.

Fulll ColorBlack and White

pg 4New ideNtity


clear spaceClear space is the area around the signature that must be free of all other logos, symbols, text, or graphic elements; unless otherwise indicated in this manual. The clear space is defined by the distance of “X” as a unit of measurement surrounding each side of the signature. The distance of “X” equals the x-hight of the letter a in the aOTO wordmark. a minimum clear space requirement has been established to ensure the clarity, recognition and integrity of the aOTO signature. Be sure to use the approved signature artwork provided by aOTO. do not alter or recreate any of the elements in the signature artwork in any way.

minimum sizeminimum size refers to the smallest size at which the aOTO signature may be reproduced and still maintain legibility. to ensure its legibility, the minimum reproduction size of the aOTO signature is 50mm in height for print applications and 10 point in width for web and electronic media. when reduced or enlarged, the word mark must always scale proportionally.

brAnd equity

MiniMuM size PrinT | 40 MM

MiniMuM size WeB | 10 PT

pg 6miNimum size / clear space

1X

LOGO

BASELINE

HANGLINE

1X


When reproducing the signature under some circumstances, challenges may arise. To provide the greatest degree of flexibility, a black/white and reversed out signature have been created to satisfy a variety of reproduction methods.

These versions of the aOTO signature are only to be used in the even that the full color version is not an option.

blAck & white

White on BlackBlack on White

pg 8positive & Negative

White on Cool Grey 8





To maintain the equity of the brand, it must never be altered or redrawn in any way. Do not use colors not approved for the signature, do not replace the existing word mark with any other typeface, do not scale the elements of the signature seperately, do not skew the signature in any way. Shown here are some, but not all common missuses of the brand.

pleAse do not

Outlines

Wrong Colors

Missing Words

Wrong Typeface

ART

OLYMPIANSOF THE

pg 10uNacceptable usage

Missing elements

scaled improperly

element shapes Changed

altered elements

stretched

Wrong Typeface

ART

OLYMPIANSOF THE


Color provides a strong visual link to our brand across a wide range of applica-tions. the Olympic colors serve as our corporate identity and hold a tremendous amount of brand equity. these colors should be used when the color version of the identity is incorporated. The five Olympic colors represent the five continents involved in the Olympic games and help communicate the meaning of our brand.

main colors

secondary colors

color pAlette

r 65

g 65

b 66

r 229

g 35

b 85

paNtoNe 419 u paNtoNe 192 u

c 67

m 61

y 58

k 45

c 4

m 98

y 57

k 0

pg 12color palette

r 37

g 163

b 87

r 242

g 178

b 64

r 229

g 35

b 85

r 43

g 123

b 180

paNtoNe 335 u

paNtoNe 123 u

paNtoNe 192 u

paNtoNe 660 u

c 80

m 9

y 42

k 1

c 4

m 32

y 86

k 0

c 4

m 98

y 57

k 0

c 80

m 42

y 4

k 5


We ensure the legibility and brand integrity by controlling the background on which the aOTO signature is placed.

The preferred background is white or a solid color with high contrast, which allows for the greatest legibility. The background should allow for clear identification of all signature elements: word mark, color, and clear space.

you cAn

White Wall Photo

solid Color

unactive area High Contrast Photo

Clear area Photo

pg 14acceptable / uNacceptable backgrouNds

The examples here demonstrate some common mistakes made when applying the signature to various corporate materials or applications. avoid using any kind of background that will compromise the legibility of the aOTO signature.

When placing the signature with a background that might interfere, consider these options: select a different image or less active part of the same image; screen the background image or pattern; chose another signature variation such as the black and white positive or reversed out.

you cAn not

Color logo on Color

active area Photo

Compromised Color legibility

Busy Pattern

typogrAphy2.0


This typeface is visually clean and simple, it refl ects the core values of the orga-nization: passion, strength, and balance. The typography is fl uid and structured to refl ect the endurance and stability it takes to be a champion in all avenues of life including art and sports.

Foundry Monoline Bold (Below)

type fAmily

AaAaAaAaAaAaAaAaAa Baseline

CrOssBar

aPeX

BOWl FlaT sPur

X HeiGHT

CaP HeiGHT

pg 18typeface: fouNdry moNoliNe

Aa bb cc dd

Aa Bb Cc Dd

aa Bb Cc dd

aa bb cc dd

Foundry Monoline Bold

Foundry Monoline Medium

Foundry Monoline Book

Foundry Monoline light


typogrAphy usAgeTypography is one of the cornerstones of our visual identity. aOTO’s wordmark uses a custom altered typeface, it therefore can not, and should not, be used anywhere else. The supporting typeface is another specially designed typeface named Foundry Monoline. This typeface is to be used for all brand communica-tions. a variety of weights are provided to help create flexibility in your layouts. Most appropriate is the Foundry Monoline Book weight.

A. Headlines must be set in Foundry Monoline Bold All Caps.

B. this is an example of a sub–head set in Foundry Monoline Medium meant for printing. Take note of the relationships between the elements of the text block.

C.This is an example of a side caption set in Foundry Monoline Light. 7Pt type, 11 pt leading.

D. Body Copy text should always be set in Foundry Monoline Book.

pg 20example typography usage

heAdlineArt of the Olympians is dedicated to demonstrating the very real relationship between art and sport to the general public. The athlete artists have the ability to express this because of their many years of well directed training for sport and the transfer of this discipline to their art and design. it is our intention to establish a touring exhibition of artwork by Olympian artists in order to illustrate this sport-art association and in doing so create a greater understanding on the part of the student of what it takes to succeed in most avenues of life. The Olympic Games from their inception have been a celebration of human capability, and art of the Olympians emphasizes this celebration in the form of art as the Olympic founders intended. art of the Olympians is a 501 (c)(3) non-profit organization, headquartered in Fort Myers, Fl., dedicated to inspiring creativity and stimulating change through an international program of art, education and outreach initiatives. By introducing individuals, particularly youth, to the ancient Olympic ideals of excellence in mind, body and spirit, we aim to to enhance the relationship between athletics and send aesthetics. The discipline, dedication and passion born and cultivated in an athlete’s physical training stimulate a desire for creativity. change through an international program of art, education and outreach initiatives. By introducing individuals, particularly youth, to the ancient Olympic ideals of excellence in mind, body and spirit, we aim to enhance the relationship between athletics and aesthetics. The discipline, dedication and passion.

this caption is set with the

typeface foundry monoline

light at a size of 7pt. and

a leading of 11 pt. to show

what a side caption would

look likeon the page.

a

b

d

c


mAke them heAr youThis typeface is visually clean and simple, it reflects the core values of the orga-nization: passion, strength, and balance. The typography is fluid and structured to reflect the endurance and stability it takes to be a champion in all avenues of life including art and sports.

Foundry Monoline Bold

pg 22quotatioNs

feel free to use reAlly big type for quotes.

this quote is set in

foundry monoline bold 54 pt

using 64 pt leading.

you can highlight certain

words by using the main

signature colors.

�

�

secondAry grAphics3.0


The aOTO brand identity is dynamic and fl exible. There a few graphic elements included within the wordmark that can also act as a secondary graphic system. There are a variety of framing and cropping variations that are acceptable. These secondary graphics are mostly used as an overlay on top of black and white pho-tography, but not exclusively.

These elements are refereed to as super Graphics and act as accents to various brand applications. There are multiple ways in which these super graphics can be implemented. a few examples are shown on this page and throughout this manual.

secondAry grAphics

MusT Bleed TO One side

X

X

pg 26some support graphics


every person has a different viewpoint on life, and we all have different perspectives on life. each and every moment, and each and every emotion is unique to that individual within that moment. aOTO’s voice are statements meant to remind each one of to always strive for our own personal best. These words are meant to help sum up our beliefs and what we stand for. it represents the promise of our company to help to continuously better ourselves, and those around us by doing so.

Strength Passion

Boldness Courage

our voice

pg 28our voice

be bold

be your Absolute best

be strong

be courAgeous

be pAssionAte

ApplicAtions4.0


The letterhead has been designed to convey a modern, clean look while showcasing brand information. always fallow the measurements shown here to achieve the proper layout and help keep consistency with the brand.

Business Cards

Letterhead / Envelope

stAtionery system

Cathy Oerter Chairman [email protected]

Art of the Olympians Foundation, Inc. 1300 Hendry Street Fort Myers, FL 33901

P 239.332.5056 F 239.332.5224 artof theolympians.org

1 inCH

3 inCHes

.5 inCH

statioNery pg 32

1.5 inCHes

2.5 inCHes

1.5 inCHes

3 inCHes

Art of the Olympians Foundation, Inc. 1300 Hendry Street Fort Myers, FL 33901

2 inCHes

2.5 inCHes

.5 inCH


The cap and jacket are designed to be bold and fun. The jacket and cap could also potentially come in the other brand colors to ad variety to the clothing line. each jacket will have one of the aOTO “our voice” statements on the back.

Cap Jacket

cAp & jAcket

.5 inCH

clothiNg pg 34

be bold

1 inCH

5 inCHes

8 inCHes

2 inCHes


The employee uniforms have been designed to be fun and colorful. The colors have been chosen to correspond with the department that the employee is working in. The aOTO red is utilized for the museum, the blue is used for the Gallery, and the Yellow is for the education Center. There is also a white option with the full color logo that can be worn by any employee.

colored shirts / reverse logo

white shirt / color logo

employe shirt

MuseuM GallerY eduCaTiOn CenTer

pg 36clothiNg

3 inCHes

1 inCH

art of the olympiaNs | braNd guideliNes

This is a great medium for aOTO to gain more exposure. These key chains and pins are designed to be bold, clean, and simple. using only the logo and brand colors, these promotional items will help get the word out about art of the Olympians Foundation in a fun and classic way.

4.03

key chAin & pins

2 inCHes

key chaiN / piNs pg 38

1.25 inCHes

.75 inCH

Color / Picture Options


Banners

Bus stop

4.04

signAge

3 FeeT

1 FOOT 1 FOOT

sigNage pg 40

4 FeeT

8 inCHes

2.5 FeeT


Cargo Truck

trAnsportAtion

bebold

2 FeeT

4 FeeT

traNsportatioN pg 42

12 FeeT

4.06 art of the olympiaNs | braNd guideliNes

The exterior of the aOTO building is designed to be dynamic and bold. The second-ary graphics are painted on the building to add a colorful playfulness. The ban-ners can be used to showcase the featured artist at the time and are meant to be interchangeable.

building exterior

RAMP

5 FeeT

buildiNg exterior pg 44

USA

EXIT

inTerCHanGeaBle PHOTOGraPHY


ApexWhere strokes come together at the uppermost point of a character; examples of different types: rounded, pointed, hallow, flat, and extended.

Artworkall original copy, including type, photos and illustrations, intended for printing. also called art.

bleedPrinting that extends to the edge of a sheet or page after trimming.

bodyThe main text of work not including the headlines.

bold typea typestyle in which the image face is darkened; used to call attention to the text on which it is used.

cap heightThe height of the uppercase letters within a font.

clear spaceClear space is the area around the signature that must be free of all other logos, symbols, text, or graphic elements.

cmykabbreviation for cyan, magenta, yellow and key (black), the four process colors.

color transparencyFilm (transparent) used as art to perform color separations.

contrastThe degree of tones in an image ranging from highlight to shadow.

density(1) regarding ink, the relative thickness of a layer of printed ink. (2) regarding color, the relative ability of a color to absorb light reflected from it or block light passing through it. (3) regarding paper, the relative tightness or looseness of fibers.

duotoneBlack and white photograph re-produced using two halftone negatives, each shot to emphasize different tonal values in the original.

elementOne of the distinguishable components of a layout: headline, subhead, body copy, illustration, logo, border, etc.

folio (page number)The actual page number in a publication.

font familyall type sizes and styles of one typeface. a complete character set of a font. The group shares a common design but can differ in attributes

glossAry

defiNitioN of terms used

such as character width, weight and posture of the typeface.

graphicsVisual elements that supplement type to make printed messages more clear or interesting.

gray scalestrip of gray values ranging from white to black.

headlineThe extra large opening statement used in a layout, used to grad the reader’s attention and sometimes summarizes what the text is about.

image AreaThe actual area on the printed matter that is not restricted to ink coverage.

integrityadherence to moral and ethical principles; soundness of moral character; honesty.

logoa company, partnership or corporate creation (design) that denotes a unique entity. a possible combination of letters and art work to create a “sole” entity symbol of that specific unit.

pointa unit of measurement, often used to measure type size, equal to 0.013837

inch (approximately equal to 1/72”). The traditional point measurement was slightly more or less than 72 points to the inch.

point sizeThe height of the type body.

rgbabbreviation for red, green, blue, the additive color primaries.

ruleline used as a graphic element to separate or organize copy.

scaleTo identify the percent by which photographs or art should be enlarged or reduced to achieve, the correct size for printing.

signaturea company, partnership or corporate creation (design) that denotes a unique entity. a possible combination of letters and art work to create a “sole” entity symbol of that specific unit.

subheada subordinate division of a title or heading.

art of the olympians

Documents

aoto signature

signature elements

approved signature artwork

olympians brand guidelines1

minimum reproduction

minimum sizeminimum

smallest size

brand equityminimum