Al Musaana College of TechnologyDepartment of Business Studies

E-Business Section

Welcomes the Faculty Members

Revisiting the Art of Teaching

By P.S.Kabaly Lecturer-Business Studies

Objectives

Students view on “Good Teaching” Teachers view on “Good Teaching” Initiate Discussion

Students view on “Outstanding Teaching”

Research Study (Faranda et all – 2004) Qualitative 28 in-depth interviews Undergraduate Business students What constitutes effective performance of

a Business Professor? 544 thematic responses were recorded “Delivery” was mentioned 165

times,yielding 30.3% of the total categorical responses.

Students Perceptions of an outstanding Professor

General Themes

% of responses

Sub Categories

Rapport 35.8% ApproachabilityAccessibilityPersonalityEmpathy

Delivery 30.3% CommunicationPersonal StylePedagogy

Students Perceptions of an outstanding Professor

General Themes

% of responses

Sub Categories

Fairness 16.4% Performance EvaluationAssignments

Knowledge and Credibility

10.3% ExpertiseExperience and Intelligence

Students Perceptions of an outstanding Professor

General Themes

% of responses

Sub Categories

Organization and Preparation

7.2% ClarityThoroughnessInstructional Materials

Finding

These results indicates that greater efforts at rapport,delivery,fairness,credibility,&

organization may assist professors in providing some of the elements most important for business students for a positive learning environment.

Caution

Desai et al (2001) noted, faculty efforts to become more in tune with student views should not come at the expense of compromising teaching principles to the point of eroding worthwhile educational standards.

In Marketing Parlance : we must be customer oriented, without giving the store away.

Teachers view on “Outstanding Teaching”

Research Study by Smart et al (2003)

Qualitative Study 107 of Marketing Disciplines best

teachers What are the general differentiating

characteristics of a Master Teacher?

General differentiating characteristics of a Master Teacher ( in the order of importance)

Communication Skills Real world perspective Empathy/Caring Involving students in class sessions Organization/preparations of course

materials & Class sessions Applied projects Challenging and fair evaluation Knowledge scope and depth Technology use

Specific Insights

They use interactive style when lecturing Develop comprehensive and detailed

syllabi Ask plenty of questions to facilitate

student involvement and class discussion. Assess student learning with exams and

assignments that require critical and Integrative thinking

Display friendly demeanor

Limitations

Both are US based studies Limited to one Institution No quantitative support

Dear friends

Are you ready for discussion?

References

Smart, Denise T et al.2003. Mastering the Art of Teaching: Pursuing

Excellence in a new Millennium.Journal of Marketing Education,Vol 25.No.1 :71-78

Faranda,William T et al.2004. Student observations of Outstanding

Teaching : Implications for Marketing Educators.Journal of Marketing Education,vol 26.No.3:271-281

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