art of sending mass mails

How to build a Sourcing Team

Chinmay ChavanLead TrainerSourcePro

“Art of Sending Mass Mails”

Ashish Peshave Senior RecruiterZS Associates

Art of sending mass emails

ZS Associates• Who we are• What we do

Marketing

Operations &Technology

Sales

Commercial

Strategy


Time for ‘Moment of truth’

• Open Google

• Search ‘recruiters are’


WHY the need of having this session• Increased cost of emails• Candidates have become smarter• Risen competition

Source: 2015 Stack Overflow Careers Global Developer Hiring Landscape: hhtp://bit.ly/1JaglKW - 26k+ s/w pros. from 157 countries surveyed.

Get basics right

• Know your job, know your employer• Know your target pool. • Know your email channel• Get the search right, find the right candidates

DOES IT END HERE?


NO!


Finding people isn’t a challenge these days,

Attracting, engaging and getting them to respond to your emails IS!

#SourcingGyan


Do the right thing. Make your first impression, your last!

Mastering art of sending mass mails!


• What are mass mails

• What are its components & their significance

SELO

Opening paragraph

Company information

Sub-group information

Job description

Specifications

Instructions on how to apply

Signature


Mass Mail Format - 1

Business Analytics Associate Consultant – 3 to 5 Years – ZS Associates, Pune

I am Ashish, working as a Senior Recruiter with ZS Associates, would like to share a career opportunity with you, which I felt could be relevant to your candidature. We are looking for Business Analytics - Associate Consultants to join our Pune office. Please see more details on same below:-

About ZS Associates - ZS Associates (http://www.zsassociates.com) is a global leader in sales and marketing consulting, outsourcing, technology and software. Our singular focus for more than 30 years has been to help global companies maximize their sales andmarketing organizations' performance and results. Together, we design and implement strategies that lead to greater market share, more competitive operations and better utilization of today's latest technologies. From 22 offices around the world, ZS experts use analytics and deep expertise to help companies make smarter decisions quickly and cost effectively. We are particularly known for our strong presence in the pharmaceutical and health care sectors, yet work across a range of industries.

ZS Associates, India Capability and Expertise Centers house more than 60% of ZS people across two locations based in Pune and Gurgaon. Our teams work in conjunction with onshore colleagues to deliver our sales and marketing projects to our clients. The Centers primarily support client projects based in North America, Europe and East Asia in the areas of Business Analysis, Business Operations and Business Technology.

Business Consulting Group OverviewZS Associates' Business Consulting group delivers solutions to a broad spectrum of marketing and sales challenges. We also help our clients transform their marketing and sales organizations to implement these solutions. Our solutions and recommendations are based in rigorous research and analysis underpinned by deep expertise and thought leadership.


Roles and responsibilities - Business Analytics Associate Consultants play a crucial role on project teams. Their role is to take end-to-end responsibility for creating and supporting analytic solutions and processes to address specific client questions, especially related to sales and marketing operations. In addition they-

* Design and build analytic solutions to address client issues using statistical techniques and tools like Excel, SAS, Access etc.* Understand client business issues, operating business rules, data, and processes* Lead design of analysis and overall quality of project deliverables* Leverage optimization techniques to guide clients and ZS teams to the best decisions* Simulate the impact of a client's future sales or marketing activities on their future real-world results* Review, refine and synthesize output from your Associate team* Actively co-ordinate with local and global ZS teams* Develop deep expertise in solving client's sales and marketing problems and share the same with the team* Leverage problem solving skills to address ad hoc client analytic needs* Synthesize analytic results and business process outputs to create appropriate client communications

Additional Information:-The Business Analytics Associate Consultant position provides you with immediate opportunities to take responsibility on consulting assignments, gaining exposure to a variety of sales and marketing issues. Your work on projects will strengthen your business and consulting skills while leveraging your analytical ability.

At ZS, project teams are typically small with people drawn from all levels of the organization and often from different offices. Your learning is accelerated through frequent interactions with experts. While most of the work will be done in India, there may be trips to the US or Europe for knowledge transfer, training, and exposure to the ZS culture. As a member of a ZS team, you will grow over a period of time to help facilitate and manage client relationships.

While the most important learning occurs on-the-job, ZS is dedicated to developing your knowledge and potential through organized training. The focus is on enabling the development of expertise in (a) sales and marketing data, processes, and analytics; (b) technical skills for analysis and configuring and/or building systems; and (c) pharmaceutical industry sales and marketing issues.

At ZS you will benefit from comprehensive and regular performance feedback from project managers and team members. You will be guided by a Professional Development Manager, but you are the architect of your career. ZS has a flat organizational structure, and advancement is determined by progression of skills and expertise, not tenure.


Qualifications/Specification: ZS welcomes candidates for the Business Analytics Associate Consultant position from any engineering discipline with a minimum of 2.5 years of experience in quantitative or Market Research or operations (IT) type of projects. The common denominator in an individual's success is a strong academic record and evidence of superior analytic skills. Additionally, all successful candidates will exhibit:* Analytic problem solving skills* Self-motivation* Organization & planning skills* Communication skills * Strong work ethic * Leadership experience

Thanks for reading the message thoroughly. If you would like pursue this opportunity, please send me an updated copy of your resume at [email protected] along with below mentioned details:-

-Current location: -Ready to work in Pune (Y/N): -Current Company: -Years Of experience:-Current Salary:

Once we have received your information, we will review it and will contact you to let you know about the further process. We have opportunities on similar lines on different designations, so feel free to revert with your details; we will let you know the best open requirement suiting your candidature.

Thanks & regards,Ashish Peshavewww.zsassociates.com

mailto:[email protected]

http://www.zsassociates.com/


Subject: Unique Role in Southern California – would you be interested?I hope you are having a nice week so far! I am a Recruiter with ZS Associates and I wanted to send you a quick note because you came up in a search I am working on for our Business Technology consulting group in Los Angeles. Would you ever consider that location?

The team in LA is looking for someone with a deeply technical skill set who can lead a full life-cycle project from project management to solution development. If you are inclined, I would be happy to set up some time to chat more about your background and career interests to see if there could be a possible match.

Looking forward to hearing from you and please let me know if you have any questions!

Subject: ZS Associates – Networking Opportunity

I am a recruiter with ZS Associates and I was hoping to network with you about a position that I am currently recruiting for. We are currently in the process of forming a Quantitative Market Research Methods Expertise Center within ZS and are in the process of looking for an individual to join our firm to assist in the creation and growth of this team. You have a very impressive background and I would love the opportunity to speak with you in more detail OR to see if you may know someone who is interested.

Mass Mail Format - 2


Subject: ZS wants your talent!

I recently saw your profile on LinkedIn and I was very impressed by your background. I am a recruiter at ZS Associates and I am currently working with our growing Human Resources team on a new opportunity in our Thousand Oaks, CA office. I would love to network with you to see if you or someone you might know would be interested in this opportunity.

Please feel free to reach out to me at: [email protected] or 837-494-3432.

Recruiter, ZS Associates

For more information about ZS, please visit zsassociates.com


“In 1994, George Loewenstein, a behavioral economist at Carnegie Mellon talked about situational interest. Curiosity, he says occurs when we feel a gap in our knowledge. He further says gaps cause pain. People have an urge to fill this gap. We need to create such gaps!”

Components Active Job Board Passive pool

Title SELO Catchy & intriguing

Opening paragraph Expand SELO Introduce & warm up

Company information Detail-oriented Crisp

Sub-group information Detail-oriented Attractive (optional)

Job details Detail-oriented Short, intriguing

Specifications Detail-oriented Acknowledge skills (optional)

Instruct on how to apply Detail-oriented Give email ID

Signature Detail-oriented Optional


Naukri.com LinkedIn

Active pool of candidates Active & passive

Agile recruiting. Be first & fast Be patient. This is not naukri.com

Maximum information in one go

Carrot & rabbit trick

Aggressive approach Involves elements of candidate experience

Leverage Naukri.com approach for LinkedIn and vice-versa!


• Personalization is the key

• Make use of catchy subject lines. Be creative

• Always ask yourself, why would the candidate respond to you?

• Pimp yo’ social footprints

• Ensure you brand your job and yourself – Add links, news etc.

• Set the right tone, use professional language. Add empathy.

Subject: Go Hawks!

I am a Recruiter with ZS Associates and I couldn’t help but notice you are a fellow Hawkeye, and have great experience for a position I am recruiting for in our Evanston office! I would love to connect with you in more detail to see if you or someone you know may be interested in learning more about this opportunity.

My direct email address is . Thanks in advance for all your time and I look forward to hearing back from you soon!


“It’s not that people are not recruitable or disinterested,

it’s your approach that yields you best of the results”

#SourcingGyan


Creative JD - Example


Avoid this


PLEASEDON’T!DOTHIS


Remember, candidate experience begins with SOURCING!

#SourcingGyan


Tips & Tricks

• Do not blast, manage the volume

• Manage your mass mail communication –

- Send emails in batches

- Time you send emails matters- Make notes, save search string for every search

- Use Naukri E-Apps, LinkedIn Projects

- Use Outlook folders, Tag Emails

• Keep the formats ready in a folder, keep updating them

• QC before your shoot

• Keep calm & remember one thing…………………….

Thank you!

https://in.linkedin.com/in/ashishpeshave

@AshishPeshave


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art of sending mass mails

Recruiting & HR