art 155 information architecture in-class presentation week 3b
TRANSCRIPT
Art 155 Information Architecture
In-class Presentation
Week 3B
Art 155 :: Information Architecture :: Week 3 :: B
In-class Presentation
:: in-class example Testing the Gap web site
http://gap.com http://www.clickz.com/experts/crm/traffic/
article.php/3548891
Testing the Old Navy web site http://oldnavy.com http://www.underconsideration.com/
speakup/archives/002414.html
Art 155 :: Information Architecture :: Week 3 :: B
In-class Presentation
:: in-class example Forrester “Quick Take” test
1. Are navigation elements easily recognizable at a glance?
2. Does the site use language that’s easily understood by target users?
3. Is text legible?
4. Do menu categories effectively set user expectations?
5. Are the interface elements consistent?
6. Does the site provide location cues?
The Full Forrester WSR test
Art 155 :: Information Architecture :: Week 3 :: B
In-class Presentation
:: homework Three detailed user scenarios
Purpose/Objective: To clearly define your target audience. To identify user goals and objectives To create a checklist and a rationale for future design decisions
Assignment: Use the preliminary research that you gathered while writing your creative brief to create three detailed user scenarios. Each user scenario should include the following:
User Profile Name, age, gender, location, education, family, hobbies, occupation, income, work hours, disabilities, computer details (pc or
mac, screen resolution, internet connection speed), tech skill level
User Daily Schedule A detailed day-in-the-life of the user Focus on the details that relate to the client site/business, noting where, when, and how he/she accesses the web throughout
the day
Site Interaction Episode A very detailed, goal oriented description of how the user goes to the client site. What is he/she looking for? How does the user look for it? (search, browse, bookmark, etc.) Does the user find it? What frustrates him or her?
Format: Microsoft word document (.doc). Email a digital version to me before class begins at [email protected].
Reading: Read chapter 2 of Steve Krug’s Don’t Make Me Think http://www.sensible.com/chapter.html
due next week :: 01.30.06
