Arribe professionally personal top10
Post on 22-Jan-2018
1. My Personally Professional Top 10 Marketing-Based things I shall do in the next 30 days Charmie D. Arribe Marketing Management V70 March 2017 2. 10 Winning Business Execution PROFESSIONAL 1. Market the brand #BrandMatters 2. Continue training #Performance@itsFinest 3. Go back to teaching #PassForward 4. Continue speaking engagements #EmpowermOthers 5. Advocacy-related business #PEG (Pursue Economic Growth) email@example.com 3. PERSONAL 6. Growing Family/Nurture kids #soon2B3 7. Nurture Self #LetsGetPhysical 8. Nurture Marriage #teamArribe firstname.lastname@example.org 10 Winning Business Execution 4. PROMOTION 9. The Ateneo Experience #OBF 10. MBA a step higher #MBAteneo email@example.com 10 Winning Business Execution 5. 1. Market the Brand #BrandMatters OLD WAYS Passive in marketing my expertise Reliant mostly on referrals Marketing thru calling cards Dressing up comfortably firstname.lastname@example.org 6. #BrandMatters MARKETING CONCEPTS Branding strategy Marketing strategy Identifying Target Markets Effective and up-to-date communication channels Packaging email@example.com 7. #BrandMatters APPLICATION Putting personal brand (logo) on my calling cards, FB page creation and other social media (like weekly and linkedin) Participating in events related to Pedia/BF/OB-Gyn/School to showcase my personal brand Power dressing, putting on make up and wearing ones best firstname.lastname@example.org 8. 2. Continue Training #Performance@itsFinest OLD WAYS skipping subjects on enrollment procrastinate in training too many activities in a day cramming on a subject/topic email@example.com 9. #Performance@itsFinest MARKETING CONCEPTS Self Esteem & Self Actualization achieved (#NWD) See the end goal (ZYX leadership) Training will increase my Market Shares firstname.lastname@example.org 10. #Performance@itsFinest APPLICATION Focusing, de-cluttering schedule Remove the habit of cramming Maximize and balancing my time Apply all the MBA strategies being taught Train in only the best institution email@example.com 11. 3. Go back to teaching #PassForward OLD WAYS skipped the semester from teaching PT & OT students currently inactive in teaching 2nd yr & 3rd yr medical students spoon feeding; teacher-to- student type of teaching style firstname.lastname@example.org 12. #PassForward MARKETING CONCEPTS Personal communications Word of Mouth The gaps of teachers & students Service marketing email@example.com 13. #PassForward APPLICATION Experiential learning like the way we do in AGSB Know how students learn innovate in teaching Diversify their interest Servant Leadership Go back to teaching Present like Steve Jobs; short bullet points big on visuals 14. 4. Continue speaking engagements #EmpowermOthers OLD WAYS Speaking to moms for breastfeeding & parenting in small groups or big class Speaking to health care professionals on breastfeeding & childcare Powerpoint presentation scattered information one-way speaking style firstname.lastname@example.org 15. #EmpowermOthers MARKETING CONCEPT Niche marketing Word of Mouth Events & Experience Mind share & hearts share through public speaking will result in Market Shares Present with a powerful visual presentation email@example.com 16. #EmpowermOthers APPLICATION Engage on different speaking events from groups/clubs/class Interactive-speaking engagement (like Steve Jobs) Presentation thru visual powerpoint as taught in Marketing Management V70 Class Set the Theme; Wow your Audience firstname.lastname@example.org 17. 5. Advocacy-related business #PEG (Pursue Economic Growth) OLD WAYS Reliant on my profession as my source of income Thinking of ways to invest Savings in bank & some insurance email@example.com 18. #PEG (Pursue Economic Growth) MARKETING CONCEPT Self actualization savings for basic and physiologic needs provision Investment/ Diversification of portfolio Passive income/ profits firstname.lastname@example.org 19. #PEG (Pursue Economic Growth) APPLICATION Actively seek partners for advocacy-related business Network with Ateneo classmates and put up a business of same interest Invest on self and family thru studies/specialization invest on stocks email@example.com 20. 6. Growing family/ Nurture my kids #soon2b3 OLD WAYS Priority is work Sons are 7 yrs old and 6 yrs old, almost getting hooked to digital TV monitoring by me is lessened Homework done with tutor, other child needs done by Yaya firstname.lastname@example.org 21. #soon2b3 MARKETING CONCEPT Provision for their needs, wants and some demands where my profits & investments go Being a parent is a 24/7 job = real MAGIS Learning begins from home: mold how children will Think- Walk-Talk email@example.com 22. #soon2b3 APPLICATION Work-life balance Be more active in parenting as the best gift we can give our children is TIME Hone their skills, children should be an improvement of their parents be better role-models help them achieve their full potential decrease idle-digital time, engage them in sports & arts firstname.lastname@example.org 23. 7. Nurture Self #Letsgetphysical OLD WAYS Sedentary lifestyle Comfort food Stress eating Lack of sleep due to possibly overworking & not-so-productive activity Overworking email@example.com 24. #Letsgetphysical MARKETING CONCEPT Maslows Hierarchy of needs - prioritize health Invest on self; Packaging; Branding Walk-the-talk Risk and cost reduction improve the product & brand firstname.lastname@example.org 25. #Letsgetphysical APPLICATION Increase cardiovascular activities cutdown on sedentary lifestyle = LIFESTYLE CHECK Eat healthy; Hydrate & get appropriate rests Work hard, Play harder, Pray hardest Everything in moderation email@example.com 26. 8. Nurture Marriage #teamArribe OLD WAYS Children & work are our priority No more we time Busy with his own hobby, as i have not much of that Family travel is a must No prayer time firstname.lastname@example.org 27. #teamArribe MARKETING CONCEPTS Love and belongingness Strengthen the heart & soul of the brand Communicate internally Direct Marketing communication Learning to prioritize/ triage email@example.com 28. #teamArribe APPLICATION Happy wife, prioritize your spouse Put God in the center of Marriage Have we time Find a common interest, Travel together Communicate often, remove gaps, increase trust and togetherness firstname.lastname@example.org 29. 9. The Ateneo Experience #OBF OLD WAYS Passive marketing strategies We only speak of our school experience, subjects and professors Weak support in terms of Ateneo-based activities email@example.com 30. #OBF MARKETING CONCEPT Active marketing strategies - Digital marketing; Brand-selling Brand positioning Effective Communication Tools for Marketing firstname.lastname@example.org 31. #OBF email@example.com APPLICATION Participate in AGSB events Encourage others that we are beyond classroom activities GK Build, Ateneo vs La Salle Basketball Events (Pampanga Chapter) Encourage professionals to experience Ateneo thru these events 32. 10.MBA a step higher #MBAteneo OLD WAYS Study MBA as an individual achievement I seldom share how MBA is needed especially in people who want to advance their careers Less aggressive in terms of promotion firstname.lastname@example.org 33. #MBAteneo MARKETING CONCEPT Differentiation Think-walk-talk like an AGSB MBA the value of an MBA brand, more so an AGSB MBA Marketing is warfare email@example.com 34. #MBAteneo APPLICATION Promote the AGSB brand by being a visible leader in the community Attract new students especially on the health sector thru programs like MBA- Health for Clark campus Advertise through Word of Mouth & share the AGSB Experiences Make the people aware of the AGSB Clark program through promotions to graduating college students in Region 3 through roadshows of current AGSB students firstname.lastname@example.org 35. Summary: 10 Winning Business Execution PROFESSIONAL 1. Market the brand #BrandMatters 2. Continue training #Performance@itsFinest 3. Go back to teaching #PassForward 4. Continue speaking engagements #EmpowermOthers 5. Advocacy-related business #PEG (Pursue Economic Growth) email@example.com 36. PERSONAL 6. Growing Family/Nurture kids #soon2B3 7. Nurture Self #LetsGetPhysical 8. Nurture Marriage #teamArribe firstname.lastname@example.org 10 Winning Business Execution 37. PROMOTION 9. The Ateneo Experience #OBF 10. MBA a step higher #MBAteneo email@example.com 10 Winning Business Execution 38. Society of Jesus Ad Majorem Dei Gloriam.