arpit course in commerce - financial markets and emerging ... · effective asynchronous...
TRANSCRIPT
ARPIT Course in COMMERCE -
Financial Markets and Emerging Business Models
Module 3.5
Dr. Asha E. Thomas Assistant Professor
St. Paul’s College, Kalamassery, Kerala [email protected]
ELECTRONIC COMMERCE AS AN EMERGING BUSINESS MODEL
In this module:
1. Introduction to Electronic Commerce (E- Commerce)
2. Architecture of E-Commerce System
3. How electronic payment schemes work in E-
Commerce?
4. The challenges faced by E-Commerce industry
E-Commerce
Primarily refers to the purchases made on the internet through an online store
Paperless exchange of business information using any of the following ways:
Electronic data exchange
Electronic mail
Electronic bulletin boards
Electronic fund transfer
History of E-Commerce Business
1970s - the process of sharing electronic documents and arranging sales
1990s - few commercial websites
1995 - Introduction of Amazon and e Bay
Types of E- Payments
Credit card payments Electronic cheque payments Micro or small payments Electronic cash payments
E-Commerce Business Models
Business To Business (B2B)
Business To Consumer (B2C)
Consumer To Consumer (C2C)
Consumer To Business (C2B)
Business To Government ( B2G)
Government To Business (G2B)
Government To Citizen (G2C)
Business Models
https://www.google.com/search?q=e+commerce+b+to+b+business+model&sxsrf=ACYBGNS252rgX1aP3d9BqliJys-Uu-VWGg:1573514154032&source=lnms&tbm=isch&sa=X&ved=0ahUKEwi-18yBpePlAhWJsY8KHbRuAbYQ_AUIEygC&biw=1536&bih=754#imgrc=P984gwJxrhaqOM
Business Models
https://www.google.com/search?q=e+commerce+b+to+b+business+model&sxsrf=ACYBGNS252rgX1aP3d9BqliJys-Uu-VWGg:1573514154032&source=lnms&tbm=isch&sa=X&ved=0ahUKEwi-18yBpePlAhWJsY8KHbRuAbYQ_AUIEygC&biw=1536&bih=754#imgrc=P984gwJxrhaqOM
Marketing Process in E-Commerce Trade
Buyers entering the market through World Wide Web(WWW)
Selecting the products
Filling out the purchase orders
Purchase order sent to the seller
Seller confirming the order
Payment stage
Marketing Process in E-Commerce Trade (Contd.)
Payment information sent to the bank
Credit check
Payment made
Delivery of the product
Value creation by E-Commerce Business Models
Low cost of providing detailed content Effective asynchronous communication Flexibility Made available to many people Cost savings on distribution
Potential for using consumer behaviour to
suggest future purchases Economies of centralised inventories
Operating Models of E-Commerce Business
Market Place Model Aggregator Model Inventory Model
Aggregator Model
Aggregator
SELL
ERS BUYERS
E-Commerce Pricing Strategies
1. Cost-plus pricing
2. Target return pricing
3. Value-based pricing
4. Competitive pricing
5. Lead generation pricing
Challenges for E-Commerce Industry
Inadequate infrastructure
Low digital literacy
Lack of clarity in regulations
Counterfeit goods
Cyber security
Traditional payment system
Higher goods return ratio
Aggressive pricing policies