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Perceptions ofSingaporeans

about India as aTourist

Destination

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campaign Govt. Of India

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Objectives

Study of Literature Research Framework

Quantitative analysis

Qualitative analysis

Limitations

Recommendations

Contents

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Objectives

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Study the Indian Tourism scene forthe Singaporean Market.

To focus more on the perceptions

of the Singaporeans about India.

To find a Gap if any that exists in

the Perception of the respondentcompared to the market scenario.

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Study of Literature

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Literature :

Major Learning

What are the vital characteristics

tourists look for in India?

Understand tourist demographics.

Understanding tourist needs and wants from

India.

Opportunities in India and Singapore.

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Literature: Demography

74.7% Chinese 13.6% Malay 9.8% Indian

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Literature : Medical Tourism

SINGAPORE

SGD 100000000

INDIA

INR 1000

> > > >

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Research framework

Perceptions of

Singaporeans

about India as a

tourist destination

Tourist

attractions

Cleanliness /

Hygiene

Safety

Infrastructure

Food

Spiritual Tourism

Geography

Entertainment

Medical Tourism

Services

Accommodation

Transport

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Quantitative Analysis

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1. Pie Chart Analysis

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Pie Chart Analysis:Where Singaporeans get their

information?

Family & Friends32%

Internet

27%

Magazines

20%

Others

3%

Tourism Board

12%

Travel Agencies

6%

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Pie Chart Analysis:Why Singaporeans visit India?

Holiday

39%

Visitingfamily

&friends

18%

NA

19%

Religious

10%

Work

9%

Others

1%

Education4%

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2.Perceptual Analysis

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Perceptual Analysis - Gender

Food and Tourist:

Male population

Spiritual tourism:

Female population

Hygiene and Safety:

All population

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Perceptual Analysis - Ethnicity

SingaporeChinese:

big prospectmarket

Malay Population:entertainment

Safety and Hygiene:

negative impression

Indian Population:

medical tourism

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Radar Analysis

0

1

2

3

4

5

6

Tourists Attractions

Safety

Geography

Food

Cleanliness / Hygiene

Services

Infrastructure

Transportation

Entertainment

Accommodation

Medical Tourism

Spiritual Tourism

chinese

indian

malay

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3.Cluster Analysis

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ServicesServices

TransportTransport

InfrastructureInfrastructure

SafetySafety

CleanlinessCleanliness

FoodFood

EntertainmentEntertainment

GeographyGeography

AccommodationAccommodationTourist placesTourist places

Medical Tourism

Spiritual Tourism

Cluster Analysis

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Chinese

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Malay

CleanlinessInfrastructure

Medical Tourism

Services

Transport

Safety

Tourist attraction

Entertainment

Food

Geography

Accommodation

Spiritual

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Indians

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Qualitative Research

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Recommendations

&Limitations of the

research

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Recommendations Medical tourism - Big market for Singaporean

Indians

Hygiene and safety are big negatives -

Chinese population.

Infrastructure, accommodation and general

services - neutral perception for Chinese and

Malay.

Female population - Spiritual attractions andBuddhism

Promote big attractions Taj, Backwaters,

heritage

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Limitations

Ethnicity of researchers

Low Sample size

Imprecise Demography

Actual Research

Chinese 74.70% 61.11%

Malay 13.60% 15.55%

Indians 9.80% 14.44%

Others 1.90% 8.89%

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Thank You

GROUP 35

Bharat Kalia

Chirag GalundiaHimanshu

Special thanks to:

Dr SeetharamanProf Natarajan

Prof Uday Bhate

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Taking the Research Forward

Bigger sample size.

Cutting the pie finer.

Limitations of interviewer.