ARMAND DE BRIGNAC CHAMPAGNE

WORLDWIDE ATTENTION• Brand has made a splash worldwide at each market into which it has been

introduced: French Riviera, Stockholm, Dublin, Los Angeles, Las Vegas, New York, Amsterdam, Israel, Miami, London, Tokyo, Mexico, Moscow, others

• Spotlighted in video and lyrics for Jay-Z’s hit singles “Show Me What You Got”, “Roc Boys”, and “Blue Magic” and in Fabolous’ “Make Me Better” & “Baby Don’t Go” music videos.

• Requests have come from Warner Bros studios (gift bottles for Oscar/Golden Globe winners), NBA (LeBron James, Kevin Garnett, Kenyon Martin), NFL (Larry Johnson, Warren Sapp, Chicago Bears Super Bowl Celebration), many recording artists including Justin Timberlake and Christina Aguilera

• Requested for MLB Baseball athletes (Barry Bonds, Alex Rodriguez), and for Will Smith / Tom Cruise / Katie Holmes party for David and Victoria Beckham in Los Angeles

• Chef Alain Llorca, recognized as one of France’s top culinary artists, has personally chosen Armand de Brignac for the menu of his restaurant Le Moulin de Mouginson the French Riviera, home to the toughest critics in the Champagne world.

• Master Chef Jacques Chibois and Chief Sommelier Frèderic Brochem of La Bastide Saint Antoine (Grasse/Cannes, France) selected Armand de Brignac as the featured wine for the two-Michelin star restaurant’s Christmas dinner

• Selected by Jacques & Laurent Pourcel’s La Maison Blanche and Le SensRestaurants in Paris as the restaurants’ featured Champagne

• Chosen for the menu of Reims’ two-Michelin star restaurant L’AssietteChampenoise

EXPERIENCE ARMAND DE BRIGNAC

2

The new Meylenstein Bar & Lounge, one of many Swiss luxury accounts serving Armand de Brignac

Tom Cruise, Katie Holmes, Victoria & David Beckham, Jada Pinkett-Smith, Will Smith

Los Angeles Welcome Party for David & Victoria Beckham – 60 cases of Armand de Brignac served as the evening’s exclusive Champagne by request of co-host Will Smith

Jay-Z, Sean “Diddy” Combs

Featured Champagne at FIFA’s Sonnenberg Restaurant & Headquarters in Zurich, Switzerland

Spirit diVino, Italy’s largest wine & spirits magazine

(Exerpt)The splash this new brand has made speaks volumes about the

Champagne. The demand for the Champagne rose so much that in old Europe, its place of birth, it has become almost a myth, because the precious bubbly, until recently, was could mainly be found exclusively in the United States. Today, it is also seen in Japan, Sweden, Ireland, Holland, the United Kingdom, and of course in limited quantities in France. It is also available in small quantities in Italy.

But who is this mysterious Champagne? It is Armand de Brignac, “Ace of Spades,” a cuvée that entered the market in 2006, assembled by the prestigious Cattier house. The Cattier maison, one of Champagne’s most historic, also boasts the single ancient vineyard of Clos du Moulin from which another of their Champagnes takes its name. Cattier enjoys a solid reputation based on the ownership of the vineyards by a single family since 1763.

We know the packaging, but what about the wine? Interestingly, Cattier chose to make the “Ace of Spades” Brut as a multi-vintage Champagne. It allows the expression of the best style of traditional champagne, which above all that it is a blend of the best years that would be impossible to obtain in a single-vintage wine.

There is great curiosity with which you approach this bottle. The golden glass holds an aroma that initially reveals an moderate nose (rather compact, with light mineral tones and of subtle brine) that after a few moments expands elegantly and invitingly: mature fruits, sweet floral hues and much more. The mouth has the complexity of white Burgundy, with a maximum of buttery flavor, but always fresh. The finish is full and pleasant, with considerable length.. All in all, Armand de Brignac’s Champagne matches its bottle’s personality. Only limited quantities are available.

Jacques Chibois’ La Bastide Saint Antoine

Kevin Garnett

Served at the Chateau de laMuire’s Restaurant L’AssietteChampenoise

Jay-Z – “Blue Magic” video

Chef Alain Llorca’s Le Moulin de Mougins

Martha Stewart with Armand de Brignac and Usher

Larry Johnson

Armand de Brignac luxury market coverage in Switzerland

Served at Switzerland’s

Waldhaus Am See, Wine

Spectator’s Best Wine Bar and the

world’s largest Whiskey Bar

LeBron James Birthday Party request

Served at La Villa Romana(St. Tropez, France)

Club zum RennwegPrivate Business ClubZurich, Switzerland

L’Union, Newspaper of Reims/Champagne, France

“ACE OF SPADES”: THE BOTTLE OF GOLDAttention, Dom Perignon and Cristal. You have reason to be

concerned – behold the Ace of Spades. It’s been purchased by George Clooney, the Beckham couple, and Will Smith, and featured in People magazine on the other side of the Atlantic, and is the “bling-bling”bottle to have. For the Cattier house, it is a stroke of genius. Jean-Jacques Cattier has enjoyed the attention of high society, brought about in part by his contact a few years ago with an American company, Sovereign Brands, which also distributes spirits. Sovereign Brands sought a partnership for a very top-of-the-range Champagne, sold as an ultra-premium product. If the wine was to become successful, it first needed to be baptized with a name. Jean-Jacques Cattier proposed “Armand de Brignac. It was a name that was already had the rights to use. We owed the name to my mother, Nelly, whose most beloved novel had a hero named De Brignac. However, for the Champagne, we had to add the first name ‘Armand’, to avoid confusion with the village Brignac, in Southwest France.”

To begin with, 6000 bottles were produced for sale. The Cattier house and their American partners were especially concerned with the bottle’s aesthetic. The bottle has a gold varnish and a label in the shape of the Ace of Spades. It was quickly nicknamed “Ace of Spades”, as it’s easier to pronounce than “Armand de Brignac.” The bottle’s fame started spreading in October 2006, when Jay-Z (fiancée of Beyonce and nightclub owner, among other things) showed it in a music video. The bottle is sold in the neighborhood of $400, but in nightclubs can reach as much as $900 for bottle service. Jean-Jacques Cattier estimates that around 20,000 bottles will be produced for the entire world this year.

Alex Rodriguez Home Run Record

Purchased as gifts for nominees by Warner Bros studios for the 2007Academy Awards

Featured Champagne at Paris’ V.I.P. Room bar & nightclub

Chosen by sommeliers for “The New Luxury” at Switzerland’s Globus department stores

Armand de Brignac featured on the Rachael Ray Show

Featured Champagne at Jacques & Laurent Pourcel’s Le Sens Restaurant, Paris

Served at Monaco’s Sass’ Cafe

Served at Hollywood’s Beverly Wilshire Hotel

Served at Mr. Chow, Los Angeles & NYC

Listed at Mastro’s Restaurants in Los Angeles,California

Spain – national online coverage

Served at the Ritz-Carlton, Laguna Niguel (California’s top-rated Ritz hotel)

Featured in Globus (Swiss department store)’s 2008 “New Luxury” Catalog

Singapore Launch Coverage

London Design Festival feature

Sold at Harrods, London UK

Window Displays

Champagne review by Swedish wine expert Kåre Hallden

Feature Article in The Independent newspaper (UK)

3-page article in Dine Out Magazine

Article in PrestigeMagazine

(Switzerland)

IN THE CELLAR• Currently maturing in the Armand de Brignac cellars (produced in even more limited quantities

than Brut Gold):– New Magnum size (1.5L) is currently available for our Brut Gold and will be also be

available for both the Rosé and Blanc de Blancs blends in 2009.– New Methuselah size (6.0L) is available in extremely limited quantities for our Brut Gold.– Our Jeroboam size (3.0L) will be available in mid-late 2009

CLOS YONS• The Armand de Brignac vineyards also include a specially-segregated plot of land designated the

Clos Yons. • The Champagne made exclusively from the Clos grapes has been recognized for unique

characteristics that set it apart from the surrounding terroir. • A very small quantity of Armand de Brignac Clos Yons is currently aging according to a family-

secret method until it achieves the mercurial nature unique to its terroir.

EXPERIENCE ARMAND DE BRIGNAC

109