You already know exceptional customer experiences are no longer a “nice-to-have” but a key competitive differentiator in your battle to win sales. As consumer expectations rise, so does the need for real-time, one-to-one personalization. Even if you have millions of customers, you must know each of them—across every channel and device, in-store and online—to drive superior customer journeys and gain lasting loyalty.

That’s where Arm Treasure Data enterprise Customer Data Platform (CDP) comes in. It helps your business collect and translate millions of touchpoints and illuminates individual buyers’ journeys, so retailers can create remarkable brand and retail experiences. Treasure Data CDP eliminates data complexity and builds an accurate, actionable view of each customer, so you can:

Increase revenue through every channel Improve customer retention & loyalty Boost customer lifetime value (CLV) Reduce marketing and operating costs

You’ll no longer need to rely on your IT team at every turn. Treasure Data CDP empowers everyone in your organization, regardless of department, to personalize the customer journey by connecting the right teams to the right data at the right time. As a result, collaboration among marketing, customer experience, and digital product teams becomes easy instead of a chore. Treasure Data CDP is designed to manage the entire process of building optimized customer profiles and segments. It handles data collection, pipeline management, and profile unification, plus segmentation, predictive analytics and multi-channel activation.

30 top retail, CPG, and eCommerce

companies rely on Arm Treasure Data for

personalization at scale:

370+ customers across industries

130+ pre-built connectors to collect data

and activate profiles

2 million+ events collected every second

1.2 million segments activated every

month

300,000 Presto queries run daily

(more than Uber, Netflix & Facebook put

together)

30 trillion+ rows of data processed daily

Arm Treasure Data For Retail Know and engage your customers across every channel to win more sales and gain deeper loyalty.

The Benefits You WantDeep, Insightful Data. Make every touchpoint more effective by discovering the “whys” in your customers’ journeys.

Tailored 360-degree Customer Profiles. Deliver continuous insights for better decisions by building unique customer,

prospect, account, or any other profile you need.

Cross-channel Personalization. Maximize campaign efficiency by targeting the people that matter most to your business.

Treasure WorkflowAudience Studio

Segment Builder | Machine Learning LibraryProfiles API Pre-built

Outputs IntegrationPre-built Inputs Integration

PROFILE MANAGEMENT

DATA PIPELINEDATA INTEGRATION

Online & Offline Data

Social media

Advertising platforms

Email

Messaging apps

Loyalty apps

Website

Recommendations

Business intellegence

Personalized Communication

UNIFYCOLLECT ANALYZE ACTIVATE

ADVANCED BIG DATA PLATFORMCloud-based | Secure | Scalable | Persistent | Schemaless

PREDICTIVE SCORING

SEGMENTATION ACTIVATION

IoT devices Web logsMobile

app logs

Social data POS data CRM data

Customersurvey

E-CommerceUser

demographics

About Arm Treasure Data

Treasure Data enterprise

Customer Data Platform (CDP)

brings all your enterprise data

together for a single, actionable

view of your customer. Only

Treasure Data CDP handles the

scale, security, and complexity

required by a global enterprise

and enables you to deliver a

superior customer experience

based on data-driven decisions.

Learn more at www.treasuredata.com

or call 866-899-5386.

Unify all your data sources for granular customer segmentation and targeted personalization to create compelling customer experiences.

Streaming Event Data.

Leverage up-to-the-minute customer behaviors, attributes and contextual data

(location, weather, IoT, etc.) to empower real-time analysis and faster decisions.

Data Unification.

Unify all customer data (first-, second-, and third-party)—including IoT and offline

sources—to create unique profiles that are complete, accurate, and actioned

compliantly.

Marketing-enabled Machine Learning (ML) Modeling.

Grasp the marketing power of predictive algorithms to automatically determine each

customer’s intent and affinity—on a massive scale. Treasure Data delivers guided

machine learning models for actionable insights, even on huge customer datasets.

Integrations.

Leverage Treasure Data’s 130 integrations with key marketing systems, enterprise-

grade databases and other data sources. Treasure Data is designed from the ground

up to automatically onboard all your first-party data.

Segmentation and Personalization.

Create segments and update them automatically from real-time actions taken by

website visitors. Personalize content, offers, and messages on the spot to drive

increased sales and conversions.

The Features You Need

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