Arka Prabha Dalapati AJ-180, Sector-II, Salt-lake City, Kolkata-700091, West Bengal |+91-9650761818/9643171315 | 

apdalapati@vecv.in/dalapatia@yahoo.in

ObjectiveEnthusiastic, innovative, creative and thrive for learning and understanding new technologies. Professional with 4+ years of experience. Good experience into Team handling, Product management, Brand management and marketing activities, Quality management, Project management, and in launching and documentation of new products.

EducationB.TECH (ELECTRONICS) | 2009-2013 | UNIVERSITY OF PETROLEUM & ENERGY STUDIES, DEHRADUN· Major:

o “Reduction of Warranty cost consumption” under Regional Marketing Team – TATA VOLTAS

o Strategic consulting, including business plan & sales strategy review.

o Working model and understanding the product insight and deep dive into competition products

o Reduction of Warranty Cost Consumption for new products and enhancing the market expansion

and growth of the company. o To manage and ensure correct functioning of Data base management system and Entrepreneur

resource planning.

· Minor: o Designing of microprocessor using VHDL software and Xilinx simulator

o Attended workshop and technical field training by ZTE corporation

o Presented paper on “Sustainable Transportation in India” at IIT-Kharaghpur

· Related coursework: o Activities and Societies: Co-Founder & Chairman of IEEE Student Chapter, U.P.E.S

o Student President of Robotics Institute for Automation & Industrial Engineering, U.P.E.S

o ASME Student Member, U.P.E.S

o SAE -India Student Coordinator

o Head of student placement & training committee

Skills & Abilities Product Management Product Marketing New Product Launch & Sales

Documentation Team handling & leadership. Product costing and budgeting. Launching and marketing of the products

– Frame commercial policy, schemes, Pre- & Post-launch events

Good management & interpersonal communication skills.

Comfortable in travelling across Pan-India & abroad for business and operations - 70%

Marketing Strategy and promotional schemes for every quarter

Marketing Planning and budget approval Sales plan & Forecast for every Quarter &

Financial year Electrical Engineering Product Development Business Development Operations Management Product Innovation Cost Engineering & Cost reduction

Experience -

DEPUTY BRAND & MARKETING MANAGER | VOLVO-EICHER COMMERCIAL VEHICLES | JUL’16 - PRESENT· Product Marketing, Product launch and conceptualization, POP & effective support for

Brand building, Digital activation· Responsible for ensuring that the products, services and product lines that fall under their domain

resonate with current and potential customers. · Continuously monitor marketing trends and keep a close eye on competitive products in the

marketplace.· Regularly meet with clients and senior management, and oversee a team of junior marketers.· Working under marketing managers or CMO's, serve as the point-person for developing, implementing

and executing marketing initiatives and activities for particularly Volvo-Eicher HD(Trucks) brand. · These initiatives and activities include campaigns (print, web, social media, broadcast, etc.), events,

corporate responsibility programs and sponsorship.· Responsible for more than executing marketing campaigns; also in charge of managing and developing

P&L and driving market growth. · In-depth understanding of the company’s current products and future concepts· Ability to think creatively and innovatively· Budget-management skills and proficiency· Professional judgment and discretion that comes from years of experience in the field· Analytical skills to forecast and identify trends and challenges· Familiarity with the latest trends, technologies and methodologies in graphic design, web design,

production, etc.· New product launch and design end-to-end marketing campaign for the best positioning of the product

and training of sales team

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Work closely with Digital marketing team and design/ innovate other POP materials with the creative agency

ASSISTANT PRODUCT MANAGER | SIMON ELECTRIC (I) | NOV’13 – JULY’16 · Responsible for managing the complete product life cycle.· Coordinating with the marketing team and conducting market research for the requirement of new

product and the response towards our existing products.· Conducting new product testing with the help of marketing people.· Coordinating with the designing team for the designing and improvement of the products.· Price point Analysis -Deciding the price of the product · Brand Evolution -Making marketing plans and strategy for the campaigning of the new product with

marketing team of the company. · Taking the report of competitors’ activity in the market.· Managing the partnership with vendors, suppliers, and dealers.· Conducting training program for the staff and workers.· Representing the company in front of clients, vendors and suppliers.· Attending the meeting with senior management person.· Suggesting and taking approval for the new product and improvement in the existing products.· Product Documentation -New Product launch & Competitor product analysis· Profitability & Cost engineering· Brand SWOT analysis· Managing 4 P's of marketing· Troubleshoot customer complaint and support manufacturing unit and design department

JUNIOR PRODUCT DEVELOPMENT ENGINEER | EON ELECTRIC(FORMER INDO-ASIAN FUSEGEAR LTD.) | MAY’13 – NOV’13 · New product development and product outsourcing.· Introduction of new products by product outsourcing and developing new products as per customer

requirement and market needs· Competitor benchmarking and competition analysis· Increase brand evolution and product range within the existing product portfolio.· Qualitative experience in New Product Development with Data Analysis and Data Quality Management. · Worked closely with the Production and Quality Control management system. Good understanding of

Switch Gear and Electrical Systems, Quality Control reports· Undertook Cost reduction projects with successful completion of the project.· Excellent communication & interpersonal skills with abilities in resolving complex issues· Product SWOT analysis· Troubleshoot customer complaint and support manufacturing unit and design department

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