arizona nutrition network - az health zone · azdhs.gov ball toss skeet ball health and wellness...

Health and Wellness for all Arizonans azdhs.gov

Social Marketing Update Sharon Sass and Sue Briody

Arizona Nutrition Network

http://www.azdhs.gov/

http://www.twitter.com/azdhs

http://www.facebook.com/pages/Phoenix-AZ/Arizona-Department-of-Health-Services/114962494972

http://www.youtube.com/azdhs

http://directorsblog.health.azdhs.gov/

http://www.linkedin.com/company/arizona-department-of-health-services


Objectives:

• Identify the “New” AzNN campaign schedule

• Access available resources for FY13 Fruit and Vegetables campaign

• Demonstrate the new inflatable games








FY 2014 Campaign Schedule

• Common messages across public health nutrition and physical activity programs

• Consistent with Dietary Guidelines 2013-2015 Message Calendar

• Cost-savings from two campaigns rather than three a year

• Tailoring messages for specific audiences








Message Schedule

• September 2013 – February 2014

Fruits and Vegetables More Matters • March 2014 – August 2014

Healthy Eating • Ongoing

Physical Activity and Breastfeeding








Message Schedule

• Continue “Keep it Simple” • Utilize www.eatwellbewell.org in all “calls to

action” • Rely on formative research to develop creative

concepts • Include online ads rather than television due

to costs







http://www.eatwellbewell.org/


Contractor Downloads

• Survey Response - 72% (13 of 18 Contractors) • Use or Plan to Use Always or Often: Whole Grains - 77% Fruits and Vegetables – 85% Dairy – 85%








Contractor Downloads

• Comments – Many of the activities/games are for groups of adults in a

classroom setting. I would like to see more ideas for activities to do one-on-one with participants.

– I really-really love the fruit and veggie/whole grains/protein fact sheets.

– Please provide MORE of them. Especially adult lesson ideas that are available in English and Spanish.








Fruit and Vegetable Campaign

• September-December 2012 • Awareness more than doubled (56% 2012; 26% 2011) • Nearly 2 out of 3 Moms took action

(60% 2012; 40% 2011)

• Online and Mobile ads included in media mix • Media impressions increased

(23.5 million 2012; 42,886 2011)








Successful Nutrition Education

• Deliver frequent and ongoing services – Ensure message consistency (frequent, ongoing, consistent

messages)

• Use Multiple Channels • Obtain Community Support








Other Considerations

• Effectiveness of efforts • Linking community education and social

marketing efforts • WIC Outreach/Rebrand Project • FY2014 Budgets








2013 – 2014

Fruits and Vegetables

Campaign Materials








Adult Fun Food News








Kids Fun Food News








Senior Bulletin Recipe Cards








Kids Poster Adult Poster








Online Advertisements








AzNN Educational Games!

Fun, Fun, Fun!








Ball Toss Skeet Ball








Updated Display Board and Tic Tac Toe Game








Go Enjoy the Games!

Thank You!







arizona nutrition network - az health zone · azdhs.gov ball toss skeet ball health and wellness...

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