argentine society of pharmaceutical marketing. a bit of history…. the origins date back to 1981....
TRANSCRIPT
A bit of history….
The origins date back to 1981. SAMF® originally grouped marketing managers, especially. Over the years went by incorporating other levels of the area until today that, in response to the idea of a comprehensive marketing, includes
professionals from different disciplines.
In its early stages it was housed in space leased by businesses or people friends until -from 1993 he moved to his current home.
During the career of SAMF® influenced by different situations and as changeable as unpredictable environment, it had moments of brilliance and difficulties. However, by the vision of the men who led and supported by many companies,
SAMF ® could maintain its founding objectives.
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Our Mission
Promote and disseminate the best practices of Pharmaceutical Marketing, and be the arena where
people, institutions and businesses are trained, update, share experiences and interact, following professional ethical and socially responsible principles.
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Our Goals
Maintain and increase the spirit of unity among members of the SAMF®.
Promote academic development specialized in order to achieve the highest professionalism in managing.
Research, develop and improve systems and techniques for use in marketing and services in our industry.
Promote education and dissemination of experiences and innovations achieved.
Promote the exchange of professional experiences between partners, and even those who are not, for enrichment and personal and institutional development.
Cooperate with the pharmaceutical industry reconsidering the role of medicine as a decisive factor in the extension of life expectancy, while adding life to years. As also accompany actively in situations generated by the context and impact on the activity.
Establish strategic partnerships with institutions / companies for mutual benefits, respecting the values reflected in our Mission.
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Our Values
Professional and intellectual honesty.
Ethics and Responsibility.
Respect and Commitment.
Continuous professional improvement.
Innovation and Creativity.
Teamwork.
Opening / Plurality.
Empowerment.
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2014 Focus
Maximize engagement with partners and associates and increase the number of Lab's members.
Concentrate efforts on Professional Development. Driving - in cooperation with the Interamerican Open University (UAI) - SAMF® Diploma in Marketing and Business Management Pharmaceutical.
Develop SAMF ® Professional Development Cycle and promote alliances with superiors to benefit from scholarships / discounts undergraduate, graduate management development and educational entities.
Organize -in cooperation with ASOFAR- conferences with Business, Economics and Political Opinion Leaders.
Develop products / services to the sector (eg. SAMF® Pharmaceutical Marketing Guide).
Expand our Partners Benefits Program; agreeing with institutions / companies, special discounts on their services.
Conduct surveys of sector interests (eg. Sales Force, Economic Expectations / Sectorials).
Disseminate market info - Index SAMF® -CLOSE UP, SAMF® -DROGUERIA DEL SUD and SAMF ® -IMS HEALTH.
Organize the traditional Annual Pharmaceutical Marketing Sign Argentino (XXXI edition).
Maintain budgetary independence; through combined membership costs reasonable and attractive advertising proposals for sponsors.
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Members
Currently the standard of SAMF® includes about 400 members, of whom 12 lifetime fee and 4 are posted.
In recent years we have implemented a new figure: "Corporate Partner". This allows companies associating a number of its officials under special conditions. One of the added benefit is the possibility that other people in the company to participate in activities on the same basis as partners.
Professionals from some 50 companies more involved as individual associates.
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SAMF® MEDIA
INTER PHARMA® Magazine (print and net) - 2500 copies quarterly.
SAMF@News ® – Monthly e-Newsletter - Covers more than 5500 contacts Argentina and abroad
Portal SAMF®net - www.samf.com.ar - Receive monthly visits 4000.
Presence on social networks: Linkedin & Facebook.
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XXXI Annual Argentine Pharmaceutical Marketing Exhibit- 2014
Award SAMFY® tv – Ads of OTC products in channel (air and cable).
Platinum Award SAMFY® – Best Marketing Plan.
Gold Award SAMFY® – Communication materials / education aimed at doctors, pharmacies and patients.
Recognition of sales results will be implemented through the Entrepreneur Growth SAMFY®. Also the SAMFY® Rp / to Recipe growth, reward the evolution requirements.
The SAMFY® for Lifetime Achievement will be awarded to industry executives evidencing consistent success over time.
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SAMF®
BOARD2014 - 2016
President Eduardo de la Puente
Vice President Carlos Massone
Secretary Gustavo Bianchi
Secretary Pro Marcela Merino
Treasurer Fabio Mighetto
Treasurer Pro Federico Schere
Directors Martín Mac Duff
Edwin Harvey
Oscar Sacchi
Edgardo Villarreal
Alejandro Sánchez Molina
Marisa Curia
Auditors of Accounts Jorge Barello
Diego Jaacks ballester
Executive Director Aldo Tassara
We thanks
Alfa Beta
Andreani Logística
Asofar
Catalent
Close Up
Droguería del Sud
Farmanet
Healthcare Marketing Group
IMS Health
Hotel Lennox
Hotel Savoy
Meditec
Sistema Elvis
UAI
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SAMF@News
SAMF® net www.samf.com.ar
Follow us in
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25 de Mayo 786, 6º Piso, Ofic. "41“(1002) Ciudad Autónoma de Buenos Aires
Te/Fax 4312-4697 / [email protected]
SAMF®, SAMF@News®, SAMFY®, INTER PHARMA® and Sociedad Argentina de Marketing Farmacéutico®, are trade marks from Argentine Society of Pharmaceutical Marketing