area203 overview
DESCRIPTION
AREA203 Digital Overview DeckTRANSCRIPT
THE SOLUTION TO GROWTH
EXTERNAL INFLUENCES
THE DIGITAL MARKET
ADOPTION
It took…
…to reach 50 million consumers -Witiger.com, E commerce Statistics, Jan 2010
WHO’S SEARCHING FOR YOU?
-Gazhoo, Jan. 2011
THE DIGITAL CONSUMER
THE CONSUMER ON DIGITAL
Consumer Device/Access Point Platform Content Behavior
IT’S A SOCIAL THING • Facebook gained 80 Million users in Q1 of 2011 to 665 Million Users
and would be considered the 3rd largest country in the world.
-SocialBakers
WHO ARE WE…
DIGITAL OUTFITTERS Like any good rafting or climbing guide, we’ll start by mapping out your route, hitting all the high points along the way. Then we’ll load you up with the right gear and set the wheels in motion. We’ll keep a well-trained eye on the landscape as we go, adjusting our path to the terrain so that you and your consumers will have the best experience possible. And afterwards, well be sure to go over the photos with you, remembering the good parts and analyzing the rough patches.
Our team members have collectively worked with more than 150 Fortune 500 brands.
THE PEOPLE AT AREA203
STRATEGIC PARTNERSHIPS
AREA203’s vision is “To be our client’s most important relationship in being #1.” Our account execs work on your behalf within our agency, pulling in the elements you’ll need to run a successful marketing campaign. They’ll meet with you and each team and guide you through the right channels to build your campaign. You’ve never had friendlier service or a more capable advocate.
Before you went anywhere new, you used to consult a map. AREA203’s Strategy department is your digital GPS: we listen to where you want to go, we map out a route to get you there, we walk with you through the process, and as roadblocks or detours come up, we recalibrate to help you reach your goal. We’re your digital wingmen.
We understand that for your brand to be successful, its look and message need to be consistent. Creative gives your brand a voice and curbside appeal, but they also build your story, settle your brand as a familiar, trusted entity. Then they clothe it in ways your consumers are most likely to look for it. And they can make anything for you: from a simple email or banner ad to a mobile app or interactive site.
With so many ways to reach consumers, how are you going to get their attention? Our media department is full of experts on consumer demographics. They know who looks where, when and why and how best to display your brand’s message to them. Whether it’s direct email, targeted banner ads, Twitter o!ers, or strong key wording on your brand blog, will knows what you need.
Digital marketing is a broad, flexible approach to reaching consumers. Because of the rapidly evolving tools – especially the tracking, measuring, and filtering devices – we have more detailed information about the demographics and behaviors of the people you want to reach. We carefully analyze all the data that pours in daily and can make adjustments to your campaign in real time. This means that you can get to-the-moment updates, make changes as information comes in, and review detailed campaign results.
CASE STUDIES
Chattanooga Chamber of Commerce We created an a*en+on-‐grabbing direct mailer and a corresponding landing page, Twi*er background, and Facebook account to draw a*en+on and increase a*endance at the Chamber’s parking planning mee+ng. Traffic to the social media sites increased dras+cally in the first week. 85% of a*endees used the landing page to RSVP. And the regular Council mee+ng a*endance was a record: 50% more than usual, and 20% more than the highest recorded to date.
Guatemala Tourism Board We ran assessments of Guatemala’s exis+ng digital presence, and then began a social campaign that included reputa+on management, reputa+on monitoring, and an integrated engagement plan. We also launched a Google AdWords campaign and a display ad campaign targeted at the travel community. In the first 60 days, we increased Guatemala’s Facebook and Twi*er communi+es by 39%; generated 30,000+ pay-‐per-‐click clicks and 200,000+ impressions on the display ads.
Crash Pad We built a clear brand iden+ty and a suppor+ng website for The Crash Pad. We designed and wrote the site to be a community hub for outdoor ac+vi+es and informa+on as well as providing online reserva+ons and details about visi+ng Cha*anooga.
Precept Ministries We wrote, designed and produced a campaign-‐promo+ng book. We built a website providing resources and further informa+on. And we scripted and shot a video describing the Answer the Call campaign. Precept exceeded its incremental goals – in the first four months, the campaign’s early revenue target was passed by 120% and the target for impac+ng people was passed by 30%.
Sam Archbold [email protected] 423.591.7500 | 602.501.0357 1516 RIVERSIDE DRIVE, CHATTANOOGA, TN 37406