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Excellence in Quality & Service

505 Winsor Drive | Secaucus, NJ 07094 www.AmincoInc.comPhone - 201-601-9200 | Fax - 201-601-4747 | [email protected]

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.

LEADERS IN UNIQUE

DESIGNS IN A GLOBAL

MARKETPLACE

N e w J e r s e y

D e l h i

S h a n g h a i

D u b a i

M e l b o u r n e

From the Pres ident ’s Desk

6 Spring 2013

Dear Members and Friends,

I just returned from what felt like the most exhaust-

ing January I can ever remember. I attended Atlanta,

Domotex and Vegas and even

although I do it every year, age is

beginning to take its toll.

It seemed to me that all the

excitement was here in North

America. Europe is so depressed

right now. The show was much

smaller than I remember and atten-

dance seemed way down. Here in

the US, I really loved seeing how

all of our members who participat-

ed in the shows were so incredibly

creative with their designs, texture and color this

year. Our industry here in the US is turning the cor-

ner and really leading the pack. We should expect to

see major gains for the flooring industry in the com-

ing months as the economy begins to pick up and the

retailers become much more active.

I also was pleasantly surprised and pleased by

all the hard work being done by AmericasMart-

Atlanta to revamp and redesign the floor layouts.

Incorporating the furniture and accessory companies

into the rug floors should really help our members

and industry by expanding our customer base and

exposing our industry to many more potential buy-

ers. I can't say enough about how committed Kevin

Malkiwitz, Mike Turnbull and the entire

AmericasMart crew have been to helping our mem-

bers and our entire industry get back on their feet and

expand their businesses. Jeff

Portman and his staff have been

nothing but fantastic as stewards of

our industry. We are indeed fortu-

nate to be affiliated with them.

On another positive note

the ORIA again had a very success-

ful auction at the Atlanta show.

Nineteen Members donated rugs for

the benefit of the ORIA and its char-

ities and thanks to the amazing retail

community, we were able to sell

every piece for two years in a row. This money will

be very helpful to the ORIA and to our charities mov-

ing forward in 2013.

Lastly, we held our general membership meet-

ing Thursday morning during the January Atlanta

Market and it was great to see some of the biggest

names in our industry participating. That they were

giving their valuable time during a very major mar-

ket is an acknowledgement of the importance of our

organization. I see a bright future for us with very

strong future leadership ready to move up and make

their mark on the Association very soon.

Wishing you all a great spring and prosperous

selling season, sincerely,

JEFFREY DESANTISPresident - Oriental Rug Importers Association, Inc.

Jeffrey DeSantisReza MomeniBehrooz HakimianMichael RileyLucille LauferReza Momeni, Chrm.Dennis Dilmaghani

Archie CherkezianLucille LauferSally JamesCarol MilanoEllyne RaeuberArtistic Color Graphics

PresidentVice-President

TreasurerSecretary

Executive DirectorAREA Advisory Committee

Editor-EmeritusEditor-in-Chief

EditorContributing AuthorContributing Author

Production

AREA Spring 2013Published by the Oriental Rug Importers Association, Inc. 100 Park Plaza Dr., Secaucus, NJ 07094 • 201-866-5054 • www.oria.org

Contents6 From the President’s Desk

12 In the News

13 New Product Gallery

20 Design Focus: Scott Sanders”The Rug is the Icing on the Cake”

28 From HQ

32 Atlanta Market Review

46 MerchandisingA Successful Succession At Stark Carpet

52 Las Vegas Market Review

58 Calendar

58 Index to Advertisers

60 Directory

Cover: This Hamptons cottage kitchen comes alive with the starkwhite-and-royal blue striped dhurrie which sets the mood for thewarm, sun-drenched days that lie ahead. Courtesy of ScottSanders, LLC. Photography by Joseph De Leo Photography.

AREA 7

Material submitted for publication will not be returned unlessspecifically requested. No article shall be reproduced in anyform without the express written consent of the Oriental RugImporters Association, Inc.

Subscription price (for the trade only) is $30 for one year and$40 for two years in the United States. In Canada and Mexicothe price is $35 for one year. The price for all other countriesoutside the U.S. is $60 for one year, payable by check drawn ona U.S. bank. Remittance must be attached to subscription order.Individual copies are available at $10 per issue.

20

D A L L A S | H A M B U R G | H I G H P O I N T | L A S V E G A S | N E W Y O R K

FEIZY CENTER / 1949 STEMMONS FREEWAY / DALLAS, TX 75207 800.779.0877 / [email protected] / WWW.FEIZY.COM©2013 FEIZY IMPORT & EXPORT COMPANY®, LTD.

Effortless Style | Cetara Collection

New York Home Fashions Market230 Fifth Avenue, Room 904 and 905 | New York, NY

Monday, March 18th — Thursday, March 21st

High Point International Home Furnishings Market145 Market Square | 305 W. High Street | High Point, NC336.882.7527 | Saturday, April 20th - Thursday, April 25th

T: [email protected]

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In The News

12 Spring 2013

AWARDSATIYEH ORIENTAL RUGS has been awarded theesteemed 2012 Dean’s Award for Leadership in

Family Business by The Austin Family Business

Program at Oregon State University’s College of

Business. Former Oregon Governor Victor Atiyeh

accepted the award on behalf of the family rug busi-

nesses consisting of Atiyeh Bros. Inc. and Atiyeh

International Ltd.

The award highlights leadership in industry

and/or community. It is given to a family business

that demonstrates excellence in business practices, a

strong family focus, commitment to their community,

and in particular, provided leadership in all of these

essential family business elements.

The award recognizes the success of an entire

family over several generations. Atiyeh Oriental Rugs

is involved in many community endeavors including

the Salvation Army, Royal Rosarians, Portland Rose

Festival Foundation, Rotary International, and Opal

Creek Ancient Forest Center. A short video with the

Atiyeh Oriental Rug story may be found by visiting

atiyeh.com or atiyehbros.com.

Seated left to right: First row – Leslie Atiyeh,Governor Victor Atiyeh, Kevin AtiyehSecond Row – Tom Atiyeh, David Atiyeh

WEBSITESHAROUNIAN RUGS INTERNATIONAL (HRI)

has created an all new state-of-the-art website,

www.hrirugs.com “The features and look of our new

website is the result of surveys we conducted with

accessory rug buyers during the past six months” stat-

ed Bobby Shamsian, IT & Creative Director.

The new site is not only easy to navigate with

rapid access to all collections in the line but also has

a unique magnifying feature that allows the viewer to

see incredible close up micro detail of the texture of

each rug. “We are delighted with our new look and

new website. I’m confident our buyers will find it a

valuable resource” stated Lee Harounian, President.

PRODUCTTAMARIAN will unveil an exciting collection of

new designs for Spring 2013. These include “Barn

Owl,” “Jinx Autumn,” “Jinx Blue Storm,” “Stratum

PW Smoke,” and “Zoon Red Stone.” Each design

reflects the company’s dynamic and on-trend

approach and each is available for delivery in stan-

dard sizes up to 13x18 and custom colors, shapes, and

sizes to order. See these and more at the Tamarian

showroom, website or visit them at the International

Home Furnishing Market in High Point, NC, April

20-25, 2013.

AREA 13

New Product Gal lery

Far Left: Design H-30 from Lotfy’s

Manor Collection. Handmade ofvegetal dyes and Ghazni wool, it is

available in sizes 8x10, 9x12, and

10x14.

Left: Design SR-4 from Lotfy’s

Oushak Collection. This classic design isavailable in sizes 5x7, 8x10, 9x12, 10x14,

and runners.

LOTFYwww.lotfyandsons.com

Inspired by the hot trend of African arts,

Momeni’s new Madagascar Collectionis on point with its vibrant color palette,

indigenous style and edgy patterns. The

fashion world has been immersed in tribal

trends influenced by the Southwest, Africa

and Latin American cultures for the past

season. Handknotted in India of 100% New

Zealand wool, Madagascar is a naturalresponse to bringing this hot trend to the

home fashion world.

Right: #7MTI — Far Right: #8MTI

MOMENIwww.momeni.com

In The News

14 Spring 2013

PEOPLENOURISON is pleased to announce the appointment

of Mary Earhart to the position of Account Executive

for the North Carolina,

South Carolina territory.

Ms. Earhart will be

responsible for managing

and developing business

within this important ter-

ritory. She will promote

Nourison’s extensive rug

line that includes over 75

active collections, as well

as Nourison’s substantial broadloom and runner lines,

which include thousands of SKU’s of unique, coordi-

nated patterns with custom capabilities. She will also

handle the growing Nourtex broadloom division,

Calvin Klein, Joseph Abboud, and Barclay Butera

licensed brands, as well as the Mina Victory line of

decorative accessories.

This past holiday season, NOURISON celebrated

with a gala banquet that included dining, dancing, fun

and service awards to acknowledge the 10-year and

20-year tenure of employees. The event, held at

Landmark in East Rutherford, New Jersey on

December 8, and was attended by over 150 Nourison

employees, including office staff, warehouse employ-

ees and company sales reps from all over the country.

Sixty-one Nourison employees were honored

for their service of 10 years or more while eleven

employees were singled out for their 20 years or more

of dedicated service to the company. Special awards

were presented to the new 10-year and 20-year candi-

dates. They included Gerard O'Keefe (Senior VP,

Sales), Linda Jacobs (Senior Rug Designer), Eve

Pinto (Customer Service Representative), Paul

Harrington (Sales Executive), Moises Nunez

(Warehouse Worker), Donna Orlando (Logistics

Manager) for 10 years of service; and Carlos Monroy

(Senior Supervisor, Calhoun Division) and Katherine

Carr (Office Manager, Warehouse Division) for 20

years of service.

V. GEORGE RUSTIGIAN RUGS announced the

addition of Linda Fain as Sales Associate. Fain joins

the boutique rug showroom to work closely with prin-

cipal, Rosalind Rustigian. For over 28 years, Linda

Fain owned and managed the four-generation region-

al icon – Fain's Fine Carpets – with her partner and

brother Barry Fain until it closed in December of

2008. As the driving

force behind the store's

management, inventory

selection and marketing,

Linda has long been a

consultant for the design

community and a go-to

expert and lecturer,

including speaking at

RISD and design events

across the region.

“Linda brings her seasoned experience,

strong leadership and significant knowledge of fine

floor coverings and carpets,” said Rosalind Rustigian,

Principal, V. George Rustigian Rugs. “We're delight-

ed to have Linda join us and partner with me to lead

our team servicing both retail and trade customers.”

Mary Earhart

Linda Fain

Some of the seventy-two Nourison employees with over 10years of service pose for a group photograph.

AREA 15


“Seafoam Silhouette” from KAS’MeridianCollection is designed for both indoor and outdoordécor. Handmade in China it features a hi/lo multi-

textured hook and loop pile in 100% UV-treated

Polypropylene. This graceful design is also available

in a Mocha and Saffron color palette and in four sizes

including a 7’6” round. They are among the over

150+ new designs KAS is bringing on board from the

winter markets. New introductions this spring will

continue KAS’ focus on casual living in indoor/out-

door, natural products and flatweaves.

KASwww.kasrugs.com

The simple styling of Feizy’s new Cetara Collection belies the impactits pieces make in a room. Clean screen and tile-

inspired designs are hand

hooked in high-contrast

color combinations to create

stunning focal points that are

at once casual and elegant.

Hand hooked in China with a

pure wool pile.

FEIZYwww.feizy.com

In The News

16 Spring 2013

LICENSINGFEIZY unveiled the first of several Poetic

Wanderlust—Feizy Rugs collaborations with

reknowned designer Tracy Porter at the Las Vegas

January market. In addition, Tracy Porter was on hand

in the showroom to meet and greet market attendees

as Feizy kicked off a year-long 40th Anniversary

Celebration.

Porter was the first in a series of “Guest

Pinners” slated to create Pinboards on the Feizy Rugs

Pinterest page. Poetic Wanderlust features a wide

range of products including tabletop items, pillows,

poufs, ottomans, and wall art. In addition, she has col-

laborated with Feizy Rugs since 2006 on an expansive

line of Fine and Home Collection groupings.

Tracy’s inspirations come from all corners of

the globe. “Tracy lives and breathes design. She is so

passionate and has such gorgeous ideas, I can't think

of a better person to kick off our Guest Pinner series,”

says Leah Feizy, Executive Vice President. “To make

things even better, she makes her beautiful design

ideas accessible to all and has such an easy yet elegant

style. Her blogs are truly inspirational.”

KALATY RUG CORPORATION celebrated their

newest licensed rug collections—Newport Mansions

and Portfolio by Parisa—at a gala event during

January’s Atlanta Market.

On hand were Designer Parisa Abdollahi and

representatives from The Preservation Society of

Newport County to talk about the historic homes of

Newport, Rhode Island, and the various inspirations

for this special rug collection. Signage throughout the

showroom depicted many of the Newport Mansions,

including the famous Breakers, shown above.

Founded in 1945, The Preservation Society

of Newport County is a private non-profit education

organization, which through donated funds, gifts,

bequests and loans, is today able to display one of the

most extraordinary cross sections of American archi-

tecture and interiors in the country.

Kalaty has proudly joined a list of companies

who produce authorized reproductions and adapta-

tions of objects in The Society’s vast collections,

which helps to sustain the Society’s mission of edu-

cating the public as well as preserving and maintain-

ing these historic houses.Tracy Porter

The Breakers, Newport RI

AREA 17


ABOVE A new collection of contemporary designs, hand-knotted in a Tibetan weave using

environmentally friendly, high quality hand spun wool.

BELOW In this collection, traditional designs have been transformed by artistically

washing and dyeing into modern works of art for today’s interiors.

ART RESOURCESwww.artresources.us

In The News

18 Spring 2013

NOTEWORTHYFEIZY announced that for the second consecutive

year, their rugs served as the foundation for the stars’

retreat on Hollywood’s most glamorous night. A

design from Feizy’s Channels Collection, 7276F

Ivory, was selected to anchor three separate spaces

within the Architectural Digest Greenroom at the

85th Oscars®. “We are so proud to be a part of this

celebrated event,” said John Feizy, Founder and CEO.

“This is a wonderful start to a year in which we are

marking our 40th Anniversary. Working with such a

respected publication and one of the most talented and

inspired designers in the industry today is truly a

highlight for us as a company.”

This year’s Architectural Digest Greenroom,

created by AD100 interior designer Madeline Stuart,

features an Art Deco-influenced look inspired by

Hollywood legend and 11-time Oscar® winner Cedric

Gibbons, the art director and production designer

credited with designing the Oscar® statuette.

THE RUG IMPORTER in Paramus, NJ was given a

‘burst of energy’ as Coco Austin, the star of the hit

reality “ Entertainment Network TV series “Ice Loves

Coco,” came in with her crew to film part of an

episode for the show which aired in December. Coco

had been tipped off about The Rug Importer through

her friend, Vanessa Deleon—an interior designer who

is helping Coco and Ice decorate their new townhome

in New Jersey.

Coco and her best girlfriend, Diana Falcone,

came to the store to shop for “soft red carpeting” for

her dressing room and bath. “Vanessa is one of our

customers,” cited Syed Hussaini, vice president of

The Rug Importer, “and we were delighted that she

recommended us to Coco. We had lots of samples to

show her and she liked a lot of the designs. She was

terrific to work with.”

The show’s directors called Syed a few days

before the shoot to prep him for the episode. He gath-

ered all the ‘red carpet samples’ he could find before

Coco’s arrival and eventually she settled on one rich-

ly textured wool from Nourison. Her friend, Diana,

was instrumental in helping her make the decision as

the two ladies shopped throughout the store.

Filming the five minute “carpet store” seg-

ment took the stars and crew about four hours. But,

the staff of The Rug Importer all agreed it was worth

every minute—especially when they all got celebrity

“photo ops” with the glamorous TV star.

Celebrated AD100 designer Madeline Stuart has been selected to design this year’s AD Greenroom— the luxurious backstage lounge where A-listers go to mix and mingle on Hollywood’s biggest night

Go behind the scenes with Architectural Digest and The Academy of Motion Picture Arts and Sciences

archdigest.com

AD GREENROOM SPONSORS:

BAKER FURNITURE® | E. BRAUN | FEIZY RUGS® | JANUS ET CIE | QUESTROYAL FINE ART | SAMSUNG | SCHUMACHER® | URBAN ELECTRIC

AT THE 85TH ACADEMY AWARDSGREENROOMHOME TO HOLLYWOOD’S BIGGEST STARS ON OSCAR® SUNDAY

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AREA 19


Far Left: Hand-knotted in India of 100%

bamboo silk, Loloi’s Mirage Collection isdefined by its luxurious sheen, which

creates the illusion of pattern fading in and

out when viewed from different angles.

Shown: Design MK-01 Raven, available in

sizes 5’6” x 8’6” to 12’x15.’

Left: The designs in Loloi’s new EssexCollection are inspired by traditional arabesquepatterns. Hand-knotted in Pakistan of 100%

New Zealand wool that has been artfully hand-

dyed, ensuring richly saturated colors that come

to life in this luxurious collection.

Shown: Design EQ-01 Slate, available in sizes

2’x 3’ to 12’x 15’ plus runners.

LOLOIwww.loloirugs.com

Nourison’s magnificent Dune Collection isthe perfect epitome of refined taste and

luxury. The rugs are handknotted in India of

100% New Zealand wool and feature breath-

takingly intricate Ikat patterns in unusual

hues and tones. Fresh in design and concept,

these rugs are a perfect way to make a

statement and add an element of culture and

sophistication to any interior.

Shown right: Design 05 FLA

NOURISONwww.nourison.com

Design Focus

AREA 21

Scott Sanders’ passion for handmade decorative rugs

dates back to when he was a small boy tripping over his

grandmother’s oriental carpets in her Ohio Queen Anne-

style mansion. Today, the Manhattan-based designer pur-

sues this avocation with contemporary weavings, many of

which he personally designs. “Together with antiques and

window treatments, the rug is the icing on the cake,” states

Mr. Sanders whose work has taken him all over the country

and the Caribbean.

“My grandmother was a frustrated decorator,” he says

of the woman who moved every seven years and spawned

his interest in all things decorative. For him, a family expe-

dition to Ca’ d’Zan, the Gilded Age Ringley mansion in

Sarasota, FL, was a true revelation, as it was the first time

he beheld magnificent oriental rugs. Thus, years later as

Polo Ralph Lauren’s design director, he had no trouble inte-

grating them into clients’ homes.

For Manhattan Designer

ScottSanders

The Rug Is The Icing On The Cake

STORY BY ALIX G. PERRACHON

LEFT The cream silk-and-wool Tibetan rug brings an aura of sumptuousluxury and comfort into this exquisite living room. Courtesy of ScottSanders, LLC.

Design Focus

Mr. Sanders’ passion for the handmade rug took

on a new bent after founding his design firm, Scott

Sanders, LLC, in 2000. Indeed, his work took him to

Miami and the Hamptons where simpler, more

stream-lined and contemporary weavings were the

ticket. Needlepoints, Tibetans, dhurries, and other

flatweaves are what he favors with a strong penchant

for custom designing pieces. On the more formal and

sophisticated side, he likes Aubussons and thinks

they might become fashionable once again. “They’re

fantastic and in a way easier to work with than some

other rug types,” he remarks. “It’s fun juxtaposing

mid-century furniture with them.”

Regardless of the rugs selected, the designer

appreciates them for the “feel of the hand” which

makes them the ideal floor covering alternatives, as

opposed to their machinemade counterparts, for spe-

cial rooms. “They set the tone of the room,” he adds.

When asked how he likes to integrate the rug into his

design scheme, he says: “I either start or end the

design process with the rug, but it never comes in the

middle. If the rug doesn’t enter the picture early, let it

go and design the whole room and fit the rug in after.”

While part of this decision rests on the client’s likes

and dislikes, it’s also an integral part of the designer’s

creative process. Equally important to Mr. Sanders,

he has “no rules.” When waiting for a custom rug, he

puts seagrass in the room to allay client impatience

faced with a several-months-long wait.

Mixing and matching rug and fabric patterns is

very much a function of what comes first in the room.

If the rug is first and has more pattern, the fabric

ABOVE This plush contemporary Tibetan carpet with its subtle hint of silver harmonizes with the saturated blues inthe walls, furnishings, and window treatments and beckons the visitor to take a seat at the table.

OPPOSITE An ivory-silk Tibetan rug infuses this bedroom with an ambience of serenity that is enhanced by thewalls’ and furnishings’ complementary neutral tones. Photography by J. Klein/JoshuaTreeStudio.

22 Spring 2013

Design Focus

24 Spring 2013

should be subdued. In the reverse scenario, the rug

will be subtler and complement the fabric. Whatever

the case, he urges, “never put a bold rug and fabric

together!” At the end of the day, however, one should

remember that “there is an art to working with rugs

and fabrics.”

Depending on space’s architecture and what’s

going on in it, Mr. Sanders will use more than one rug

in a room. Indeed, he comments: “Rugs can create

boundaries inside a room to differentiate spaces.” In

one large square Hamptons family room, he used two

identical dhurries to delineate two seating areas there-

by creating a “wonderful” ambience in the room.

When connecting rugs from one space or from one

room to the other, he freely mixes different styles and

textures—e.g., pile or flatweave—just as long as the

rugs’ color is the connecting thread. “I want the rugs

to flow one to the other but I also keep in mind that

each room has an individual personality,” he adds.

With Mr. Sanders, handmade rugs find them-

selves all over the house including living rooms, din-

ing rooms, entrances, and bedrooms mainly over

wood floors but also over stone, marble and cork. He

finds that most people don’t want wall-to-wall car-

peting particularly in the newer houses which boast

beautiful wood floors which they don’t want covered.

ABOVE The vibrant blue South African carpet mohair carpet with its broad sun yellow stripes is the inspiration forthis beach house sitting room's tropical hues. Photography by Nick Johnson. Courtesy of Scott Sanders, LLC.

OPPOSITE The cantaloupe and soft blue hues in the ikat-design rug ,custom designed by Scott Sanders, areechoed throughout this elegant living room, namely in the walls and arm chairs. Photo by Marco Ricca.

Design Focus

26 Spring 2013

Still, he does also place rugs over other floor cover-

ings namely sisal which can be wall to wall if the

floor’s poor condition dictates it be so. In one stress-

ful instance for a showhouse event, he had planned on

installing a striped rug wall-to-wall carpet only to dis-

cover at the last minute that this was not feasible as

the piece was too “wavy.” At the 11th hour, he used

sisal wall to wall instead and laid the striped rug—

which was miraculously cut and bound overnight—

atop.

Throughout his many years of successfully work-

ing with handmade decorative rugs, Mr. Sanders has

experienced some nerve-racking situations. He

recalls stressing over a custom rug that came out dif-

ferently from the strike off. However, it ended well as

the rug colors worked better in the room than the

original strike off. In another instance, a mohair rug

coming from South Africa, delayed due to protracted

stopovers in Amsterdam and South Africa, had to be

picked up directly from JFK to make a showhouse

installation deadline.

Currently, the designer sees a smaller segment of

population demanding handmade decorative rugs.

However, he notes, “those who are asking for them

are passionate and adamant about having them.” Still,

no matter what the trend of the moment may be, he

concludes, “there will always be those who will

appreciate and use handcrafted rugs and art.”

BELOW The yellow and blue accents in this charming floral needlepoint are the decorative thread in this masterbedroom's color scheme. Photo by Courtesy of Scott Sanders, LLC.

Design Focus

AREA 27

AboutTHE DESIGNERA graduate of the Parsons School of Design,

Scott Sanders began his professional career

at Polo Ralph Lauren where he created the

company’s Interior Design Department and,

as design director, transformed the resi-

dences of Polo Ralph Lauren clients in

California, Florida, New York, Connecticut,

and Paris. His highly acclaimed renovation

of the Beach House Bal Harbour Hotel for

the Rubell family in Miami Beach reflected

the designer’s evident signature style and

was a driving force in establishing Scott Sanders LLC

in Manhattan in 2000.

Mr. Sanders’ passion for interior design can be

traced back to his childhood in Ohio. The son and

grandson of residential developers, he grew up sur-

rounded by building materials and design elements.

Accompanying his father and grandfather to con-

struction sites and commercial vendors, he developed

a keen eye for color, texture, shape and composition.

This prodigious, early devotion to all aspects of the

design process is now a hallmark of the designer’s

career.

Mr. Sanders’ portfolio includes homes in New

York City, the Hamptons, New Jersey, Colorado,

Arizona, Florida and the Caribbean. Many of his

completed projects have been featured in prominent

publications such as New York Spaces, The New YorkTimes, Veranda, House & Garden, House Beautiful,Interior Design, Hamptons Cottages & Gardens,German Architectural Digest, and Elle Decor. Hiswork has also been published in books, including the

Andrew Martin Interior Design Review, Vol. 8 andVol. 9, which feature the world’s leading interiordesigners, and Picture Perfect: Designing the NewAmerican Family Home (Pointed Leaf, 2010), whichexclusively focuses on Mr. Sanders’ work. He has

participated in a number of showhouses in the tri-

state New York area.

From ORIA HQ

28 Spring 2013

ORIA GENERALMEMBERSHIP MEETING

January 10, 2013

Total Amount of Donation:

Paid by:

Check # (Enclosed)

Credit Card (Mastercard or Visa Only)

Card #

Signature

Expiration Date

Mail to: ORIA Charitable Fund100 Park Plaza DriveSecaucus, NJ 07094

Thank you for your generous donation!

The ORIA Charitable Fund is a 501 c(3) Tax ExemptOrganization - IRS Tax Exempt # 20-1090669

Name

Company

Address

Phone

E-Mail

Date

Type of donation (select one):

� Unrestricted Donation to be usedwhere it’s most needed

� Restricted Donation for use in...

� India

� Pakistan

� Nepal

� Special Project(Please Specify)

O R I A C H A R I T A B L E F U N D D O N A T I O N F O R M

ORIA CHARITABLE FUND 2013 DONOR HONOR ROLL

AmericasMart-AtlantaAmiciAmincoBashianCaravanCapelExplore Airtrans Services

Harounian Rugs Int’lJauntyKasKalatyLoloiLotfy & SonsMarcella

MomeniNourisonOriental WeaversRadiciSafaviehTamarianTibet Rug Co.

Special Thanks to the following companies for their contribution to this year’s very successful Silent Auction:

AmericasMart Atlanta HonorsArea Rug Industry’s Most ImpressiveIntroductions At January Market

From ORIA HQ

30 Spring 2013

AmericasMart recognized the best of the best in Area Rugs at America’s Magnificent Carpets Awards, the

industry’s premier event. The area rug winners, which were selected from the Museum of Introductions

gallery by an independent panel of noted experts, were announced and presented by AmericasMart at a gala

at The Georgia Aquarium on Friday January 11, 2013.

As part of the industry recognition, AmericasMart also honored three of the top retailers in the

country for overall excellence in sales, service and innovation.

AREA 31

From ORIA HQ

The 2013 Winners Are...

Hand Hooked/ Hand Tufted $0-8+ psf

� Amer Rugs

Hand Hooked/ Hand Tufted $8.01-16 psf

� Surya Carpet Inc.

Handmade/Hand Knotted/Flat Weave $0-30 psf

� Obeetee

Handmade/Hand Knotted/Flat Weave $30.01-50 psf

� F.J. Kashanian Rugs

Handmade/Hand Knotted/Flat Weave $50.01-100 psf

� Capa Imports

Handmade/Hand Knotted/Flat Weave $100.01+ psf

� Anadol Rug Company

Machine-Made $0-200

� Oriental Weavers

Machine-Made $200.01-400

� Loloi Rugs

Machine-Made $400.01-800

� Marcella Fine Rugs

Machine-Made $800+

� Nourison Industries

Licensee

� Surya

Outdoor

� Kaleen

Retailers of the Year

� Hadinger Flooring

� Avalon Carpet Tile & Flooring

� Nebraska Furniture Mart

Market Rev iew

AREA 33

New and renewed are the words that capture the spirit of this year’s Atlanta Market: new customers, new

designs and textures, a new exhibitor base that includes furniture manufacturers, and a renewed optimism in a

recovering economy. Elections are over; the numbers, if only incrementally, continue to suggest a revitalizing

economy, including a more upbeat housing market; and, after a period of austerity, people are looking for new

carpets to add a sense of grace to their homes.

Optimism at a Reviving Market

There was definitely more optimism in the marketplace following what some retailers and wholesalers felt

was a good fourth quarter. “We were very pleased,” said Dan Neman, Neman International, Inc., New York,

NY. “It was an excellent market; very encouraging. The buyers who showed up had the appetite to buy.”

“Everyone that I spoke with seemed confident,” said Angie Emory, Radici, Atlanta, GA. “I think that we

are getting back to people being willing to invest in rugs. It seems like people are going ahead and redecorat-

ing. We had a phenomenal season from November on and it is still rolling strong.”

Sayeed Hasanzadah, Merrifield Oriental Rugs, Fairfax, VA was faced with the late arrival of a shipment of

rugs he had planned to show inAtlanta. “Our problem was that we were expecting a shipment that did not arrive

on time and that affected our sales volume,” he said. “The market was still wonderful and I was satisfied. I did

okay and the customers were feeling more optimistic. I believe that 2013 is going to be a much better year than

the previous year and that the rugs that arrived too late for Atlanta will sell in my Virginia showroom.”

ATLANTA MARKET 2013

REIMAGINED,

REVITALIZED,

RENEWED

by Ellyne Raeuber

Market Rev iew

34 Spring 2013

“My sales were up to my expectations: I did

exactly what I had to do. People are optimistic,” said

Ahmad Ahmadi, Ariana Rugs, Inc., Los Angeles, CA.

“The market has been feeling optimistic for the past

six months. Last year there was a very strong start that

then died down in March, but picked up toward the

end of the year—in October, November and

December. I think the economy is improving and peo-

ple are feeling more confident. It takes time for peo-

ple to come back. When there is a panic in the room

everybody runs to the exit; but even when the fire

marshal says everything is okay, everybody takes

their time returning.

“The same is true with our clients; it just takes

time,” Mr. Ahmadi continued. “I think it is important

for them to come when they feel comfortable. Little

by little people will come, will buy more wisely and

sell more because they have paid more attention to

what they are buying. It is better for wholesalers when

people buy things they really need.”

“I thought that customers would be more opti-

mistic now that the election is over and the fiscal cliff,

too,” said Kami Navid, Jaunty Co. Inc., Los Angeles,

CA. “They are more optimistic than last year, but not

as much as I expected. There is an upward trend, so I

hope that we will keep the momentum to keep that

upward trend for the rest of the year.”

“I don’t think the market was better or worse than

last year. It was about the same. People were definite-

ly a little more optimistic and feeling a little more

positive,” said Ariel Kalaty, Kalaty Rug Corp., New

York, NY.

TrafficTraffic remains a subjective experience: heavily

trafficked showrooms belie empty halls; apparently

empty showrooms write many orders; tried and true

Market Rev iew

AREA 35

customers show up, and suddenly so do new cus-

tomers. Thomas Itty, Nourison, Saddle Brook, NJ

noticed a bounce: “We had good traffic in our show-

room and we had a good market. In general the way

things are moving, it’s a little bounce, nothing major,

but it’s a trend.”

“It was a better show than last year for sure, not

necessarily because traffic was at its highest,” said

Amir Loloi, Loloi Rugs, Dallas, TX. “We had a lot of

new introductions and I think that the customers were

more serious and ready to purchase and have new,

fresh products to add to their inventories. It felt like

something was strongly happening at the market and

that the demand was high.”

“Traffic might be soft, but the people who are

coming into the showrooms are serious buyers and

our appointments showed up,” agreed Mr. Navid.

“Volume- or sales-wise, we did as well as last year. At

the end of the day, it is the amount of the sale that is

what counts.”

Jonathan Kashanian, F.J. Kashanian Rug Corp.,

Secaucus, NJ, agreed. “The buyers that were there

were serious and were interested in buying or taking

on consignment. Last year people were doing

research and figuring out how the market trend was

going. This year they wanted to do something.”

Ralph Bashian, Bashian, Secaucus, NJ. thought

traffic seemed equal to last year, but he saw fewer

specialty store buyers in attendance. “The ones that

are around seem to have a little more confidence than

they had last year. They weathered the storm and are

going to go forward,” he said. “The chains and the

internet customers are coming. Those types of cus-

tomers are going to look at fashion-forward and less

expensive product, mostly tufted product.”

For Reza Momeni, Momeni, Inc., Carlstadt, NJ

the market was stronger than last year and traffic got

Market Rev iew

36 Spring 2013

a bump from new exhibitors. “It was a better market.

I think that our traffic was better than last year, too.

AmericasMart brought Four Hands in and that was

good. Also, the Atlanta Market set up tables with

food each day in the corners of every floor and that

helped traffic. We had hot lines so we were busy,”

Mr. Momeni said.

“It is difficult to judge traffic,” said Ryan Higgins,

Tamarian Carpets, Baltimore, Md. “Sometimes it

seems really slow and then you get really slammed

and suddenly it is 8 o’clock and you are still in the

showroom working. We have a core group of cus-

tomers that we see at the market; they tend to be pret-

ty consistent. There were definitely a good amount of

new customers in the market who we have not worked

with before and are excited about working with.”

New CustomersMany others mentioned seeing new faces in their

showrooms. Teddy Sumner, Michaelian & Kohlberg,

Summit, NJ speculated about pent-up demand driving

buyers to Atlanta. “It seemed better attended than last

year and there were more people in our showroom,”

Mr. Sumner said. “A lot of them were new people. I

think there has been pent-up demand with a lot of

people holding back for a couple of years; and even if

they weren’t buying in a big way, I think they chose

to go to this show to see what was new.”

Ariana added some new accounts, customers with

whom Mr. Ahmadi had spoken to over the years.

“Because we have very big ticket items they have

been hesitant to buy from us,” Mr. Ahmadi said, “but

now they don’t want to be left behind so they came

with an agenda to purchase. That was good for us.”

Market Rev iew

AREA 37

“It was a good show for us because the big buy-

ers still come to our showroom and we make the deals

that we need to make,” said Ms. Emory. “This year we

actually got some orders from walk-ins and had some

new customers so I would say that this year is the best

we’ve had in several years. We did send out a mass

email with our showroom number. I don’t know if that

had anything to do with it or whether it was the

Atlanta Directory, but people that we haven’t seen,

found us. I haven’t had time to sit down and figure out

what happened, but we want to have it happen again!”

According to Azita Goldman, RevitaRUGS.com,

Hackensack, NJ, NORS 2013 proved to be yet anoth-

er successful Atlanta experience. “Meeting with exist-

ing clients and catching up with new market trends

vis-à-vis designers and gallery owner has always been

exciting and a great learning experience,” Ms.

Goldman said. “New customers were plenty this year,

as we have become known nationwide as the most

reliable source for cleaning and repair of valuable

rugs. We specialize in all types of wool, silk, viscose

and natural products and plan to have a presence at

the Atlanta Market to better inform our end users of

the entire array of our services. This is especially

important as materials like viscose and natural

fibers—including bamboo, jute and sisal—are being

added to the mix of rug products, with little expertise

available nationwide as to cleaning and repairing

these materials. Our specific service industry is in

strong demand and I am pleased that rugs as well as

their proper cleaning and repair can both be found at

the Atlanta Market.”

“The number of new customers increased as com-

pared to last year,” Jonathan Kashanian, F.J.

Kashanian Rug Corp., Secaucus, NJ, said. “We target

mom-and-pop stores and I did see a lot of new mom-

and-pop stores. What was interesting this year is that

Market Rev iew

38 Spring 2013

they came from all over America; we had more West

Coast people than before. I've noticed that the more

successful stores now carry accessories in addition to

rugs.”

Brian Mehl, Tibet Rug Company, Salt Lake City,

UT looked at the bottom line and felt Atlanta was a

break-even proposition. “But you don’t go to the

shows to just sell,” said Mr. Mehl. “We picked up new

accounts who had never been in before. They came

because of our award-winning Soumak line. That’s an

intangible because even if their orders are small, you

never know what will happen in the next year or two.

Eventually, those accounts could pan out to be

$100,000 accounts.”

Back in AtlantaOthers agreed with Mr. Mehl and returned to

Atlanta after a hiatus. “We were out of the market for

a few years,” said Sheila Rahmanan, Lotfy & Sons,

Inc., Secaucus, NJ. “Now we feel that there has been

a shift in the economy leading to more demand for

area rugs. We decided to come back and test the mar-

ket, and for us, it was a good market. I felt that the

people who were there were genuinely interested in

buying. In addition to the customers that we cater to,

we had a couple of new accounts that we opened. We

were happy to be back—and will be back next year.

“We had not been in Atlanta for a period of two

years,” said Mikel Banilevi, Aminco, Inc., Secaucus,

NJ. “On our return, we saw a lot of people whom we

had missed. We reinvigorated relationships. We have

rethought our position on attending Atlanta and right

now we feel that Atlanta is where we should be.”

Four Hands and MoreThe redesign of the fourth floor of Building I in

AmericasMart-Atlanta heralded the integration of fur-

niture to what had previously been a dedicated rug

floor. With this new mix of rug and home products,

Atlanta takes a step forward to shine among the pro-

liferation of markets. “Steve Cibor and I are both

happy with the changes that are taking place, espe-

cially bringing Four Hands onto the fourth floor. I

think it brings a broader range of clients,” said Mr.

Higgins.

“I think that you have to give AmericasMart cred-

it,” said Mr. Kashanian. “Adding furniture stores is a

very solid move because it allows more new buyers to

be introduced to the Atlanta market. The Market is

making the right moves. They did a lot of nice reno-

vation and they changed the awards to Friday night so

that people would be able to attend. Then Saturday,

people can actually come and walk around the muse-

um. We won our ninth America's Magnificent Carpets

Awards in the Handmade/Hand knotted/Flatweave

category for a rug from our “Sari Wool Collection”

and people who saw that rug in the museum came to

our showroom.”

“I think having a mix of rug and home products is

a good move,” Mr. Navid agreed. “This is the first

year that AmericasMart has done this mix and defi-

nitely during the next couple of markets, it is going to

bring more traffic to the rug floors. I hope it will bring

back old customers as well as new customers.”

Four Hands was not by any means the only new

furniture showroom. “We opened a new furniture

showroom opposite our rug showroom and it was

very well received,” said Carol Tisch, Safavieh, Port

Washington, NY. “We had appointments with large

retailers that sell across home furnishings cate-

gories—catalogs, chains and on-line retailers. They

had asked us if we would show our total line so that

they could see everything in one showing in Atlanta.

They want to see the rugs and other accessory prod-

Market Rev iew

AREA 39

ucts together when they are making their buying deci-

sion. We had lamps, furniture, and wall art.

“I think that the industry is moving that way,”

Ms. Tisch continued. “Safavieh has been working

toward that for at least three years, constantly adding

more and more categories of merchandise—a total

home company. People want to buy a total fashion

look with everything integrated. We are repositioning

so that we can be a fashion leader across all categories

of accessories and home furnishings.”

Firooz Nahai, Marcella Fine Rugs, Atlanta, GA

spoke of the synergy between furniture and rugs.

“Many furniture stores, particularly national ones, are

carrying rugs. By and large they are carrying

machine-made rugs. The beautiful machine-made

rugs being produced are one of the bright spots in the

industry. Even a connoisseur might put one in the

kitchen; the rest of the world will put it in the living

room. The industry is changing and there will be more

emphasis on machine-made. The companies that are

doing innovative things with machine-made have a

bright future.”

Anything GoesThe trend in design is—no trend—according to

Mr. Kalaty. “In other words, anything goes. People

are open to any sort of design now. It is not like tradi-

tional or modern or transitional is in. Everything

goes,” he said. “Maybe people’s tastes are evolving,

becoming wider rather than narrower where oriental

rugs are concerned.”

Mr. Neman feels that the better-made, high qual-

ity rugs that his company is able to supply are in

demand. “We have many traditional and transitional

pieces,” said Mr. Neman. “A lot of designs today

don’t look like anything handmade or oriental. Our

Peshawar, which has been popular for the past 10

Market Rev iew

40 Spring 2013

years, and older Anatolian/Turkish pieces sold well.”

Ms. Rahmanan whose company, Lotfy & Sons,

specializes in the traditional and transitional is sur-

prised and pleased to have buyers who still count the

knots. “This is very unusual,” she said. “They are very

much into quality and they want the traditional

designs in high-grade wool with updated colorways

and scaling.”

There is a younger generation of buyers, howev-

er, who Mr. Mehl feels don’t see any value in hand-

knotted rugs. “They’ll go to Ikea or Crate and Barrel

and buy a hand-tufted rug or a machine-made rug,”

said Mr. Mehl. “It’s almost cooler to use it for three or

four years and then get something else. I have a sister

in her late 30s and she couldn’t care less about hand-

knotted rugs. They have beautiful furniture, but they

don’t care about the rugs. Dealers have to educate

their customers as to why some rugs are more costly.

A lot of big companies that are doing hand-tufted and

machine-made are hitting the sweet spot of the market

and they are doing well.”

“When buyers come into our showroom their

eyes are always caught by the contemporary and the

modern,” Ms. Emory said. “This year we went with a

casual look, a collection so subtle that it can go tradi-

tional or contemporary. We have one in more of a tra-

ditional stripe and one that is basically a straight solid.

I would put it in my home which is traditional. People

that don’t like traditional oriental rugs love this rug.

Having said that, according to our numbers, our sales

are still predominantly traditional.”

“I think that people are going more and more

towards modern,” said Mois Refoua, Caravan Rug

Corp., Beverly Hills, CA. “We did better than last

year in our modern section. Our traditional did better

than last year, too, but the modern more so. We had

four or five new categories and a lot of new design

and new textures, things that were introduced to the

market.”

Broadening OfferingsWhile some dealers are thriving within their

niche, be it traditional or modern, others have chosen

to broaden their range of offerings, especially when it

comes to price points. Catering to a wider range of

tastes brings in a wider range of buyers.

Market Rev iew

AREA 41

“A broader base meets today’s demand,” said Mr.

Momeni. “We are broadening our broadloom base

and our custom-made rugs. Changes are already in

full swing with our area rugs. As we phase out an old

line, we add a new one so that we keep our collection

at the same 65 to 70 lines.”

“Nourison has product that spans the entire price

point,” said Mr. Itty. “We have a very balanced prod-

uct line. In every show, no matter what the applicable

price point is to that show, we do well.”

“We introduced a wide range of price points

including very high-end product lines that we had

never done before and then we had some of our more

moderate price points the way that we normally do,”

said Mr. Loloi. “They all seemed like they had some

group of people reacting to the product. We had a lot

of new textures, too: a new flat weave with over tuft-

ing and that seemed to be a popular look. It was a

fresh, more casual look that fits in with a lot of what

is happening in the home furnishing industry.”

In the Middle“Price point is very important for everyone,” said

Pradeep Agarwal, Obeetee, Secaucus, NJ, who

believes that many people are not looking for expen-

sive rugs at this time. “They are looking at middle to

low range price points,” he said. Mr. Momeni saw

customers who had not been at the market for a few

years. “They were looking for a mid-price-point range

and they were happy to see that we had beautiful

product at a good value price,” Mr. Momeni said.

Mr. Refoua said: “People are looking into two

categories: rugs that are very unique and decorative,

for which they are willing to pay a high price; the

other category is people who are looking for inexpen-

sive rugs. So the middle is gone.”

“High-end Tibetan rugs—some with silk—are

Market Rev iew

42 Spring 2013

selling and our Soumak line is selling; things in the

middle are not,” said Mr. Mehl. “Isn’t that parallel to

what is happening to our economy? The middle class

is disappearing and that is reflected in our industry.”

New DesignsAs always, bringing new designs is key to success

and to keeping the market vibrant. “I think by and

large whoever was at the show was looking for some-

thing new and different,” said Mr. Banilevi. “We had

a new line of silk rugs in lighter shades and they did

well.”

“We continue to refine our line,” Mr. Higgins

said. “We did something a little different this year: if

we had shown something for two years even if it was

a good seller, we just didn’t bring it. To continue to

engage our clients we focused on new products and

that was really successful. We continue to expand,

build and refine, with new releases in every category.”

For Michaelian, one exciting new line was “The

Paracas Collection.” “Paracas were the ceremonial

capes and other artifacts made by the Incas out of

feathers plucked from brightly colored birds,”

explained Mr. Sumner. “The Paracas rugs from Nepal

are made with fabric strips of silk, cotton, and poly-

ester—anything from the market place—that are tied

using the Tibetan knot. The result is a longer face, a

higher pile. The fabrics are grouped into color fami-

lies so there are all kinds of abrash and other interest-

ing looks achieved. Those are different and fun.”

“No one else has a line of Soumaks with Suzani

designs so it’s very unique,” said Mr. Mehl, speaking

of his award-winning rug. “We have two collections:

Suzani and Kazak. The Kazaks are the bold geomet-

ric designs and the Suzani is more floral, more unusu-

al in Soumak. Those are our big draw: beautiful and

affordable and hand woven in India from New

Zealand and Argentinean wool.”

Loloi had some 16 new collections, a lot of them

new introductions. “That is part of our success, the

assortment of products that people were excited to

see,” said Mr. Loloi. “That sets us apart. Having a lot

of new introductions is a big part of our philosophy.”

Indoor/Outdoor and Oushak“We are huge in outdoor rugs now, new looks that

work outside as well as inside the home,” Ms. Tisch

said. “They are so practical and they look good in

Market Rev iew

AREA 43

kitchens, laundry rooms, and family rooms. We’ve

had people saying they buy them for the dining rooms

when they have kids because they are so easy to

clean. This year “This Old House” made us the only

rug company in their “Top 100 New Products” for our

“Four Seasons Collection” which is indoor/outdoor,

but looks so much like an indoor rug.”

“Baja” is Momeni’s indoor/outdoor collection,

with its own special color palette. “Usually outdoor

rugs have very muted colors, but we have taken a dif-

ferent approach and have gone with brighter, more

vibrant colors,” Mr. Momeni said. “For the price, they

are used indoors, too. The category is important.”

Mr. Momeni also finds that Oushaks remain pop-

ular. “The design is fabulous and has been around for-

ever,” he said. “You just have to play with the colors;

it is always the color that matters.” Mr. Bashian noted

that Bashian’s Oushaks did well with specialty store

customers.

“The Oushak did really well overall,” agreed

Aylin Boz, Anadol Rug Co., Atlanta, GA. “I think the

trend is still that pastel look and we have that as well

as some colorful Oushaks. They both moved well.”

Color Me GrayGray is still the “it” color, followed in the muted

tones by blues and beiges. Other colors, often bright

colors, are also in the mix. Tibet Rug Co. offers some

teal greens and blues while Safavieh sees pink trend-

ing, from pale pink all the way through to hot pink, in

all designs, in all materials from hemp and jute to

wool, and in indoor/outdoor as well. Citrus colors are

warming floors, too, and Mr. Refoua mentioned

requests for white backgrounds with a pop of color.

People expect moderate colors from Obeetee and

the company’s “Concept Collection” did very well.

“People expect a certain look from us and I find that

Market Rev iew

44 Spring 2013

they are not looking at very bright colors because that

is not actually American taste,” said Mr. Agarwal.

“People are going to the very, very moderate colors.”

Moderate, neutral colors resonate with Ms.

Rahmanan, too. “Blue is still selling,” she said. “I

thought it had had its life, but people are still buying

blue. Certain colors are timeless: neutrals are neutrals.

There is always a customer for neutrals.” Mr.

Hasanzadah agreed that softer colors are better sellers.

“They are the most saleable colors in the market,” he

said. “Light gray, of course, sold.”

Radici’s “Arte Collection” took shades of gray

and combined them in one rug. “There will be a gray-

ish blue and there will be a silver that almost looks

gray,” said Ms. Emory. “With our new casual collec-

tion, we kept to neutrals—blues, beiges, grays. I did

have someone say that they would have loved to have

seen a true red in it; something that popped out to give

it a little bit of excitement.”

“Our clients tell us that they are still selling dif-

ferent shades of gray,” Mr. Higgins said, “but we do

see color continuing to be introduced in a more

mature and thoughtful way instead of just a lot of

bright colors. We have citrus, but it is not replacing

gray. Nothing has risen as the new champion of color

yet.”

Mr. Navid sold pastels, brown, black and red. “I

got a few inquiries about citrus greens, yellows and

oranges—unusual colors. We work with furniture

stores and designers who work with fabrics in these

colors. In general, bright colors are what they were

interested in.” Ariana introduced a yellow more cit-

rus-like than the company’s softer yellows. “We did

okay with our citrus colors. We have already entered

the market with our Ariana look—the soft, muted

palette of colors, but now we are trying to introduce

colors that are a little stronger. People did not hesitate

to buy those colors,” Mr. Ahmadi said.

“I noticed that our booth was more colorful than

most booths on the second floor,” Mr. Sumner said. “I

think the muted colors are strong, but they are not the

whole story. We have some gray because it’s a default

color, but there are enough players so that if you do

something different, you stand out.”

Meet the WorkersIn the year to come both Tamarian and

Michaelian will be experiencing the weaving process

in a new and exciting way: Tamarian by getting to

know its weavers; and Michaelian by working with

Afghani women to build on an age-old rug-weaving

tradition.

“We are really continuing to strengthen our com-

pany from the weaver to the end user,” Mr. Higgins

said. “As part of the process we are working on a

greater outreach to the weavers, identifying who is

weaving our rugs, actually knowing the people who

are weaving our rugs instead of our weavers being

faceless names or not even names. We are trying to

humanize that side of our business. I think there is

more to come on that.”

Michaelian has been selected as one of the com-

panies that will be working with the Department of

Defense in its nation-building efforts. “Rug making

will enable Afghani women to get out of the house

and work and will give the people in general an indus-

try other than the military or drugs. I think that it is a

real opportunity and an honor,” said Mr. Sumner.

“They had to build the whole infrastructure: build a

wash facility and bring in experts on dyeing and card-

ing and finishing to western standards. Afghani

women make beautiful rugs. I’ve seen the quality and

I consider the prices to be a fair. Of course, without

the Defense Department, none of this would be possi-

Market Rev iew

AREA 45

ble because they provide the security and the infra-

structure.”

Growth in 2013For NORS 2013 attendees, the year was off to a

good start. Everyone left with a feeling that there

would be hard work ahead, but that the numbers

would continue to improve. Exhibitors like Mr.

Sumner are already looking forward to NORS 2014.

“Anadol,” Ms. Boz said, “will continue to do well

because the product that we bring is in high demand.

Mr. Izmirli makes really great lines so Anadol is one

of the companies from whom retailers buy. If we con-

tinue to improve our line, we will continue to do

well.”

“I'm optimistic. I think the year is going to be

good, but you never know,” Mr. Kashanian said.

“The best thing is to keep plugging away and doing

what you are doing. If it is meant to be, it is meant to

be; but you have to work hard.”

“In 2011 we had double digit increases from

2010,” Mr. Navid said, “and in 2012 we ended up in

double digit increases over the previous year. With

that, I think that we are on the right track to increase

our sales and we are looking forward to a good year

in 2013.”

“We came away with a positive feeling,” said Ms.

Emory. “We are not what we were before everything

fell apart, but our numbers were better in 2012 than

they were in 2011 and this January is better than last

January. We are happy with what we have.”

“I’m going to Afghanistan in two weeks and will

see lots of new finished rugs that we will be showing

at Atlanta next January,” said Mr. Sumner. He is not

alone in thinking ahead: “I have been exhibiting in

Atlanta for the last 20-something years,” Mr.

Hasanzadah said. “I would not miss it.”

Merchandis ing

46 Spring 2013

ALL IN THE FAMILYSuccess ion P lans For Stark Carpet

by Carol Milano

Merchandis ing

AREA 47

Over 60 years ago, Arthur Stark chose to leave a ten-

year career as an arbitrageur on Wall Street. He start-

ed a floor coverings business, learning entirely by

experience—he had never worked with rugs or car-

pets. The strong selling skills and self-confidence

he’d gained in the financial sector helped him devel-

op a niche supplying interior decorators with his prod-

ucts. Stark Carpet was incorporated in New York

State in mid-1946.

The young firm steadily developed an impressive

portfolio of both clients and carpets. For example,

Stark became the exclusive United States distributor

for “Petit Point” carpets, in 1957. Made by La Place

Clichy in Paris, these sophisticated broadlooms were

faithful reproductions, by well-known French design-

ers, of period pieces from prominent collections. Ever

since the Kennedy Administration, Stark Carpet has

helped furnish the White House. Their flame-stitch

linen rug, installed in 1961, is still made by Stark.

When founder Arthur Stark passed away in 1968,

his wife, Nadia, took charge of the company. A former

fashion model, Mrs. Stark had designed women’s hats

for several years before she began to help her husband

run the growing family carpet business. Three years

later, their sons, John and Steven, joined Stark Carpet

to help continue the family and company traditions.

They transformed a two-showroom operation into a

thriving multi-national firm with 31 showrooms and

550 employees in the United States. Today, Stark

Carpet has its own mills in America, and has devel-

oped manufacturing partnerships, worldwide.

Mrs. Stark was active in Stark Carpet’s operations

until she retired in 1993, at age 81. She and her sons

were always seeking beautiful carpets and weavings,

from antique to modern. By 1976, the firm was ready

for its first major expansion beyond its New York

headquarters in the Design & Decorators building.

They opened a space in Los Angeles’ Pacific Design

Center.

In 2005, Stark responded to the changing eco-

nomic climate and numerous requests from interior

designers. The company began to serve the design

community by opening its first Stark Home retail

store, in Charlotte NC. Designers are able to choose

from a wide assortment of luxurious textiles and have

access to thousands of high-quality products in a wide

range of price points.

The Next PhaseIn 2004, Stark Carpet welcomed its third genera-

tion. John’s daughter, Ashley, joined the company.

She provides a fresh perspective and youthful energy.

A year later, Steven’s son, Chad, came on board as a

researcher, efficiency consultant, and technological

adviser. After graduating from the University of

Michigan’s Ross School of Business, he became Vice

President of Brand Development and Digital Strategy.

His cousin is now Creative Director.

Their situation is special, Ashley believes,

because both their fathers are still very actively lead-

ing Stark Carpet. . “It’s a unique experience to be able

to learn from our father and uncle, and work closely

with them every day. They’re running the company

while they’re teaching and grooming us, as the next

generation, to come in and take over, eventually,” Ms.

Stark says appreciatively.

“We’re bringing the company into the future,”

she reports, “with our updated showrooms, for exam-

ple. Our gorgeous new location in Los Angeles is

half-retail, half-trade. We’re always aiming to

strengthen our brand.”

Recognizing decorators as the core of their busi-

Merchandis ing

48 Spring 2013

ness, Ms. Stark says, “For the first time, under one

roof, we’re giving them more space, and exclusive

access to top brands like Missoni and Ralph Lauren.

The Los Angeles location is larger than we usually

have. It’s very modern, and an easy way for them to

shop.” In another step to better serve their core

clients, Stark recently moved to the ground floor of

San Francisco’s Design building.

“We’re experimenting with these half-retail, half-

wholesale locations,” Ms. Stark acknowledges.

Charlotte, the first model in this category, has been

very successful. Those in Los Angeles and Norwalk

CT are also doing very well. “Moving to the Design

Center gives us room to show more product, and more

rugs, while providing an opportunity for a fresh look.”

Stark Carpet is also moving forward digitally. “We’re

making our website much more user-friendly, so that

decorators can view samples on-line and shop with

their clients,” notes Ms. Stark. Those functions had

not been available before. “We want to advance to the

forefront of the digital era now, and make the Stark

website an industry leader. We see the on-line growth

potential for decorators. For example, a decorator in

Minnesota probably wants beautiful carpet but isn’t

near a showroom.”

Operationally, Ms. Stark cites new efforts to

streamline and vary people’s roles. She deals with all

design, brand development and advertising; Chad

handles digital activity. “We knew it was time to

update the company, and make Stark more user-

friendly,” she confirms. “Utilizing the Internet is the

way our generation shops. Chad is at the pinnacle of

that generation, setting up our website so decorators

can order samples, and connect to their own sales rep.

He’s getting us into shape for what’s coming, digital-

ly.”

Decorators already use websites like Pinterest as

a resource, but not for purchasing, the younger Starks

find. “The next step will be shopping: comparing, cre-

ating profiles of projects, being able to access every-

thing from the comfort of your home or office,” Ms.

Stark predicts. “We’re not there yet.”

Since Nadia Stark’s death 20 years ago, no

woman has been at the highest level of Stark Carpet.

That’s changing. Ashley Stark says her role includes

“giving the company more of a feminine touch. I’ve

Merchandis ing

AREA 49Chad Stark and Ashley Stark

Merchandis ing

50 Spring 2013

started introducing more color and patterns. I read

every fashion magazine. Elle and Vogue now have

Home sections, which they never did before. People

are opening up their homes more, as a reflection of

their tastes and style,” she finds. “I think that’s impor-

tant for our business.”

The company plans to remain a family business

under Stark leadership and ownership. “We’re making

changes, and have fresh blood in the company. I’m

lucky to have Chad as a partner, so I don’t feel alone.

We play off each other well. I’m very design-oriented,

he’s very business-oriented. This is an exciting time,”

Ashley Stark declares.

Succession PlanningThe roles that Ashley and Chad Stark now play

signify a very successful family business, observes

Bill Reeb, CEO of the Succession Institute in Austin

TX. “Family businesses do not automatically get to

the third generation. The chance of a second genera-

tion succeeding are not that much higher than for the

founding generation,” Mr. Reeb reports.

Several major obstacles can block a smooth tran-

sition to the second generation. “The founders simply

may not have children who are interested. Someone

who doesn’t actually want to be in the family business

won’t succeed there,” notes Mr. Reeb, a certified pub-

lic accountant. In other cases, a member of the second

generation might want to work there, but doesn’t have

the right skills.

Another frequent succession problem involves

children taking over without having had any real

authority. “Mom and Dad have been running the busi-

ness. If their adult kids work there, too, they often

have grandiose titles, but have never made decisions.

Often,they’ve made suggestions, but their parents -

the decision-makers—may have vetoed them.”

Sometimes the founders, set in their view of how their

business should operate, may not appreciate their

son’s or daughter’s very promising suggestion,

because it would call for change, Mr. Reeb finds. The

second generation staff member never had an oppor-

tunity to try out new approaches and learn what might

actually work, and is left feeling, “I had ten good

ideas they didn’t let me do.”

As founders retire, the children they’d never

given much responsibility are suddenly in charge.

“It’s difficult for a business founder to allow the chil-

dren to make mistakes, but that’s how people learn. If

Mom and Dad had let their kids truly run the ware-

house,” says Mr. Reeb, “they could have learned from

a $15,000 error. But when they suggested a store pro-

motion costing $30,000, and Mom or Dad turned it

down,” that learning opportunity was lost.

When the second generation takes over, mistakes

can be much bigger than $15,000 or $30,000. “They

never developed gut instincts,” Mr. Reeb observes.

“Small business can rarely afford the time for the next

generation to acquire those. They can’t withstand a

costly mistake to allow the learning time. The things

you naturally do well, will work as expected. When

something goes wrong, you do all the analytics to dis-

cover why it didn’t work and what you didn’t see.”

Sometimes the second or third generation gets an

unrealistic perspective of what it takes to do a job

well. Mr. Reeb consulted to a family business in

which the daughter, an Accounts Payable Clerk,

thought she was underpaid at $250,000! The high

salary brings a sense of privilege. “Family members

are sometimes paid disproportionately to what the job

is actually worth, without being held accountable. If

another worker in the same job is paid less, the fami-

Merchandis ing

AREA 51

ly member may think it’s because they’re better at the

job.”

Having several siblings in the family complicates

decisions about succession. “Mom or Dad have no

trouble being the boss,” says Mr. Reeb, but when it

comes to family matters, “They become parents first,

business owners second. Even if the youngest child is

the best-suited, they may choose the first-born

because of family politics. Rather than hurt anyone’s

feelings by choosing the most appropriate person to

take over the business, which might seem like favor-

ing one child over another, they may tell their off-

spring to work it out themselves. But you can’t run a

business by committee!”

If the business starts to falter after the founders

retire, they may say to themselves, “See, I knew they

couldn’t do it.” In reality, asserts Mr. Reeb, “The

problem was all theirs! They weren’t willing to

choose the best person, or hold their kids accountable

for work they did, or let them learn by making deci-

sions and errors. Parents don’t want their children to

go through the growing pains and hardships they

endured - but that’s what made the founders succeed.”

Without The Next GenerationPlanning is much easier, declares Mr. Reeb, with-

out a child who can or wants to take over your enter-

prise. “Just sell the business,” he advises. It’s very dif-

ficult to hire someone with the perfect skills and expe-

rience.

Owners should focus on developing talent and

potential successors along the entire organizational

pyramid. For example, “Groom a buyer to step up to

store manager, while grooming someone else to step

up to buyer.” Often, owners think no current employ-

ee has the talent to take over the top position, requir-

ing the hiring of an outsider. Typically, a well-suited

successor was already on board, but the owners don’t

recognize that because they know each employee’s

faults as well as talents. We often give more credence

to people we don’t know, and look for them to come

in and fix everything.

“Small business founders will do whatever it

takes to grow the company. “When you appoint an

employee or hire someone from outside, they may not

have that same commitment level, which can affect

future success or failure. Owners are constantly sur-

prised that a newcomer doesn’t meet all the needs of

the business. If you don’t develop your own succes-

sors, it’s better to sell.”

The Stark Carpet Company is indeed fortunate to

have a third generation so committed and well-suited

to continuing the business. While many high-level

managers are not relatives, “We’ve always been

spearheaded by a Stark and ownership will remain in

Stark hands,” Ms. Stark specifies.

The Succession Institute is nationally

recognized for its management and con-

sulting services in succession planning.

Their live video webcasts and on-line

courses are available to AREA readers.

Visit www. Successioninstitute.com

or call them at 512-338-1006 for more

information.

Market Rev iew

52 Spring 2013

2013 LAS VEGASWORLD MARKET

And An Economy Gaining Momentum

by Ellyne Raeuber

Overlap is the new market paradigm and increased traffic was Las Vegas’s profit from its over-

lap with Surfaces. If you’re going for one, why not visit the other? Now that the economy is

ooching its way up, buyers are showing more confidence and merchandise is moving.

TOP Opening Day—ABOVE Feizy’s 40th Anniversary Party

Market Rev iew

AREA 53

PROMISING MARKET

Most saw more traffic and all saw serious buyers

come into their showrooms. For Feizy Import &

Export Co., Dallas, Tx, this is a special year: the com-

pany is 40 years old. In this celebratory anniversary

year there was an abundance of new products that,

according to John Feizy, “were shining in the show.

We got a great response; the traffic overall was up.

From what I heard, even the parking lot was full and

that has never happened before. Normally, on

Thursdays it dies down, but this market was strong

and Thursday was busy. Even on Friday, it were busy

until about 1pm. It was a very good market.”

“We felt like there were a lot more people attend-

ing and coming into the showroom, and they liked

what they saw,” said Cameron Capel, Capel, Inc.,

Troy, NC. “We had a lot of new products that our cus-

tomers responded to favorably. We opened up new

accounts and resurrected some accounts that had fall-

en by the wayside over the last four or so years. It was

a good positive market for us.”

Lee Harounian, Harounian Rugs International

Co., New York, NY didn’t feel that there was an

increase in traffic, but the buyers that came were quite

serious. “All in all, it is a promising market and once

the economy, which is starting to show signs of recov-

ery, gets going, it is going to be a good market.”

WHERE THEY CAME FROM

This is still a predominantly West Coast market

with SouthAmerican andAsian buyers adding just the

right spice. “Obviously,” Ms. Capel said, “the western

states are well represented and that is important for us

because some of these people don’t come to High

Point or Atlanta. We saw some new accounts out of

New Mexico and some people out of the mid-north-

west. We do a big international business as well from

South America, Mexico and Asia. I think that it is

important to have a presence in Las Vegas.”

“Mainly the buyers are from the West Coast,” Mr.

Feizy agreed. “We also had a lot of Mexican and

Central American buyers. The winter market general-

ly sees many Hispanic buyers, but this year it was

more than usual. Their business is fashion driven so

they are looking for nice product in nice colors.”

SURFACES

“Usually for the Las Vegas Market we see pre-

dominantly West Coast buyers, but this year because

the market overlapped with Surfaces, we saw people

from the East Coast, Midwest and West Coast, too,”

Hari Tumala, KAS Oriental Rugs, Inc. Somerset, NJ,

said. “Coinciding with Surfaces benefited traffic.”

Ms. Capel also thought there was some overlap

with Surfaces. “Our market started on Monday. That

market started on Tuesday and it is a quick market;

they come up there and do their business,” said Ms.

Capel. “I think we definitely saw a couple of people

coming through the World Market who had been over

to Surfaces, so it certainly helped. It can’t hurt.”

BUYING IN A FLASH

Mr. Tumala said that traffic included a cross sec-

tion of buyers, from larger chains, furniture stores,

and internet buyers to mom-and-pop stores, though

larger buyers make up the majority. Mr. Harounian

also noted that there were more of the larger chains

rather than mom-and-pop stores.

For Capel, department stores, including Macy’s

which is a growing account, and floor covering stores

also showed up. “We saw a floor covering buyer in

Atlanta that wrote an order and then two weeks later,

Market Rev iew

54 Spring 2013

in Vegas, came back and wrote another order. That is

obviously very positive,” said Ms. Capel.

Ms. Capel also saw internet dealers, including

flash-sale dealers whose shopping model thrives by

moving a limited inventory in a short amount of time.

They create demand, as well as fun and excitement,

by making the supply seem scarce: if the item sells

out, the consumer feels he has missed a deal. Over the

last 5 years flash-sale income has grown, on an aver-

age of 50% a year; and almost all of that selling takes

place on line between 12 noon and 3p.m. when other-

wise small, Cinderella-like businesses turn into

Amazon in terms of volume.

“Flash sales is definitely a growing business cat-

egory,” said Ms. Capel, “We, as an industry, need to

figure out how to manage selling to these internet and

flash-sale sites like One Kings Lane and Gilt Groupe,

while continuing to protect our brick and mortar and

mom-and-pop stores that have committed to stock.”

HIGH, LOW & HEMP

“At this market we brought some better price

points and they were well received,” said Mr. Tumala.

“I spoke to a few of my friends in the industry and

they also felt the same way, that people are looking

for better price points. Our main strength is hand tuft-

ed and machine-made, and furniture stores generally

went up in price points there. Also, last year we intro-

duced one hand-knotted quality, a patch work effect,

and people responded favorably to that.”

“We kind of trained the consumer for value and

low price,” said Ms. Capel, “but this market we sold

well-priced items and some higher-priced items as

well. They were coming in not wanting the cheap,

cheap rugs and we were able to sell up a little bit.”

Harounian, showcasing its handmade rug divi-

sion, sold some more traditional designs like its

antique reproduction Oushaks and Peshawars.

Antique Heriz and Serapis also did very well. “If you

ABOVE Pantone’s Color Trends Seminar

Market Rev iew

AREA 55

have programs and you are deep in your programs,

especially if you carry handmade rugs,” Mr.

Harounian said, “the larger companies can be more

enticed into carrying 6x9 sizes and ordering 12x19

sizes off of the 6x9 size. We do drop ship for them as

well, and that adds to the enticement. Of course, I also

saw a lot of low-end goods and geometric patterns

selling in transitional and modern designs.”

Mr. Tumala thinks that people are looking for

casual, transitional designs. “A few years ago, we did

big scale, bold patterns,” Mr. Tumala said. “Today,

even if someone wants a traditional design, they want

it to be a relaxed design with relaxed color and with-

out a border. That is the trend.

“I also noticed that there were inquiries about nat-

ural fibers like hemp and jute,”continued Mr. Tumala.

“They are coming back again, and flatweaves, too.

We had four new natural fiber introductions and three

of them got a good response. They were very hot

about three or four years ago and then they slowed

down. It’s a cycle. People want to be more eco-friend-

ly and to ‘go green.’And again, people don’t want too

much design. They want something easy to work and

decorate with, and in naturals fiber rugs you don’t see

any designs; mostly they are one to two colors. Two

colors constitute a design.”

IS EMERALD IN?

Speaking of color, neutrals are still strong: beige,

brown, blue, some teals, and, of course, the strongest

of them all, gray. “We still had some people coming in

and looking for blue and I don’t think that we’re done

with gray yet,” Ms. Capel said. “It goes with anything

and can be sophisticated or more masculine. It can go

in lots of different directions. Genevieve Gorder did a

lot of brights, like lemon or citrus yellow and also

day-glo green that people were responding to. Maybe

we are coming out of this a little bit and people want

ABOVE Tom Felicia Signing Copies of His New Book in the Safavieh Showroom

Market Rev iew

56 Spring 2013

some color. Gray can be that anchor, but with a pop.”

“We are getting calls for emerald green, but it is

too early to say,” Mr. Tumala said. But according to

Ms. Capel green is already a go, especially with

designers. “In one of our vignettes we featured a rug

that has been really successful for us—Genevieve

Gorder’s “Arabesque,” a soft woolen flatweave out of

India in emerald green, Pantone’s color of the year,”

said Ms. Capel. “It is funny how there was a lot of

renewed interest in that rug. A lot of designers came

in and said, ‘There’s that green. I have to have that.’

Stores wanted that rug, too.”

ALL MIXED UP

Everyone agreed that the number of rug dealers

showing at market remained static; nevertheless, there

was movement from building to building, which

included the seeding of some furniture stores.

Capel, located in Building A, is open year round

in Las Vegas, and in Atlanta, too. “We do a pretty

good job even day-to-day,” said Ms. Capel, “and it

has helped us to build a nice rapport with designers. It

definitely helps to have a mix of furniture and rug

showrooms. That was new in Atlanta and it brought

traffic down to the different floors. In Atlanta we are

open every day so we have always done a really good

gift business even when the gift show was totally sep-

arate. Recently they’ve been running concurrently.

The point is that in either Atlanta or Las Vegas, if peo-

ple are going to be there shopping for furniture, then

certainly they will come and shop for accessories—

rugs, lamps, or wall art.”

“This market they brought furniture people to

show in Building B on the fifth floor and relocated

most of the companies on the fifth floor to different

parts of the building,” Mr. Tumala explained. “We

relocated to the ground floor. I’m seeing the same

kind of trend in Atlanta as well. We are on the fourth

ABOVE Opening Night Party in the Courtyard

Market Rev iew

AREA 57

floor in Atlanta and they are bringing some furniture

and accessory people to our floor. They brought a

very good company, Four Hands, to the floor. I think

this is a good trend because when you go to the furni-

ture market, rugs are not a big stand-alone category;

we don’t have the pull. It is always better to be with

other accessories. This helps everybody.”

The number of rug exhibitors stayed the same in

Building C, the largest of the three buildings, but there

was some relocation on the third floor. KAS is there

and Oriental Weavers moved into a larger space next

to Feizy. Mr. Feizy is happy where he is: “I’ve got a

beautiful ceiling height that I’m not going to give up,”

he said. “I’m not going to move.”

BETTER IN 2013

There was unanimity about the market’s turn-

around and great hope for a better 2013. “There is

improvement in the economic sector; construction in

housing is up; and there is movement. I felt the ener-

gy from the buyers,” said Mr. Feizy. Ms. Capel said

that neither Capel nor the rug industry is near where

they were before the recession, “but we are definitely

on the upswing. We’re excited about getting 2013 off

to a good start,” she said. “With housing starts being

up a little bit and house sales being better, people are

ready to buy rugs.”

“It is a promising year after four or five years of

slowdown,” said Mr. Tumala. “We have had two mar-

kets this year, Atlanta and Las Vegas. We got very

good responses at both, so I’m very optimistic about

this year. I think 2013 will be a good year not only for

KAS, but for the whole industry.”

“The volume of sales at the market is not the mar-

ket’s only importance,” added Mr. Harounian. “We

have to do a lot of follow-ups. We did do order writ-

ing, but there can be many more sales after the follow-

ups. I think the growth is going to be there in 2013.”

ABOVE Ribbon Cutting Ceremony in the New KAS Showroom

Index & Calendar

58 Spring 2013

MARKETS&CONVENTIONS

INTERNATIONAL HOMEFURNISHINGS MARKET.............................April 20-25High Point, NC(336) 888-3700/www.highpointmarket.org

HOSPITALITY & DESIGN SHOW.................May 15-17Las Vegas, NV(508) 743-8502/www.hdexpo.com

INTERNATIONAL CONTEMPORARYFURNITURE FAIR...........................................May 18-21New York, NY(914) 421-3200/www.icff.com

SURTEX.............................................................May 19-21New York, NY(914) 421-3200/www.surtex.com

SHOWTIME..........................................................June 2-5High Point, NC(336) 885-6842/www.itma-showtime.com

NEOCON...........................................................June 10-12Chicago, IL(800) 677-6278/www.merchandisemart.com/neocon

DALLAS HOME &GIFT MARKET................................................June 19-25Dallas, TX(800) DAL-MKTS/www.dallasmarketcenter.com

ATLANTA GIFT & HOME MARKET.............July 10-17Atlanta, GA(800) ATL-MART/www.americasmart.com

ATLANTA INTERNATIONALAREA RUG MARKET......................................July 11-14Atlanta, GA(800) ATL-MART/www.americasmart.com

AUCTIONSCHRISTIE’S - Rockefeller Center, New YorkInteriors ............ ......................................................April 2-320th C. Decorative Arts ...........................................June 13Interiors ............ ...................................................June 18-19Interiors ............ ....................................................July 23-24www.christies.com

CHRISTIE’S - S. Kensington, LondonInteriors ............ ...................................................April 9, 23Oriental Rugs & Carpets ............................................April 23Interiors .....................................................May 14-15, 21-22Interiors ............ ...............................................June 4, 18-1920th C. Decorative Arts............................................June 13Interiors ............ ................................................July 2, 16-17www.christies.com

INDEX OF ADVERTISERSAMICI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5902-272-8300/[email protected]

AMINCO. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2888-501-9200/www.amincoinc.com

FEIZY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9800-779-0877/www.feizy.com

JAUNTY CO. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .IFC800-323-3342/www.jauntyinc.com

KALATY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1800-255-7847/www.kalaty.com

LOLOI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3972-503-5656/www.loloirugs.com

MOMENI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8800-536-6778/www.momeni.com

NOURISON . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .BC800-223-1110/www.nourison.com

TAMARIAN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11410-377-7726/www.tamarian.com

TEPP TEAM USA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4201-863-8888/[email protected]

SERVICESTO THE AREA RUG INDUSTRY

AMERICASMART� ATLANTA . . . . . . . . . . . . . . . . . .IBC800-ATL-MART/www.americasmart.com

NYICS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10(215) 248-0494/www.nyics.com

H.M. NABAVIAN & SONS . . . . . . . . . . . . . . . . . . . . . . . .59212-213-2476/www.hmnabavian.com

MATERIAL CONCEPTS . . . . . . . . . . . . . . . . . . . . . . . . . .59800-372-3366/info@material

REVITA RUGS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .64(201) 641-1100/www.revitarugs.com

Contributions to this calendar are welcome.Please send information to AREA Magazine, c/o ORIA,

100 Park Plaza Drive, Secaucus, NJ 07094.

For more information regarding the

fine products offered in our

ANTIQUES & NEWPRODUCTS GALLERY

please consult the Members Directory

in this issue of Area Magazine.

H. M. Nabavian & Sons, Inc.ORIENTAL RUG

ACCESSORIES & SUPPLIES

H. M. Nabavian & Sons, Inc.ORIENTAL RUG

ACCESSORIES & SUPPLIES

For more detail, please visit our website or call for our catalogue.

36 East 31st Street . BasementNew York . NY 10016

212-213-2476 . Fax: 212-213-4276Orders: 800-352-7510 . www.hmnabavian.com

36 East 31st Street . BasementNew York . NY 10016

212-213-2476 . Fax: 212-213-4276Orders: 800-352-7510 . www.hmnabavian.com

We have

Relocated

� Packing & Shipping Supplies

� Tags & Tagging Supplies

� Rug Display Clips

� Fringes, Edging & Binding Tape

� Wool Yarns, Cotton & Linen Threads

� Needles, Scissors & Rug Repair Tools

� Rug Shearing Machines

� Moths Sprays, Moth Balls & Flakes

� Staple Guns & Staples

� Rug Padding

� Brass Stair Rods

� Inks, Paints, Dyes & Markers

� Pens, Pen Holders & Brushes

� Rug Cleaning Supplies

� Spot, Stain & Color Removers

11621 Caroline Rd • Philadelphia, PA 19154Local (215) 338-6515 • Fax (215) 338-0199

Toll Free (800) 372-3366

www.materialconcepts.comOne invoice. One shipment. Experienced personnel. Great service.

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ORIA Members Di rectory

MEMBERSAMICI IMPORTS, INC.335 Centennial Ave., Suite 7Cranford, NJ 07016(908) 272-8300FAX (908) 272-8310E-mail: [email protected]: www.amiciimports.comJeffrey DeSantis, Pres.Charles F. Cashin, V.P.-Sales

AMINCO, INC.505 Winsor DriveSecaucus, NJ 07094(201) 601-9200(888) 501-9200FAX (201) 601-4747E-mail: [email protected] Banilevi, Partner.David Banilevi, Partner

ANADOL RUG CO.1088 Huff Rd.Atlanta, GA 30318(404) 350-8558FAX (404) 350-3418E-mail: [email protected] Izmirli, Pres.Eloisa Izmirli, Sec’yGafoor Khan, Sales

ANTIQUE RUG CONNECTION13841 Roswell Ave., Suite JChino, CA 91710(323) 964-9647FAX (877) 463-8011E-mail: [email protected]: antiquerugconnection.comNadeem Akbar, PresidentMehnaz Rokerya-Akbar, Secretary

APADANA25 East 31st St.New York, NY 10016(212) 696-4700(888) 696-4960FAX (212) 696-4745E-mail: [email protected]: www.apadanainc.comMohsen Alidadi, Pres.Mike Alidadi, V.P.

ARIANA RUGS, INC.666 N. Robertson Blvd.Los Angeles , CA 90069(310) 289-8800(888) 696-4960FAX (310) 289-8808E-mail: [email protected]: www.arianarugs.comAhmad Ahmadi , Pres.Alex Ahmadi, V.P.Nadra Ahmadi, Sec’y

ART RESOURCES1961 S. La Cienaga Blvd.Los Angeles, CA 90034(323) 658-9000FAX (310) 559-5888E-mail: [email protected]: www.artresources.usJack SimantobEddie SimantobMax Moussavi, LA SalesAdeel Ahmad, LA SalesJalil Raoffi, NY Sales

ASIA MINOR CARPETS, INC.236 Fifth Ave.New York, NY 10001(212) 447-9066FAX (212) 447-1879E-mail: [email protected] Basdogan, Pres.

ASMARA, INC.108 Clematis Avenue, C3Waltham, Massachusetts 02453(781) 894-1434(800) 451-7240FAX (781) 894- 1914E-mail:[email protected]: www.asmarainc.comM. Abid Ilahi, Pres.David Donahue, Gen’l Mngr.

ATIYEH INTERNATIONAL, LTD.P.O. Box 3040Newberg, OR 97132(503) 538-7560FAX (503) 538-8239URL: www.atiyeh.comE-mail: [email protected] Atiyeh, Pres.Thomas J. Atiyeh, Exec. V.P.

JERRY H. AZIZ ORIENTAL RUGS100 Park Plaza Dr.Secaucus, NJ 07094(201) 867-1010(888) 867-1010FAX (201) 867-6588Jerry H. AzizVida AzizJenniver AzizDavid Livian

BANILIVY RUG CORP.3 East 28th St., Ground FloorNew York, NY 10016(212) 684-3629FAX (212) 689-0398E-mail: [email protected]: www.banilivyrug.comMoussa BanilivyMasood (Mike) Banilivy

BASHIAN100 Park Plaza Dr.Secaucus, NJ 07094(201) 330-1001(800) 628-2167FAX (201) 330-0878E-mail: [email protected] G. Bashian, Jr., Pres.Garo Bashian, V.P.Ralph Bashian, V.P.Chintan Singh , Nat’l Sales Manager

BENJAMIN RUG IMPORTS20 Meadowlands ParkwaySecaucus, NJ 07094(201) 617-9000(800) 334-1345FAX (201) 617-9354E-mail: [email protected]: www.benjaminrugs.comBenjamin AzizStephanie CohenCharles Bowering, Nat’l Sls Mngr.

BOKARA RUG CO., INC.44 Hartz WaySecaucus, NJ 07094(201) 601-0040FAX (201) 601-0055E-mail: [email protected]: www.bokara.comJan Soleimani, Pres.Gabriel Vaknin, V.P.

CAPEL, INC.831 North Main St.Troy, NC 27371(910) 572-7000FAX (910) 572-7040E-mail: [email protected]:www.capelrugs.comJohn Magee, Pres. & CEOAllen Robertson, VP-SalesCameron Capel, VP-Nat’l Accts.Tami Watras, VP-Product & Creative Dir.

CARAVAN RUG CORP.8725 Wilshire Blvd.Beverly Hills, CA 90254(310) 358-1222FAX (310) 358-1220Mois Refoua, Pres.Nabi Rahmati, SalesJay Nehouray, SalesDavid Nehouray, SalesMario Cordero,, Warehouse Mngr.

WILLIAM CHERKEZIAN & SON, INC./TAPIS INT’L11835 Carmel Mountain Rd. Ste.1304San Diego CA 92128(818) 266-8383William Cherkezian

CONCEPTS INTERNATIONAL/Prestige Mills3401 38th Ave.Long Island City, NY 11101(718) 683-5051FAX (718) 683-5080E-mail: [email protected] Feldman, Pres.Charles Kalison, VP

THE CREATIVE TOUCH100 Park Plaza Dr.Secaucus, NJ 07094(201) 866-1933FAX (201) 866-1935E-mail: [email protected]: creativetouchrugs.comBaki Ildiz, Pres.

D & K WHOLESALEdiv.Dilmaghani (MedhiDilmaghani&Co., Inc.)540 Central Park Ave.Scarsdale, NY 10583(914) 472-1700FAX (914) 472-5154(800) 545-5422 & (877) DIL-RUGSE-mail: [email protected]: www.dkwh.comDennis A. DilmaghaniEssy Kashanian

EASTERN ORIENTALRUG CENTER INC.100 Park Plaza Dr.Secaucus, NJ 07094(201) 865-1885(800) 538-5625FAX (201) 865-8002E-mail: [email protected] NabavianHushang NabavianBahram NabavianBenny NabavianPooya Nabavian

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EBISONS HAROUNIAN IMPORTS44 E. 32nd St., 7th Fl.New York, NY 10016(212) 686-4262(800) 966-6666FAX (212) 779-4262E-mail: [email protected]: www.ebisons.comEbi Harounian, PartnerMichael Harounian, PartnerMaurice Harounian, PartnerMelissa McMee, Designer

ELIKO ORIENTAL RUGS, INC.102 Madison Ave., 4th FloorNew York, NY 10016(212) 725-1600(800) 733-5456FAX (212) 725-1885E-mail: [email protected]: www.ElikoRugs.comBabadjian Bassalali, PresDavid Basalely, PartnerSoloman Bassalely, PartnerRichard Garrad, SalesMahtab Etessami, Sales

FEIZY IMPORT & EXPORT CO.Feizy Center1949 Stemmons FreewayDallas, TX 75207(214) 747-6000(800) 779-0877FAX (214) 760-0521E-mail: [email protected]: www.feizy.comJohn Feizy, Pres./Founder/OwnerCameron Feizy, V.P. SalesNasser Garroussi, V.P.-Finance

FRENCH ACCENT RUGS & TAPESTRIES36 East 31st St., Ground FloorNew York, NY 10016(212) 686-6097(888) 700-7847FAX (212) 937-3928URL: www.farugs.comKevin Rahmanan, PrincipalKhosrow Banilivi, CEOBijan Nabavian, Treas.Danny Shafian, Operations Mngr.

G.A. GERTMENIAN & SONS300 West Avenue 33Los Angeles, CA 90031(213) 250-7777(800) 874-1236FAX (213) 250-7776E-mail: [email protected]: www.gertmenian.comTom Gertmenian, PartnerDon Gertmenian, PartnerPeter Gertmenian, Partner

HENRY GERTMENIAN CO.1449 Mission St.San Francisco, CA 94103(415) 863-0377FAX (415) 621-3538E-mail: [email protected] H. Gertmenian, Pres.Alfred Gertmenian, V.P.Kay Gertmenian, V.P. India-NepalDaryl K. Wong, PrincipalDavid Zarrabi, Sls Mngr.

HADJI JALILI REVIVALS100 Park Plaza Drive, Suite 208 SouthSecaucus, NJ 07094(201) 617-7600FAX (201) 617-7755Behrooz Hakimian, PartnerKambiz Jalili, PartnerURL: www.hjrrugs.com

HAROUNIAN RUGSINTERNATIONAL CO.261 Fifth Ave., Ground FloorNew York, NY 10016(212) 213-3330(800) 682-3330FAX (212) 545-0657E-mail: [email protected]: www.HRIRUGS.comDavid Harounian, PartnerLee Harounian, Partner

IM INTERNATIONAL, INC.281 Fifth Ave.New York, NY 10016(212) 689-6141FAX (212) 683-2028E-mail: [email protected]: www.iminternational.comIzi Yumurtaci, Pres.

JAUNTYCO. INC.13535 S. Figueroa St.Los Angeles, CA 90061(213) 413-3333(800) 323-3342FAX (213) 413-0828E-mail: [email protected]: www.jauntyinc.comMike Navid, Pres.Kami Navid, V.P.

KALATY RUG CORP.(Showroom Only)7 West 34th St., #807New York, NY 10001(212) 683-7222(800) ALL-RUGS (800-255-7847)FAX (212) 689-2705E-mail: [email protected]: www.kalaty.comMirza Kalaty, Pres.Ramin Kalaty, V.P.Soheil (Mike) Kalaty, V.P.-SalesFarshad Kalaty, V.P. Client RelationsAriel & Kamran Kalaty, Mktg. & Promotions

KAS ORIENTAL RUGS, INC.62 Veronica Ave.Somerset, NJ 08873(732) 545-1900(800) 967-4254FAX (732) 545-5836E-mail: [email protected]: www.kasrugs.comRao Yarlagadda, Pres.Hari Tummala, Exec. V.P.Kranthi Yarlagadda, V.P. OperationsSanthi Yarlagadda, V.P. Business Dev.

F. J. KASHANIAN RUG CORP.100 Park Plaza Dr., Suite 106-SouthSecaucus, NJ 07094(201) 330-0072FAX (201) 330-9779E-mail: [email protected]: www.fjkashanian.comJonathan KashanianFirooz KashanianGilda Kashanian

LOLOI RUGS4501 Spring Valley Rd.Dallas, TX 75244(972) 503-5656FAX (972) 387-0436E-mail: [email protected]: www.loloirugs.comAmir Loloi, Pres.Greg O’Connell, G.M.

LOOMS OF PERSIA100 Park Plaza Dr., Ste. 102SSecaucus, NJ 07094(201) 865-6666FAX (201) 865-6682E-mail: [email protected]: www.loomsofpersia.comNooshin Akhavan Farshchi, Pres.Arjang Maghaddam, VP

LOTFY & SONS INC.100 Park Plaza Dr.Secaucus, NJ 07094(201) 867-7733FAX (201) 867-0766E-mail: [email protected]: www.Lotfyandsons.comMarty Banilevi, Pres.Lotfollah Banilevi, V.P.

MARCELLA FINE RUGS2910 Amwiler Ct.Atlanta, GA 30360(770) 582-1800(800) 786-7847FAX (770) 582-1807E-mail: [email protected]: marcellafinerugs.comFirooz Nahai, Pres.Fereydoun Nahai, Principal

MARJAN INTERNATIONAL CORP.41 East 31st St.New York, NY 10016(212) 686-8488(800) 862-7526FAX (212) 576-1511Morad Ghadamian Moradi, Pres.Khalil Ghadamian Moradi, V.P.

MASTERLOOMS, INC.100 Park Plaza Dr.Secaucus, NJ 07094(201) 319-1696FAX (201) 319-0817E-mail: [email protected] Rahmanan, CEO

MEGERIAN BROTHERSORIENTAL RUGS, INC.262 Fifth Ave., 2nd FloorNew York, NY 10001(212) 684-7188TOLL-FREE: (877) 634-3742FAX (212) 684-8018E-mail: [email protected]: www.megerianrugs.comRaffi Megerian, Pres.Thomas Megerian, V.P.

MER CORP.50 Spring St.Ramsey, NJ 07446(201) 783-8563TOLL-FREE: (800) 341-4176FAX (201) 783-8561E-mail: [email protected]: merrugs.comAlbert Moomjy, Pres.Robert Moomjy, V.P.Kathy Buttigieg, Sales Support

MERRIFIELD ORIENTAL RUGS8501 Tyco Rd.Vienna, Virginia 22182(703) 876-4000FAX (703) 876-9819E-mail: [email protected] Hasanzadah, Pres.Lili McDonald, Store Mgr. & Marketing Dir.

ORIA Members Di rectory(cont inued)

MICHAELIAN&KOHLBERG, INC.315B Springfield Ave.Summit, NJ 07901(908) 522-1004FAX (908) 522-1006Teddy Sumner, Principal

MOHAWK HOME3032 Sugar Valley Rd, NWSugar Valley, GA 30746(706) 624-4624Toll-Free: (800) 843-4473FAX: (706) 625-9329E-mail: [email protected]: www.mohawkind.comMr. Rocky Casteel, VP & GM

ABRAHAM MOHEBAN& SON, INC.2-8 Haven Ave., Ste. 216Port Washington, NY 11050(516) 883-1522FAX (516) 883-1523E-mail: [email protected]: www.moheban.comAbraham Moheban, Pres.David J. Moheban, V.P.

MOMENI, INC.60 Broad St.Carlstadt NJ 07072(201) 549-7220(800) 536-6778FAX (201) 549-7221E-mail: [email protected]: www.momeni.comAli Momeni, Chm.Reza Momeni, Pres.Aria Momeni, V.P.Ali R. Momeni, V.P.

NASIRI INC.13 East 30th StreetNew York, NY 10016(212) 532-6777FAX (212) 532-6776E-mail: [email protected] Nasiri

NEJAD ORIENTAL RUGSMain & State Sts.Doylestown, PA 18901(800) 245-RUGSFAX (215) 348-9056E-mail: [email protected]: www.nejad.comAli R. Nejad, Pres.Theresa M. Nejad, V.P.

NEMAN INTERNATIONAL INC.36 East 31st St.New York, NY 10016(212) 686-6262FAX (212) 447-7810E-mail: [email protected]: www.nemanintl.comSaid NemanDan Neman

NOURISON5 Sampson St.Saddle Brook, NJ 07662(201) 368-6900(800) 223-1110FAX (201) 368-0739E-mail: [email protected]: www.nourison.comAlexander Peykar, Pres.Paul Peykar, V.P.Steven Peykar, V.P.

OBEETEE, INC.295 Fifth Ave., Suite 908New York, NY 10016(212) 633-9744FAX (212) 633-9745Pradeep Agarwal, Pres.

ORIENTALWEAVERS USA3252 Dug Gap Rd. SWDalton, GA 30720(800) 832-8020FAX (706) 277-9665E-mail: [email protected]: www.owrugs.comAhmed Salama, CEOMichael J. Riley, Pres.Jonathan Witt, Exec. V.P.-Mktg.Paul Pauluzzi, V.P.-Sales

RADICI USA, INC.400 Herald Journal Blvd.Spartanburg, NC 29303(864) 583-5504FAX (864) 583-5765E-mail: [email protected]: www.radiciusa.comPaolo Pegorari, Gen’l Manager

RENAISSANCE CARPET& TAPESTRIES, INC.NYDC 200 Lexington Ave., Ste. 1006New York, NY 10016(212) 696-0080(800) 325-RUGS (800-325-7847)FAX (212) 696-4248E-mail: [email protected]: www.renaissancecarpet.comJan Soleimani, Pres.Bergi Andonian, Sec’yJeffrey D. Soleimani, V.P.

ROMANI, INC.100 Park Plaza DriveSecaucus, NJ 07094(201) 392-0400FAX (201) 392-9782Cyrus Kashi, Pres.Saiyd Nagim, NPAli Samadi, Sls Mngr.Taghi Hojreh, Buyer

SAFAVIEH40 Harbor Park Drive NorthPort Washington, NY 11050(516) 945-1900(212) 683-8399(888) SAFAVIEHFAX (516) 945-1938E-mail: [email protected]: safavieh.comAhmad Yaraghi, Pres.Cyrus Yaraghi, V.P.Arash Yaraghi, V.P.Dairus Yaraghi, Treas.

SAMAD419 Murray Hill ParkwayEast Rutherford, NJ 07073(201)372-0909FAX (201) 842-0077E-mail: [email protected]: www.samad.comDavid Samad, Pres.Malcolm Samad, C.O.O.Rao Siriki, Exec. V.P.

SHALOM BROTHERS, INC.284 Fifth Ave., Ground FloorNew York, NY 10001(212) 695-3000(800) 3-SHALOMFAX (212) 695-0022E-mail: [email protected]: www.shalombrothers.comNader Shalom, Pres.Fred Shalom, Exec. V.P.Rafi Amirian, V.P.

TAMARIAN CARPETS1407 Shoemaker Rd.Baltimore, MD 21209(410) 321-6222FAX (410) 321-6122E-mail: [email protected]: www.tamarian.comSteve Cibor, Pres.Ryan Higgins, V.P.Geoff Duckworth, Sr. DesignerAyo Akintilo, Multimedia DirectorFred Lomax, Operations Mngr.

TEPP TEAM USA100 Park Plaza Dr., Suite 102 SouthSecaucus, NJ 07094(201) 863-8888FAX (201) 863-8898E-mail: [email protected]: teppteamusa.comDjalal MohammadiParviz Roubeni

TIBET RUG COMPANY1460 Foothill Dr.Salt Lake City, UT 84108(801) 582-3334FAX (801) 582-3501URL: www.tibetrugcompany.comJim Webber, PresidentBrian Mehl, Director of SalesTsultrim Lama, Mng. Partner

TRANS ORIENT, INC./FAZELI100 Park Plaza DriveSecaucus, NJ 07094(201) 330-9300FAX (201) 330-9393E-mail: [email protected] Fazeli, Pres.

TUFENKIAN919 Third Ave., Ground FloorNew York, NY 10022(212) 475-2475FAX (212) 475-2629E-mail: [email protected] Tufenkian, Pres.Eric Jacobson, C.F.O.

UMAR ORIENTAL RUGS, INC.100 Park Plaza Drive, Suite 201 SouthSecaucus, NJ 07094(201) 330-0045FAX (201) 330-0047E-mail: [email protected]: www.umarrugs.comAhsan Zubair

WOVEN LEGENDS, INC.4700 Wissahickon Ave. #101Philadelphia, PA 19144(215) 849-8344FAX (215) 849-8354E-mail: [email protected]: www.wovenlegends.comGeorge Jevremovic, Pres.Neslihan C. Jevremovic, CEO

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ZOLLANVARI, LTD100 Park Plaza DriveSecaucus, NJ 07094(201) 330-3344FAX (201) 330-7728E-mail: [email protected]: www.Zollanvariusa.comReza Zollanvari, Pres.Sanjay Purohit , CEO

ASSOCIATEMEMBERSAMERICASMART � ATLANTA240 Peachtree St., NWSuite 2200Atlanta, GA 30303(404) 220-2330(800) ATL-MARTFAX (404) 220-3030URL: www.americasmart.comJeff Portman, Pres./CEOMike Turnbull, Sr. V.P. MktgKevinMarkiewicz, V.P. Area Rug Center Leasing

ARTISTIC COLOR GRAPHICS3400 Dodds Ave.Chattanooga, TN 37407(423) 698-7360FAX (423) 698-1862E-mail: [email protected]: www.printacg.comChris Burton, Principal

C-Air181 S. Franklin Ave.Valley Stream, NY 11581(516) 394-0400FAX (516) 394-0471E-mail: [email protected]: www.c-air.comJohn Maser, Director of Imports

CHATALBASH BY COSTIKYAN28-13 14 St.Long Island City, NY 11102(718) 663-3482FAX (718) 726-1887E-mail: [email protected] H. Cronin, Pres.June Costikyan, Sec’y

EXPLORE AIRTRANS SERVICES (EAS)123 Pennsylvania Ave. Gate 5South Kearny, NJ 07032(973) 474-5336FAX (973) 474-5349URL: www.exploreair.comDave Bradley, Gen’l Mngr.Brian Galik, V.P.

H.M. NABAVIAN & SONS, INC.36 E. 31st St.New York, NY 10016(212) 213-2476FAX (212) 213-4276E-mail: [email protected]: www.hmnabavian.comMassoud Nabavian Pres.

JADE INDUSTRIES, INC.101 West Washington St.Conshohocken, PA 19428(610) 828-4830 (local)(888) RUG-PADS (888-784-7237)FAX (610) 828-1028E-mail: [email protected]: www.rugpads.comAram K. Jerrehian, Jr., CEODean Jerrehian, Pres.Patricia Mullen, AdministratorAmy K. Jerrehian, Marketing Director

MAGNUM OPUS SYSTEM CORP.347 Fifth Ave., Ste #808New York, NY 10016(212) 685-2127FAX (212) 685-2481Talha Z. Khan, V.P.Ali Farooqui, V.P.

MATERIAL CONCEPTS, INC.11621 Caroline Rd.Philadelphia, PA 19154(215) 338-6515(800) 372-3366FAX (215) 338-0199E-mail: [email protected] Kohn, Pres.Douglas Kohn, G.M.

NEW YORK INT’L CARPET SHOW9022 Germantown Ave.Philadelphia, PA 19118(215) 248-0494E-mail: [email protected]: www.nyics.comDennis Dodds, Pres./Owner

NOONOO RUGCONSULTING GROUP, LTD.16001 Collins Ave., Ste 2002Sunny Isles Beach, FL 33160(917) 648-7322E-mail: [email protected] Newman, Pres.Stephanie A. Diehl, Tres./Sec’y

REVITA RUGS10 Horizon Blvd.S. Hackensack, NJ 07606(201) 641-1100FAX (201) 641-1150E-mail: [email protected]: www.revitarugs.comHamid Zarei, Pres.

RUG INSIDER MAGAZINE4 Fortsalong Rd.Meredith, NH 03253(603) 279-4938FAX (603) 279-4838E-mail: [email protected]: www.ruginsider.comPeter Woodaman, PublisherDiane Cotton Caplan, Editor

RUG NEWS AND DESIGNPOBox 441Morris, NY 13808(607) 263-5421FAX (212) 269-2740E-mail: [email protected]: www.rugnewsmagazine.comLeslie Stroh, Publisher

ANDREW SCHLAFLY, ESQ.521 Fifth Ave., 17th FloorNew York, NY 10175(908) 719-8608FAX (212) 214-0354Andrew Schlafly, Esq.

VALLEY NATIONAL BANK295 Fifth Avenue @ 30th St.New York, NY 10016Phone: (212) 481-6109Fax: (212) 213-4870URL: www.valleynationalbank.com

WORLD MARKET CENTER, LLC495 South Grand Central ParkwayLas Vegas, NV 89106(702) 380-0919(888) 416-8600FAX (702) 380-4002E-mail: [email protected]: www.LasVegasMarket.com

ZOROUFY2140 W. Greenview Dr., Suite 5Madison, Wl 53562(608) 833-9026FAX (608) 833-8797E-mail: [email protected]: www.zoroufy.comHussan Zoroufy, Pres.

“Never clean this rug” was good advice when traditional rug washing was your only option.

Revita is not traditional rug washing. Revita revitalizes rugs, purging them of dirt, bacteria, dust mites, allergens,

stains and odors.

No harsh chemicals. In fact, Revita removes the toxic residue le� by previous rug cleaners and gently strips away the brittle calcium deposited in your rug by the well water they used.

A revitalized rug is so� er, richer and healthier than ever before.

Utterly clean. You’ll smile when you see and feel the di� erence. Revita is a new technology using ultra-puri� ed water and purely organic additives to restore the life and vitality of area rugs, even the most delicate, antique silk Persians and Orientals.

Miraculously, Revita costs about the same as traditional

rug washing. But technology is always like that, isn’t it? Giving us

safe, a� ordable solutions that were impossible only yesterday. Learn more at

revitaRUGS.com or call us at 855-573-8482

PS – Patching, weaving, re-dyeing and re-fringing are performed daily by our master conservators. Your rug is in expert hands with

Revita. And our drivers and estimators are happy, friendly and college educated. What a company!

Azita GoldmanHamid Zarei Learn more about

our process online.

We Clean Valuable Rugs

area spring 2013

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