are your titles irresistibly click worthy? - sesny 2012

Click Through Rate Optimization

@dan_shure www.evolvingseo.com

Titles -> 80/20 Rule


NOISE!!!


Your Content Can Be GREAT.


But when you tweet it, share it, post it… are you only getting this?


Whooops Wrong Crickets…


*Ahem* Are you only getting THIS?


Wrong Cricket AGAIN.


Slides. #Fail - sorry


Are Your TitlesIrresistibly Click Worthy?


7 Ingredients of a Click Worthy Title


http://mz.cm/seo-titles




1. Curiosity

4 elements


1. Curiosity - unexpected


1. Curiosity – incomplete thought


1. Curiosity – present a conflict


1. Curiosity – state what something isn’t


2. Benefit


3. Emotion


4. Tangible


5. Appearance


6. Sound


7. Expectations



What About The SEO?


This Kind of SEO?


NO


THIS kind of SEO.

Image credit: someone on the web


THIS kind of SEO.

Image credit: the dog


Optimize These 3 Things

50% for SEO 50% for CLICKS

1.Title Tag – CTR / Rankings2.URL – Keywords / Concise3.Top Header <H1> - Harmonize w/title


Be Mindful of How Your Titles Appear Around the Web

Four Places

1. SERPs2. Twitter3. Facebook4. Google Plus


The SERPs


Twitter


Facebook


USE THE OPEN GRAPH

Nuff said…


Google Plus

Analyze Your CTR


Use Bit.ly for Social Media


Use Webmaster Tools for SERPs


Practice!!


Re-write other people’s titles in Tweets


Study Places Where Different Articles By Different Authors Get Mixed Together


Inbound.org


Most often it’s the best titled posts that rise to the top of inbound, or hacker news etc


Results!!


Just Last Night


Lots More Resources






Follow Me


@dan_shure

https://twitter.com/%23!/dan_shure

https://twitter.com/%23!/dan_shure

Thanks!!


are your titles irresistibly click worthy? - sesny 2012

Technology