are you ready to uplevel your brand? · a brand audit is a review of everything and anything that...

DIY Your Brand Audit | www.wellersmithdesign.com | 1

Are YouReady to UpLEVEL

Your Brand?A Step-By-Step Guide to DIY Your Brand Audit

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What is a Brand Audit and why should I do one?

A Brand Audit is a review of everything and anything that your

brand encompasses such as: your website, opt-in downloads,

e-books, podcast, sales pages, social presence, etc. Anything

that provides a touch point with your customers should be included

in this Audit.

Why should you review all of these items? So you can see where

you are at holistically within your brand. You can see the items that

are working as well as those that do not fit in anymore, etc.


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Before You Start,Evaluate Where You

Are Right Now


DIY Your Brand Audit | www.wellersmithdesign.com | 3 WSD

Consider these questions when evaluating your business as it is right now:

Why do you want to re-brand?

Is your look outdated?

Is your content unorganized?

Do you have a new target market?

Have your business values changed?


What to include in your Audit:

Logos, and any supporting elements

Website

Social Media

Collateral materials such as Opt-In Downloads, E-Books, Checklists, etc.

Current Products & Services

Any additional content that has been created such as blogs, videos, etc.

Testimonials

Overall Positioning

Brand Values, Promise, Mission, Voice, etc.

Any other touch point that you may have with your audience


What do you do with the information you

have uncovered?


Evaluate: Goals, Vision, Mission

Positioning

Cohesiveness


Why evaluate?

Now is the time to really look at WHERE you want to go with your

Brand. Do you want to reach a new audience, be picked up by

mainstream media outlets, be seen as an influencer in your market,

or just refine the overall look and feel for a more cohesive brand?

Once you look through everything you have gathered, and evaluated

where you want to go and why, it will be easier for you to determine

what you need to work on to get you there. This might be a full

re-brand, or maybe just a refresh, tightening up your color palette,

or tweaking your mission statement.


Once you have fully evaluated everything,

what’s next?


Research, Research, Research


What to research?

After you evaluate what you have and determine the gaps you need to

fill, it is time to research how to get those things done. If you are

going to DIY it, make your list of what you need to research and get to

it! Do you need a new color palette, or up your photography game, is

your copy stale, or do you need to redesign your website, etc? Pinterest

is a great place to start for inspiration. Put a board together and then

map out what and where you want to start.

If you want to work with a professional, do your research there as

well. Look online or ask for a reference from a trusted source.


Make it happen!

From the research that you have completed, it is time to map

out your plan. This process will need to happen whether you DIY it

or hire out to do the work. Put a plan in place, with dates and

checkpoints, and get it done!

DIYing it and need accountability? Reach out to a biz bestie or a

close friend that you know will keep you accountable.

And finally....Have FUN with it! This will get you and your brand

to the next level!


Recap, The ProcessEvaluate Where You Are At Now

Find Your Why for UpLeveling

Do Your Research

Find a Good Design Match (DIY or Hire)

Make it Happen!


What Will You Gain? Increased Confidence in Your Brand

More Lucrative Partnerships

New Opportunities


Thank you for downloading this guide!

We hope you found this guide useful. We would love to hear how you

used this, and if it helped you with your UpLEVEL process!

Brought to you by: LeAnna Weller Smith, Executive Creative Director, Weller Smith Design

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