are you ready for content 4 0?
TRANSCRIPT
![Page 1: Are You Ready for Content 4 0?](https://reader031.vdocuments.us/reader031/viewer/2022030305/587112ba1a28abac6d8b6233/html5/thumbnails/1.jpg)
Are You Ready for Content 4.0?
The Shape of Things to Comeand how to prepare for it
Joe Gollner | @joegollnerManaging DirectorGnostyx Research Inc.
![Page 2: Are You Ready for Content 4 0?](https://reader031.vdocuments.us/reader031/viewer/2022030305/587112ba1a28abac6d8b6233/html5/thumbnails/2.jpg)
The Road to Content 4.0
Industry 1.0 to 4.0
Web 1.0 to 4.0
Content 1.0 to 4.0
Implications
@joegollner | @gnostyx 2
![Page 3: Are You Ready for Content 4 0?](https://reader031.vdocuments.us/reader031/viewer/2022030305/587112ba1a28abac6d8b6233/html5/thumbnails/3.jpg)
Industry 1.0 – Division of Labor & Water/Steam Power
@joegollner | @gnostyx 3
![Page 4: Are You Ready for Content 4 0?](https://reader031.vdocuments.us/reader031/viewer/2022030305/587112ba1a28abac6d8b6233/html5/thumbnails/4.jpg)
Industry 2.0 –Assembly Line & Scientific Management
@joegollner | @gnostyx 4
![Page 5: Are You Ready for Content 4 0?](https://reader031.vdocuments.us/reader031/viewer/2022030305/587112ba1a28abac6d8b6233/html5/thumbnails/5.jpg)
Industry 3.0 – Computer Aided Manufacturing & Lean
@joegollner | @gnostyx 5
![Page 6: Are You Ready for Content 4 0?](https://reader031.vdocuments.us/reader031/viewer/2022030305/587112ba1a28abac6d8b6233/html5/thumbnails/6.jpg)
Industry 4.0 – Intelligent Manufacturing & Smart Parts
@joegollner | @gnostyx 6
![Page 7: Are You Ready for Content 4 0?](https://reader031.vdocuments.us/reader031/viewer/2022030305/587112ba1a28abac6d8b6233/html5/thumbnails/7.jpg)
The Steps to Industry 4.0 Recap
@joegollner | @gnostyx 7
Source: www.allaboutlean.com
![Page 8: Are You Ready for Content 4 0?](https://reader031.vdocuments.us/reader031/viewer/2022030305/587112ba1a28abac6d8b6233/html5/thumbnails/8.jpg)
Web 1.0 – Connecting Information Sources
@joegollner | @gnostyx 8
![Page 9: Are You Ready for Content 4 0?](https://reader031.vdocuments.us/reader031/viewer/2022030305/587112ba1a28abac6d8b6233/html5/thumbnails/9.jpg)
Web 2.0 – Connecting People
@joegollner | @gnostyx 9
![Page 10: Are You Ready for Content 4 0?](https://reader031.vdocuments.us/reader031/viewer/2022030305/587112ba1a28abac6d8b6233/html5/thumbnails/10.jpg)
Web 3.0 – Connecting Knowledge
@joegollner | @gnostyx 10
![Page 11: Are You Ready for Content 4 0?](https://reader031.vdocuments.us/reader031/viewer/2022030305/587112ba1a28abac6d8b6233/html5/thumbnails/11.jpg)
Web 4.0 – Connecting Intelligent Agents
@joegollner | @gnostyx 11
![Page 12: Are You Ready for Content 4 0?](https://reader031.vdocuments.us/reader031/viewer/2022030305/587112ba1a28abac6d8b6233/html5/thumbnails/12.jpg)
Increasing Intelligence of Connected Components
@joegollner | @gnostyx 12
Web 3.0 Web 4.0
Web 1.0 Web 2.0
Web PagesWeb Sites
PortalsSearchEngines
Blogs SocialMedia
Wikis Multi-UserGaming
Taxonomies
Ontologies
Artificial Intelligence
SemanticSearch
Natural Language Processing
Semantic Enterprise
AgentNetworks
SemanticRecommendation
Incr
easi
ng
Kn
ow
led
ge C
on
nec
tivi
ty &
Rea
son
ing
Increasing Social Connectivity & Engagement
Adapted from Source:
Nova Spivak, John Breslin, Mills Davis -
Semantic Web Report 2008
![Page 13: Are You Ready for Content 4 0?](https://reader031.vdocuments.us/reader031/viewer/2022030305/587112ba1a28abac6d8b6233/html5/thumbnails/13.jpg)
Content 1.0 – Content & Format are One
@joegollner | @gnostyx 13
![Page 14: Are You Ready for Content 4 0?](https://reader031.vdocuments.us/reader031/viewer/2022030305/587112ba1a28abac6d8b6233/html5/thumbnails/14.jpg)
Content 1.0 – Applies to Traditional Publishing
@joegollner | @gnostyx 14
![Page 15: Are You Ready for Content 4 0?](https://reader031.vdocuments.us/reader031/viewer/2022030305/587112ba1a28abac6d8b6233/html5/thumbnails/15.jpg)
Content 1.0 – Applies to Most Web / Mobile Sites
@joegollner | @gnostyx 15
![Page 16: Are You Ready for Content 4 0?](https://reader031.vdocuments.us/reader031/viewer/2022030305/587112ba1a28abac6d8b6233/html5/thumbnails/16.jpg)
Content 1.0 – Output Focused
@joegollner | @gnostyx 16
No separationbetweenthe contentand theinformationproduct beingpublished
Content
Product
Content1.0
![Page 17: Are You Ready for Content 4 0?](https://reader031.vdocuments.us/reader031/viewer/2022030305/587112ba1a28abac6d8b6233/html5/thumbnails/17.jpg)
Content 2.0 – The Separation of Content & Format
@joegollner | @gnostyx 17
![Page 18: Are You Ready for Content 4 0?](https://reader031.vdocuments.us/reader031/viewer/2022030305/587112ba1a28abac6d8b6233/html5/thumbnails/18.jpg)
Content 2.0 – Content Managed as Content
@joegollner | @gnostyx 18
Content is separated from format &it is used to produce two or moreinformation products
Product
Product
Content
Content2.0
![Page 19: Are You Ready for Content 4 0?](https://reader031.vdocuments.us/reader031/viewer/2022030305/587112ba1a28abac6d8b6233/html5/thumbnails/19.jpg)
Content 2.0 – Single Source Publishing
@joegollner | @gnostyx 19
![Page 20: Are You Ready for Content 4 0?](https://reader031.vdocuments.us/reader031/viewer/2022030305/587112ba1a28abac6d8b6233/html5/thumbnails/20.jpg)
Content 3.0 – “Integrated” Content
@joegollner | @gnostyx 20
![Page 21: Are You Ready for Content 4 0?](https://reader031.vdocuments.us/reader031/viewer/2022030305/587112ba1a28abac6d8b6233/html5/thumbnails/21.jpg)
Content 3.0 – Connecting the Content Dots
@joegollner | @gnostyx 21
Semantics
Product
Product
Source
Source
ProductContent
Content3.0
Multiple authoritativesources
Shared semantics
Numerous information events
![Page 22: Are You Ready for Content 4 0?](https://reader031.vdocuments.us/reader031/viewer/2022030305/587112ba1a28abac6d8b6233/html5/thumbnails/22.jpg)
Content 3.0 – a Complex Composite Artifact
@joegollner | @gnostyx 22
Content is created by leveragingmultiple inputs
This is the daily challengefor professionalcommunicators
The whole isgreater than
the sum ofits parts
Contentdemands
specializedtechnologies
Content
Channels Data
Expertise
Goals
Feedback
Audiences
![Page 23: Are You Ready for Content 4 0?](https://reader031.vdocuments.us/reader031/viewer/2022030305/587112ba1a28abac6d8b6233/html5/thumbnails/23.jpg)
Content 3.0 – End-to-End Lifecycle Integration
@joegollner | @gnostyx 23
Design
Guidelines
Process
Specifications
Part
Standards
Document
Services
Data
Services
Logic
Services
Operational
Feedback
Content
Evolution
Manufacturing
Logistics
Design
Intent
Plans
Deviations
Issues
Changes
Documentation
Notes
Production
Source to use bidirectional integration establishesan authority network that can continuously improve
![Page 24: Are You Ready for Content 4 0?](https://reader031.vdocuments.us/reader031/viewer/2022030305/587112ba1a28abac6d8b6233/html5/thumbnails/24.jpg)
Content 4.0 – Smart Content
@joegollner | @gnostyx 24
![Page 25: Are You Ready for Content 4 0?](https://reader031.vdocuments.us/reader031/viewer/2022030305/587112ba1a28abac6d8b6233/html5/thumbnails/25.jpg)
Content 4.0 – Self-Assembling & Self-Rendering
@joegollner | @gnostyx 25
ProductSource
SourceProduct
ProductSource
Semantics
ProductSource
SourceProduct
ProductSource
Semantics
ProductSource
SourceProduct
ProductSource
Semantics
Content thatassembles, transforms,& renders,
dynamicallyin response to contexts &agent needs
Content4.0
Content
![Page 26: Are You Ready for Content 4 0?](https://reader031.vdocuments.us/reader031/viewer/2022030305/587112ba1a28abac6d8b6233/html5/thumbnails/26.jpg)
Content 4.0 is the Shape of Things to Come
@joegollner | @gnostyx 26
Implications
![Page 27: Are You Ready for Content 4 0?](https://reader031.vdocuments.us/reader031/viewer/2022030305/587112ba1a28abac6d8b6233/html5/thumbnails/27.jpg)
Inescapable Trends in Technical Communication
Content becomes much more precise
Content design becomes one part in a total system
Content creation becomes more technical
Content management becomes more complex
@joegollner | @gnostyx 27
![Page 28: Are You Ready for Content 4 0?](https://reader031.vdocuments.us/reader031/viewer/2022030305/587112ba1a28abac6d8b6233/html5/thumbnails/28.jpg)
Implications of Content 4.0 – The Complexity Curve
Escalating complexitycannot be avoided
Complexity can bemanaged within engineered systems
@joegollner | @gnostyx 28
Content 1.0 Content 2.0 Content 3.0 Content 4.0
![Page 29: Are You Ready for Content 4 0?](https://reader031.vdocuments.us/reader031/viewer/2022030305/587112ba1a28abac6d8b6233/html5/thumbnails/29.jpg)
Collaboration at the Heart of Content Management
We are headed inthe right direction
There are engineering precedents to follow
The burden of complexity can be shared & managed
Together we can meet the challenge of Content 4.0
@joegollner | @gnostyx 29
![Page 30: Are You Ready for Content 4 0?](https://reader031.vdocuments.us/reader031/viewer/2022030305/587112ba1a28abac6d8b6233/html5/thumbnails/30.jpg)
Closing Thought – Content 4.0 is already here…
@joegollner | @gnostyx 30
The future is already here…it’s just not very evenly distributed
- William [email protected]