are you reaching your fundraising potential?
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By Chuck LongfieldTRANSCRIPT
Are you achieving your fundraising
potential?
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What is your current potential?
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Could 2% of your donors give $1000+ next year?
Could 5% of donors have employers match their gifts?
Could 80% of your current donors renew next year?
Could 20% of your revenue come from planned giving?
Could 70% of donors give monthly?
Could you double the # of donors?
Challenges to realizing your potential
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Resources are scare (time, money and staff).
Economy, though improving, is still difficult.
Constant pressure for current dollars.
Implementing change is never easy.
No guarantee that innovation will work.
Technology is constantly changing.
How to Calculate Your Potential
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Benchmark your performance with your peers - be careful to use the same definitions - determine the average and best values - normalize for regional or population differences - calculate return on investment (ROI)
How to Calculate Your Potential (example)
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Definition of % Sustainers is: # of current sustainers / # of 12 month donors
My value = 6% Average of peers = 9% Best of peers = 16%
Are there significant regional differences to sustainers? Not really.
Potential gain per 10,000 donors = (16% - 6%) * 10,000 * $50 = $50,000/year
How to Calculate Your Potential (example)
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How to Reach Your Potential
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Be open to change – you are not unique!
Identify the fundraising practices behind the “good” and “best” results.
Recognize timeline & required resources.
Be willing to reallocate resources.
Consider partnering with peers and/or outsourcing.
Take the long view.
Key Take-Aways
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Benchmark your performance with your peers.
Critically assess your current business practices
Continually improve – what can you do better?
Partner with your peers and consider out-sourcing
Get good at managing change
Achieve Your Fundraising Potential!
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