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A Crash Course on Creativity

Venture Lab

Assignments

ARE YOU PAYING ATTENTION?

Estefanía Fernández Delgado

http://venture-lab.org/creativity/index

http://venture-lab.org/creativity/index

http://venture-lab.org/

http://venture-lab.org/

http://venture-lab.org/creativity/exercises

Assignments


For this assignment, I’ve chosen 6 shops that I reallyadmire as business models:


Assignments


A shop for children that adults love

Products: Games, Dolls, Fancy

dresses, trips specialized for children

Target:Kids

http://www.imaginarium.es/


http://www.imaginarium.es/

Assignments


The entrance has two doors with

different sizes, kids and adults love

to pass through the small one.

Its name reminds me to

creativity, fantasy , magic.. And its

product are a perfect present for a

child


Assignments


MAIN CARACTERISTICS

- The store has no music, something I miss inside- I think it could have a smell of sweets or pop corn to sell productslike that.- I think the trips they sell are just great, ideal for families-It’s also great that the products are clasified by months of thechildren--They could have some events inside the shops to attract more public, and some outdoor activities for those explorers who lovenature, stars, etc-- There are new technologic products that could be interesting toadapt for children.


Assignments


FRESH HANDMADE COSMETICS

Products: soaps, masks, body gel, body

scrubs, moisturisers, bath bombs, etc

Target: women

http://www.lush.com/


http://www.lush.com/

Assignments


When you enter to the shop, the smell invades you and youfeel like to buy the products, that are handmade, so they are high quality products


MAIN CARACTERISTICS-The products are handmade and, many of them are made at the shop and customized to the customer.

- The smell inspires you to buy

-The presentation is perfect

-There are gift packages

- I think they could include some special products forbabies

-They could sell also make up

-They could teach you how to create your own mask

Assignments



Assignments


FRESH HANDMADE COSMETICS

Products: furniture, special designs for

business, carpets, other decoration, etc

Target: youngs and adults

http://www.ikea.com


http://www.ikea.com/

Assignments


When you enter you have no choice, you have to visit thewhole shop.. And you finally buy something.


Assignments


MAIN CARACTERISTICS-You can buy the furniture by pieces, so you can customizeit to your taste- You do it yourselve- It’s fashion and cheap. They take advantage of theSweedish design fame-They offer you food for a very good price, so you can staylonger at the shop-I miss a special smell-I think they could also have a special line of design and products for hospitality, now that they also have hotels


http://www.zara.com/

Assignments


The latest in fashion for

women, men and kids

Products: cloths, shoes, accesorize, etc

Target: men, women, kids

http://www.zara.com/


Assignments


Their publicity is the same shop. It’s very well structured, thepersonnel use its clothes and they have the same imagethan the brand. It has a special smell.


Assignments


MAIN CARACTERISTICS-You can find the same type of clothes that you can see in thelatest fashion design firms.-They adapt the fashion to every country and they are verytrendy,-They are the fastest and they have created an empire-I think they could do like IKEA, and to promote the Galicianfashion style and its products.-They could have a bigger catalogue of perfume and otherbeauty products


Assignments


Clothes and other productsthat are unbelievablecheapProducts: Cloths, shoes, towels, sandals, etcTarget: Mayority of peoplewith not so manyeconomic resources http://www.primark.com/


http://www.primark.com/

http://www.primark.com/

Assignments


MAIN CARACTERISTICS

-The products are really cheap-The smell is not nice, it smells like plastic.. But it’s so cheap-I think they could organize better the shops, liKe IKEA -They could improve the smell-The organization to pay is very good-It could be better attention or catalogue that inspires you tobuy


Assignments


The best shop to buytechnologyProducts: TVs, photography, music, videogames, tickets, etcTarget: Youngs and adults

http://www.fnac.es/


http://www.fnac.es/

http://www.fnac.es/

Assignments


MAIN CARACTERISTICS

-The have a cafeteria, whic is perfect to enjoyconcerts, book presentations, to have a lookk to a book-The Club Fnac offers you great discounts in a widevariety of products-I think they could promote more events-They could offer also decoration to match with the tecnology


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Business