are you paying attention?
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Are You Paying Attention?
A Crash Course on CreativityVenture Lab
Claudio Parra Mora - Chile
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Door are usually closed. Maybe it is because of the hot weather at this time of the year
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Fonts and logotypes are usually consistent, but sometimes they are not.
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Signals and messages that people do not even and behave like if they were already informed about them
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People are not much into aware of what is in the ceiling
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Some overwhelming menus I got bored of reading.
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Some overwhelming menus I got bored of reading.
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People behaving like if they were in their living room.
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Insights
• People behaves like if nothing surprises them. Everything they see, they do not even read it maybe because they assume it is more of the same message.
• Messages are more into “controlling” or “selling”, rather than “seducing” consumers.
• Noisy places. People do not seem to realize about this.• People is more into aware of where are the surveillance
cameras.• Customers seems to be more like doing a duty rather
than enjoying shopping. They say no to every promoter.
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Opportunities
• Designing messages and promotion strategies that “surprises” people: not more of the same or just one more.
• Making shop more quiet rather than “exciting” may attract people to a new atmosphere, where “selling” is not that obvious.
• Please hide cameras!