Are You Making These 3 Email Marketing Mistakes?

Never Cleaning E-Mail Lists List Hygiene

Pruning e-mail list Every 6 months or once a year Clear out inactive subscribers

Reasons people become inactive Moves, new jobs, new e-mail

addresses Not interested in that topic anymore They got what they needed from the topic

Sender's Score Un-opened e-mails will affect sender's score Sender's score keeps you out of junk/spam boxes

Not Having Good 2-Way Communication

No 2-Way Communication ISPs will assume you are a commercial email sender

and flag you as a marketer Your e-mails are placed in promotion tab or junk/spam

box Create 2-Way Communication

Ensures your messages go to the priority inbox of your subscribers

Having a No-Reply E-mail

Customers and subscribers are not able to give you feedback

Prevents 2-Way Communication ISPs will pick up on

“no-reply” addresses Label you as marketer